BOOST Your Vision: Accomplish More with Bold Goals | 5 Minutes

Good morning, Believe Nation. Today's message is Have Great Expectations. Over to you, Rick Rubin. I wake up every morning with espresso.

Keep me going. A lot of the job also is the expectation. It's like setting up an expectation that we really can make a great Black Sabbath record that stands alongside their best work. I can remember having a conversation with Johnny Cash saying, on our first album, saying, "We're gonna make the best album you ever made." And he looked at me like I was insane. Like, how could you even think that way? He felt like he hadn't made a good record in probably 25 years and had been discarded. You know, at the time that I met him, he was playing at dinner theaters and had been dropped from 2 labels and Nobody cared. So the idea of shifting that, um, reframing the experience to, to not, not just, well, let's just get in, let's just do an album, but let's do whatever it takes for it to be the best album you've ever made. What would that sound like? How would that work? How much work would go into it? Are you willing to commit to that? Yeah. 'Cause it's not easy, and some artists don't like it, and I've worked with some artists where it hasn't worked out, where they just are not willing to do the work.

There's a great line from Henry Ford that goes something like, "Whether you believe that it's true or not, you're right." And I think you live up to your own expectations. Whatever you think that you can become, whatever you think that you can build, that's what you're gonna actually end up building. If you're starting the company and you think you can only get to here, that's where you're going to end up. And you see a lot of companies and a lot of entrepreneurs plateau because of their limited view of what they think they can accomplish. When I took over this business, Toronto Dance Salsa, we've had a track record of, you know, how big the company has grown. And when I brought Alex on board to help me run the company and be in charge of operations, his immediate initial goal was to get to the the best year that we've ever had. And that's where he sees the business growing. Like, that's nothing compared to what I want to build, right? I want to build a business that people want to fly into to come and see. I want to build a business where Kanye West wants to come and take a lesson. I want to build a business that's written up in newspapers and magazines and is featured on YouTube channels, right? I have this vision for what I want to create, and I believe that that's possible. And so I am going to will that into existence and because I have these great expectations, I'm gonna make that happen. Where you take somebody else and put them in the same role, and they might do the logical thing, the safe thing, the smart thing, and not have great expectations, and then you'll see the difference, right? That the person who has the big vision and believes it and has the expectations, they're gonna accomplish way more than the person who doesn't. But you always end up reaching the potential that you think you have. And if you keep beating yourself down and think that you can't do something great, then you never will. It starts with belief. I'm writing a book right now. I've talked about it on this, on the channel, and made a series of it. And I want it to be one of the greatest business books of all time. That's my intention. That's my expectation. That's what I'm working so hard to create every week. I think it's easy to mail it in. I think a lot of entrepreneurs mail it in, right? Like, oh, it's good enough, you know, it's fine, you know. Send it. It's okay. And I could have mailed in the book, right? I could have made an okay book. I could have taken some lessons from the YouTube channel, and I could have been done 6 months ago. And you guys probably would have bought it, you know? The community would have picked it up. It would have been an okay book. But that's not enough. Like, I want the book to change your life. If it doesn't change your life, then I wasted my time, and I'm not happy. And I think I'm capable of doing that, and I want to go out and create it and do that for you. And so because I believe that, it changes your mindset when you sit down to create? When I go in front of my laptop and I am typing up my book, I'm in it with the mindset of, I will need to create something great here, as opposed to, I'm just trying to get this done. And so what's the mindset when you come into whatever you're doing, whether you're making YouTube videos or you're creating a product or you're selling a service? Do you come in with the mindset that you are trying to do something great, that you're trying to have a big impact, Or are you just kind of going through the motions? You will accomplish what you feel you are capable of. And as long as you have that limited mindset, you're not going to do something great. So I want to challenge you today to raise the stakes, to raise the expectations, to think that you can do more, to believe that you can do more, and challenge yourself to do more in the next project that you take on. And do something right now, do something today to help that move forward just a little bit. So the question of the day today is, what are the bold expectations you have of yourself? Leave it in the comments below, I'm curious to find out. Thank you guys so much for watching, have an amazing day, continue to believe, and I'll see you again tomorrow morning for another shot of espresso. <LYRICS>I wake up every morning, espresso keep me going.</LYRICS>