"DECIDE To Be WORLD-CLASS!" - Will Smith - #Entspresso

Good morning, Believe Nation! It's Evan. My one word is believe, and I believe in you. I believe in your potential, and I want to see that great thing that you have inside you explode out into the world and have a big impact. So to help you on your journey, today's message is focus. Over to you, Will Smith. I wake up every morning, espresso keep me going.

I wake up every morning I realized that when to have the level of success that I want to have, it's difficult to spread it out and do multiple things, you know. It's in order to, to be world-class, and I've made a decision, I want to be world-class, and it just, it takes such a desperate, obsessive focus to, to excel on a certain, on a, on the level that, that I want to make movies, you know. I was, uh, Star Wars when I was young. I sat in a movie theater and watched Star Wars, and I just couldn't believe that that movie made me feel like that. Just floored and just stunned by the creativity. And just, I'm realizing that in order to move people in that way, in order to touch people in that way, you really gotta focus with all of your fiber and all of your heart and all of your creativity.

If you want to be the best, you need to focus. At anything. If you want to be world-class, you want to be the best at anything, you need to focus a significant amount of your time to get really, really, really, really good at it. To be better than everybody else because you put in the time. So as an example, you look at salsa dancing, right? Trying to dance salsa here. By the time you finish level 1 after 9 hours of dance class with us, you can go out and dance at a club, dance to the music, and impress your friends. But you're not world-class. Right? To get world-class, you gotta put in tons and tons and tons of effort. And so there's a lot of these things that you can learn quickly. 80/20 rule, right? You can learn something really quickly and your, your growth goes like this, but at some point it starts to slow down. At some point, as you get higher up, there's fewer people who can teach you. If you wanted to learn anything, you wanted to learn salsa dancing, lots of people could teach you the basics. Lots of people can teach you some learn some of the moves, but as you tap them out, as you continue to grow and learn, there's fewer and fewer people who are ahead of you who can teach you. And that's going to be applicable in any single industry. If I look at YouTube, when I first started doing these videos, I was consuming tons of information. I was watching all these videos on how to be a YouTuber and how to do camera and how to be great on camera and all, all the different tips and tricks. And anybody could help me because everybody was ahead of me. There were tons of people that I could learn from. Now as I get better, there's very few people who I really, really, really respect their opinions on and what they're doing because now I'm beyond the 80%, right? I'm playing in that 20%. The 20% is the mastery, right? And it's even less than 80/20, right? It's more like 95/5, right? I'm playing in the 5% where I've already followed all the best practices. I'm already doing everything that everybody says to do, all the experts say to do. "Okay, now I need to cut my own path, right? Now I need to have my own experiments. Now I need to push the boundaries even more." When you get to that level, when you get to be that good at whatever it is that you do, that's when you become a master. And it's by that obsessive focus to say, "I want to get really, really, really, really good at this." And so there's tons of skills that you could pick up and you could be proficient at and you can learn really quickly. You can learn the 80% of it really, really quickly and impress your friends and have some skills. But if you want to get really, really, really, really good at something, you're going to have to focus. And what happens— the danger is, as you grow and as you get better, you're going to get tons of people giving you opportunities that will distract your focus. Or just entrepreneurs in general, we like to— I could do this, and I could do this, and I could pick that shiny fruit over there, and I can go in this direction. We like distractions, right? We love dreaming and thinking, and that prevents you from focusing on the thing that you're doing. So many entrepreneurs are just They're little pyros. They love starting little fires everywhere. And as a result, like, nothing ever becomes this huge bonfire, right? Build the big bonfire. Stop lighting tiny fires everywhere else. That's where you have massive success. Focused effort on one thing. So I've got big TV producers saying, "We want to make a TV show with you. We want to make a movie with you." I've got a billionaire who wants to buy my channel. It's like, I'm not even looking at that stuff. I don't— thank you, it's— It's a great problem to have. I'm not complaining, but I can't focus on that stuff because as soon as I start looking over here and start doing that, then I'm not focused on this thing anymore. And what I want to do is make great content for you, right? And I don't want to be distracted by other opportunities. And as you continue to grow and as you continue doing your thing, you will get distracted. You'll get distracted by other people, you get distracted by yourself, you get distracted by your ideas. And if you really want to do something great You really wanna be world-class at something, you really wanna build that huge bonfire, then you have to focus. So the question of the day today is, I'm curious, what is the thing that you wanna focus on and be world-class at? One of the best in the world at this particular craft or skill, what is that? Leave it down in the comments below, I'm really curious to find out. I also wanna give a quick shout out to Charlie Funk. Charlie, thank you so much for picking up the e-copy of my book, Your One Word. I really appreciate the support. And I hope you enjoyed the read. So thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love, and I'll see you again tomorrow morning for another shot of Enespresso. I wake up every morning, espresso keep me going. Kobe Inc. and this venture capital firm are a lot to take on. Are there other things? It seems like kind of each of your vehicles maybe has a specific purpose, are there other areas and things that you're looking at and want to pursue?

Well, no, it's pacing, right? Because, you know, we have— there's certain things that we want to get to, but we have to pace those out because we have to have absolute focus on a few of those things, right? The Bryan Stiebel Fund and the stories that we are creating, right? I mean, those are our two lenses right now. There are other things that are going to come, but that's way down the road. We have to have a very, very sharp lens, because we can do so many things. I mean, that's the hardest part when we first started, is you have so many people coming from different angles, different points of view, and you can do this, you can do that, and a lot of them are very lucrative offers, but they're small window opportunities. And the hardest part's been pushing those to the side and going for things that have a much, much longer tail. Um, which is risky, but you know, what are you gonna do? I think that's the best way to go about it.

Before I did Seinfeld, I was very bleak. I would wake up in the morning and my first thought in my head was, oh no, you know, oh, I gotta go through this now. Another day. Another day. Yeah, but once Seinfeld started, all those thoughts were gone. Seinfeld did what for you? It gave you It gave me a reason to— I don't know, it focused me on something. But success can give you confidence. I guess, yeah. I don't know, you know, when you're working hard, you're focused. You just do it. You just do it. You don't really think about it.

Your environment is so important, and if you look at B performers or C producers, they really don't pay a lot of attention to their environment, and so they get very distracted. There's lots of noises, their phones are going off, maybe there's news in the background, maybe there's messy environments all around them, maybe there's toxic people. What I'm suggesting to you as the second piece of technology to really 100% times your productivity is this: install environments of tight bubbles of total focus. The way I run my work life, on certain days I am very hard to reach, and I challenge you with great love and respect, be very hard to reach during key times of your week. I mean, I see a lot of people, and it's not judging them, it's just observing them, every time their phone rings, they check it. Or they have, you know, these loud notifications. So they're constantly being distracted. And we know what the research says. The research says we spend 2.1 hours a day in distraction. We spend— and it takes 21 minutes to refocus your focus after you've been distracted. So if you are being distracted by notifications, checking your phone, checking your Twitter feed, checking your Facebook feed, looking on Instagram, checking all the different platforms, that is going to destroy your focus. So the second piece of technology is create these tight bubbles of total focus. And the way I do it is I have certain days that I label as creative days. And on those creative days, I actually go device-free. And on those days, I'm very hard to find. And on those days, I'm in total solitude. And on those days, I go to certain places. I call them my Menlo Labs, just like Edison had his Menlo Lab. And these places are very minimalist and there's no one there and that's where I do my best work. So install these tight bubbles of total focus and create these Menlo Labs where you're sort of, you're completely distraction-free. And then you will find your brain will drop from the beta state into the alpha state where you will do your best work and get your best ideas.

Let me give you the one word secret to happiness. One word, this is all you need to be happy.

It's the most important word ever.

If you had to think of one word that's most important to you or that sums you up or that would be kind of like a little beacon. Hey, Believe Nation, if you want to know what the most important one word is for Tony Robbins, Gary Vaynerchuk, Oprah Winfrey, will.i.am, and Howard Schultz, I have a very special secret video for you. Check the description for details.