Discovering Your Mind's Core: 3 Minutes to Define Your Life

Evan Carmichael argues that every person and business has one core word that defines their purpose. His is
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I need your help. So I'm writing a book about one word, and I've talked about one word a lot. Basically, I believe that everybody has one word that defines them, defines who they are, and when you understand what your one word is, what your core is, it makes it so much easier to make every decision better, easier in your life and in your business. Some people see that message, they love it, they apply it immediately, they see great results. Others are skeptical, they think, "Ah, it's just a motivating thing, this isn't gonna take off, this isn't for me." For me, believe isn't just a motivating thing. It should motivate you because your one word should be inspiring, should get you awake in the morning, should get you excited to start your day. But it helps make me understand and make decisions for everything I do in my business and my life. So if I'm creating a social media campaign, it's gotta be about believe. If I am If I'm bringing on a new person on my team, they have to be about believe. If I'm launching a program with a new client, they have to be about believe. So believe is the core of everything that I do, and all my decisions filter through that. And if it's believe-related, then I can continue with it. If it's not, then it's the wrong client, or it's the wrong campaign, or it's the wrong employee. And so I want to encourage entrepreneurs to find their own one word and then use that to apply to make every decision in their business and life easier. So I have a few examples that I'm writing about in my book. We've got 3M, where innovation is their one word, and you have to be innovative to work at 3M. If you're not innovative, then you're not gonna have fun there, you're not gonna be successful there, you're not gonna have a great career there. There's Jessica Alba, who's launched The Honest Company, and so honesty is her one word. If you are not honest, you're not gonna have a great time working with Jessica Alba. You know, your, your business won't last long working with her. You won't last long as an employee working with her, and her marketing has to be about honesty. What I'm looking for is more examples, and ideally bigger name examples, people who you look at and you can say, yeah, I know who that person is. I've got a lot of great smaller entrepreneur examples which I'm going to share too, but I'm looking for kind of the bigger name people who have done this. And so I need your help. If you guys know of any successful kind of name brand person who's used this in their business or their life, and not just like a marketing slogan, you know, Coca-Cola may come up with a marketing slogan for one year that's one word, but then the next year it changes, the next year it changes. I'm not looking for that. I'm not looking for just a marketing thing. This is the core of everything. This is the core of how you define your life and then live through that one word. And so if you guys have any examples, if you are researching or coming across any stories that you think would apply, please let me know. Leave it in the comments, message me, uh, whatever else works as a way to reach out to me. I'm pretty accessible. Let me know. I really want this book to help start a revolution and really help people live their life on purpose instead of walking aimlessly through it. And I would love to have you be a part of it. So let me know if you can help. Share some ideas. I'd love to hear from you. Believe. Thank you guys so much. I'm looking forward to your comments. Don't forget to subscribe to the channel. Click on my face and I will see you soon.
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