Crafting a Winning Website | 12-Minute Breakdown

Hey, it's Evan, and today I'm doing another one of my Fiverr gigs where I'm reviewing a website of an entrepreneur. Today I am looking at Josh Felber's website, and it's joshfelber.com. So let's go check him out and, and see what he's all about. All right, so here it is, Josh Felber. So I seen the title says business success. I look at this website and First of all, I'm not sure who Josh Felber is, if it's this guy or this guy. Maybe I should know who one of them is by looking at this picture, but I don't. I think of this as some kind of investment company, this Josh Felber Venture Ventures LLC. It looks like some kind of investment company, but a success coach. Okay, there we go. So this could be a little more clear at the top. But overall, a professional page, looking nice, um, typical format. Let's see what the next one is. Innovative approach to leadership. This is an interesting choice of pictures because I see one guy with the barbell or dumbbell or whatever, um, but, uh, this should be ideally more of a leadership type picture if we're talking about leadership. And serial entrepreneur, great. Featured on Fox, ABC, NBC, CBS, awesome. That's great. So Success Coaching with Josh is dedicated to make your 10x possibilities a reality. Josh works closely with entrepreneurs from numerous industries over the past 20 years, evolved a complete proven support system to help you transform your business and your quality of life. Okay, so he's a success coach. This is great. Get, get scheduled. Get scheduled. What if you are ready to transform your business and your life? Get scheduled today for your It's okay. So whatever, you got to fix up the grammar a little bit on that, but that's fine. Um, I like that you have, uh, an opt-in here, a way of capturing people who may not be willing to sign up for your services yet, but you have a way to capture them so they just don't bounce from your website. So, my business success strategies weekly. Core values, this is great: faith, family, honor, respect. A testimonial, Michael Savage. So I would love to see— okay, so a couple things on this, okay? The text is okay, it's a little hard to read. Space this out a little bit more, add a little more, uh, subheadlines to make it easier to read, okay? Let me know right away that you're a success coach because I don't see that here at the top until I get to— this is what tells me that you're a success coach, but where it should be much higher up, and these pictures aren't telling me as much as it could, right? Like, you've done a lot of great stuff. This needs to be highlighted. Core values is great, something I can identify with. This testimonial, it's too condensed. Again, you know, highlight or bold key areas. I want to see a picture of Michael Savage, or Michael Savage. Hold on, I'm confused. Is the guy's name Michael Savage? Michael Savage, Platinum and Master Coach at Robbins Research International. Michael Savage. Okay, so yeah, I want to see who's Michael Savage. Let's see a picture of him here, right? Have that picture here instead of just you. And again, this is way too long. I'm not going to read it. So take out the best sentence and make it bold and italics. Make it easy for me to read. The color scheme is kind of hurting my eyes. I don't know if that is something that you've done on purpose. but you could switch that up to make it easy for people to read. And probably— this is a little anal, but I sometimes get into that on the website— you know, this is a little longer. Cut that down to make it easier so they're all the same size. Next, welcome. So we've got a video, 13-second video. Let's watch this video, see what happens. Come on, YouTube. Josh Felber looks forward every day to work— work with coaching entrepreneurs to become millionaires. Okay, YouTube is messing up, so we'll see if that comes back. We've got our Twitter account. Fifth biggest revenue generating movie, Frozen, given Disney huge success. Okay, featured on— oh, video's coming back. It's a bunch of green lights and then his logo. Okay, well, I clicked on it, but it didn't really do much for me. So if you're talking about becoming millionaires Like, that should be here, right? And show me the people who you've helped and the results they've gotten, and not just about athletics but becoming millionaires. And then where else do I go? Is that it? It's just a one-page site? Oh, maybe here. Aha! Okay, this needs to be made way more obvious. People are gonna— I skipped this over and I'm trying to do a review of the website. This needs to be way more obvious. At least, I mean, this is okay from a design point of view, but maybe at least in the footer having these things— Home, About Josh, Coaching. Or did I just miss it? No, it's not here. So I definitely put those in. Let me click on some of these social media, see what's happening. So again, Josh, people come in your website and they're missing this stuff. So click it, have this available lower down. Let's see, About Josh. Let's see, media. Oh, we got a We got a blog. Let's check out a few of the pages, see what's up. So let's check out social media. So he's already on the new Twitter, that's great. He's got a lot of followers, awesome. He's responding to people, that's great. He's posting frequently, posting his opinions. This is all good stuff. It's, you know, you see it too often where people create accounts on Twitter, they link to it, and then they never do anything with it. So this is awesome. It's a great start, Josh. Google+, same thing. So he's got, you know, followers, some views, he's uploading stuff. This is great. Facebook, same thing. He's active. It's great. He's got his pictures up here. I don't know what this award is for, but it makes it look impressive. So it's a good start. It looks like it's all pretty new here. But that's okay. Everybody starts somewhere. So good start, Josh. YouTube, subscribe to ET the Hip Hop Preacher. I love ET. Awesome. We like some of the same people. Um, so does he have videos? I guess he had that one intro. Oh, and some other ones. So you got some awards, health and wellness. Perfect. So let's go back. About Josh. So this is from clicking on here again, man. I would change this logo up. It's just not doing it for me. I do not think success coach coming from this. 'Business success coach and fitness expert Josh Felber receives XP Award.' 'XP award for his appearance on TV—' So first annual XP Award? I'm just thinking like, I have no idea what XP Award is! The First Annual XP Awards was held at the Hard Rock Cafe Times Square experts writers and ba-ba-ba-ba-baa... Ba-ba-ba-baaa... So make this clear, what the heck is an XP Award?! Right up here, XP Award for what? Make this super obvious, okay? It's great. I love the smiling picture. Looks friendly, approachable. Love that. This page is crammed full of text, man. I am not going to read all of this unless I'm really super interested in you. But you can keep the same content, split it up, have subheadlines with bolded text, make it easy for me to read. Because you have— you've done a lot of stuff, way more than most people. It's just not going to come across because the website is too difficult to consume. What else? Josh started CrossFit training around 2003, believed that he was in great shape running 60 miles a week, working on a daily basis. Okay, like even this, I'm trying to find points, but it's hard to read this much text, so split that up. I love to see a video. You're, you're an expert. I saw a YouTube interview or something there. I'd love to see a video, and that could be on your home page. Let's go back to the home page. Right here. Message from Josh. Hey, I'm Josh. I'm a success coach. I want you to be a millionaire. Here's my unique approach. And say why it's important to you. Right? Talk about it. That's going to do way more than any of this stuff to get people to sign up. And you mention that you have free weekly newsletter, you have a 20-minute free coaching session with you. That's going to get people on board. So we've got this. This is great. Like, this looks like a professional video. You've been on camera. You know, you've won awards. Use that, man. Leverage that. Book coming September 2014. Okay, pretty cool. Just make sure that it's up by September 2014 or you update this page because I don't want to come here— it looks bad, right? If it's like October and it's still not there, the website looks outdated. But so far so good. I mean, you could tease me a little bit more. You can have even a sign-up to let me know. I could sign up to know when it's coming out, send me an email. What's the title? What's the topic? Tease me a little bit. But not the end of the world. And then your blog. So let's look at the blog. So today is what? I'm filming this on May 14th. It's April 18th since the last post. Oh wait, you have May 3rd down here, May 8th. So how is this organized? This is weird. So at the top of the blog is saying we're showing April 18th stuff, but then May 8th is that— So it's going in reverse order for some reason. May 8th, May 5th, May 3rd. So switch that around. You want your most recent one or at least the highlighted one first, but people are used to going in chronological order. There's a lot of fancy technology on this, right? Like the layout's nice. You know, like even simple things like this, you hover over, you get a plus with his branded colors. All that stuff has been factored in. It's It could be really beautiful. Just some minor things that with tweaking could really make a big difference. So let's look at this one. Recently selected to be part of the Mastermind X group. So you join the group. Again, like this is a brutal page to read, man. Nobody's going to read all of this text crammed in together. At least you have a picture and your pictures are great. You're smiling, it's awesome. But you have to make these things easier for people to read. The other thing is the blog seems to be very self-centered, which is like— it's good to showcase what you're good at, and it makes me think, hey, Josh is an expert, but be a thought leader, right? So showcase— and obviously you are, you've had a lot of success, so show me through your blog. Your blog post should be you sharing your opinions on stuff. Otherwise, this isn't a blog. This is your press release pages. If you're going to have a blog, show me what you think is wrong with the world and how you can fix it. So if you're talking about entrepreneurship and becoming a millionaire, what are some of your secrets? If you're a fitness expert, what are the things that I need to know to become better at fitness, right? Share specific tips that will help me. That's what people expect in a blog. Otherwise, you're going to get no reaction, right? Like nobody's going to leave a comment on this, nobody's going to share, nobody's going to tweet it, nothing. Because it's just a promotional piece and it's hard to read. But a blog could be a highly successful strategy for you. I, you know, starting off, I would pick one. Pick one strategy, if it's videos or blogs or Twitter, pick one and make it awesome, and then expand to the rest. So those are my quick thoughts on JoshFelber.com. Again, make it easier to know that you're a success coach. Put a video in here, make the pictures related. I'd switch up the logo. Make this easier to navigate overall, make the text not so crunched together, make it easier to read with bullet points and sub-navs in there. And it's a good start, man. It's a good start. I'm excited to see your progress. And for those of you watching, let me know what you think. Let Josh know what you think. Leave a comment underneath if you have more suggestions for him. I'm sure he'd love to see it too. Leave it in the comments below. And, uh, for those of you watching, like the video, thumbs up below. Click on my face in the top corner to subscribe to the channel, and I'll see you soon.