The 3 messaging codes

Number one thing that will collapse your business in such a quick amount of time is not always a funnel or 20 more posts a week. It's messaging. It's the way you speak, it's the way you claim your power, the way that you position yourself online. Because the reality is strategy without messaging is actually just noise. And messaging is really what sells. So there's a really, really big difference between a business that feels heavy and and one that sells with ease. And you guessed it, it's messaging. Your words create the world that you're creating and your words create your wealth. Okay, so today we are going to go beyond content strategy. We are going to be looking at messaging as an identity. How you lead yourself through the way you speak and how that pulls ideal clients into your world. Most messaging gets stuck because it's still in employee energy. It's professional, it's Polish, it's waiting for approval, it's hoping it lands, it's trying not to be too polarizing and too loud. And the shift that we need to happen is into self leadership. Because self leadership in messaging means saying what you want to say, when you want to say it in the way that you want to say it before you feel confident enough, before you have that proof and really being able to move away from that employee mindset into I don't care if this pisses people off. I don't care if this doesn't land with everyone, because it's not meant to land with everyone. So what I want you to have a think about and go ahead and pause this recording here. I want you to write down or think about the last time that you drafted a piece of content but didn't post it. And I want you to ask yourself, what was it? Was it the strategy? Was it the fear of being seen? What is that? Was it that you didn't feel like it was great? And I really want you to reframe it by saying, confidence is not what I need to wait for. Messaging is where I practice self leadership in real time and where confidence comes. So go ahead and pause this video and I want you to have a little think about any content that you've created, whether it be a LinkedIn post, an Instagram post, an email, even a direct message or conversation that you wanted to send and post, but you didn't end up doing it. So I now want to jump into the three messaging codes that I absolutely live and die by. So the first one, code one is desire over problem. People don't buy because of what they want to get Away from. They buy because of who they want to become, right? So if I was to think about this in my offering, in my business, I wouldn't be saying you hate your 9 to 5, you want to leave, your boss doesn't let you do anything. I would be saying, imagine you get to travel the world with your family. Imagine. Imagine you have to, you never have to look at your bank account again because you know it's just filling with abundance. Imagine waking up every single Monday morning feeling free. I don't want to speak to the problem. And a lot of us were taught to speak to pain points. And actually the way to elevate someone is to speak is by speaking to their biggest and highest desire. Okay, so what I want you to think about is take your current offer, take your high ticket or MVP or mid ticket offer, and write three new pieces of messaging that speak only to the micro desires, not the problem. So for example, as I said, in my business, it would be not just to quit your 9 to 5, it would be fly business class on a Wednesday with your family without having to ask your boss for time off. Okay, so we really want to think about what are those micro desires that your ideal client really has? The code 2 that we want to think about is power over proof. Now, so many of you will be new to your space, you will feel like you don't have social proof, right? So I always say magnetic messaging is born from your power, not from your resume or who you've helped. Proof follows when you are leading with energy, when you are leading with the power. So many women I see week after week, month after month, year after year, want to wait until they have the proof, right? And so what I want you to think about is, I want you to think about, and take this sentence is the reason I'm the one to lead this movement is because. And I don't want you to think about credentials. I only want you to think about embodied truth, the power that you lean into, right? So I think about, when I first started consulting, there were a few things that I had no idea how to do. And I would look at this sentence, say, the reason I want to lead this project, the reason I want to lead this initiative or movement is because I'm not willing to fail. Sorry, I'm willing to fail. I'm willing to make mistakes. I'm willing to learn quickly. I'm able to lead this because I am an absolute savage when it comes to working. And I will not stop until it's done. It's nothing to do with the fact that I didn't have experience in this and I didn't have experience in this. I want you to really think about the embodied truth before we have the proof. And then once you've got the proof, great. But how do we get the proof? We step into our power already and the code three is leadership over likeability. And oh, this is a really, really juicy one. Because your messaging, my love is not for everyone. It is meant to repel as much as it attracts. Leadership means knowing that people aren't going to like you. Knowing that is going to repel people and saying and posting it anyway. So I really want you to think about, are we creating content messaging sales pages that are actually talking to people because we want them to like us? And if you're in a season where you're getting people saying, wow, you're so inspirational, wow, this is so amazing. You are sitting in that likability versus leadership. And in order to activate people with our messaging, we need to go from leadership over likeability. So I want you to think about, like, what is one thing that you could post today or in the next week that is so polarizing? What could you post in the next week that would make someone go, oh my gosh, I cannot believe that she just said that. I cannot believe that she had the balls to post that on LinkedIn, to post that on Instagram, where wherever it is that you're posting, I want you to post things where not everyone is going to love you or like you. So those are my three main messaging codes. Desire over problem, power over proof, and leadership over likability. Messaging is self leadership in action. And if you can lead yourself with your words, you can lead others into transformation. Right? So what I want you to think about for like the next seven days is I want you to think about how would it feel to post without editing. I want you to share the thing that you would normally save in your drafts. I want you to share the thing that you would normally only share with your friends. And every time you feel that urge to shrink, I want you to remember that you are choosing leadership instead of likability. And this is how you really collapse time. Not with like hacks, with all of this, with posting 500 times a day, it's about expression. Messaging is your million dollar mirror. And that is what is going to allow you to take your business from where it is right now to the goals that you have. Once you learn to shift the messaging, you aren't going to want to be focusing on 100 million funnels, 20,000 more posts a week. You are going to be known in the industry as, for a specific reason, as someone who uses their voice, as someone who speaks to desire, as someone who elevates and makes their clients feel safe. Something. So think about how you can implement these three codes in the next week and watch how your messaging starts landing with your clients ten times quicker.