5 HIGHER LEVEL Strategies to SKYROCKET Your YouTube Channel GROWTH!

If you have a YouTube channel and you're already doing all of the basic things, but you're not getting the results that you want, in this video, I'm going to go over the 5 of the higher level strategies that entrepreneurs are using on YouTube to win. For each of the 5 strategies, I'm going to look at a channel of someone in my Movement Makers program. These are thought leaders who are already posting weekly videos, creating thumbnails, hooking their audience in the first minute, and have all of the basics down. And now they want to take it to the next level to grow their audiences and grow their businesses. Let's dive in together. And hey, if you want to join us in Movie Makers too, check the link in the description below. Okay. The first strategy is to go longer with your YouTube videos, and we're going to use Dan Thompson as our example here. So Dan Thompson, financial expert, speaker, author, investor, business owner. You know, he's got his profile, his banner, his avatar. He's got all his videos set up. Amazing. The thing that Dan is missing the most is going longer with the content. So you look at his videos, 5 and a half minutes, 4 minutes, 8 minutes, 25 minutes. This is good. 17 minutes. That's getting better. 7 minutes where it's really, really, really hard to rank a 4-minute video. You got to be doing some pretty epic content nowadays to be able to rank. And you need to understand that people are going to YouTube to learn. So one of the biggest differences between a YouTube and an Instagram, Facebook, other platforms is that the other platforms that are short form, they're going for inspiration. So you go to Instagram to get inspiration, you're gonna YouTube to learn. And so if I wanna learn how to invest my money, I wanna learn from Dan Thompson, the expert here, how am I gonna do it? I'm gonna go to YouTube, I'm gonna type in different keywords and different videos are gonna pop up. And if you hook me for the first minute, so when people say, well, they have a really short attention span, that's true. People have a short attention span in the first minute. If you can hook them for the first minute, our ideal goal is 70% at 1 minute. If you can hit people at 70% retention at 1 minute, they will stick and continue to watch the rest of the video. And so the key is to get them in the first minute for that short attention span, but then go longer. So the advice that I always give people is 10-minute minimum, but if you have more to say, keep going, right? This one here, it says part 2. If you have a part 1 and part 2, combine them together. Don't do part 1, part 2, smush them together. This video with part 1 and part 2, if this was you know, a 40-minute video, it would do better than both of these combined. And so be willing to go long. If you have something great to say, if you are an expert, do not be afraid to go long. We're seeing the biggest growth in the 1 to 3 hour category. The people will not watch a 1 to 3 hour video. They will because you're teaching them. If you actually have something to say, you have a deep well of knowledge, do not be afraid to go long with the content. So 10-minute minimum, Dan and everybody else, and 1 to 3 hours is a huge growth category if you can go that long. And, and an easy thing to think about how to go through it is you're already an expert, think about all the questions that people ask you, all the problems that, that come to you on a daily basis, and give me your advice. Tell me your story. So with every, with every video, you have a problem that we're trying to set up, right? Here's the number one problem. Then we're gonna have a story that you tell, your story, client story, story in the news, and then you give me advice. And if you're giving me 3 bits of advice for every video, if you think about it, usually my formula goes powerful opinion, context, sentence, raise the stakes, story. And then give me your advice. And so the advice is 1, 2, 3 bits of advice. So if you're doing all of that, that's at least a 20-minute video already. And so you just need to have the right formula to be able to make the content. And people will watch, people will watch, people will love this. They're learning a lot of information. People are going to YouTube to learn. And so do not be afraid to go longer with the content. And Dan, I'm looking forward to seeing more people seeing your content. So when I tell people this, they say, well, what about people like Alex Hormozi? He's off making these short videos and he's crushing it. Well, let's look at Alex Hormozi. You know, let's go pull up his channel and let's see what his best videos are here that we've got going on here. So Alex Hormozi, almost at 2 million subscribers at the time of this recording. Amazing. And if we go to his videos and then we can look at his latest ones and he has been going longer, right? 17 minutes, 52 minutes, 24 minutes, 24 minutes, 24. So what you may have seen at the early days of Alex Hormozi, these short videos, you can see now that he's really starting to go much longer with his content. And if you look at his most popular of all time, you have this one, which was killer. This was about AI. If you haven't seen this, go watch his video. This short one here is this epic rant that he has on the plane in reaction to somebody. This is also definitely worth a watch. And then the only other short one here is this one, which is 7 minutes long, which is over a year ago. But look at the popular videos, 51 minutes long, 2.8 million views, 53 minutes long, 2.1 million views. 56 minutes long, 1 million views. And these are the newer ones, like 3 months old, 4 months old. These will continue to grow. This one has been catching up on this one. This is soon going to be his number 1 video, right? This one is still a 17-minute video, got 2.9 million views in 10 months. This is 3 months old, 2.8 million views. So this 51-minute video is about to be his best video. And so when people look at Alex and say, well, he's doing short-form content, He's doing Shorts, which are fine, but he's also moving towards longer form videos because they are performing better. So do not be afraid to go long with your content if you have something to say. Alex would crush with a 3-hour video. I would love to see a challenge to Mr. Hormozy. Let's see a 3-hour video and let's see if that video doesn't go instantly and become his number 1 video on his channel. Okay, strategy number 2 is we want a consistent thumbnail design. So here I'm looking at another movement maker. Bo Eckstein, he has been crushing it with his show and bringing in deals. He just landed another deal that was $30,000 or $40,000 as a result of having a guest on his show. So something we teach inside the Movie Makers program is to do a biz dev show. Think about the people that if they knew who you are would lead to revenue for you and then start a show and have them come on. So you build the relationship. So he's been crushing that, generating tons of money doing it. But what I want to talk about with his channel is a consistent thumbnail design. So if you look at his videos, you can see he's consistent. This man is pumping out content. 2 days ago, 3 days ago, 3 days ago, 4 days ago. He also suffers from being too short, right? So the content should be much longer. 2-minute video, 2-minute video, 5-minute video. It's going to be really hard to get these videos ranking, but we've already talked about that. So the key thing for him is consistent thumbnail design. So the thing he has going for him is he is in every thumbnail. A lot of times it's that similar kind of LinkedIn profile picture that you see everywhere. But what you want people to do is instantly know that it's your thumbnail. So what does a Beau thumbnail look like? So in his banner, he's using, you know, this blue and he's got this kind of aqua color. And if that's your color and that's your font, make that consistent because it's so much easier for people to see the videos. One of the main ways to grow your channel is through suggested. If you look at the big channels, you look at someone look at Alex and I was growing, it's through suggested, right? It's not through search. We think of YouTube as the world's second largest search engine, and it is, but most of the growth from the big channels come from suggested inside of education and thought leadership. What that means is when I load one of your videos and I'm watching this, I wanna see your video showing up down the side. And this is where a lot of the views will come. And so every time you're looking at one video, then most people will, even if they start with a search, they don't go back to the search results. They start going down the rabbit hole of what gets recommended to them. And so this is where you want to be showing up. So the challenge with a thumbnail design that's all over the place, even this one, like this one's done okay for Alex. This is not a great thumbnail for him because you can't see Alex's face. And so if I'm skipping through this quickly, I see Dave Ramsey, I don't necessarily instantly recognize that that's Alex. And so I might pass it over even if I'm subscribed to the channel, even if I love Alex and what he is all about. Because the thumbnail design is way off and it's hard to instantly know that that's him compared to, I know that this is Patrick Bet-David, I know that this is Tony Robbins, I know that this is Tom Bilyeu, you know, even Gary, Gary could do a better job. Do I know instantly that that's GaryVee? No. And if I'm seeing that on the phone, it's gonna be even smaller, so harder to see. So Gary needs to fix his thumbnails. Alex needs to fix his thumbnails. They would get more suggested views. It's the same problem that Beau has here. If I watch, You know, if I see this and I look at this and that's Beau and I get this color and font and layout and like, I know that this is what they're all about. Cool. If I see this video and I click on it and then I'm watching it and then I see this one show up down the side, does that, is that Beau? I don't know. It looks like a different guy and he's not in his suit and it's a different font and it's a different color scheme. And so I might watch this video and love it, but then I see this one down the side or I see this one down the side or I see this one down the side and because they all look completely different. I may not click on the video. So he was losing people who want to click on his videos, but they don't instantly recognize him. And so that's what we want to do is we, we want to create a brand. This is not anything new to YouTube. You want to have a brand that is identifiable. Why do companies spend so much on logos and fonts and assets? Because it means something, because you want people to instantly recognize you. And so this is the huge opportunity here for Beau. I wouldn't worry so much about these short videos and fixing them because short videos like this are basically dead. So Beau obviously needs to go longer. But all of these videos, we need to figure out what is our thumbnail design. Look at this one. It's, it's black and white. It's small. I would, even if I know Beau and I love all this content and I see this on the side, I'm probably not going to click on it because I don't know that that's Beau's content. So we need to figure out what is a thumbnail design that's winning? What are our colors and our fonts that represent our brand so that we can stand out? And then making that consistent across all of our thumbnails so that we will show up down the side and people will click. Okay, let's go to strategy number 3, which is make it clear what you do. One of the biggest challenges that a lot of entrepreneurs have when they're creating content is like, we know what we do, but does our audience know what we do? So here's another great example, another movement maker, Jill Collins. She has a channel, Jill Collins Connections. Again, she's making content 4 days ago, 11 days ago, 2 weeks ago, 3 weeks ago. So she's staying in the minimum of once a week. That would be my recommendation for everybody. Once a week means you're in the game. If you're asking how many videos should I make, at least once a week, that gets you in the game. So she is doing that plus a little bit more. So that's great. When I come to the page, so I don't really know what she's about. So Jill Collins, okay, she looks successful. She's got her logo. She looks like she's a somebody and she's comfortable in front of the camera and she's done some photo shoots. Great. But I don't know what connections Plus means I'm not sure what this channel's about. Now I know Jill obviously, cuz she's in Mover Makers and I've, I've learned about her business, but I'm coming through the lens of I've never heard of you before. And this is what you wanna assume when people are coming to your channel, they have never heard of you before. You are not making videos for your mom. You're making videos for people who have no idea who you are. It's their first time being exposed to your brand. And so we wanna show them what we're about. So I don't know what she's about from this. Banner, from the avatar, from the name, I don't know what she does. If I go back to here, he does investor financing. Now I would put his name somewhere here, right? I don't know, he went maybe too far in the opposite direction. He's like, this guy's name is Bo. It doesn't say that anywhere, right? But it's talking about investor financing. We look at Dan. Dan's telling me about how to do wise money tools. He's a financial expert, a speaker, author, investor, business owner, right? He helps people discover how to build their wealth exponentially, right? So I get a sense of who Dan is and what he's about. When I come to Jill's page, I don't I don't know what she's about yet. And so what, what that means is you're requiring the user to go do extra work. And so we don't want to have to make them do extra work. We want them to instantly understand what it is that we do. So that's the first start. The banner can do some heavy lifting to explain what we're about. The next is then when we go to the channel homepage, she doesn't have any playlists set up. So this is another way for me to be able to understand what am I going to get when I come to your channel? And so she's got this video series. And so how to build a personal brand, ladies don't settle, how to meet the right man, how to find and keep real love, how to manifest what you really want, how to overcome your self-doubt, secrets to success and happiness. It feels like it's all over the place. Now these two are kind of a greenish color and seems to be about love. And the yellow ones seem to be more about personal development or growth. But ideally what you can do is set up different playlists on your channel. People don't consume my playlist. But it's set up as a marketing brochure. When I come here, all I see is this one playlist where if we go back, let's see what these guys have done here. We've got, we've got popular videos, we've got SBA lending, short-term rental, C-PACE financing, multifamily financing, shorts. So I get a sense of what this guy's about, all about, right? It's the Investor Financing Podcast, and he's going to teach me about SBA lending and short-term rentals and all these other things, right? So he has content that speaks to what he's all about. So I'm not gonna expect love and romance information from this channel. I'm probably not gonna get personal development stuff from this channel, right? It's very clear what he's all about. So when I come here, there's just not as much clarity. And when there's not much clarity, it creates confusion. And when it's confusion, people don't understand what your brand is all about. And so we want that to be a lot easier. So I would recommend thinking about what do we want to show in the banner here that explains what it is that we do. This picture's beautiful, you know, the font works, the Signatures there. Awesome. But who are we? And then having videos here, different playlists that speak to different series that we're trying to create here as well. And then even this first sentence that we have in our description, this is on our about page. If we go to the about, it'll show all of this description, but most people won't go that far. So what does it say here? I want to take you on a journey to live your best life. It's called the Summit Life, I guess, experience. I still am not clear on what this channel is all about and what I'm going to get. And so we don't want to lose people. So the lesson for this one is make it clear what you do. Okay, next up is make content that drives business. So for the entrepreneurs out there who are not just trying to be influencers and not just try to make money off of advertising, but you have a real business, this is what we love doing with Movie Makers too, is we have entrepreneurs who, who have a business, who sell coaching, who sell products, who sell programs, and they want to use a YouTube channel to help drive revenue for their business, not only trying to make money off of AdSense. So I always ask people when I'm first coaching them, what do you sell? What is your business? How can I help? Like, if we could drive targeted traffic to your landing pages, to your website from your YouTube channel, who are the people that we want to have on? And so we want to show the process of the thing that we sell. So whatever it is that you sell, understand that there is an education process people go to before somebody hires you. They're going to check out your website, they want to learn more information. So there's information that you have to put. In front of the actual sale. It's not just like buying a pack of bubble gum, uh, that's an impulse buy, right? People are not buying Chuck's program, his coaching off of an impulse. They're buying because they wanna learn a little bit more and say, this is the guy for me. So if you have a complicated sale, if you have an expensive sale, you have to put information in front of it. Now, the best way to be able to sell the thing that you're selling is to show me the process of you doing the thing. And so Chuck is a great example here where he is doing a lot of these direct-to-camera videos. So he's got a great setup again, you know, he's got his banner, he's got his avatar, it's zoomed in. I can see his face, Life 2.0, build in version 2 of yourself. I get a sense of it's personal development of what I'm going to learn. He's a coach and he's got, you know, various thumbnails. He's the face of everything. He could have more consistent design as well on here, but he's in all of them and they're a good, you know, length, 10-minute plus, and he's being consistent, 2 hours, 4 days, 5 days, 6 days. So he's Pretty consistent on his content, but it's all solo content. It's all him going direct to camera. It's, this one is here, it looks like an interview, but the rest of them are all him going direct to camera. Where, what does he sell? So it's, I'm always curious, think about it for your business. What do you sell? Because we want to use social media to help you sell more of the thing that you're trying to sell. So if I hit his homepage, let's see what he sells. Coaching for men. The very first thing that comes up is coaching for men. What will profit a man if he gains the whole world but loses his soul? So he's, he's a coach for men. Perfect. You know what we should have? Let's stay in touch. I like that picture. You know what he should have? He's a coach. Coaching content. What do you sell? Chuck sells coaching. Then what should we have on here is coaching content. I wanna see Chuck coaching somebody. I wanna see him coaching a man through a problem that they're facing because you can make a video like this about how to change your mindset and how to master your mindset. That's great. Nothing wrong with that. Go and do it. Have, have an 11-minute video talking about how to change your mindset. Awesome. What's even more powerful if you're a good coach is show me you coaching somebody. Have somebody come on who needs to change their mindset and you help them one-on-one. Now there's a couple questions, a couple of pushback that I always get when I recommend this. The first is nobody's going to want to come on my show. You know, I'm talking about very sensitive things, very private things. Not everybody needs to come on your show. You just need a few, right? If he's doing a weekly show, you just need 50 people a year to come on your show. And if people will go on Jerry Springer and Dr. Phil and share the things that they share, they will come on your show where you're actually trying to help them, right? You're not trying to have a gotcha moment. You're not trying to have a make you look bad moment. You're trying to help them. And the way that you present it is working with Chuck is expensive. Like working with him is gonna cost whatever it's gonna cost. I don't know if he has his pricing on here. Doesn't look like it, but working with Chuck is going to be expensive. Cool. Some people can afford that. Some people can't. If you can't afford that, then he does it for free. And this is what you can do. If he has an email list, if he has people who follow him on social media, we can look at as an example, if you're trying to get people onto your list, go to your Instagram. How many people does he have? He's got 686 followers on his Instagram. Amazing. What you do is then you DM them one by one in a video, say, hey, hey, I'm starting a new show. Or who are his followers. Let's see. Okay, there's me. And I see, you know, a whole bunch of other people. There's, there's Jill. Let's go. It's a family, Movement Makers. This is great. Okay, but we go down, you know, and he coaches men. So hey, hey, Jay Scott. Hey, Misha Sun. Hey, Amado, right? Hey, all these people, like one by one, you say I'm starting a new show for my YouTube channel, coaching men. Normally I charge blank, but instead, this is going to be free for you. But the but it's gonna be up on YouTube so other people can learn from your story as well. And we're not, we're not bait and switching. We're not promising some private session that then is, you know, surprise, it's on YouTube and everybody can see it, right? They know in advance that this is what they're gonna get. And what it does is some people will see that and say, yeah, I'd love the chance to have somebody help me. And if it helps other people, great. I, I'm, I'm happy to come on. And other people may be like, well, I don't want it to be public, but can I hire you? And that becomes the model, right? If it's public, then it's free. If it's private, then it's paid. And so it's a chance to make content that actually helps convert to your offer, as well as hopefully is more fun. Like if Chuck has a great coach, he'll probably have more fun actually coaching somebody than just making these thought leadership videos where you're talking direct to camera. It's a lot more fun. It's also easier to go longer. And by the way, it helps you with your conversions in that on the landing page for Chuck's coaching program, here he is talking, I'm assuming. Yeah. 3 minutes direct to camera. Awesome. You know what? You know what would make this, you know, make this even better? Let me see you coach. Because now you're just talking. But if he had examples, boom, boom, boom, boom, boom, right? If he had 10 examples of him coaching and they get to see the aha, the wow moment, the like, Chuck, you just changed my life moment. Now I wanna hire you. I wanna hire you for me too. So it helps create content for the channel. It helps you create long content, helps you make more fun content for you because you're coaching and you're helping. It helps drive more business results for you and it helps drive more conversions on your landing pages and websites to actually get people into your program. Now there's a big, big, big, big, big caveat with coaching content and it does not work for everybody. Here's the caveat. You have to be a good coach. Sounds obvious, but a lot of people are afraid of getting exposed. A lot of people are not sure about what questions they're going to ask. If you're a great coach, you should be able to answer any question related to your industry, right? You're not going to come on and ask Chuck about a cooking recipe, and maybe he's a great chef, I have no idea, but you're going to come on and ask him about fear of success or guided meditations or changing your mindset or imposter syndrome or impatience or whatever the thing is that you're struggling with. And if you're a good coach, you love that. If you're a great coach, you love this the most. You love this the best. This is your ideal zone of genius. But if you're not a great coach, then you're afraid and then you get exposed and you honestly probably shouldn't even be selling coaching services in the first place. But that's the key element. If you are a great coach, this is the best strategy for you. And if you suck as a coach, well, don't do this and go learn how to get better as a coach. But that's strategy number 4 is make content that drives business. Okay. And the 5th strategy is have more of you content. So this last one, we're going to be looking at Mark Neely. He's in my Mover Makers program. He's also in the mastermind. He's an amazing human being. Again, you look at this, he's got his branding down. Mark Neely, helping you invest in yourself and in real estate. Top 1% mortgage broker on a mission to help people heal from trauma and anxiety. Awesome. He talks about mental health, marketing, the show, real estate education, business development, all in podcasts, etc. So we're off to a great start already. If I look at his videos though, here's what we've got going on. So Mark is crushing what we call the biz dev show. And again, this is where you have people on who you're genuinely interested in building a relationship with that then can lead to business results for you. So he's having these people on, he's doing this show. This is Looks like it's in a, you know, in his backyard, he's got some microphones set up and he's filming and he's making great connections. Awesome. This is him being the interviewer and that's great. And you should be an interviewer if you want to build relationships and build connection with people. What's missing now though, is we need more Mark content. So be careful that when you start a new series, you don't forget about all your other series, right? That it's an evolution. So the Biz Dev Show. Is going up consistently, 5 hours, 5 days, 13 days, 2 weeks. So he's doing a weekly show, which is great. Awesome. That should be a weekly show. But what we need to add back into a mix is more Mark content. We don't want people to forget about who Mark Neely is, that he is a top 1% mortgage broker, that he's trying to help people heal from trauma and anxiety. And we need to see him doing that, whether that's thought leadership content, direct to camera, whether that's coaching content of him actually helping somebody. And he is actually great at this. So he's done some videos. This is the most recent one here. You know, is it too late to buy a home? This is 2 months ago, and this is him talking direct to camera. And then he had another one here, but this is only a minute long, but in between it's all of these shows. And then here, even these are clips from other shows that he's done. And so he is great at going direct to camera and he has a ton of wisdom that he can share. And he's done some of these like, like this where he's, this is more informal. This is just kind of turn the phone on yourself and go film and share your thoughts on what the market's doing. And he's done some of these which are more structured and more professional and, you know, fancier camera compared to something like this that's just kind of filmed on the go, on the fly. Both of these can work. But the key thing is when you are introducing a new series into the channel to not forget about the other series that helped get you there. And so he's doing some shorts. It looks like these were kind of miscalculated of a short, but I think he's got some popular shorts going on here, right? So he's got some shorts and it's him, you know, making content, but I want to see the long-form content. So whether it's going to be formal camera setup, fancy, direct to camera like this, or whether it's going to be more informal, take the phone out, put it on yourself and tell me about what's going on in the market. We need to see more Mark content on the channel and for your brand, all of you beautiful viewers watching, we need to see more of your content as well. And so whenever you're introducing new series, think about it like this. Think of it as a weekly series. So if you're going to do a coaching show, that's a weekly series. If you're going to do a solo thought leadership show, that's a weekly series. If you're gonna do a react to the news show, that's a weekly series. If you're gonna be doing a biz dev show, interview show, that's a weekly series. And if you can't go and do that many, right? It's like, oh my gosh, now I'm already at 4 or 5 videos a week. Okay, then make it a monthly series where you're releasing one video per week, right? The key is to stay consistent on the series that you want to stay on top of. Now, if you say, I don't wanna do any more coaching series, I don't like coaching. If Chuck says, I'm not gonna sell coaching anymore. Great. Stop the coaching series, right? If there's, as a series that no longer serves you, stop the series. But what we often run into the danger of is we get really excited about a new show and then that's all we do. And so Mark is now building his brand as the guy doing all these interviews. Amazing. But what about Mark, right? Are you, are you gonna be the next Larry King or are you also gonna be the guy sharing your own message? And so we need to add One and one, one and one. And for every new series we add in, we need to make sure we're staying consistent on the current series that helped get us there as well. So Mark is an amazing human. He's got a great message. He's got a giant heart, a beautiful soul. And I'd love to see more of that content come out on his channel too. So to recap, the 5 more advanced strategies are number 1, go longer with your content. Number 2, have a consistent thumbnail design. Number 3, Make it super clear what you do. Number 4, make content that drives business results. And number 5, have more of you. To see even more YouTube training, check the video right there next to me. I think you'll love it. Continue to believe, and I'll see you there.

When I started paying attention to how to win on YouTube, my channel grew. Same thing with like the titling. Like I loved sort of artsy, cryptic tit— you know how like movie titles, you don't even really know what they mean until you watch the movie? That's what I was doing.