Emanuel Ruiz explains why Amazon FBA sellers rarely discuss the brutal cash crunch of the business. He's got $500,000 in inventory sitting in Amazon warehouses or in transit, with every payout immediately spent on more stock, product testing, and preparing for peak season. One bad Black Friday could wipe him out.
The one thing that no one talks about enough in this Amazon FBA space is how cash intensive this business really is. Because any payout that you're getting from Amazon goes straight to buying new inventory, new of the same inventory, just so you don't run out of stock in the future, testing out different types of products, and especially for selling season. And selling season starts on Black Friday and goes up until December 22nd. And I am cash dry Right now. I completely went all in. So let's see if it actually pays off because for this selling season, I probably have close to $500,000 in inventory that is either in Amazon right now or is getting dripped into Amazon as we speak. So again, if you're on the same boat as me, I feel your pain because my bank account does not look good right now. So I'm praying that everything goes ahead and works out.
