Emanuel Ruiz argues that the popular advice to buy a boring business like a laundromat or HVAC company is a trap. Experienced owners have already tried scaling these businesses and failed, so newcomers won't suddenly succeed where they couldn't.
In my opinion, I think the dumbest advice on the internet are those people that say, go buy a boring business and you'll make so much money. You think someone that has had a laundromat or an HVAC company or a contracting company for the last 20, 30 years hasn't tried everything to scale their business? And what makes you think that you with zero experience are gonna go in there and do it better than them. Like, it's wild to think that that's people's advice on the internet. Go buy a boring business. That's the fastest way for you to go broke.
