En la carrera no te enseñan ...
In this YouTube monologue, Esther Montoliu, a nutrition professional with over a decade of experience leading a nutrition department across 160 clinics and mentoring more than 100 nutritionists, argues that the main obstacle for nutritionists is not a lack of knowledge or passion but the absence of business and content‑strategy training. She critiques common Instagram habits—posting without a clear purpose, flooding the feed with entertaining recipes that don’t attract patients, copying other practitioners without understanding the underlying strategy, and waiting passively for patients to approach them. Montoliu frames these issues as problems of organization and strategic content planning, which can be learned. She ends with a call to follow her for upcoming, concrete guidance on how to restructure and strategize content to acquire patients.
