A Review Trick How to Improve Your Website Without Professional Help!

Evan Carmichael reviews a forex education website and identifies what's holding it back: a blurry logo, a weak hero image, and no founder story. He recommends adding Clinton's photo and background, client testimonials, and explanations of why specific trading tools matter to stand out in a crowded market.
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Hey, it's Evan, and today I'm doing another review from my Fiverr gig where I look at a website, give some feedback. Today I've got 8 days left to do this. I'm going to do one for Clinton, who's got a website called ITIDGroup.com. Let's check it out, see what it's about, and, uh, see what kind of advice we can give. So here's the website. Now I don't know anything about this going in, just checking it out. My first thoughts are it looks clean, it looks pretty professional. I'm looking at the top here and, you know, I had an issue just saying with the name. So ITI-DE Group, ITI-DE Group. I would split this logo up a little bit. I'm just looking at kind of layout now. Split that logo up so it's easier to read. I don't get the picture why we like this is This is in your top, that's huge space right there, and then it's on the watermark of your picture. I'd definitely swap that out, it doesn't look very professional. But the layout looks pretty clean, pretty easy to read. So what is this website all about? Learn and earn, trade currency online. So the picture doesn't do anything for me in terms of learning about currency, but let's see what this is about. Welcome to iTide Group. Ah, see, so much easier right here with the tide. So the little i, the capital T, capital G, so much easier to read them than this. ITIDE is a service provider, emphasis on wealth creation through investing in the foreign exchange market, forex. We pride ourselves in helping people achieve financial success through trading. So it goes on, FX open, ITIDE difference. Quote, though no one can go back and make a brand new start, anyone can start from now and make a brand new ending. That's pretty good, I like that quote. Successful Crows Action, 3 steps help you achieve your financial goals, partner with us today, and then web hosting by. So you're asking people to make a pretty important decision, right? So there's tons of forex websites out there, there's tons of different markets to go after. Why should they choose you over everybody else? Now this, this looks professional-ish, uh, again, to make this better, I would clean it up like this. Has to go unless they're paying you something, but even, you know, you don't want that to be on there. That makes it look amateur. And again, this at the top and the captioning and even this picture. What's missing here for me though on a bigger scale is who are you guys, right? Like, why should I go with you over everybody else? Give me something that shows the founder, right? So who is this person again? Clinton. Clinton, where are you? Clinton, I want to see your face. I want to see the results you've gotten. I want to see testimonials from people who've gone through your system and it's worked. That's what I want to see on here. Make me— make me feel like you are the right company to work with. Like, if I go with Clinton, he's the man, right? I don't get that here. This is better than some pages out there, but it's a lot worse than other pages. And so you're in a super competitive market. You have to do something to stand out. So overall, that's my first thought. Like, I would not fill this out yet because I don't see any social proof, I don't see people having results from it, and I don't know about who Clinton is and why I should sign up for this. So read this, you know, okay, the Aitai Group difference. Everything you say here is something that every other forex website is going to talk about. We've spent a lot of time developing this material to provide as much value as possible, and although it's only the tip of the iceberg, Right? Everybody talks about this. Everybody. So you need to do something to stand out. And the way you do that is through your story, Clinton. Why did you start this? What got you into forex? Why is it working for you? And what pain did you see in the market when you went out and created this website? There's a reason for it, right? Why? Why do you want to educate people so badly? That's, that's what has to come out. That's how people are going to come and sign up with you. Over everybody else because all the other guys are saying exactly the same thing. So you can make it look more professional a little bit. Again, it's an okay job, but still you're going to have a hard time. I'm betting not a lot of people are filling this out yet because you have to tell your story and make me feel something about your brand. So those are my quick thoughts on the homepage. Let's take a little bit— what else do we have here? We've got a Twitter page. We'll load that up. We've got the facts, starting trading, our strategy. So there's nothing about us, which I would love to see. I always love to see who the person is and see a nice smiling picture of Clinton and his success. So here's their Twitter page. So I guess it's pretty new, you know, only 41 tweets. But what I do like is it is being updated, right? Sometimes you go to Twitter pages, nothing there. So at least it's been updated 21 hours ago. We're posting some quotes from Warren Buffett, so it's on trend. I'd love to see your face here, man. You know, make— it's called Clinton B. If that's your last name, B, you know, have your face. Make me feel something. You know, people love connecting with people. If they see your face and smiling and that's everywhere, that's a part of the brand, people are going to sign up, right? Look, Warren Buffett, it's an individual. People love connecting with people, so switch this around. I love that you're writing to people. I don't know what this conversation is all about. Oh, it's back and forth, back and forth. This is great. This is awesome, providing support. This guy's Paul has some questions. Clinton's responding. This is great, right? So imagine if Paul could interact with the face here. So you're doing the right things so far on Twitter. This is great. You're responding to people. You're posting quotes and some interesting information. Look at all these @responses. This is great. So back to the website. These are the 3 pages. The facts are trading our strategy. Again, I would change all of this out, take this off, change the picture, get rid of this thing. It doesn't relate to what you're talking about here. The font is nice though, the content's nice, the layout looks good. You're asking some questions. Again, this could be so much better if you made this personal. So okay, let's see, what is forex? Ideally, this is a link where it takes me right down to it, but let's go to what is forex. So for example, this is, you know, these questions, again, it's gonna be from every single person who has a forex website, right? What is forex? What is a pip? What are the 7 most commonly traded currencies? So I mean, I can find this everywhere. What's gonna make the big difference is your take on it. How to trade foreign exchange over the internet. So you're talking about MetaTrader 4. I don't know anything about this, right? MetaTrader 4, FXOpen. Tell me why you love this. Why is MetaTrader 4 the best thing ever? Why is FXOpen your favorite tool to use, right? Tell me your story. Tell me about the other forex systems you've used that sucked and how cumbersome they were and expensive and terrible service or whatever the points are and say why you love working with this because this is just facts and I'm getting lost in it. It's not making me feel anything where if you came up and told your story and told me why you picked MetaTrader 4, why this is important that I should care about it, then I'm going to be more interested. And that personal connection is going to bond me to you and when you make a recommendation, I'm trusting you as the expert so I'm going to listen. So you're close. You've got a lot of the— a lot of the great information here. You just need to tweak it and make it more personal. Next, this is start trading. Same thing. Out, out, out. Fix. Act today, trade tomorrow. Getting started is simple, just a question of it. So here we're talking again about the systems. This is great that you have it, you know, the steps. Pictures. I love all that. Activate. It would be great to have something here about contacting you if you have any questions or support. Like, what if this doesn't work for me? There's a way to reach out if it's on Twitter or email. I love that you have— this is— I don't know what this is— a filter. Contact us to send you the filter. I mean, this is great you have a lead capture form here so people have a way to write in. You're not just losing everybody who can bounce. But I think the missing step here is first again talking about why you picked this system and then also having a way for people to reach out to you and ask you questions if they have about it. And then last, our strategy. Same thing, top, top picture out. In order to make more money, you need a strategy. Chart setup. So I'm guessing it's a very technical system, which is fine. When to stay out. This is great. So like, where does this strategy come from? Is this your strategy? Our Focus Zone strategy is a— so tell me the results from this. Tell me how you came up with this. Show me students who've had success with this, right? You put that on the board before you get into the technical details of how something works. Make me feel that it's important because otherwise my eyes are going to gloss over it. But if you tell me your story, how you came up with it, you show me students who are having a lot of success with it, I'm much more likely to pay attention. I guess that's the end of the page. So overall it's a good start. My general thoughts again: professional-ish, could be made better with some of the things we talked about. Make it more personal. Make me feel something. Touch me with your story. You do that, you'll have a much higher conversion rate. You have people wanting to share this website. And it also adds some more information beyond these 3 pages, right? So you can have an About Me page. You can have a blog, some thought leadership content, like show me that you're the expert, that you know what you're talking about and you're having success with this. Show me some of your trades, whatever it is. Show something ongoing to make me say, you know what, Clinton B. That dude is the forex king and I need to be following him. Those are my thoughts. For those of you watching, let me know what you think. Leave a comment underneath. Let me know what your thoughts are about this website and I'm sure Clinton would enjoy it as well. If you guys like this video, thumbs up below. You can click on my face at the upper right corner to subscribe to the channel. Thank you guys so much. I'll see you soon.
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