
Emma Naylor-Weston closes a five-day CEO challenge with five core moves: decide, declare, do something different, get in the room, invest in the new identity. She walks through how action builds identity through neuroplasticity and shares how client Tina launched a business offering a $30,000 annual coaching package, targeting $300k from ten clients.
Questions this video answers
Decide (no more dabbling); Declare (own and post it); Do something different (reach out, market research, post content); Get in the room (community, events); Invest in the new identity (behaviour, appearance, mentorship).
"Four and a half thousand" (also referenced as "375 to 12 months" in the transcript).
One extra month inside the program plus a 90‑minute one‑to‑one bonus session with Emma.
Tina launched a business and now sells a $30,000 one‑year executive coaching offer; signing 10 clients a year would produce $300,000 in revenue.
Want to go back and watch all recordings again and go back in and really get into it again. So I just want to say I see you. I see you making those moves, I see you implementing the things. And each and every one of you here is not satisfied with good. Each and every one of you has attended or signed up to this challenge because you want great. Good was never gonna be good enough for you. You're good at what you do, you have a good business. You've always been told good, but actually in order to be the 1% woman, you know that you aren't fucking great. You want to create something that most people will never create. You want to show up in a way that most people are too scared to show up in. You are becoming the woman that most women will never become because they don't believe it's possible. And actually, after these five days of all of the trainings and all of the videos and everything you've been showing up to, you have just shown your mind and everything that actually this is possible for you. There's no reason that you can't create the business of your dreams and up level. And I really just wanted to hold space for each and every one of you to say, I see you. You should all be so incredibly proud of yourself for all the work that you've done. So I really want to dive into our final day together. But let's have a quick recap before we do. So you've had four tasks so far to complete. The first one is your quitter's clarity statement, which is the declaration to you and no one else, the declaration to you that you are leaving your 9 to 5 because you're building a business that creates whatever it is, whatever income, you're building that lifestyle, you're building that impact and you've given yourself that permission. So that's been day one. Day two was thinking about actually taking the skills and turning it into a high ticket offer. How do you do that? How do you support people? What is the problem? What is the result? Who is your client that you're really speaking to? And day three was all about becoming visible and showing up and talking about your story and how you can help those people and where you were, the turning point, the transformation. And then day four was thinking about, cool, now how do I leave? How do I actually step into that next level and actually leave that 9 to 5? So I want to talk to you about the next step and the next shift that needs to happen. And we've spoken a little bit about this across the last four days. And we're talking about the brain and we're talking about NLP and we're talking about science. So each and every one of you that has shown up for these days, spent time attending, spend time doing the task. You are already showing your brain that you are ready for an identity shift. You already showing your brain, hey, this new identity after these five days. That's why five day challenges are so powerful, because each and every one of you that came into the room on Monday is actually a different woman today. Let me know in the chat if you feel it, if you feel like you've changed, let me know if you feel like you're a different person than when you came in on day one. Because your identity shift is the beginning of what's happening. And your identity is going to create your income. And if you want to make consistent money, you need to think and act like the business owner. And that's what each and every one of you have been doing. Someone just said in the chat, yes, I do feel an identity shift. And that's because in five days, you've been showing up, you've been doing the work, you've been listening, you've been up, leveling. You didn't need to come to these five days. One of you, Aileen, for sure. Michelle, absolutely. A huge shift. And that's all you. Yes. I sat here and presented to you and gave you all of this and gave you the things to do, but I didn't force you to come to these sessions, I didn't force you to sign up, I didn't force you to go back and watch the replays. That's all you. I've just given you the format and you have done that. And that's exactly what it is. When it comes to making money, when it comes to having success, if you want to make consistent money, you have to show up in the identity that's ready to receive that. Right? And this isn't, as I said, about learning new skills, about sitting here and taking some notes. You're stepping into a completely new version of you, a completely new identity, and that's going to move you 10 times quicker than anything else. And as I said, the move from employee, employee to CEO, it's more than a career change. It's a complete identity upgrade. You're not leaving a job, it's not just, I'm leaving my 9 to 5 to start a business, you're stepping into this next evolution. And I want to share this with you. I've actually Met a few hours ago, a new dog walker for my dog because my husband and I are going to be traveling and I wanted someone to move into my home. I don't want to send my dog anywhere. And I've got cats and it's a whole thing. And I was talking to her and I was like, so do you have insurance? Do you have this? Do you have a business? And she was like, no, I don't really have any of that. And we had a 10 minute conversation and she's now set up an LLC, she's got insurance, she's got all of these things. Not because I said you need to get them, but because I showed her what was available and she was like, I've never had someone break it down for me that simply and say, cool, go on to sunbears and create one. Because she's living in Florida. Go onto the Internet and you can find insurance for like $100. You can find a lawyer to write your contract for like $300. And she's like, I didn't know all of this. And it's not because she's not great at being a dog or because she's incredible. My dog loves her. But it's the fact that she didn't know that that's what she needed to do. So you don't know what you don't know. Right? And now we're thinking about it's more than just a career change of going, cool, this is what I need to do. I need to get a website. Get this. Actually, it's thinking about what are the things that you aren't aware of that you need to do. Did you know you needed an identity upgrade in order to receive more money or were you just like, I'm good at my job and I can receive. Right. There's a next evolution. And actually when I was talking to her, I was like, watch how your business, you're actually going to start getting more business when you have a limited company, when you have insurance, when you have all this, not because you're changing anything, but you're changing your identity to show, hey, I'm now a business owner. Treat me like a business. And that's what allows you to go from, hi, I run this small little thing, I run this side hustle, I run a dog walking business. I hope this works to actually, I'm gonna make this work because I'm shifting and I'm moving. And I know it sounds really like fluffy when I say this, but you, even if you don't understand it, Right now, at some point in your journey, I promise you will. If you want to decide that you are going to make X amount of money, you can literally decide today to go do that. But you have to truly believe in your core that that's possible. Like to the depths of, of like your being, you have to believe that that's possible. If there is 1% of you that doesn't, that's the bit that's gonna sabotage you every single day and every single day out, right? And the really big shift that needs to happen is employees are going to wait for instructions. CEOs are going to create the directions. And when I first started my business, I was like, I should do this. This is the framework, this is the blueprint, this is what I need to do. Until I was like, actually yeah, I need someone to support me and someone to help me, but I need to move, I need to create the direction that I'm moving in. Then I want to work with someone and they're going to pour gasoline on it and help me blow it the fuck up, right? Employees think I should be grateful for this job. I should be grateful for this. This feels okay. CEOs asked, does this serve my vision? Is the job you're in right now serving your vision are the friendships that you're having. Serving your vision are the way that you're spending your time and your energy and your money serving your vision. And it's interesting again, I was talking to a friend about this when I made an investment into working with my coach, which was $10,000. And she was like, I'd rather go buy a handbag. And I was like, but that doesn't serve my vision. Going into Chanel and buying a ten thousand dollar handbag doesn't say, yeah, it's, it's cool. Feels like an identity shift. Ish. I could probably swing it that way if I really wanted to. But actually serving my vision is having someone in my corner helping me quantum leap, helping me up level, helping me really step into that vision. And actually I didn't want to outsource my power to say, oh cool, I'll just buy this handbag and then I'm going to rely on someone else to pay me for the rest of my life. I was like, no, actually I want to keep up leveling. Since day one, I've been investing in my business and seeing return on investment every single time because it serves my vision, it's aligned with what I'm doing. And here's the truth about this, right? Is your brain is always working for you or against you based on what you believe, what it believes to be true. And this is called the, the RAs that we spoke about. Right? It's the filter system in your brain and decides what information is relevant. And we go back to this again and we say, if you're not ready and not. If you tell yourself you're not ready and not experienced enough or still just an employee, your brain is actually going to hide those opportunities from you. It's going to find evidence that makes that true for you. It's going to keep you small, and it's going to keep you safe. So my invitation to you is, after these five days, don't suddenly go back to, okay, well, this is the end of the five day challenge. I'm just going to go back to who I was before. Because that can happen, right? That can happen. And what we really want to think about is like, this is the beginning of the shift. This is the first step into it. This is the shift that you're going to start making, but actually it's going to get bigger and bigger and bigger because when you really shift the identity to match the CEO that you're becoming, you start seeing possibilities instead of problems. You start speaking up instead of shrinking back. And you take action before you feel ready. You take action when it feels really scary and really stretchy and really big and oh my gosh, this feels really uncomfortable. And I remember the first time, I remember the first time I attended like a, like a, not a group coaching thing, but like an event in person. I never really done any coaching events. I'd done them for my previous company and my job. And I went and I was like, oh, my God, this is so uncomfortable. Who am I to be in this room with multi millionaires talking about my cute little business, talking about, I've got this side business and I help women do this. But actually being in that room, I came out and I was like, I don't have a side business. I have a business that's changing people's lives. And in that moment, that's when I stepped into the next version, actually. This is not just a fun little business. I'm actually a CEO and all of the women around me, they're not more special than me. Yeah, they run six and seven figure businesses. And I was literally like three months into running my business. But they're no different than me. They've just been doing this longer than me. There's no reason that I can't be one of these women in two, three Years time, going to an event. I've got an event that I'm going to in November in Florida. And I'm like, wow, that version of me three years ago that walked through that door being like, I wonder if I'll ever have a six figure business. It's actually happening. Like, I'm going to that event knowing that I'm a six figure business owner. But that little version of me three years ago was like, I'm so far away from having it. And there was a split moment in time where I could have gone, you know what, that room's not for me. Let me, let's not go in, let's play in the smaller rooms. But I don't want to play in the small rooms because as I said, none of you do either. Because you're not here for good. You're here for great. You're here for a life beyond your wildest dreams. And actually I share about this and today is actually my 10 year anniversary with my husband. We've been together for 10 years. And I really posted about this today and I was like, you can have everything you want. You really, really can. You just have to believe that you're worthy of having it. The relationship, the friendships, the business. You need to tell your brain, actually, I'm worthy of all of this and creating those possibilities and seeing them. And this is literally neuroplasticity in action, right? It's literally rewiring your brain. And it's when your new thoughts and new actions literally build new neural pathways. And over time, those pathways start to become your default operating system. It's no longer an effort to be the leader that you are, it's who you are. And do you ever see those people where you're like, oh, they're so lucky. All the good stuff happens to them. Have you guys ever seen those? Let me know in the chat. Have you ever seen people be like, everything good seems to be happening, happening to them. Lucky them. All the good stuff seems to be happening. And actually all they've done is they rewired their brain to show, hey, this is what's possible. Hey, before I feel ready, I'm investing, I'm putting myselves in rooms, I'm reaching out to people. Not really 100% sure what I'm offering, but I'm reaching out and I'm having conversations because they're taking action before they're ready. And so actually they're literally rewiring their brain to be like, this is the baseline, this is the standard. Because as we Said the other day, Beliefs, then behaviors, Behaviors equals evidence. Evidence is new identity. So if you start with the belief, your brain is going to start pivoting you and proving to you that you are right. But the only way to do that is to move before you're ready and create the possibility and create the opportunity for you. So here's the thing about it as well, right? You can't think your way into a new identity, right? And today is all about the final flip, right, from employee to CEO. You cannot think your way into a new identity. And actually I was sharing this with one of the ladies I was having a one to one to with, I think it was this morning and we were talking about it's like trying to run a marathon, right? And going, I'm going to be the best marathon runner and I'm going to read all the marathon books and I'm going to listen to all the marathon podcasts and I'm going to watch all the marathon TV shows and I'm going to become amazing new. Knowing how to be a good runner. But you never put your trainers on and go for a run outside. Sounds insane, right? I want to run a marathon, but I'm never going to put my trainers on and run outside. I'm just going to read all the books and consume everything. You would know a lot about it, but you don't actually have the proof. So your brain is like, you could be a good marathon runner, but like you've never actually done it. So you cannot think your way into a new identity. You have to act your way into the new identity. And here's how you're going to do it, right? There are five things that you need to be doing right now. The first one is deciding no more dabbling, no more like maybe later. Like it doesn't feel like the right time. Like, this business is cool, this challenge has been great, but like, it's not really the time for me to like actually start the business, right? You need to decide, is this what I want to do right now? You either all in or you're all out. It's not a maybe this will, maybe that it's like, are you in or are you out? You decide that you are doing this, you decide that you are that next version. And that's the first step. The second thing you want to think about is declaring it, making it real, saying it out loud, posting it, owning it. The woman who's making money in her business is not sat behind there going, I'm just going to start small and like, maybe do a little bit. She's like, here I am. I'm loud, right? I'm not hiding. I'm leading. I'm building a movement. I'm doing all of these things. And that can feel scary if we haven't done step one, if we haven't decided, we're all in. Step two is scary if we're half in, half out. So we need to decide and we need to move. We need to declare it either to ourselves, to our families, online, whatever we want to do, but we need to really own it, post it, be loud about it, and step into that version. The third one is doing something different. Reaching out to people, having conversations, doing market research, networking, posting the fucking content that you want to post. The next level of you requires a new level of action. So you can't do the same thing and expect the different results, right? You can't do the same thing and expect different results. You have to know that actually, in order to get those different results, you need to do something different. And for each and every one of you, that's going to look really different. For you. It might be reaching out to people because you can't post online yet. Your business doesn't know you're thinking about starting a side thing. Cool. It might be something that's done privately. You reach out to five to 10 people, see if they've got any freelance consulting work, if they want to jump on a call for market research. If you're building out your new business, your new offer, it's talking about the offer, it's making the offer, it's posting the content about something new's coming. I'm posting this. This is exciting. But your new level requires a new level of action for you. The fourth is getting in the room. And all of you have done that. All of you have done that in the last five days. You've shown up to show the universe and show the energy and actually show everything. I'm ready for the next level. Your environment is going to dictate your elevation, right? Because in reality, you become who you surround yourself with. So if you get into a room full of women who are moving, like CEOs, who are investing, like CEOs, who are thinking, like business owners, and actually, I was listening to a podcast this morning, and on the podcast, a woman says, I have. And this is going to sound really weird, but you need to listen to the whole thing. I have. I have rich friends and I have poor friends, right? She was like, I. And I was like, oh, where's this going, this is interesting. She, like, I have rich friends and I have poor friends. And I want to tell you the conversations that are different. My rich friends talk about money, they talk about investing, they talk about business, they talk about asset growth, they talk about personal development, about podcasts. My poor friends talk about people talk about. They talk about people. They talk about things that are not actually adding any value to them. And so when we think about it, I want you to think about who are the women that you are surrounding yourselves with? Are you surrounding yourselves with the women or men or friends or colleagues or whoever it is who were like, oh, gosh, things are really expensive. Life's really difficult. Things are really hard, oh, poor me. Or are you hanging out with the people that are like, you know What? I made 10 grand last week. Cool. Economy is booming. Cool. There's so many freelance opportunities. Oh my gosh, did you see this woman? She made a hundred thousand dollars in like three days. The podcast that you're listening to, what you're doing, who you're surrounding yourself with, because I promise you, the people that are making a shit ton of money do not see what's going on and go, oh, things are really expensive. They're going, wow, there's opportunity. Because at the end of the day, and we get it in Miami as well. Like the price of eggs is $7 for a carton of like, something whatever, right? Yeah, it's expensive compared to what it was five years ago. But what's the option is to sit there and say, things are really expensive? Oh my gosh, this is happening. Or actually, how can I create opportunity for myself? How can I then give back? Right? The more money you make, the more that you can give back. The more money you make, the more that you can invest in the causes that are really important for you. The more money you make, the more you can support your family, you can support yourself, you can build generational wealth. So you've got two options. And actually, by getting in the room with women who are like, no, I want to have six figure months as the standard. I want to make twenty, thirty thousand, forty thousand dollar months as the standard. You then start moving like they do. You start actually understanding what they're doing and what's working for them and therefore, what's going to be working for you. I'll be honest with you, when I, I would say in the last, like, year and a half, there are some friendships that I've had to move away from. Not because I don't think they're great people, but because we're so not aligned anymore in how we think and the life we want to create and what we want to build. But it's also opened up this beautiful space for me to be able to be in the room with women who see that and see there's opportunity and see there's room for growth and see there's room for all of us to succeed. There's nothing cooler than being around other women who want to see you win and that you can also see, win and celebrate. So you need to get in the room with women who are moving like CEOs. The final piece is investing in the new identity. Right? And this isn't about a money thing. This is not investing money. Yeah, that comes as part of it. But it's the way you dress, it's the way you speak, it's the way you show up. It's how your energy feels when you get up. Right? And I really tested myself this week because believe me, there are some days where I'll sit on the sofa with no makeup and I'm like, oh, this is how I'm showing up to work. This is the seven figure version. And for some of you it might be. I have a friend that runs like a really successful social media agency. She makes, she's like 22 and she makes like multi seven figures a year. It's absolutely insane. She's like an absolute unicorn and she's most comfortable wearing sweatpants and her hair up with no makeup on. And she shows up on social media like that and it does really well. But that's the seven figure version of her. She's like, this is the version of me that wants to show up. It's how I feel comfortable. But I want you to think like your behaviors, the way you're showing up, what you're doing, is that the version of you that is actually there. And it's going to sound weird, but underneath this table I'm wearing like six inch heels. I'm wearing six inch Jimmy heel, Jimmy Choo heels because that makes me feel good. It makes me feel like the version of me that's like, this is the seven figure version of me that's showing up. Right? I don't come on calls right now with my hair scraped back and no makeup. I dress up because it makes me feel a certain way. And therefore when I feel a certain way, that identity follows. The seven figure version of me is like, oh, she's here. Right? What we're going to deliver is going to be gold. It's Going to be seven figure worthy. Women inside her world are going to feel activated. If I showed up with my hair slick back, no makeup on, like a kind of crappy T shirt on, and I was sat here like this, and I was like, cool, guys, this what we're doing. You'd be like, she's not activating me. I don't feel in that way, but it's actually like I feel activated and therefore I can activate you all in this room. And it sounds so small and so minor, but I really invite you to think that seven figure version of you. What does she do? What is the identity that she's in? How is she investing in coaches in her hair, in her makeup, in the rooms that she's in, in the programs that she's a part of? How does she show up? How does she move? What does she do? Even the smallest things, like when you're ordering an Uber, you're like, oh, which is the cheapest option? Or when you go to the supermarket, you're like, which is the cheapest option? And I know it sounds so small, but it's like, would that seven figure version of you be like, oh, there's a pound difference, there's a dollar difference? Or would she be like, actually, this is what I really want to do and you can show yourself that you're ready for it. And this isn't about money. This is nothing to do with money. This is to do with how you're showing up and the identity that you want to get into. So those are the five things. Those are the five things we really, really need to shift into that new version to actually show, not just think, actually show yourself. I'm ready for this new identity. I'm ready to move from an employee to a CEO. So I get that all of this and the five days, it might seem overwhelming and you're thinking, okay, like, where the do I actually start, Emma? Because there's been so much good stuff that we've gone through, right? But this is just the beginning, right? This is just the beginning. This is the iceberg. So I want to talk to you a little about. Tina is one of my clients. So when she came to me, she knew she wanted to leave her nine to five, right? She only had nine to five experience. That's all she had. She never, ever run her own business. It wasn't an idea. She'd been in a 9 to 5 her whole life. She was 30, 39 when we spoke. She'd started working at 19, so 20 years in corporate. She'd only live in 9 to 5. She came to me at the end of last year in August and she said 2024 was going to be the year that she made change, that she started her business and it was already August already and she'd done absolutely fuck. Because she kept going, well, when I've got this and when I've got that and then I'll do it. And she found me, she actually found me on LinkedIn and she wanted to figure out her business and understand how to get it off the ground. And she wanted an end date for her nine to five. So she knew all of this. So this is where she is now, right? She's launched her business from the ground up. She's built everything, her website, her back office, the tools, the signature programs, identified her ideal client. She's now clear and confident and she's now actually handed in. She actually has left now left her nine to five. And she had all the tools and everything she needed to transition into that new career. But we were in August already and she hadn't moved. And she said to me, we did more in three months working together than I've done in the last three years of trying to get my business off the ground. Right. We created this comprehensive plan, including that one year business strategy that we spoke about at the exit when we spoke yesterday about gave her the clarity, it gave her the focus. She knew what her next moves were. She knows how to attract clients to scale her business to create the lasting impact that she really wants. And the way that we did that in the beginning was this. She decided that she was no longer available for her 9 to 5. She declared it by starting to show up and building her personal brand like we spoke about the other day. She did something different by starting to actually message people and say, hey, this is what I'm doing. I'd love to jump on a call with you to see if this could be of interest or I'd love to do some research with you. She got in the room with me, she hired me as her coach and she invested in the new identity of her. She showed up differently. She decided that she wanted to start Pilates because she's like, that's what the seven figure version does of me. She does Pilates in the middle of the day. She started showing up every single day on calls with like makeup on and doing the thing. And she was like, I cannot tell you these five steps, deciding it, declaring it, doing something about it, getting in the room, investing in her identity. These shifts actually changed everything for her. And this was nearly a year ago now. And her business is thriving. Business is thriving. Her offer is a $30,000 offer for a year of coaching. She does executive leadership coaching. She only needs to sign 10 clients a year to make $300,000. She was making 150 at her old business. She come up with 10 clients in less than one a month. She needs to sign. She can build a $300,000 business with pretty much no overheads. Only because she did this. She did the work. Right? And by doing the work and by starting to do the work, you really show yourself, I am ready for something new. I am ready for something bigger. And as we said, I think it was on day two, this mission and this work is bigger than you. So in order to create something bigger than you, you have to move bigger than where you are now. And it's scary and it's uncomfortable and it's stretching. It's like the first time you go to the gym and you pick up the weights and you pick up like the threes and you're like, oh, my God, my arms are going to break. And then six weeks later, you're picking up the nines and you're like, whoa, why did I ever pick up the threes? And you pick up the threes and they're so light. It's muscle memory. It's how you teach your brain that there's something different and something better coming. But that cannot happen from staying where you are. And that's the flip, right? And that's what this comes back down to. You can't think your way into a new identity. You have to act your way into it. You can't think this is going to happen and then go, I'm just going to sit back. And that's where people get it wrong with manifesting. They're like, I just sit here and I think all this is going to happen. It's great, but what are you actually doing to make it happen? I couldn't sit there and manifest a six figure business. Yeah, I can really lean into it and say, I'm 100 manifesting this. How do I make this happen? But I have to take the steps to make it happen. It's the same Miami. I wanted to move to Miami. I couldn't just sit there and say, I'm going to manifest Miami is going to happen. I had to do the steps, but I had to trust that it was going to happen. And I was doing all the things I could do. But I also had to trust that there were Things that were out of my control, but if it was really meant for me, it would happen. And so that next, that next shift for you and I really want to speak to you about the Freedom Circle now, which is obviously the new program some of you again have messaged. I actually got a message from Sarah, my assistant this morning saying one of you wanted more information on this as well. That's so exciting because it's like actually this week has activated you in a way to be like, how do I move? How do I do this differently? And this is the move for you because if you've shown up to these sessions and shown up to these calls, you're not just ready to go. Five days later, I'm done. Cool. I'm just gonna, I'm just gonna move. Yeah, whatever you just said, yes, please. So I'll send you the information on that. But it's like after these five A's, I don't need to shut your laptop and go, cool. That was a great week. What am I doing next? This is the move, right? And this is what we spoke about. Fast action bonus, right? For the next 48 hours, you get one extra month inside and a 90 minute one to one bonus session with me. This pricing is insane and I've made it insane because I know that every single woman in this room, if you've shown up to this challenge, this is the space for you. You wouldn't have signed up for this challenge if you didn't really want to move, if you didn't really want to step into that next level. And this is going to be the space for you where things are going to change. You get the signature mastermind inside of it. You get the weekly live group coaching calls. You get the access to my entire office suite. You get weekly feedback and reviews. You get the community access, which is amazing. You get Emma AI, which again we're launching. And you get her sales system, which again is coming soon for LinkedIn. That's the standard one. If you want to just enter in, cool, four and a half thousand or 375 to 12 months, a no brainer. Then if you really want to go in and there's that identity shift that you really, really want, this is going to be the space. You get the extra four one to one sessions with me. You get direct one to one access to me, so you can message me anytime, anything and I'll review it. And you get the private weekly reviews. Plus as I said, you get that 90 minute call and you get an extra month free. It's a no brainer and it's never going to be this cheap again. This is literally the entry price, this is the launch price and this is finishing on Sunday and then we're opening up to the public on Monday, the 23rd. And this price will not exist. So for people who haven't been inside of the challenge, they're not going to get this. And as I said, this is the 12 month mentorship. And as I said before, this is not for every single woman. This is only for the woman who's actually ready to start her business and grow it with strategy, the support, the clarity. And this is a space between masterminding, group, coaching on demand, one to one, all the things that I love, all the things that have made me build this, this business, right? And as we've spoken about before, it's all the steps, it's all of the things that you need to do to actually be able to launch the business that's been living in your notes app to replace your salary. I know some of you the other day were like, I want to make five grand, I want to make six grand. Some of you are also declaring, I'll make 20, I want to make 30, want to make 40. This is the identity shift that's going to get you there to show up like the CEO, to get the strategy, to get the frameworks, to get the systems, to create the life of freedom and impact that you really, really want. And as I said before, this is what it looks like, this space where everything is in one space, everything I launch, you get access to, you get direct access to me, you get me in your corner as your silent partner inside of your business for a full year. And I love long mentorship because there's so much that can happen inside of that space in one year. I look back to where I was six months ago. I'm a different human. Gosh, I look back this time last year and I'm a completely different human. Because we evolve and we grow and this is where you start collapsing that time. You're able to jump into that and it's such an exciting space on the Internet right now that I'm creating. No one has created something like this. So many people create things for cool. You started your business, you're at six figures already. How do you scale to seven? This is for you if you're like, I want to do it all, I want to start the business, I want to know what I need to do. I want to build the framework and then I want to scale and Then I want to grow. How do I do all of it in one space? And that is exactly what this space is for. So if you want more information on it, drop me an email. As I said, a few of you have already messaged out to me. I will be sending all of that information and we can get you locked in and we can get your 90 minute one to one booked in for literally next week. How exciting that you get to make that decision today. You literally get to make the decision today to say, today my life completely changes. How exciting. What an incredible moment to be able to have that line in the sand moment. Like we said on day one of like, the line in the sand moment was I'm up leveling and now your next land in the sign. But in one week, you've had two of those moments of, this is where I'm up leveling and now I'm really going all in. This is really my invitation to you. And if that feels aligned to you, you drop me an email, drop me a DM and I can send you all of the information on that. And if you're watching this on replay, after Sunday 15 June, it's too late to get that price, but you can still jump in at an incredible price if we're still in the launch stage. So day five task the final shift. I really want you to work through this list. I really want you to work through this list and deciding and declaring it and doing something different and getting in the room and investing in the new identity. I really want you to do that because this is going to be one of the most important shifts and up levels that happens. That actually differentiates you between the woman that you came in on day one and the woman that you're leaving as today. And Eileen's just said in the chat, Emma knows I was crying last week, stop crying. And I'm planning the future. I'm definitely a different person moving away from what was killing my very soul. Everything is aligning and the three, two, one plan is exactly what I need right now. And that's all you. Yeah, I've given you the plan and yeah, I've given you that. But you're the ones that have decided to show up and implement it. You're the ones where I've said, hey, here's the framework and you've gone, cool, let me take that and let me go implement that. The shifts that have happened in the past, past five days have been absolutely incredible for each and every one of you, but also for me, I came into this challenge knowing that there was going to be shifts and knowing that there was going to be growth for each and every one of you. But I can't even tell you, for me, holding space for incredible women like you has shifted me in a way that I really didn't think it would. And that's the beauty of being of service. And showing up is actually, it teaches you so much. What a privilege that I get to do this. What a privilege that I get paid to do this work. And there are moments where I wake up because I did decide it, I did declare, I did do something different, where I'll wake up and I'll say, I can't believe this is the work I get to do. And no one's done that for me. Yeah, I've invested in mentors and coaches and done all the things, but at the end of the day, I'm still the one that has to show up and do the work. I'm the one that has to implement what the coaches are guiding me to. And if you want to go somewhere 10 times quicker, there are two things you need. You need to want to do it and you need to have the strategy and the people behind you, pushing you, pulling you when it gets tough. And so this is the day five final task. This is the final shift for you to move from the person you were on the day one to the version of you that you are now. So this is my invitation to you. I have absolutely loved hosting this five day challenge. I'm so excited for the women who've already decided that the Freedom Circle is the next step for them. I'm so excited for the women who have booked their one to ones in and for the ones that over the next few days will also be doing that. Because you know and I know that the next move is that that in order to up level and shift, you have to do things that scare the shit out of you. You have to move differently and show up differently, but you also have to do the work. And that's what each and every one of you have been doing for the last five days. So as we end that, I just want to say thank you for every single woman who has attended live, who has watched the replays, who has emailed me, who has tagged me on social media, because honestly, it is such a blessing and such an incredible experience in this life to be able to do this work. And I think of the version of me from eight years ago who literally, like, could not even get out of bed, who wondered every single day If I'd ever be happy, if I'd ever be fulfilled, if I'd ever have purpose in the work that I was doing. And actually, I sit here today, four years into my business, knowing that this is only the beginning. And this is the beginning for each and every one of you inside of this space. Because you have decided to make the change. And I promise you that now that you felt that pull, it's never, ever going away. And I always say the world of personal development, the world of starting your own business, you're opening a box that you are never going to be able to shut because you've seen what is possible for the women around you. You have a vision of what's possible for you. And there is no way that you're shutting that box and going, no, thank you, that's not for me. Because you've seen something different and you're ready to move different and you're ready to create the business and the life of your dreams. And the only thing that is stopping you is you. There is no other reason that any of you in this room right now, in three months, six months, a year's time, can't be running a six figure, seven figure business. It literally comes from the decision that you decide to make. So thank you so much for all showing up and being here, for being such incredible participants. I will be sending all of the replays to all of you with all of the tasks. If you have any other questions, I will keep the telegram group open for a while. You can go in there and share if you have attended live. If you share this on your Instagram, you will get another 10 points and whoever's at the top of that points will receive that incredible bonus. So without further ado, I want to say thank you so much. Have a wonderful rest of your week. Come back and watch these at any time that you feel. You need that boost. You need some Emma energy, you need some motivation. And they will always be here for you to come back and watch. Have a wonderful, wonderful rest of your day and I will see you all in all places very soon. Bye, ladies.










