Emily McDonald explains how a clear, emotionally powerful purpose rebalances your brain's effort-versus-reward calculation. When distant rewards feel undervalued, a strong why makes them feel closer and more real, boosting motivation to push through.
Commit to your why. What is your why? What will you achieve by doing this? Who will you be by doing this? Why do you wanna do this thing? When it's delayed reward, delayed gratification, a lot of time your brain, it just doesn't have that big of a sense of reward available to it. And so it measures that cost and that effort more than the reward. And then you're not as motivated because the reward is long away. Having a very, very solid and clear why, will help to kind of counterbalance this. Having a clear purpose for why you want it, and it's strong and it's emotional and it's, it's really, really salient and emotionally driven to you, that is going to help increase the perceived value of the reward.
