Evan Carmichael shares four ways to grow Twitter followers legitimately: write valuable tweets aligned with your brand, ask short questions that get quick replies, tweet at different times daily with varied content, and use Buffer to schedule posts with personal commentary added to third-party articles.
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Hi, I'm Evan Carmichael, and welcome to another edition of #AskEvan. In today's video, I'm going to answer a question from one of my readers, Jackie, who had a question about Twitter. And Jackie's question is, my problem is getting legitimate followers. I feel like I write meaningful posts, but people don't really click on them. The followers I do have are people I follow who are nice enough to follow me back. I don't want to use spammy software to acquire more followers either. I want people to read my posts. So Jackie, a couple of tips for you. Right now my Twitter feed is something around 45,000 people and growing, so I wanted to give you some advice on what I've done that hopefully will help you as well. The first is you need to make your tweets interesting and valuable, right? If somebody's going to be following you, it's got to be value-add for them. There's got to be a reason to want to follow you and actually read what you're writing, right? So it's kind of common sense. You have to It has to be something that is tied to your brand and is interesting and valuable, that helps their lives somehow. The second thing I would do is try to get them engaged and try to ask questions so that they're not just reading things, but they can actually be involved with some of the posts that you're creating. So some of the ones that I put up recently, and you try to tie it to your brand but still make it fun. So some of the ones that I put up are, you know, "What's your favorite food to snack on while you're working?" or "What did you do today to grow your business?" And it's something people can answer in a couple words. But it gets them involved. So I'm not just posting, "Hey, check out my latest blog post on XYZ." I'm asking them a question, they can answer it quickly, and if they're involved and they feel like they're engaging in dialogue, then the next time I post something, which might be a blog post link, they're more likely to want to click on it. So you want to find easy ways, quick questions that tie into your brand that they can answer in a couple words. You don't want them writing a huge essay, and you can't on Twitter. The longer the response, the less likely they're going to want to do it. So quick, you know, 1-2 word answers that they can post and gets them starting to interact with you and engaging with you on Twitter and your brand. The last thing I would do is try to set up a schedule of tweets so that there's variety coming and you're blending all different types of tweets going out there. So from my schedule, something you might be able to learn from, usually in the morning I'll post something that's a famous entrepreneur quote, and that ties into my brand well. So it could be lessons from Donald Trump or Oprah Winfrey or whoever it is, a quick inspirational quote to help people start their day. Then in the early afternoon, I'll post something related to my site. It could be a blog post or another piece of content I created that is promotional, you know, helps me, people click on it, but it's also value-add. I'm not saying go buy whatever product. I'm linking to something that I might have created that I think is strong value-add. And then in the late afternoon, I'll post something that is more engaging. So I'll ask them a question like, what did you do today to grow your business? And try to get people to interact with that content. So usually that will be a staple of my tweeting schedule. I'll have at least those 3 going out on a Monday to Friday type of basis. And then if I come across other content that I really like, it could be an article that I've read that I want to share that I didn't create, and there's no interest for me to want to promote it aside from the fact that I think my readers will like it and find value in it, then I'll tweet those out. And I won't just tweet the article title, I'll add my own 2 cents to it. So you're, you're making yourself a little bit of an expert on top of it. So you're sharing something you find interesting and adding your own comment as well. 'Cause people are looking for that differentiating factor, and they're following your style and like what you have to say. Hopefully you can build up that following. So those I'll send out as they come up as well. And I use a program called Buffer App. It's a free tool, uh, B-U-F-F-E-R-A-P-P. And what it will do is allow you to schedule your tweets so that you're not tweeting everything all at once. If you read 5 articles at once, you like them all, you can have them send it out over the course of the day or the next 2 days or however often you want. And so you're not bombarding your audience with too many comments or tweets, but over a period of time they'll get it. So hopefully that helps. I'm curious to see how it works out for you and if it helps you grow your Twitter list, because I know it's really worked for me. If you guys liked the video, please give it a thumbs up, and I'd also love to hear your thoughts and feedback if you want to leave a comment below the video. Stay tuned for the next episode. [MUSIC] [MUSIC]
