Emma Naylor-Weston breaks down three business models to avoid: MLMs, Master Resell Rights, and faceless marketing. She explains why each fails and argues for building on your actual skills and real value instead.
In this video, I'm going to share with you a few like three areas, three areas that you should avoid when you are starting your business, and that is mlms, Master Resell rights and faceless marketing. And the reason I'm sharing you, sharing these with you, it's not to throw shade at anyone that does these, but it's just in my experience, a thing is something that I just don't teach and B is something that I have seen not working out so well versus when people take their nine to five skills and actually turn it into something. So first of all, an mlm. Okay, so it's a multilevel marketing. You've probably seen them from like friends or families promoting products like skin care supplements, essential oils, often with promises of financial freedom and flexibility. But the reality is, is that a lot of these MLMs, you're building someone else's business, not your own. You may be a 1099, you may be a freelancer, you may have your own LL or your own limited company, but the reality is, is those products aren't yours. So you have no say over pricing, over branding, over product development. They often require you to buy like starter kits, mainly inventory or hit sales quotas, which is going to add up a lot if you're not really making money in the beginning. And the success rates of MLMs shows that most people in MLMs earn very little and actually with many of them even losing money. So if you're looking to build a business that's truly yours and MLM is the route that you want to focus on. Okay, so the second one is master Resell Rights. This really, really became popular on TikTok and Instagram over the last few years. And it's basically a model where you buy someone else's product and you market it as your own. Right? So it sounds like super appealing. You don't need to create it, you don't need to like build it from scratch. You basically just take something and sell it. But firstly, there's no unique value. Everyone is selling these. So if you're selling the exact same product as everyone else, it's really hard to stand out in a market, like a crowded market. And it's also hard to like get passionate about something that you haven't created. Your audience can also tell when you're not the original creator, which is going to start hurting your trust if you actually want to launch something of yourself. And also the profit that you can make is so low because it's not your own if other people are selling it. For $10, there's no way that you can sell it for $100. So really thinking about why do you want to sell a master resell rights, why do you want to sell someone else's product when you actually have the most incredible skill set that no one else has all up in here. We just need to get it out into something, whether that's in coaching, consulting, a digital product, an online course. There are so many ways that we can start getting your product out there which doesn't include you buying someone else's product. And then the final one is faceless marketing, which is a trend that I just absolutely hate. Like stay clear of faceless marketing or any business that promises overnight success. So like promoting random affiliate products, selling like super low quantity things, doing like spammy ads, not showing your face, selling things that like again it could be also like in a master resell, right? Like not actually showing your face. Like how much? How valid is that? How valid? If you're not showing your face, why are you not showing a face? Do you not believe in your product? Do you not think it's worthy of like you backing it? People want to buy from brands and businesses that they trust. And if you're not showing up authentically, you're offering some genuine value or connection. Like your audience is not going to stick around for that long. So these three methods often rely on recruitment or just selling, not actually impact and creating something scalable. So if I were you, if you are considering any of these three options to be your business model, explore them further and actually see why people are recruiting you and how much money you can actually make. My piece of advice is always going based on your skill sets and creating something that you love. Even if you think it may take longer. You should be creating something that is yours. You get to decide everything, the pricing, the strategy, the products. And believe me, in two years time your business is going to be thriving rather than just having one of these quick get rich schemes.
