Don't take yourself too seriously - Martha Stewart

If you feel like you always have to have a professional image and you have this front up of what you allow people to see, I'm going to share with you a fun clip from Martha Stewart in an advertisement that she did for Arm Hammer to show you that if you can lighten up, you're going to get more business for yourself.

I'm working hard all day, busy in the kitchen cooking and baking for my video edition. I need to leave this place looking clean and fresh. I'm Martha Stewart, so it has to be the best. Bring on the baking soda. This kitchen has to be ready for the next big scene. The fridge, it's filled with all my favorite food. Any funky odors can really ruin my mood. This box here helps food taste fresher longer, stops any odors from getting stronger. After 30 days, pour it down the sink and your drain will be free of any gross stink. Add it to the dishwasher to absorb any smell. For those stinky sponges, a good soap will help. The counters and oven, they need a good cleaning, and this gentle Pure Scrub will leave them gleaming. Ah, woo, yeah, yeah! Let me say it one more time. For all to hear, bring on Arm Hammer baking soda, bring on the clean. This kitchen is now ready for the next big scene.

Now if you think about Martha Stewart, you don't normally associate rap with anything close to her brand. She's the professional expert who you look up to that you're gonna get solid advice from to decorate your home or get you great recipe ideas that you can take home for family events. And here she is making this rap commercial that's going public with Arm Hammer And what it does is humanize her. It makes her fun. It makes her more relatable, and then it's easier to connect to her and her message. You need to do the same thing in your business. You see, so many entrepreneurs are so wrapped up in always having to be professional and always putting on this image and that you're perfect and infallible and you have no flaws. And what it does is puts up this wall between you and your customers. And you may think that you're doing the right thing by always seeming professional and on top of things, but really you're making it harder for people to connect with you. Look at my YouTube channel as an example. If you go back years, you'll find that the advice that I've given is almost the same advice that I was giving 5 years ago, right? My opinions haven't changed that much, my advice hasn't changed that much, some of the stories that I'm telling, even those haven't changed because those are still some of my stories. So why have I had so much success in my channel now compared to 5 years ago? A big part of it is I got more personal, right? If you look at my videos, they were professional. There's me, Evan Carmichael, you know, talking head expert, but there's no emotion in what I'm saying. I'm not sharing deep personal stories. I'm not sharing anything that makes me feel vulnerable. I thought I always had to be this professional expert who looked great. But now I may be sharing personal videos, I may be sharing my trip to Disney World, I may be sharing me trying to learn something new and sucking at it, I may be sharing what I'm doing during the day. I'm sharing a lot more personal content and allowing you guys to see more of who I am and being vulnerable, like it or not. And at first it's scary, at first you feel like you're opening yourself up to so much criticism and, and that people won't like you, right? You feel like people will reject you, but it does the exact opposite. And what it does is it opens you up and it allows people to come in and love you so much more and feel connected to you and your business so much more. So take a look at your website, take a look at your social media, take a look at all your marketing. Are you there? Is your passion coming through? Is your deep story coming through? Because the thing that's going to separate you from your big competitors is your story. Why am I going to buy from a small buy from small entrepreneur instead of buying from big trusted brand, it's usually not gonna be because of price because, you know, they have economies of scale and they have a reputation which you may not have yet. It's your passion, right? It's your story. I buy from entrepreneurs, well, I love entrepreneurs, but I buy from entrepreneurs because I feel like that entrepreneur cares more. I feel like if I hire you to cut my grass, if I hire you to make my website, if I hire you to deliver flowers, you're gonna care more because you're putting your heart and soul into this business. Where the big companies, the people who work there, they don't really care. That caring, that personal relation is your competitive advantage, and if you're not using that in all of your marketing material, then you're holding yourself back. So stop worrying about being so professional, start being more personal, more caring, more yourself, and you'll have a lot more fun as well as make more money. Believe. Thank you guys so much for watching. I'd love to hear what you think on this topic. Leave a comment below. I'm gonna join in the discussion. Have you felt it difficult to share your story, or do you have an example of when you did share something a little more personal, you had some great results? Leave in the comments below. I want to see what you have to say. And thank you again for watching. Go out, have a great day, and I'll see you soon.