Most entrepreneurs fail because they believe they can't succeed. Unknown brands are hitting $10-40 million in annual revenue by ditching those mental limits. Once you stop thinking a milestone is impossible, you can reach it.
I think the number one thing that holds people back the absolute most is their own limited beliefs, because there are brands out there right now that you have never even heard of that are making $10, $20, $30, $40 million in revenue every single year. And you haven't even heard about them. And there's those brands, you would think that there's not enough people in this country that will go ahead and buy their actual product. But why do they do it? Because they passed through their limiting beliefs. So remember that whenever you have a limited belief that you can't get to $1 million in revenue or $5 million in revenue or $10 million in revenue, there are people out there that have way surpassed those actual figures. And the only reason why you can't get there is because you don't think you can get there.
