Emanuel Ruiz breaks down how tariffs hitting April 9 will hammer stocks and big firms like Apple, but small manufacturers can dodge the worst damage by splitting production or finishing goods elsewhere. Speed and flexibility beat size when tariffs hit.
Tariffs is hot news, and let me give you my advice. I'm somebody that manufactured all of their products overseas. We're talking about China, India, Pakistan, everybody who's affected. I'm gonna be affected by these new tariffs that go into effect April 9th, and this is kind of my way of thinking without overreacting about anything that's going on right now. Obviously, my business is going to get impacted. You see the stock market dropping like crazy. We saw Apple lose $500 billion, half a trillion dollars, in just 2 days. And now Sunday evening, we see Japan, China basically put out circuit breakers in their own stock market. That just means that we might have a pretty bad Monday as well. But the difference between me and the mom-and-pop manufacturers which is called Main Street, and these big, crazy big companies like Facebook, Apple, Amazon, that's called Wall Street, is that Wall Street is a titanic ship, right? And I mention that because when something this drastic like these tariffs are hitting, they can't move from that iceberg. Like, they can't move quick enough to avoid that iceberg. They're going to hit it, and that's why they're losing trillions of dollars in market cap. As opposed to the mom-and-pop investor, uh, Main Street, right? We are a speedboat, and I'm already on the phone, I'm already messaging people as far as what are different things that we can go ahead and do within our business to avoid the worst-case scenario happening. Because right now it's, it's It goes into effect about 3 days, April 9th, but there is no guarantee that these tariffs are going to pass. Trump at any point in time can say that we're gonna renegotiate, we're gonna extend these tariffs, but obviously us as mom-and-pop business owners that rely on our business are already going ahead and trying to find different ways to avoid these tariffs, right? One of these ways might be to go ahead and manufacture half of our items in China and then get them you know, shipped somewhere else and finishing packaging up and avoid these huge tariffs that are in some of these countries. But just strategies like that that we're going ahead and trying to implement. But we can only do that because we are small enough to be a speedboat to go ahead and get away from that Titanic ship. So if there's any silver lining, take that, but take that with a grain of salt.
