He didn't know it was AI

24 Oct 2026 · 1 min

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1:02

In this informal spoken segment, Eric Siu shares a recent anecdote where he showed an SEO a blog post he claimed was human‑written, only to reveal it was fully AI‑generated. The SEO rated the piece highly (8‑9/10) and estimated they could only produce two such pieces per week, highlighting a perception that AI content is limited in quality and volume. Siu explains that his own editorial team is already using AI outputs and finds them impressive, but notes that most AI‑generated content remains unreliable, requiring extensive refinement, continual upgrades, and optimization. He concludes that agencies and professionals who can maintain, upgrade, and optimize AI content will continue to be essential despite the rise of AI writing tools.

A funny thing this week. So, um, we were interviewing an SEO and I showed him like, uh, I showed him a blog post, right? I was like, this is, this is completely human written. I was like, and we're going through the blog post, he's like, yeah, this is like a, like an 8 or 9 out of 10, right? And I'm like, yeah, it's really good. So how many of these do you think we could do per week? He's like, you know, probably like 2. And I'm like, okay, 2. And then I'm like, but, but so this quality, only 2 per week, right? He's like, yeah. I'm like, it is completely AI generated, right?
I'm confused. Was it actually human generated or was AI generated and you were just Tricking him.
I was tricking him. Yeah. So because there's preconceived notions, if I say it's AI-generated, he's gonna say, oh yeah, you can't do that, right? Um, but when I was like, yeah, this is completely human-written right now, let's just go through it together. He's like, yeah, he's like, oh, this is so good, right? And even our editors on our team, like, they're using it now. They're like, this is so good. And so I think the workflows are getting there, but most of them are unreliable. It takes a long time to refine this stuff, and oftentimes you're gonna have to keep upgrading it too. So that's why those of you that are listening and you have an agency right now, Your job's not going anywhere because, again, who's going to maintain this stuff? Who's going to upgrade it? Who's going to optimize it?