Achieve Success with These 10 Rules from Global Leaders

Rules to succeed in business and life from titans, billionaires, and leaders who changed the world. Yeah! I love it. What's up, Believe Nation? It's an exciting day because it's time to open up the samples for my new book. So I decided on my vacation that I wanted to launch my new book December 6th. It was the same day that I launched my Year One Word book last year, and I thought December 6th this year, we're gonna launch and it's the Top 10 Rules of Success. Timo, you wanna say hi? There's Timo!

He wants to play.

There's Timo, look at that kid. Here, you know what? Let me take the frisbee and hold it up here so that Timo looks at the camera. See, look at that. Look at that, Timo. Look at that, oh my goodness. Look at the cute Timo. The book is the Top 10 Rules of Success. I took 50 of the most popular videos on my channel, condensed everything down into one book It's 2 rules per page. The idea, hopefully, that I have in my head is how I saw it playing out, is don't just read the whole book all the way through, but read 1 page at a time, 1 page per day. It's an easy commitment, right? You're reading 1 page. That's all you have to do for the day. Read 1 page. You get 2 valuable lessons from someone who's had tons of success, and then you apply that. Think about how can I apply this thing, this new lesson, one of these 2, to my life or my business today. And so that's the plan. And so what I have here are the samples. One of the things I did last time, last year, that was really helpful— what?

You printed your own.

What? Oh yeah, I printed my own. That was a disaster. That was a disaster. I didn't realize how long it was. Anyway, one of the things I did last year was I gave my book as a sample to 30 different people, half were entrepreneurs, half weren't entrepreneurs, and I got their feedback. And it was really great feedback that ended up cutting my book in half. And I made a number of changes based off of the feedback I got from the people. So December 6th is approaching quickly, and I need to get my samples in so that I can give it to another batch of 30 people here in Toronto and get their feedback to see what I can do to improve it, wrap it all together, put it into a nice finished product for you guys, and have it ready to ship December 6th. I'm excited. Teemo, don't lick my boxes. Now I'm self-publishing this one. I'm testing the difference, and Amazon has a CreateSpace program that you can self-publish and order some samples, but they only let you order 5 samples. What's up with that, Amazon? I don't, I don't get why Amazon only lets you order 5 samples of your book as a proof before it goes live. So these are the ones that I have from Amazon, and then I had to go to a printing house to get it printed just on paper. What are you doing? What are you doing, huh? What are you doing, mister, huh? Huh? So I printed off 30 copies just on regular paper that people are going to review, and then these are the official ones that came from Amazon that I want to check out too. So if Teemo will let me, if Teemo will let me, we're gonna open it up.

So you have all the 30 copies and you have another 5?

Yeah, I have 5 just in case, in case we have extra. It's good to have, it's good to have extra. Just good to have extras in case. Okay, let's save this one. I want to open that last. Let's open up this one. Go, Nina! Go, Nina, open it! There it is!

You need a knife, my friend.

Use your razor-sharp Wolverine claws. This is very exciting! The unboxing event. Don't stab me. Don't stab me with your Nina's gonna want to have the first one as usual, so I'm down with— oh, you don't want this? You only want the Amazon copy? I'm down to $29.

I want to see first. Oh nice!

Oh, it came out pretty well! Look at that!

Wow, did you ask him to print in this size?

He— so this is a great—

dust it on the carpet!

You see the anger? You see the rage? I wasn't gonna just dust it on the carpet. I got this printed and this— listen, this is great service. Here's a great story around this. This guy Nina found online.

Nina, she's pretty good.

Okay, that's not the story, okay? We found this online. Nina found this online and I contacted him and I have a Word document that I gave him and normally a Word document is 8.5 by 11 and as he saw the document he gave me a price and as he opened it up he He then said, listen, I see that you're printing at a smaller page, like the page size is different. It'll be cheaper if we print at the size that you gave us instead of printing 8.5 by 11.

That's good.

I'm like, yeah baby, let's do that. I love that. What's his name? Patrick?

Yeah, Patrick.

I love that Patrick from the printing house. I love that. And so, but then what happened? Then what happened? I gave him a whole bunch of business. I'm giving him stickers for Turn Up Dance Salsa. We're gonna do a door wrap at TDS. I haven't told you about that. I'm gonna wrap a door with a picture.

Like a poster thingy?

Yeah, yeah, I'm gonna wrap a door. I'm giving him that. I'm giving him some business cards. We're gonna do fly— like, I'm giving him a whole bunch of business because I love this guy.

He's very honest.

Yeah, he was really like— so just that little extra customer service, like, he's losing a little bit of money because he's printing it this size instead of 8.5 by 11, but he's gaining a whole lot of business. And so I'm gonna be a good testimonial.

It's actually really nice too.

So this will be the actual size. That's pretty good. I think it's the same size as the other, as the year 1 workbook. Yes, yes, yes, yes. So, so every, so here's an example. Let me show these guys an example. Let's flip open. So it starts off with, oh, let me do the Steve Jobs one. Because I only have one graphic. I only have one graphic.

Here, here, here, here, here.

Look at this. Ah, the graphic looks amazing. Look at this. Okay, so I have a guy who's designing graphics. We only did one. He's working on the other. So it's gonna start off, you see Steve Jobs, and then there's a quote from Steve Jobs, and I'm picking a famous quote. And then here, so that's one page, right? There's one rule. First rule is don't live a limited life. Second rule is have passion, right? And like Steve Jobs' thoughts on that. That's it. Read this page in one day and then do something about this. Think about it. Here's some wisdom from Steve Jobs, two of the best things he's ever said, and start taking some action on it. So that's the idea. And so then, let me show you what happens. So we've got Steve Jobs, we've got the rules, so that'll be 5 pages of rules. 3, 4, 5, 6, this is awesome! 7, 8, 9, 10. With each one I say what my favorite rule is too, just like I do in the videos, my favorite rule, so you guys can check that out. And then I have a page I'm uncertain about this, so I'd love to know what you guys think. And for the— I'm gonna get this from the feedback from my test audience too. I've got the summary, so the top 10 rules, like what they are, space for you to fill out what you learned from it, what you want to apply, anything kind of lessons from it, and then a did you know fact, something different, something unique, hopefully something maybe you haven't learned about that entrepreneur, or maybe something you do know. So Steve Jobs here, did you know Steve Jobs sold his Volkswagen Microbus to raise the funds to start Apple? So with each person is a little kind of mini fact at the bottom that you may or may not know. And then that's it, and you move on. Next is Tony Robbins, and it's gonna go through. At the start of this book, this is awesome. So the first page is around bonuses. So it says like, do you want— can we put it up here? Do you want free bonuses? And one of the things that I really regret from the first book, Your One Word— Timo, Timo, Timo, Timo! What I regret is we didn't get the email addresses for a lot of people, and so the people who bought the book at Barnes Noble or Amazon or bookstores who didn't come from my email list, they didn't get the bonuses. Because if you email your receipt or picture the book into the email address, you get bonuses. There's a lot of cool bonuses and there's follow-up and bonus videos and all sorts of awesome content that's free if you bought the book. I just don't know who bought the book, and so I can't send them all the free stuff. And so the first page is, "Do you want free bonuses?" And then kind of what you get if you buy 1 book, 2 books, 10 books, and the email address. So hopefully the people who buy it, even if it's on Amazon and don't come from my list, will be able to get it. Then, then, then, then, then, then, then, here's the list of the top 50. Those are the people. And then I talk about don't read the book like a book, read 1 page a day. I talk about why I wrote this book, you know, good stuff. And then here, this is what I'm excited about too, the all-time top 10 rules. And so what I do is I took all those 50 people, so that's 50 times 10, 500 rules that are in this book from the most successful people in the world, and I condensed down their most important rules, the ones that come up the most common from across all these different people. So what are the most common top 10 rules and my quick take on it is next. We have a cheat sheet for success that we're going to turn into a PDF that if you want, you can print it off. Like, I want a poster size thing that you can put on your wall if you want to remember the top 10 things. So I think this is really exciting. The top 10 of the top 500. And then we get into the top 500 rules, and you have Steve Jobs, and you see that all the way through. And then— this is so exciting! How do we end it? How do we end it? Uh, and then just some things on what you can do after, like make sure you send in the email to get the bonuses, you know, and some final words from me about Evan, and then that's it. And so I took out— I was wondering, do I need to add anything else to the book? I was looking at other books. Do we need a foreword, an introduction, table of contents, index? All of this stuff that as I looked at other books, like, I never read that stuff. So I don't want it in my book. So there's no long introduction. There's no long preface or— preface? Preface? I'm forgetting it. I'm blanking. There's no long intros into anything. It's just right into the awesome content. So this is it! I'm so pumped! Last time I printed this at Alex's house and it took way more work than I thought. And then I had to get binders and we ran out of paper and we ran out of ink. And it was just way bigger. A really bigger project than I thought. And so this— look at all this! This is some good stuff. Okay, wow. So now we gotta— I gotta find my test audience. Well, I wrote to people, so I already have my test audience, but I gotta— I gotta give it to them. I'm so excited. It doesn't smell like anything.

It's paper.

I know, but paper doesn't— it makes me a little sad that it has no smell.

How come you didn't put your own softener?

Well, my own top 10 is really similar to the top 10 of— I don't know, like my top 10 is similar to the all-time top 10 because I also pick the ones that like resonate the most too, right? But my top 10, like what are Evan's top 10 rules, is the most requested top 10 rules on the channel. Okay, so I got it. We can take pictures and send this to people, and maybe this weekend we're gonna, we're gonna send it off. Boom! All right, friends, okay, that box is done. Let's do This one, you want to open this? Did you guys check out Nina's healthy dinner? Look, look, we got basa fish. Oh, I spilled vinegar all over the carpet!

Oh my God, what are you doing? You can just tilt the camera and not move my— okay, stop eating my food.

Should we clean that up? Yes. Okay, we have basa fish with spinach, tomatoes, Oh, you put seeds on yours. That's nice.

I put sunflower seeds.

Beets? No, radish? Anyway, okay.

This is tomato, cucumber.

Don't open it without me. Uh, let me get some— okay, we'll clean it up after. We will clean it up after.

No, clean it now.

No, after, after, after. Oh, my hands smell like vinegar. Oh, I can't touch the new stuff. Let's wipe it on Timo. Timo, wipe vinegar. All right, we're getting you clean. Isn't that amazing? Katie smells like vinegar, it's your fault. That's what I'm thinking. Hello, Timon. Oh my goodness, it's— oh, oh, let's see. Oh, look at that! This has a smell, you see?

Yeah, I can't see.

Oh, you can't see, right? Yeah, okay, look at that, guys. This is what you're gonna get. Now this cover is a temporary cover. I'm not a huge fan of this cover. It's okay. Like, it's a great placeholder. Um, but I'd love— if you guys have ideas for what to put on my cover, I never liked my Year One Word cover, and we didn't have enough time to make it, and, and, uh, I want this one to be good. So this is the placeholder cover until you guys come up with something. So please, if you have ideas, If you are a design genius and you want to do a cover, let me know. I'd love to see what you can come up with, get some credit and promotion. Everything else looks the same. Look, the Steve Jobs came out really well. Look at that. I guess it's just, it's not spiraled. It's not spiraled. Look at this! This is amazing! We're holding it in our hands! Huh? Let me get the other book. I want to compare the size. So this is your one word and this is the new one. Yeah, it's basically the same size.

You gonna do hardcover?

You can't do hardcover. CreateSpace, as far as I know, maybe you guys know better. As far as I know, you cannot do hardcover with Amazon CreateSpace. So— oh man, this is so exciting. Have I said that enough times? Pretty pumped. Oh, there's nothing on the back. We definitely need to put— what should be on the back, guys? What should go on the back? Let me know. It's so placeholder, it bothers me that I don't have a full cover ready to go, but we needed something. They wouldn't let you ship without a cover, so the one I made was really, really, really bad. And so J.Ryse on my team made this, which is way better than what I did. I really like what he did with that. Like, look at the— look at the kind of at the top 10. It's like some kind of effect on it, so it's not just a flat color, a gradient with some patterns in there. That's pretty cool. Rules to succeed in business and life from titans, billionaires, and leaders who change the world. Yeah! I love it. So we have 5 of these, and we have 30 of those. So what else do we want to tell them?

I hope you guys are excited.

I hope you're excited. What do we need feedback on? We need feedback on cover. Cover, yes. Artists, let's see some designs, some ideas in the back. The back as well, that's super important. The faces, we're gonna— the faces, I love my— I love my guys. The faces is— look at that, that's gonna be— that's great. Look at that Steve Jobs. Let's zoom in on that. Look at that. Look at how great that is. We're gonna have that on each one for each person. It's so much better. Look, compared to just that, right? Tony Robbins— Tony deserves his own awesome picture. That's coming. I'm really happy with that artwork. If you know a way to get Amazon to do hardcovers, I wanna know. And also, people have been asking about preorders. Can you preorder? How do we preorder? I believe there's a way to do preorders on Amazon. I don't know how to do it. Again, if you guys have tips, feedback, advice, let me know. I think I need to have a final version ready, which I don't have yet. If you're interested in picking it up and doing a pre-order and some kind of special deal, let me know. You can email my assistant, sandra@evancarmichael.com, and she can keep a list of everybody, and you'll be the first to know when it comes live. And then the packages, like ideas for packages for people who buy 1 book, 2 books, 10 books. That's always super cool. Or any special bonuses for people who buy early is always interesting to learn as well. I think that's it, guys. It's spur of the moment and exciting, but it's gonna be a— well, better cover, but this is gonna be on the video. I'm so excited. This is great. Okay. Thank you guys so much for watching. We believe in you. Hope you continue to believe in yourself. Timo's flying. And whatever your one word is. Much love, guys. Thank you so much for the support. It really means a lot. And we'll see you soon.