Emanuel Ruiz breaks down why generic Amazon FBA advice fails. He walks through the specific metrics that matter: seasonality, conversion rates against category benchmarks, click-through rate variations by placement, and keyword-driven sales. Your problem needs a diagnosis, not a template.
Generic information sucks when it comes to Amazon FBA, because if somebody comes to me and asks me, my sales are low, what can I do? There's so many variables and questions I would ask you. Like, okay, is your product seasonal? Right? Like, what is the selling season to your actual product? Because every product is actually seasonal, believe it or not. Number 2, it's like, okay, well, if you have a conversion problem, okay, what is your conversion rate compared to people in your category? Can you go ahead and search that up? All right, cool. Your conversion rate's cool. What is your click-through rate? And even deeper than that, what's your click-through rate when it comes to top of search, rest of search, product pages, right? Because there's so many variables there. And are all your clicks coming from product pages? Then there's a different strategy to go ahead and do, right? So there's so many moving parts, right? Even like week by week, there can be keywords that are driving most of your sales. So again, whenever somebody gives you generic advice, don't take— literally take it with a grain of sand because there's so many different types of information needed to actually make sound advice when it comes to Amazon.
