Amazon FBA seller explains how creating multiple variations of a proven product—different colors, weights, bundles—boosts conversion rates and rankings. His chest pack in five colors generated $5 million in revenue instead of launching entirely new items.
Once you have an established product that is doing very well on Amazon, instead of coming out with other random actual products, milk the crap out of your product. Meaning that if one particular product is doing very well, instead of coming out with a brand new product, do a different color, a different weight, a different variation, a different bundle, because that is how you truly win on Amazon. Because the higher the conversion rate, the more you will rank as well. For instance, my chest pack. I have an off-white chest pack, as you mentioned, as you saw there. But I also have a black one. I also have an olive one. I also have a brown one. I also have a reflective one. So by going ahead and offering different types of colors, my conversion rate goes up, meaning I make more money.
