10 RULES for SUCCESS | Try and FAIL!

Good morning, Believe Nation. My name is Evan Carmichael. My one word is believe, and I believe that entrepreneurs will solve all of the major problems of the world. So today's message is don't be afraid of losses. Over to you, Robert Kiyosaki. I wake up every morning. Espresso keep me going. I wake up every morning.

Well, most successful entrepreneurs have gone bust.

Yeah.

You know, Henry Ford, an old-time entrepreneur, he went bust 5 times. Okay, look at Steve Jobs. Yeah, his own board fired him. Yeah, you know, Bill Gates was taken before the Supreme Court for monopolistic practices, right? Even my friend Donald Trump went down a billion dollars. Yeah, I only went down a million. So the average person is so afraid of those losses, they never get ahead, because at school they teach you if you make a mistake Or if you fail, you're a failure. But that's not real life. A baby learns to walk by standing up and falling down, standing up and falling down. And our school system punishes you for making mistakes. That's why my poor dad, an academic, was so unsuccessful. He was terrified of making mistakes.

Most people are so afraid to lose that they don't even try. We have these big dreams, big ambitions, big projects we want to work on, And here's the mind twist. This is, this is why it's so hard. It's so fun to think about where we can go. It's so fun to think about my channel at 1 million subscribers. It's so fun to think about you on that beach, or you owning that car, or you having that big business, you having that big impact. It's so, it's so amazing in our heads of that life that we want to live. But doing the work actually is hard. And especially at the beginning, when you create your first thing, it's gonna suck. And you're afraid of how people are gonna react to it. The judgment from your friends, from your parents, and the people around you who look at it, say, "That's not very good." And as soon as you start making that, and you get the negativity and the criticism, also from yourself, knowing that what you made sucked, it starts to eat away at that dream. You start to think that big dream is not possible anymore. And so what ends up happening to so many people is they just stop it. They just don't do any work. They don't take any more action. Because they can stay in their head and just imagine about the one day this thing is going to happen. Because it sets off the endorphins. It makes you happy. But doing the work is painful and stressful and negative. And again, every time you do it, it cracks away at you actually thinking that big dream is possible. If you don't do any work, you can just stay in your head. And stay happy, but what's gonna happen? It's kinda like some of those movies where you know what's gonna happen, or those puzzles where you know what the answer is, you don't wanna do the puzzle anymore. The excitement is just in figuring out the problem. And so it's really exciting to figure out a problem. I know how to solve this problem. Here's what Google should do. Here's what McDonald's should do. Here's what Coca-Cola should do. I know how to solve their business problem. It's really fun thinking through the exercise of solving the problem. But actually doing the work sucks. And so people don't do the work, they just stay up in their head. You need to learn to stop that. You need to learn to be patient. You need to learn to do the work. You need to learn to actually go out and accomplish the big thing that you want to accomplish. The big thing that you say is so important to you. To get it out of your head and start taking the action to make it happen. Because we all have these dreams. Everybody has a dream. Everybody wants more out of life. Everybody wants to have a greater contribution, but most of us are not mapping our actions to go achieving those dreams. You're not taking the daily consistent action to make it happen. And so you need to, every single day, take some kind of action to move closer to your goal. Expect to suck, expect to be criticized by yourself, your own hatred of your own work, as well as the people around you. That's normal, that's to be expected. Anticipate that, because if you go in thinking big dream and then your first thing sucks and you get depressed and you quit, that's not gonna help. Expect to suck, expect the next one to suck a little bit less, the next one to suck a little bit less, and taking daily consistent action so you can get out of your head and start actually accomplishing things. So the question of the day today is I'm curious, what was the first thing you did to take that big dream that you had and actually take some action on it and implement it? What was the first action item that you took? Leave in the comments below, really curious to find out. I also want to give a quick shout out to Eric. Eric, thank you so much for picking up a copy of my book, Your One Word. I really, really appreciate the support, man, and I hope you enjoyed the read. So thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is, and I'll see you again tomorrow morning for another shot of Enespresso. I wake up every morning, espresso keep me going.

Failure is part of life. I mean, uh, the difference for me though is I look at failure as a stepping stone to success. It's a speed bump. I know I'm going to fail, but it's not failure if you learn something. And so, gosh, I've made so many mistakes, I've screwed so many things up, but every time I do, it just becomes— it becomes a way for me to explain to someone else what it takes. You know, it's like, here's what I've done. I think I have ability to influence people because I talk about my failures. I talk about all the things that mess me up, but I show people that I didn't let it stop me, and you don't need to stop you. And I think, I think that's really the secret in that area.

And if everything you touched was successful, you might not be able to relate to people as much.

No, you wouldn't be able to relate, and also it'd be total bullshit, and everyone would know it's bullshit. And also you'd be bored silly. I mean, think about it. If you just said, I want this to happen, I want this to happen, you know, people don't value what they don't fight for. You know, it's like you see kids sometimes, you know, your parents will say, "You're not gonna value this if you don't work for it." And you're a kid going, "I'll value it, just give it to me." But it's true, you know, the things we've worked the hardest for, we value the most. So I think, you know, the purpose of a goal is not getting it anyway. The purpose of the goal, you know, is who you become. Who you become is gonna make you happy or it's gonna make you sad. So I'm not looking for an effortless approach. There's no such thing.

You should seek failure. See, if you're playing it safe, you're not going to win. If you're playing it safe, like that old saying, you know, you were taught when you were a little girl, "Better to be safe than sorry." Well, that's a bunch of crap. It's not better to be safe than sorry. It's by trying things that you figure out how far you can go. You got to get outside the box. Like it's reported Edison tried 3,000 ways before he built the incandescent light. He said he didn't fail 3,000 times. He said there was 3,000 different steps to building a light bulb. Well, there's different steps to get to where you're going. And I really do treat winning and losing exactly the same. I do not let it upset me. Do you think that's a big part of why you're so successful? Well, it's part of why I enjoy it. Yeah, I think it is, because I try anything. Like, if I'm into an idea, the idea of losing never enters my mind. See, I have worked with giants. I had the good fortune of working with Sir Edmund Hillary. He was the first man to stand on top of the world, and I worked with him on 3 different occasions. And the only difference in Ed Hillary and Bob Proctor is in his size. Now, he's gone now, but he was a big man. When he shook hands with me, his hand wrapped right around mine. I felt like a dwarf, you know. And in talking to him, like it never entered his mind he wouldn't get to the top of the mountain, but he failed in 1951, he failed in 1952. It wasn't until 1953 that he got to the top of the mountain. Now, people had died for centuries trying to do that. He said, "I knew if I could see it in here, I could hold it out here." Stella Mann wrote that in a book. If you can see it in your head, you can hold it in your hand. And that's right. And if you're not prepared to lose, you're never going to win, because you're always playing it safe. And there's no, there's no reward in that.

Yeah, I think failure is the highway to success. And I know that sounds like a platitude, but society or people teach us, right? They say, "Oh, if you fail and feel uncomfortable, you've done something wrong." What I try to do in all of my books and my presentations and my tweets is you cannot get to the mountaintop without taking a few missteps. And so a business that wants to win, you have to out-fail your competition. And as human beings, failure is not a bad thing. Ask yourself, what's the opportunity from the failure? And get in the game. Because when you get to the last hour of your last day, it will not be the failures you regret. It'll be all the risks you didn't take.