11 Minutes to Fix Your Mindset | Carry On with Purpose

Good morning, Believe Nation! It's Evan. My one word is believe. I believe in you, and I want to see that awesome thing that you have inside you explode out into the universe to have a major impact. So to help you on your journey, today's message is Carry On. Over to you, Conor McGregor.

I'm not gonna stare at it. You stare at your past and you'll end up staying there. It's okay to look back and admire it, but you carry on. I'm not in the business of staring back at it, you know what I mean? And getting lost back there. People say you can— people say a loss can make or break a fighter, but trust me, a win can also make or break a fighter because they get comfortable with a win. People can get comfortable with a win. And slack off then. Slack off on the training, slack off on the diet. They've won one. They're winners now. That's not me, you know. You sleep on a win and you'll wake up with a loss. So I just carry on, keep doing what I'm doing. And that's why this turnaround is so good for me. Vegas, straight away, the Fighting Irish head to the fighting capital. It's perfect. Continue on this path, the freight train straight to the top.

So an entrepreneur asked me the other day, "What am I gonna do once I hit 1 million subscribers? What's the next goal for me to go and crush?" My year-end goal for this year was to hit 1 million subscribers. It looks like that's gonna happen. And it's been nice having some goals along the way. When I first started taking my YouTube channel seriously, I was at an agency. There was somebody else at the agency who was considered the best on YouTube, and so I made it my goal to pass that guy, and I did. And then the next goal became, okay, I want to get to 1 million subscribers, and I want to get there ahead of Gary Vaynerchuk, who's the other kind of big guy in the entrepreneur space. And it looks like that's going to happen. You know, me and Gary Vee, the gap is kind of widening, and I'm almost at 1 million. And so the next goal is what, right? That was the question asked. Like, okay, you hit that, what's the next thing? And I don't really have one. You know, I guess the next goal is going to be 10 million. That's when you get the next plaque or whatever YouTube gives you. But that's not gonna happen in the next year, you know, unless things go insanely well. And there's nobody else ahead of me that I really, like, I can't wait to go and beat that person. There's no enemy, there's no rival, there's nobody else to kind of chase down. And for a lot of people, that's the end of their business, that's the end of their career. It's like, if all you're doing is chasing a goal and then you meet your goal, then what do you do next? And I remember reading about Ted Turner, the billionaire Ted Turner started CNN, owned the Atlanta Braves. And when his father reached his goal in his business, he shot himself. He committed suicide when Ted was in his early 20s, I believe. And that's what happens sometimes when you reach a goal. You reach a goal and then you're sad and depressed and you don't know what to do next until you set another goal. That's the cycle a lot of people go through. Where for me, it's gonna be great to hit a million, and I'm sure we'll try to do some kind of celebration. I'm not huge on celebrations, but you guys are asking for it, so we'll try to do something. But much more important than having the next goal, the next person to beat, or the next milestone to hit is carrying on. Like, I just like doing the work. I like making the videos better. I want to be better on camera. I want to be better at editing. I want to, you know, bring in better clips. I want to launch better series. Like, I like the work of the day-to-day stuff that happens in my company. And yes, it's great to have these milestones that we're reaching. And yes, I have this bigger goal of helping a billion entrepreneurs. That huge goal helps, helps, keeps my mind set on the big picture and what we're trying to accomplish. And then the little goals are just the day-to-day stuff. Like, I love doing the day-to-day work. And I think if you don't love the process, if you can't carry on, if you don't love the grind— and not every day is amazing, and there's a lot of crap that I have to deal with in my business too. I'm sure you guys have it in your company. It's the life of an entrepreneur. But net, like, the work is exciting, is fun, is is good. I don't need to have that big goal of who I'm going to beat next or what milestone to crush through next. It's also why I don't really care about celebrating the million that, that much, because it's not a big deal. Like, great, I hit the million, back to work. Let's make it better. Let's keep going. Like, because the work is what's important. Every video is a celebration. Like, this video is a celebration. This video is a celebration of all the work that's come into it for me practicing being a speaker, for the research team pulling in videos, for the editing team processing videos, you know, for our intros, our outros, the comments, everything. Every video we make, I feel, is a celebration. This is why I don't care so much about the other celebrations of milestones. But that can be important for your team, it can be important for your customers, and so that's why we're still going to try to do something. And so I just encourage you to think about that. If you are only focused on hitting that next goal, hitting that next revenue target, but not having a why and not caring about how you go out and do it. It's like, great, yes, whatever it takes to go out and do it, but like, you gotta enjoy the whatever it takes or you're not gonna go and hit that goal. I'd encourage you to strongly think about it. If you're not having success in your business, if you're not at the point where you wanna be yet or nowhere close, take a look at the work you're doing. Are you enjoying it? Are you finding pleasure in it? Is each work you create a celebration, if only for yourself? Like, look at what I just made. Are you proud of the work that you're doing? Or does it just feel like you're grinding things out, you don't really care about it, and you're just trying to hit some kind of goal? If you look at the most successful people in the world, they carry on because they have an intense love for what they're doing. And yes, goals are important, and yes, goals are driving them, but they also enjoy the day-to-day work of achieving that goal. So the question of the day today is, I'm curious, even though I don't have a big milestone to go and hit next, or somebody else to go and kind of compete against. If I had to, who would you pick? I'm curious to hear your thoughts. Leave it down in the comments below. I also want to give a quick shout out to Bobby O'Connor. Bobby, thank you so much for picking up a copy of my book, Your One Word. It really, really means a lot to me, and I hope you're enjoying the read. Thank you guys again for watching. I hope you have an amazing day. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. And I'll see you again tomorrow morning for another shot of Enespresso. I wake up every morning.

Enespresso keeps me going.

Let's do the best we can with what we have. See, we want to live in the now, and usually when you're down and out or having difficulties, your mind is working very fast. Not your being, your mind is working very fast, and it's working off a lot of nows from the past. So a lot of experiences from the past and worries of what may happen and the future are going through your mind. Well, if you could eliminate that by saying, okay, there's nothing I can do about the past, that's done, yesterday's newspapers, can't change them. And who knows for sure what's gonna happen in the future? Let's be here right now, take what resources we have right now, act upon them, and act towards a good future goal. So you were actually going along the street trading in, you know, bottles to get a nickel apiece?

Oh yeah, oh.

Yeah, in those days, actually it was the second time I was homeless, okay? But in those days you got 2 cents for a little pop bottle, 5 cents for a big one in every grocery store and every liquor store. You would just bring them to them, they give you the money. And you know, you do what you have to do to exist if times are lean. But at least this nation affords us that opportunity. If you know where you're at, well, how can I best make it to survive? Not, oh, poor me, how do I entrench myself for long-term survival? It's how do I survive right now and get myself to the next step? That's the attitude you have to have.

So many people in life We all know these guys, right? They peaked in high school. They were prom king. They were quarterback of the team. And they go through life and you see them 10 years later and they're sitting at the bar on a Tuesday with their male pattern baldness and they're like, oh bro, back in the day I was the fucking man. And they can't pay their fucking bills. They're driving a hunk of shit. And they turn into basically a complete accelerated version of themselves, which is a douchebag. And they haven't done anything with their lives, right? And we see these people all the time. And the reason these people don't progress is because they, they focus on the glory days. They focus on the things they have achieved in the past, and they don't let themselves work towards a better future. And guys, you have to be able to look at yourself and be honest with yourself on this. If this is you, you have to stop this behavior. Okay, when you focus on what you did last year, or what you did 2 years ago, or what you did last month, or the award I won at the company function, or the, the sales numbers that I hit and beat everybody on this, on the squad, or whatever— when you focus on this, guys, that is energy that you could be putting into actually improving and focusing on the task at hand, which is today. Okay, champions don't sulk. And you know, Kobe Bryant doesn't sit there and talk about how many MVPs he's won or how many championships he's won. No, the motherfucker's up at 3 o'clock in the morning practicing every day. Why do you think he is so great? He's not great because he's great. He's great because he puts the fucking work in on a daily basis and he wins every fucking day.

Problem in Western Europe where, um, where failure is, uh, It's too impossible to fail. Once you fail, you can never start over. I think there's an opposite version of this in California where I think sometimes people are a little bit too facile about failure because I think it actually is always incredibly damaging to people. And if you work really hard at something and it doesn't work, that's going to be psychologically damaging, people have less confidence in you, all sorts of reasons why that tends to be quite bad. I think that when people— I don't think there's that much you learn from failure, by the way, because it's typically overdetermined. It's like, why is technology slowing down? Why did you fail? It's typically 5 separate reasons. You worked with the wrong people, the idea was bad, the timing was wrong, it wasn't a monopoly, the product didn't work, and okay, next time I'm working with different people. You figure out 1 out of the 5 things, you're likely to fail, fail again. So I think failure is not something one can learn very much from. I think that's sort of a myth that I would challenge. But what I think you should do when something goes badly wrong is you just keep going, you do something else, and you don't dwell on the past.

Let me give you the one word secret to happiness.

One word.

This is all you need to be happy. The most important word ever.

If you had to think of one word that's most important to you or that sums you up or that would be kind of like a little beacon. Hey, Believe Nation! If you want to know what the most important one word is for Tony Robbins, Gary Vaynerchuk, Oprah Winfrey, Will.i.am and Howard Schultz, I have a very special secret video for you. Check the description for details.