10 WAYS To Stand OUT! | Beauty Success

How can you be unique? I'm going to answer that question in today's episode of #AskEvan. Greetings everybody from New Orleans. I got a question from one of my loyal YouTube subscribers, love you guys, Alyssa, who wrote in to say, "I have a question. I want to inspire people in beauty and fashion. I have a channel, but how can I have a unique message in such a broad area?" So this is a fantastic question, and Alyssa, I feel for you, and the thing is, in every industry it's competitive, right? Every industry is competitive, and the key is you got to be you. The key thing that's going to make you stand out from everybody else is you. I'm trying to cross the street as I'm saying this. That's a differentiator. That's your market advantage. And so you've got to figure out, yes, you can model success. Yes, you can look at people who are big in the beauty industry and look at how they rose, and those are great examples. You got to take what worked for them and then make it your own. You've got to find a way to make this your business, and people will be attracted to your personality. Not everybody, but a certain group of people. And what I found the The best way to do it is to combine your passions. So if you love beauty, that's amazing, that's awesome. What else do you love? And how can you mix those two things? So for example, say you love dancing, right? You love dancing, that's your passion besides beauty. Be the beauty person for dancers, right? The next time they're doing a photo shoot, the next time they're getting ready for a performance, the next time they're out there getting into a movie— I almost got run over by that guy, holy cow— they're going to call you, right? You're making videos, you're making blog posts, you're tweeting about makeup and beauty dancing. And so that's the key, that's how you do it. A couple examples that I've used before in the video: one, you know, if you like being a photographer— photographers are super competitive too— but say you love bowling, then you can be the photographer for bowlers, and you're gonna be the default person they go to because they need people to be able to take pictures and they want somebody who's passionate about bowling. If you love dancing, they need people who can do makeup, but they want people who are passionate about dancing as well, and you can speak both languages. That's the key. I got a buddy of mine— I've used the example before— named Steve Steve, who's a financial planner. Man, financial planner, how many financial planners are there out there? Tons. But he has a passion for hockey. He loves hockey, he obsesses over it, he watches it, you know, as much as he can, watches the same replay 20 times. He could just watch hockey day in, day out. He became the financial planner for hockey players. And so when he's talking to hockey players now, he can speak their language, he can talk about hockey, he can talk about investments, and he's one of them, right? A lot of these hockey players, you know, the goal in financial planning is to target the high net worth individuals, right? The people who have a lot of money. Those are the people you want want to work with. And so he's able to do that by combining his passions. And so make it your own, right? Find a way to be able to tie whatever other passions you have into the beauty business, and that's how you're going to stand out. I want to see more Lisa. I want to see your passion. I want to see your personality, your character, what you believe in, all of that. That's got to be real. It's got to be you. It's got to be human. And that connection to you and everything that you stand for and believe in is what's going to make me want to come to you as opposed to everybody else. That's how you stand out. Okay, for everybody watching, I want to know So I want to know how you stand out. I want to know what makes you different. Leave it in the comments below. I'm going to join in the discussion. Thank you guys for watching. Continue to believe, and I'll see you soon. Whew, it is hot here in New Orleans.