Emanuel RuizFounder — Amazon FBA Operator Coaching & Skool Community, Eman Los Angeles · Amazon FBA Acquisition Specialist | Buyer-Side Due Diligence & Brand Operations | Helping Investors Acquire & Scale Amazon Businesses

This TikTok caused me to have a 25% return rate on Amazon FBA @notsophiesilva

10 Nov 2025 · 1 min

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0:31

In this short video, the creator reveals that a viral TikTok (1.5 million likes) featuring a chest‑pack product drove a surge in Amazon FBA sales, but also generated a 25 % return rate. The returns were primarily from influencers who purchased the items for promotional purposes and sent them back after Halloween. The speaker underscores that influencer‑driven traffic can be powerful, yet it can also create high return volumes, especially around seasonal events, and reflects on the challenges of managing returns in an Amazon FBA business.

Sly Fox, dumb bunny.
I am not a dumb bunny.
So I finally found the culprit for my 25% return rate. So this video has 1.5 million likes, and if you guys are new here, I have a chest pack that she's wearing in that video that caused me to have a 25% return rate. So influencers still work. They purchase all my stuff and they just returned it right after Halloween. So can't complain, can't knock the hustle, just sucks.