Evan Carmichael reviews Amber's small-business website With Pure Heart and identifies critical gaps: vague messaging, missing logo, poor photos, thin content, and no social proof. He recommends adding a professional logo, writing at least 500 words per page with subheadings, including founder photos, optimizing URLs for SEO, and adding testimonial quotes with images.
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Hey, it's Evan Carmichael. I believe that hungry entrepreneurs deserve help, and today I am answering a question from one of my readers, Amber, who wrote in from my newsletter. She has a business called With Pure Heart, just opened the first location. Congrats on that, Amber. Has a website, wanted my feedback. It's a bit rough, I built it with WordPress myself. So let's see what we can do to give Amber some help. So this is the website, With Pure Heart Inc., a transformational journey to fitness. Not bad, it's interesting, it makes me a little curious. You don't want to just be a regular fitness company. I want to know what makes you different, so I'm curious to learn more about how your services are a little bit different. Let's see in general what the website's all about. This is a WordPress template, that's okay. It's great if you, you know, don't have any technical skills. It gives you the ability to update your website really easily and have a professional design. I'm not quite sure what this is all about. I guess it's, uh, you know, relaxing or part of the transformational journey. It'd be great to see if you had a logo or something in there. You can go to a website like 99designs and, and get a logo done for you professionally and without spending a lot of money. This is the website. So we have a picture, we have a welcome message. I would add more content here. So before even looking at the messaging, I'd have more text. If you want to rank in Google, you want to have more text on the page. I'd look at least 500 words I'd have a better layout. Right now it's, it's what, 4 big chunky paragraphs? Especially this one makes it hard to read. There's no subheadlines, there's no bullet points, so you're really asking the reader to do a lot of work here. So you want to make it easier. Let's read the messaging a little bit. So you will find that with Pure Heart, we strive to help you reach your very best, whether it's increased energy, cardiovascular endurance, core training, flexibility, treatment for pain management. Blah blah blah, we believe active body. Okay, so you're talking a little, a lot about, I guess, some of the things that you're doing, but I'm not quite sure what you actually do. Like, are you a training company? Are you a nutritional company? What are your services? You want to make that really clear. So at the top, a transformational journey into fitness. Okay, so I'm assuming it's fitness related, but I'm not actually sure what it is that you do. So you're talking about lymph fluid being moved through the body as a way of muscle contraction. It's confusing. And right now I don't care. Like, I'm wondering, what does your company do? Let's see if you have it later on. So here we talk about a phone number, personal training, massage therapy packages, corporate chair massage and fitness. Okay, so this is, this is better. I want to know that earlier and take out some of this information that is too dense and is not value-add yet. So lymph drainage is important in the diagnosis, prognosis, and treatment of cancer. You're kind of jumping all over the place with this paragraph here. So you want to tighten that up, keep it really focused, and explain what you do and why I should care. And what's the journey? Like, I like this start here, transformational journey to fitness. What's my transformational journey? I don't, I don't see any of that in here. So you want to definitely explain that. I'm sure you have a good answer, it's just not coming across on your page. Finally, it's great to see a picture. I love when entrepreneurs put pictures of themselves. Obviously you're very fit, it's a great looking picture. I can't see your face, and so that makes me care a little less. You'll find that when you can see a close-up of somebody's face, it draws them in a little bit more and makes them feel closer to you. They like you, trust you, I feel like they know you a little bit more. So it's okay to have one of your body, it's a great picture. Maybe you'd have a second one that shows your face, or make this picture bigger so we can see your smiling face as well. Let's, uh, dig deeper and give some tips on the inside. So I'll click on Our Services and see what it is that you do. So Our Services, uh, okay, so we have a big picture of a waterfall and then it's blank. Okay, okay, so a little happy face here. Uh, I guess you're still working on it. So we need to make this better, put some content up here. Somebody clicks on Your Services, they need to know what it is that you do. Let's maybe click on self-defense training as a service and see what kind of content is up. Okay, so this looks really new, so you gotta, you gotta add some content here. For each one, I'd be looking at 500 words plus of content that explain what it is, what is it you do, how you're different, and have a call to action. I'd also look at modifying your WordPress to put your keywords here up in URL to help with your SEO. So this should be self-defense training. So that'll help you a little bit, but you definitely want to build up your content. Let's dig deeper a little bit. Our team, let's click on Christina Butler. Christina Butler, it's another picture. Now this isn't you, so I'm a little confused why I don't see Amber on here. I'm seeing Christina Butler, but okay, you definitely want to have your own information here. And again, the picture is too far away. I want to see Christina's face. I don't care that she's by a waterfall. I want to see Her smiling face looks like she has a great smile. It'll help draw me in a little bit more. She's a registered dietitian and licensed in North Carolina. So I'm a little confused again here because again, I'm not seeing Amber, but also I thought we were talking about fitness and now we're talking about a dietitian and I don't see what she does that's related to fitness. So if that's a holistic thing that you're doing, that's, it's diet and fitness, then you want to definitely incorporate that and explain it to me as somebody who's coming to your website. Because here it's only talking about fitness, not about the dietitian. And your, your homepage talked about massage therapy, chair massage therapy, and, and, uh, fitness programs. So now I'm confused as to why there's a dietitian. The only information on your Our Team page is that. Now maybe you're still, you know, building it up, that's okay, but, uh, you definitely want to make that a little clearer so that I can understand what it is that you do. Let's look at the testimonials. It's a great page. Okay, so blank again. You definitely want to have testimonials up on here. It adds a lot of social proof. Again, we want to put our keywords up in here, and if you have any really key great testimonials, I'd also put one or two on my home page and ideally have a picture of the person who is saying the testimony as well. Again, just to draw people in. And not just have it buried on a testimonials page that people may never actually look at. And then, uh, let's look at newsletters. One last thing, let's click on one of your newsletters. And so newsletter, why exercise and eat healthy. Okay, great topic. Here's our newsletter. So, okay, I love that you bolded a few things. That's great. But this is messy. This is, this is hard to read. I'm not gonna read this humongous long paragraph. You need to break that up more. I'd love to line it. I would put some subtitles in here to make it easier to read. If you have some point form, make that easier to read as well. And it has to be longer, 500 words plus, if you want to get it ranked and start driving traffic to, to these pages. So those are my initial thoughts. Hopefully that helps. Good luck in building up this website, and let me know as you continue your transformational journey into building an amazing website. Uh, for those of you who are watching this video, if you like it, please give it a thumbs up and I will do more for you. And I want to hear what you have to think too. Let me know what you think about this video. And if you have a question for your own business, I'd love to hear from you. Just leave it in the comment section below and I'll do a video reply for you. Thank you guys so much. And I will see you soon.
