You’re only as good as your Ads on Amazon

you sell on Amazon or primarily online only, you're technically not a brand. And I've gone back and forth on this, but we're technically media buyers being able to spend on Meta ads, TikTok ads, Amazon PPC ads. Because the— in reality, Nike, Lululemon, and all these other big brands have billions of dollars to spend on name recognition. We don't. So we're only as good as, as far as our skill comes to media buying, because as soon as you turn off ads to zero, your company basically fails. So the more you realize this, the more you know that it's important to actually be able to run Amazon PPC, Meta ads, and all these other forms of advertising efficiently if you want to be able to scale efficiently and predictably.