Emanuel Ruiz, who owns several online brands, argues that advertising is essential for scaling a business. He spent $94,000 on ads in one month and generated $410,000 in revenue, showing the direct link between ad spend and growth.
All right, I own a couple online brands. We're talking Maverick, Factory Lace, Nutrilabs, and advertising is the biggest part of my day. I spend most of my time in advertising with all of my businesses because that is basically the lifeline of every type of business that I run. And the thing is, if you don't know how to advertise and do it in a profitable way, you're not a sustainable business. You should be focusing all of your time and efforts regardless if you're a physical or online type of brand. Because as you can see over the last 30 days from April 28th to May 28th, I have spent over $94,000 in just ads, right? And this is just primarily on Amazon, but that has equated to over $410,000 in revenue. So, and again, I am not the cheapest product out there. I focus on just advertising because it is basically the most consistent thing you can go ahead and do in your business in order for you to scale profitably.
