Lillian Vernon says entrepreneurship is innate, not learned. She emphasizes persistence through obstacles, financial discipline like never spending money you don't have, and approaching risk with confidence and optimism rather than fear.
Advice from Lillian Vernon on the entrepreneurial mindset as seen in Zuga 000. It's a quality you're born with, being an entrepreneur. I'm a stick-with-it person. It's just my personality. I never give up. It was a risk. I had a husband and I was pregnant with my oldest son. But I don't look at risk the way other people do. When you're an entrepreneur, you have to go in feeling like you're going to be successful. I never gave up and I never let anyone or anything get in my way. I use my power of positive thinking to tackle obstacles and challenges so they don't defeat me. Work hard. That's the bottom line. Don't spend more money than you've got. Don't spend money before you've got it. Believe in your dreams. If you've done the necessary financial analysis, market research, and financial planning, go for it. To learn more, check out Zuga 000 in the link below.
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