Amazon FBA sellers face a brutal early November when shoppers browse but don't buy, tanking conversion rates despite heavy ad spending. Emanuel Ruiz says it's temporary: Black Friday hits and search volume explodes, turning those ads profitable again.
The first 2 weeks of November has to be the most frustrating as an Amazon FBA seller because you get a bunch of window shoppers on Amazon. Like, you'll start spending so much on ad spend without any conversion, conversion rate being low, um, and you're just waiting to see when selling season is about to start. But trust me, when Black Friday hits, especially if you're running deals on Black Friday, Cyber Monday, The time is coming. It's like that episode in like Game of Thrones when winter is coming. Like, trust me, the floodgates will open up on Black Friday. Trust me, search volume goes through the roof. People are waiting on standby right now. Amazon's advertising Black Friday deals already. So everyone is literally on hold. They're adding stuff to their cart. They're waiting to see if deals actually do come. But once the deals come, you'll see the floodgates open up.
