Emanuel Ruiz explains why an entrepreneur might sell a profitable business earning $10,000 a month. The payoff: a lump sum like $300,000 that can be reinvested more aggressively to rebuild or scale income faster, using the experience already gained.
So why would you sell a business that makes $10,000 per month in profit? And that'd be a question a lot of people go ahead and ask. The reason why is because you want to be able to use that lump sum of money to be more quote unquote dangerous. You already learned the process. There's a hard road to take to get to $10,000 every single month consistently. But if you had $300,000 to deploy, you know, things you would do, you know, which levers to go ahead and pull to get back to $10,000 per month in profit.
