41:16

Emma Naylor-Weston closes a five-day CEO challenge with five core moves: decide, declare, do something different, get in the room, invest in the new identity. She walks through how action builds identity through neuroplasticity and shares how client Tina launched a business offering a $30,000 annual coaching package, targeting $300k from ten clients.

Questions this video answers

Decide (no more dabbling); Declare (own and post it); Do something different (reach out, market research, post content); Get in the room (community, events); Invest in the new identity (behaviour, appearance, mentorship).

"Four and a half thousand" (also referenced as "375 to 12 months" in the transcript).

One extra month inside the program plus a 90‑minute one‑to‑one bonus session with Emma.

Tina launched a business and now sells a $30,000 one‑year executive coaching offer; signing 10 clients a year would produce $300,000 in revenue.

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BONUS EPISODE

6mo ago
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Episode 7: How We Turned My Client’s Offer Evergreen and Scaled It

8mo ago
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Ep 3: How to structure your online offer so it actually scales

8mo ago
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Ep 6: How I Took My COACHES Offer and Turned It Evergreen

8mo ago
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Ep 5: Why Low-Ticket Memberships Are a Trap (And What To Do Instead)

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