Land Your Talk Well

Do you struggle with fear, doubt, and worry in your public speaking? Do you find it difficult to connect with your audience and deliver presentations that leave a lasting, positive, unforgettable impact? If yes, then let's dive in the world of public speaking and presentation skills with your host, Eric Edmeads. Welcome to the Unforgettable podcast.

Land your talk. Well, this is a very important thing. And I'm amazed how often I've seen people deliver a really fantastic presentation and then kind of lose themselves at the end. They can't quite land it. They don't know where to put it, they don't know what to leave the audience with. And so I want to talk to you about something called the L15. If you've heard me speak about the F15, you'll know that that's all about launching, but the L15 is all about landing. And what that means is, is that you design your ending so that you know exactly what your flight plan is, you know where you're headed, and you know where you're going to put this thing down. And I'll tell you, there's a lot of advantages to doing this, but here's one of the most important ones. It is very important that you never go over time when you are hired as a speaker. If somebody tells you 15 minutes, it's 15 minutes. If somebody tells you an hour, it's an hour. You do not go over time. And one of the reasons that people very often go over time is they haven't filled out their flight plan. They. They don't really get where they're going to land. So they kind of come to the end of their talk, they see the clock on the wall and they think, oh, I've got four minutes left. And immediately they're like, kind of struggling with what to do with that four minutes. And what I want to suggest to you is that when you have a good, powerful, strong L15, you know how you're going to land, then you relax. You relax. Because if you know that your L15 takes three minutes and you look at the clock and you see you've got four minutes to go, perfect, what you need to do is fill in about a minute of content, or take your 3 minute L15 and just do it a little slower. And then you end on time every time. Something that I am well known for all around the world. And one of the reasons that I get booked and rebooked again. The other thing about the L15 is to be mindful of what your primary objectives are, even what your secondary objectives are because your L15 is a reminder of the action that you want people to take. Imagine that you were speaking on environmental issues and you are hoping that you've inspired the people in your talk to say, for example, use less plastic. Then again, at the end of the talk, you'll want to underscore that point and leave that as a call to action. If by chance you're running a political campaign, the call to action might be to get them to go back to the back of the room and sign up a pledge and make a donation to your political campaign. If you're selling something, the L15 is going to be your call to action, and this is very important. Tell them exactly what to do and tell them what they're going to expect to happen after they've done it. If you're getting them to sign up for your program or retreat, you're going to say you're going to go online and scan this QR code right now, or you're going to go to the back of the room and sign up on the paper. And after you've signed up, you're going to get a confirmation email with all the details you need. The clearer you are about that call to action, the easier it is for them to take it. Your L15 is the ending, and the clearer you are about that ending, the more likely it is that you end on time. The the more likely it is that you end strategically and the more likely it is that you move the audience to take the very action that you want them to take. So remember, put a lot of effort in for your F15 to start your talk, but equally put a lot of effort in to really crafting and designing a good L15. It might be a funny joke, it might be a poignant quote, or it might be a call to action one way or the other. Land well.

So that's it for today's episode of Unforgettable. Head on over to itunes or wherever you listen and subscribe to the show. One lucky listener every single week who posts a review on itunes will win a chance in the grand prize drawing to win a private $25,000 VIP day with Eric Edmeads himself. Be sure to head on over to Unforgettable show and pick up a free copy of Eric's gift and join us on the next episod.

Sam.