10 Ways to WIN in Business | BET BIG!

Evan Carmichael and Gary Vaynerchuk argue entrepreneurs should stop fixing weaknesses and pour everything into their best talents instead. Gary uses a rabbit forced to swim when it should hop: it loses its core strength. Carmichael hired an editor and went from one YouTube video a week to one a day.
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Good morning, Believe Nation. My name is Evan Carmichael. My one word is believe, and I believe that entrepreneurs will solve all of the world's major problems. So to help you on your journey today, our message is bet on your strengths. Over to you, Gary Vaynerchuk.
You need to bet on your strengths and don't give a fuck about what you suck at. You're gonna, way too many people in this room are gonna spend the next 30, 40 years of their lives trying to check the boxes of the things that they're not as good at and that you're gonna waste a shitload of time and lose. I highly recommend auditing yourself or if you have no fucking empathy or EQ or self-awareness then find somebody in your family or friendship that does and let them tell you who you are and once you believe that either for yourself or someone else told you go directly all chips all into that because that is the only possible way, in my opinion, watching from the outside, that is, let me rephrase, that is a very highly likely way of over-indexing because the truth is if you want to be an anomaly, you've got to act like one. You know, like, and so that's it, that's what I got. So thanks for having me.
So this is a great story that I've told before but I love it so I want to tell it again. About this rabbit who goes to animal school. And as he's going to animal school, he learns all the skills that he needs to learn to be a successful animal when he grows up. And at the end of the first year, he gets his report card. And on that report card, he scores an A+ in hopping. And he's scoring an F in swimming. And so his parents come home and they look at the report card and they start shaming him. They say, look at how are you failing in swimming. You're a disgrace to the family. You gotta get trained. We're gonna hire you coaches and extra practice after school. And we're gonna make sure that you "Really well on swimming. You're really good at hopping, so don't worry about that. Just focus on the swimming." And so for the next year, he's focused and focused and focused on swimming and getting better and better and better at it. And in the process, he forgot how to hop. And as for the swimming, have you ever seen a bunny that swam? And so this is the mindset that I think a lot of people fall into where we get our report cards from school or from life, and we feel that we're weak in certain areas, and our default solution for some reason is we need to work on fixing those weaknesses. We wanna be a well-rounded individual. And what ends up happening is you become mediocre at everything, and those things that you potentially can be world-class, genius-level talent at, you don't do. That's not how you have success as an entrepreneur. If you try to do everything and you only spend 5% of your time doing the thing that you could be great at, you're always gonna be mediocre. You're never gonna get the results that you want. Success in business will come from you focusing on what you can be amazing at, world-class at, and spending as much time doing that as possible. And the rest, you eliminate, you automate, or you delegate. And as quickly as possible, you wanna figure out how can I build a team around me to complement my weaknesses so I can go all in on what I'm great at. If I look at my YouTube channel, at the start I did everything. And I'm a big believer in doing everything to get things rolling. I hate spending money till I'm making money. But the first move that I made was to hire an editor for my channel because I wasn't great at editing. I had no interest in it. It was not something that I ever wanted to be world-class level at. And getting that editor allowed me to go from 1 video a week to 1 video a day. 7 times my output by hiring that one person. It allowed me to spend more time on what I was great at and wanted to improve at. And so when you see people complaining about their weaknesses, I'd encourage you to think and explain to them, don't worry about it. What are you good at? And spend as much time there as possible. When you're doing a self-analysis, look at what do you have the ability to be world-class, Michael Jordan-level talent at, and then how do you spend 80% of your day, every day, doing that work. So the question of the day today is, I'm curious, what is your greatest strength? Leave it down in the comments below, super curious to find out. I also want to give a quick shout out to Yael Foreman. Thank you so much for picking up a copy of my book, Your One Word. It really, really, really means a lot to me, and I hope you're enjoying the read. Thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love, and I'll see you guys again tomorrow morning for another shot of Enespresso.
You need to know what your unique strengths are and be willing to delegate. So I would say that the question of whether you should take a skill, learn it yourself, delegate it to someone else, or hire a new team member are determined by having a very accurate self-assessment and assessment of your team skills. Not only what you can do, but what you should be doing. That's very important. So if you're a startup CEO or founder and you have a team of, say, 2 to 10 people, as soon as you have funds to hire, you should not be focused on the things that you are bad at. Sounds very, very intuitive, but it's not because You might have enough time to do those things, but the question is, do you have the attention to dedicate to those things so they're not an interruption? Especially if you're a venture-backed startup and you're competing against other companies that also have a lot of funding, the game and the race goes to the swift. So you have to have a lot of velocity.
You talk about managing your strengths. I know one of my weak points in my personal life is I don't like technical stuff. So even though I have to be on Twitter and Instagram and Facebook, I don't care for that. So guess what? I find somebody who loves to do that. You know, I find somebody who has a strength where I have a weakness and I partner with them. All you're trying to do is get to the goal. No one gets there by themselves. Everybody needs help. Now, when you know what you got going for you, be confident, not cocky. Managing your strengths, knowing what they are, and don't let nobody talk you out of it. And that gets you fight ready. You get fight ready like that. You got to know you. Helps you develop your skills.
A girl boss, a girl boss is someone who, I guess, takes charge of her own life. So it's a girl boss or a guy boss. It's someone who knows their weaknesses and knows what their strengths are and knows how to play to their strengths. I think there's a lot of people out there, and I've interviewed a lot of them, who— my favorite interview question is, "Name your biggest strength and your biggest weakness," or, "What do you have to work on?" And the scariest people are the ones who say, like, "I show up early. It's my biggest weakness," or, like, "I work too much. It's my biggest weakness." And, you know, everybody has things that they can improve upon, and I think a world where everybody is more aware of that is a good one and a place where people can be empowered to make choices in their life rather than throw themselves into places that they may not inherently be successful because the world has sold them some story of what they should be doing. So I guess a girl boss is someone who's in choice.
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