Amazon supplement sellers face ad costs of $4.86 to $5 per click while products sell for $18 to $30. Without repeat customers and deep pockets, the math doesn't work. New sellers should skip this niche until they have more experience and capital.
If you're interested in Amazon FBA and you're a brand new seller and you're considering supplements, don't do it. Look at these cost per clicks on a business that I just purchased in the supplement industry. We're talking $5, $5, $5, $4.86 per click. That's not even a sale. That's per click on a customer to purchase my product. And obviously all of those people don't convert. And And we're selling items that are priced between $18 all the way up to $30. So you can see that on that order, we are totally unprofitable because the whole concept of consumables and supplements and all these things is that repeat customer. But if you're starting brand new and don't know what you're doing, especially if you have a small budget, look the other way. Do not come out with supplements.
