Evan Carmichael Radio Show - Episode #18

Hello and welcome to The Evan Carmichael Show. I am your host, Evan Carmichael. I believe in entrepreneurs and I am on a mission to help you believe. I want you to believe that what you're doing is right, that you're following your passion, that you're doing this for the right reason, not just trying to make a lot of money. I want you to believe that you can do it, to have the confidence to know that you have the mindset, the vision, the ability to execute, that you can make your dreams happen. And I want you to believe that it'll work out, to have the conviction to follow through, to persevere, that if you keep going, your dream will come true. And I know it's hard. I know it's hard. I know you may think, you know, I don't have the money to make this happen. I don't have the contacts. I don't have anybody in my family to support me. Nobody around me says I'm gonna be successful. You may think that, you know, I've been trying, Evan, I've been trying to get this thing to go. I've been putting myself into this and it's not working. I'm not seeing momentum, I'm not seeing growth. I've hit this plateau and I can't bust through. You know, when is it my turn? When is it my turn? If that's you, then this show is for you. I want to help you because I was there and I know a lot of times small but powerful changes can make the difference between being successful and not hitting your dream. Today's show is all about social media success. In an upcoming edition of Forbes, I'm going to be featured as one of the top 40 social media marketers online, and they asked me a bunch of questions, and I don't know how much of it's going to make it into the magazine. I have some pretty controversial views that a lot of people don't agree with, but it's led to a lot of success on social media. I want to share that with you guys today because a lot of entrepreneurs are trying to figure out, how do I make social work for me? Because I'm just wasting my time on this thing and I'm not getting any results. My time is important. I have a million things to do. I don't want to just blow time away sitting there on the social networks. How do I fix this? That's what this show is all about. Let's get started. Let's kick it off. The first question I got asked by Forbes is, can you give any specific strategies, tips, examples of how to use social media to generate leads? And this is one of the most common questions that I get asked. How do I get leads from social media, right? How do I put stuff out there that people pay attention to and then end up buying from me? This is really important, okay? The most important rule in social media is that you need to stand for something. You should care about what you're sharing. If it wasn't you or your company making whatever you're putting up, whatever you're tweeting, whatever you're putting on Facebook, if it wasn't you putting it up, would you actually Do they want to share it? That's the test. Because probably not. Look at what you're posting. It's coupon codes, you're broadcasting, you're saying, "Here's the link to my latest blog post." Nobody cares about that stuff. It doesn't make me feel anything. Your content is boring. And you know what? Welcome to the club. Most companies' content is boring. Most people's content is boring. But if you post boring stuff, you won't get results. That's why you're not getting any people calling you and following you and buying your stuff, because your stuff is boring. Make me feel something with each post. You should feel proud. You should feel proud and get excited by the content that you're creating and sharing. If you're not proud and excited with every tweet you put up, then it's not going to work. Stop it. Start over. You can get a great ROI from social media, but you have to know how to use it. You've got to inject feeling into it. A lot of people look at social media and they treat it like advertising. If you think about advertising, say you have a cost-per-click campaign, you know that if you spend X amount of dollars, you'll get X number of people to see it, Y number of people will click through to your page, and Z number of people will buy. That's the typical advertising model. If you spend more, you'll get more. It's not that directly measurable in social. You get results, but you can't say, "If I spend one more hour on Twitter, I'm going to get X number of new leads." That's not how it works. It's not like pulling a lever. So stop treating it like advertising. I've gotten tons of great results from social, but I don't know which one has led to getting customers for me. So I don't know which YouTube video or which tweet or which Facebook post is going to land me a deal. I know that by creating content that I care about and I feel passionate about, I get results. So here's a quick example. I recently came back from speaking at a conference in Malaysia. They flew me over, they paid my speaking fee, they gave me the airfare, hotel, transportation, food, everything, all expenses paid plus my speaking fee. And when I got there, like, this is a great opportunity. I made tons of great connections. How did you guys find me? And their answer was, "We saw your YouTube videos and had to have you come." It was through social. And this happens every day. When you create great content that you're passionate about, this happens every single day. This is the difference. So you've got to look at the stuff you're creating. You have to start— take a step back. Forget about social for a minute. Take a step back and think about what does my company stand for? Why did I start this business? What greater purpose do I have here besides trying to make money? What do I want the world to look like? Right? This is important. You're doing this for a reason. You're doing this to help people. You make money by helping people and adding value. How do you want to help people? What kind of company do you want to build? What do you stand for? When you figure that out, then that's your guiding beacon. It's your guiding light for everything that you do, not just social, but everything that you do. I try to convince people to get down to one word. Pick one word that makes your company come alive. What's your one-word biography? So for me, it's belief. And then when you have that one word, it's so easy to create social media campaigns. It's so easy to plan everything out with your business. If you look at the stuff on my Twitter account, my Facebook page, my YouTube videos, it all is about belief somehow, about believing in the little guy, believing in the entrepreneur, We might share a post about how a successful entrepreneur didn't make it, was looked down upon, everybody said you'd never make it and they ended up turning it around. Talking about people like Marilyn Monroe who their first studio gig she got fired from because they said she wasn't pretty enough to be an actress. Marilyn Monroe wasn't pretty enough to be an actress. Or you look at Oprah Winfrey who her first TV gig they fired her and they said 'You're not fit for TV.' Oprah Winfrey, 'Not fit for TV.' Right? These are the kinds of things that I share. They have meaning for me. They get me excited. I'm proud of what I put up. There's a lot of feeling in each one, and as a result, people share it. People want to connect with me. People want to subscribe. And you don't want to get on social and use it as a sales channel. Sales end up happening, but social media is about building relationships. You want people to say, "Wow, that Evan guy, he's sharing important stuff. I want to follow him." And as people get to know you, like you, trust you, they become more curious, they want to know what you're doing, and then they can see all the products that you're selling. I sell a ton of products. I sell almost 40 different products off my website. I sell webinars. I sell Advertising and sponsorship and major partnerships with big brands. I sell workshops and I sell speaking engagements. I sell lots of stuff. I get a lot of leads through social, but I never, almost never am pitching my products through social. You use social media as a way to gain attention, as a way to spread a movement, as a way to get people excited about what you're doing. And then As a result of that, people become curious and they visit your website and they see what you're all about and they look at your products and services because you have to first let people know that you're someone that cares. That's it. Show the people that you care. If you can do that, then they'll buy all your products and services. So take a minute and think about what does your company stand for, right? What's the one thing that you want to accomplish in this world? Your mark, the mark that you want to leave, the dent that you want to put in the universe, What is that? What's the one word? And then start applying that to your social media campaigns. And look at, is the stuff I'm sharing meaningful? Does it make me feel something? Am I proud of this? Because every single post you need to be proud of. If not, then you've got to start over. And it's definitely a focus on quality. You've got to focus on quality. Don't worry about posting a tweet every single day. Instead, do one a week and make it amazing. Make it the best tweet you've ever put up. Today we're talking about social media success, and I'm also taking your calls and answering your questions. I'm going to be featured in Forbes magazine as one of the top 40 social media marketers online, and I was asked, "What are your predictions for social media lead generation for the next 12 months? Where do you see things going?" You know, it's funny. It's getting noisier. It's getting noisier every single day. More and more people are going to social. More and more companies are deciding, "Hey, we need to get on social. We need to promote our company. We need to build our own movement going on here." So it's harder and harder to stand out. The opportunity here though is that most companies are just broadcasting and they're already being tuned out. They're already not getting any results. That's why you're not getting any shares or likes and comments. More and more companies are going to struggle in the next 12 months. What's my prediction? That more and more companies are going to struggle to get an ROI. Because there's more and more people getting online. You look at somebody's Facebook feed, you go to your Facebook, okay, you have a newsfeed, right? Your friends are showing up there, maybe a few of the companies you've liked, some of their stuff is showing up, the guys are doing a good job. But you don't have any more time to spend on your newsfeed. Your newsfeed isn't expanding, right? You spend your X amount of time on Facebook, That's the amount of time you spend, yet more and more companies are coming online trying to promote their stuff. So now you're in a much bigger competition. There's more and more people trying to do this. And again, the way for you to stand out is your stuff has to be important, has to be shareable, has to be something that people care about. The people who come with the wrong mindset, the wrong approach, the people who are coming trying to just make it an advertising play, a broadcasting play, they've already lost. They're not going to get results. So don't make that you. Make yourself important. Care about it. That's how you're going to stand out. I want to get to the calls. I have Amber on the line. Amber, where are you from and how can I help?

Hi, how are you? Thank you. Pleasure to speak to you this morning. Um, I'm actually from Connecticut and I have, um, you know, like a small flower business that I started about, I'd say about 10 months ago.

Okay. Congratulations.

Yeah, I sort of— and I like to expand it, uh, actually like you were talking about it, you know, like into the internet. But, you know, I'm really unsure how to do that. So I was wondering if you could help me out, you know, with some advice or, you know, give me some kind of roadmap, you know, as to, you know, how I can, you know, push out a little bit.

So you have— do you have a retail location?

No, actually I sell, um, from my home.

It's out of your house? Okay. And what, what's different about this flower shop?

Well, I have a lot of exotic flowers, you know, that a lot of shops don't carry. So my variety is, you know, I would say is a standout variety.

Okay.

They tend to be a little upper end.

Why are people buying your flowers?

Well, because they want something different, you know, like not the run-of-the-mill. They're buying them, you know, like for special occasions, uh, you know, for parties. Um, you know, things like that.

And how are people finding you right now?

Mostly word of mouth and also through some local advertising that I do.

Okay. Do people come to your house to see the flowers or you go to them and show them pictures? How does the process work?

Well, actually, I work either way. Sometimes I'll go out, you know, with a few, like, you know, samples made up. Or sometimes they'll come to me, but more, you know, I go out to them, you know, as a service.

Yeah, I wonder if that, if that can be your value-add, you know, that, that you help consult with them and show them samples and work with them to come up with a plan.

No, but if I want to, like, if I want to put that, you know, online, how do I do that?

Well, what's your goal of going online, right? If you're targeting corporate parties, big events, then it's a different model than trying to sell to the, you know, the husband who just wants to buy some flowers for his wife. Mm-hmm. So who's your target market? Who do you want to go after?

Well, I like to go after bigger markets, so like what I was doing was taking pictures of some of the things that, let's say, I go out with. And, you know, you, you know, instead of going out so much, maybe putting them on a website.

It's great to have an online presence to be a source for you. I'm assuming you don't have any, you know, technology experience yourself, but do you have people in your family or anybody you can think of who can help you with this?

Um, I do, right? You know, I was thinking I could even budget some money and hire somebody just on a temporary basis. In order to get it going.

So what I would do is think about, you want to get it right as much as you can the first time, right? You don't want to keep having to spend money to hire somebody over and over and over and over again. So I try to think about what is the unique value that you bring and who would this website cater to. So your unique value is going to be that you're different, that you have exotic flowers, and that you, uh, you know, have this extra service where you work with them to create their events. So a fantastic event, that's great. And if you're, you know, if your market's going to be corporate parties, then you have a framework to start a website around. Because if you keep changing it, then you have to go back and spend another $1,000, another $1,000 to update it each time to add all these new things. Thank you. So it makes sense, right? You want to figure that out, and you've already kind of got it going. So just to add a little more clarity to it, when you're adding a new website, one of my favorite platform called WordPress. I don't know if you've heard of it or not, but it's fairly— it's called WordPress. So I would recommend you find somebody who can help you with WordPress. You can even go check this out, type in— go into Google and type in WordPress templates, and there's a bunch of them that are free and a bunch of them that are paid, but there are, there are some that are around flower shops as well. So you don't have to spend as much work designing it and updating it. And the great thing about WordPress is once it's installed— you need to have somebody help you install it— but once it's installed, you can do all the editing and updating yourself. It's like using a Word document. If you can use Word, you can use WordPress.

Oh, okay. Okay, that sounds good. You know, so it's not too complicated.

Super easy. So that, that would be my first question I recommend for you. You start with Figuring out, you know, what's your unique value that you bring, who is your target market, and design content to serve them and take great pictures and show your samples and bouquets of everything that you do to support those clients, and then go out and find somebody just to install WordPress for you. You can do a search for the templates, see what you like, say install this, and then the updates you can do for the most part yourself. Adding new content, adding new pictures, you can do that all yourself without having to get any help.

Oh, okay. That sounds great.

All right. Good luck, Amber.

All right.

Happy one year almost.

Thank you very much.

All right. And for everybody listening, get online. It's an important way to show what you're doing. People like to see a website as a way to look at, you know, it's a little bit of validity. Some people have an aversion to dealing with somebody who's just out of their home, and a website can make you look a lot more professional. I'm continuing on with my advice for entrepreneurs on their social media campaign, and I got asked from Forbes magazine from an employer's perspective, what are the advantages of hiring marketers with a lot of clout? What are the risks? So if you guys don't know what clout is, clout is K-L-O-U-T. You can go to klout.com, K-L-O-U-T.com, and what they do basically is track everybody on social media. It tracks their score. So it gives everybody a score. So I'm a clout 70. That's pretty high. If you're just getting started on social media, you'll be you know, in the low teens, low 20s, and everywhere in between depending on how successful you are. So the question that was asked in my forum is, "Should I hire somebody for marketing based on their clout?" And first of all, I love that we're talking about hiring people to manage a social media campaign, because too many entrepreneurs, they look at, "How do I outsource this? Who can I do to do some quick social media stuff for me?" You can't outsource this. You've got to do it yourself or have somebody on your team do it for you. But you can't outsource this to another company. For social to work, the person doing it has to have the soul, right? Your campaigns need to have soul. They need to have feeling. And that comes from someone inside your company. Now, Klout is one metric to look at. If you're hiring somebody to do marketing and social campaigns, you can look at their Klout score. It has flaws. A lot of people will hate on Klout. But you know what, if you see somebody who has a Klout score Cloud 70 going up against a Cloud 15, you can safely assume that that Cloud 70 person knows a lot more about what they are doing online than the Cloud 15. The difference between a Cloud 70 and a Cloud 65, not that big. Okay, that may not be the deciding factor for you. But again, if you think about bringing somebody onto your team, you've got to back this up and think about is the person going to be a good cultural fit for me? Right back to number 1, what do you stand for as a company? What is your company's soul? Because you can't bring on somebody who may be great at what they do, and this isn't just social media. You're looking at bringing on a programmer. You're looking at bringing on anybody in marketing, a salesperson. You're looking at bringing anybody on your team. They've got to get what you do because the skills aren't enough. You can always train skills. You can't train values. Nike can't bring on a marketing manager who doesn't love athletics. Even if their Klout score is off the chart, even if it's the greatest marketer of all time, if that person doesn't love athletics, then you can't go work at Nike. That's how it is. So you got to figure out what does your company stand for. There's a buddy of mine named Louie, he runs a company called Last Minute Training, and his company is all about giving training to people. You want to buy Excel training, Word training, whatever it is, you can go to lastminutetraining.com and you can check it out. You can get a great training course. His word is delighted. He likes people to feel delighted when they come to his website, when they deal with his company, when they call in to his agents. He's not just selling training, he's selling them experience, and this is a word that means something to him. He wants people to always feel delighted, and no matter what company he brings this to, he's always going to feel that he wants his customers to feel delighted. And so if he's bringing on somebody to work for him, and he's going through this process right now, he's hiring a salesperson, he's hiring a marketing person, that person has to believe in making the customers feel delighted. Because no matter how great a job they do on sales and convincing people to buy and making connections, if they don't delight the customer, then he's not going to fit in at his company. And when he's looking to create social media campaigns, it's got to be around delighting the customer, things that make the customer delighted. That's what he's all about. If you're not that person, you're not going to fit into the company. So you need to get that specific with your own business. Nike is athletics. Louie's business is about being delighted. Mine is about belief. What is your company all about? And then you hire people who help fit that mold, and you create social media campaigns that speak to that vision. The next question I got asked was, What do best-in-class companies do to empower employees to use social media as part of the sales and marketing process? One thing that drives me nuts in working with companies who are trying to do their social media campaigns is they try to control what happens. Stop trying to control what happens. The companies and the brands that win will be the ones that let the conversation happen. You can't control the conversation, right? If somebody is up there talking about your company, you can't control that. All you can control is your reaction to it. And this is a great way to get started. The way I got started on social media was I thought it was stupid. I thought Twitter was a waste of time and stupid. Why would I, you know, I'm a busy entrepreneur. I don't have time for this. People talk about their cats and what they eat for lunch. Why am I going to waste time on this? And then I did a search for my name and I found that people were talking about my company and I wasn't a part of the conversation. Now they are all saying good things which is great, but you need to at least be a part of the conversation. That's how I justified it to myself to get online, to get on Twitter, to start interacting with people because people were there talking about me. But you can't control that conversation. So what do great companies do? They hire great people who love the mission, right, again, what do you stand for, who eat, sleep, and breathe what you do. Then you give them training and the tools they need to succeed and you turn them loose. Let them come up with creative ideas. If you are thinking about bringing somebody on, and maybe this is just an intern, you don't have to have a full-time employee doing this. Get an intern to help you with this who loves your company, right, who loves everything that you stand for. You want to use social media as part of your sales and marketing process? Stop blasting out the coupon codes and promotional offers. Stop just sharing your blog posts because they're boring and nobody cares about it. Are you actually seeing any results from those things? No, nobody gets results from that. Instead, focus on the customers. If you're trying to think, how do I use— Evan, give me some practical tips, okay? How do I use social media as a way to connect with people, to care about them, to show them that I really, you know, mean business. Follow them on Twitter. Right? Look at your customers. Follow your best customers on Twitter. Somebody comes into your store, they have a company, look their company up, follow them on Twitter. Engage with them. Congratulate them. You're not selling stuff. You're just trying to stay top of mind. You're just trying to be a friendly face. If they have a YouTube video, comment on it. Congratulate them. If they post something on LinkedIn, they post a victory, they post an update, say well done. Care about them. That's all you have to do is care about them. We're implementing a strategy where you care about your customers and your prospects. Stop trying to push products down their throat and actually care about them. If you do that, they will care about you. That's your first step. That's what social media is all about. Imagine like you are going to a networking event. You've got to give value first. You've got to get people to like you, to know you, to trust you, to care about you. You are not going to a networking event saying, "Hi, I'm Evan. Please read my latest blog post." If you do that, you are not going to win. It seems ridiculous, and yet people are doing this online every single day. On social media. You have to go and give value first. Show that you care. Ask questions. Interact with them. Then they'll buy from you. Right? If they care, if they know you, right? If you're staying top of mind with them, okay? You look at a prospect. Prospect is dealing with your company and potentially 5 other companies. Whatever you sell. You sell flowers, right? Either a lap collar or amber. You sell flowers. If you're following somebody on Twitter, you're engaging with them, You're talking to them, you're congratulating them, you're not pushing anything, you're just responding to the stuff that they're putting up. You're going to stay top of mind. They're going to feel like they know you, they like you, they trust you. When it comes down to making a decision of who to give that big order to, if it's between you and 5 other companies, who are they going to go with? You know, assuming you can offer the same relative product, the product isn't the factor, who are they going to go with? They're going to go with you because they like you. They know you. They trust you. They'll buy from you. They'll refer business to you. If your competitor drops their prices by 2%, they won't leave you to go there. That's what great companies do. That's how to leverage social. So hands-on tactical stuff, build a list right now. Think about your top customers, your top prospects, people you want to do business with, and start to follow them. Look them up on Facebook. See if they have a page. Look them up on YouTube. See if they have a channel. Look them up on Twitter. See if they have an account and just start engaging with them. Respond to their stuff, congratulate them, give them ideas. Not about your stuff, right? We're not promoting our product, we're just staying top of mind. The people who engage with me the most, the people who comment on my stuff, you know what I do? I go check out their page, I see what they do, I'm curious. You piqued my interest, I want to learn more about you, and sometimes we do business together. The guys who pitch me and say, Evan, check out this deal. Evan, sign up for my opportunity. Evan, go buy my book. Evan, go buy my flowers. I don't do it, right? You don't respond to that either. So start reaching out, and it's fun. Hey, interacting with customers is fun, but you have to have the right mindset of caring. Welcome back to the Evan Carmichael Show. I believe in entrepreneurs. Just before I went to break, I promised I'd give Josh, where are you from? Welcome aboard, how can I help?

Hi Evan, thanks for taking me. I'm from New York City. I have a baseball fantasy app that is in its early stages and I'm looking to create a beta now. I actually have someone helping me. So we're looking to create a Sabermetrics app and a Sabermetrics fantasy app and I'm wanting to know What would be the best way to get some social media presence and get people excited about this on the internet?

So are you trying to help people pick players for their fantasy teams?

It would be like an alternative to fantasy baseball based off of the Sabermetrics system.

What is the app going to do? Is it going to help me pick players or are you going to create your own fantasy league that I could sign up for?

It would be its own fantasy league based on a different statistical system than what fantasy statistic systems are based off of now.

Got it. Okay. Cool. Is that a big problem for people who do fantasy baseball? They feel like the metrics that are being used right now are— they're not good?

I think there is a subculture of people who are more into baseball and there's like subgenres of baseball fantasy leagues that people would take interest in this.

And so now you're thinking, how do you get this thing out? Like, how do you get the word spread about it?

Exactly.

I would start looking at who is talking about Sabermetrics and is really passionate about it to help spread the word for you. Mm-hmm. You know, so there's a few baseball games, software games that I'm a fan of. One is OOTP Baseball and These guys started using Sabermetrics in their software as a way to pick your teams and everything because there was such a demand. So many people called in and wrote into them and said, "Hey, you guys need to have Sabermetrics measures too." So when you're doing your fantasy GM in the software, you can use those metrics as well. So there's definitely a core group who love this and it's slowly expanding to become more and more mainstream, right? Like every major league team now has a sabermetrics guy on staff where 20 years ago didn't happen.

Right, right, yeah.

So, I mean, people are writing about this, people are blogging about this, people are already tweeting about sabermetrics. If you— is there nobody else doing this with this kind of alternative fantasy league?

Not that I'm aware of. I know there have been old— like you had mentioned OTP and there is older fantasy systems that were just based off of many, many years back that were based more off sabermetrics, but now it's more just off of the basic statistics that baseball generally go by.

Yeah, and it's such a huge industry too. It's kind of shocking that nobody's done this. Anyway, opportunity for you.

Yeah, exactly.

I mean, so you got to be ready for the launch in next Next year, right? Or are you going to do like a game as well, or month to month? Mm-hmm. Can you do a game or month to month, or are you looking to launch from next year?

I think it'd be more of a month to month, but I'm looking more so to get it ready for next season. I think this season's already been broken in too.

Yeah. I mean, there are so many people who talk about sabermetrics. I think if you just reach out to them and let them know what you are doing, if you are the first, it's something that people want to share. I'm not even a baseball— I'm a baseball fan, but I don't really write about it or anything too much. I'm interested. I'm excited by it. So I think it's something that people would tweet to, the hardcore sabermetrics guys. And there's a lot of them online who are tweeting and posting stuff on YouTube and Facebook. It's just a matter of reaching out. And maybe now is your chance. To start, if you know you're going to launch next year, start reaching out to them now and let them know what you're doing and maybe even get their input on some of the things you're working on so that they feel like they're involved in it too. And then when it launches, they're more likely to want to help you promote it.

Great, great. I'll definitely— I have a few people that I've already been talking to that work for some of the baseball card companies and for Major League Baseball. So I'll reach out to them and also see if there's more of the, uh, sabermetrics people that I haven't spoken to already throughout the internet.

Who's the, who's the king of sabermetrics? What's his name? Is it Bill James?

Bill James created— was a pioneer of it.

Yeah, okay. And now he works for the Red Sox, right?

Yeah, yeah, yeah.

Okay. I mean, I'm trying to think, who are the main guys who are the big names of sabermetrics? Because the guys who I follow on Twitter are more like the Ken Rosenthal kind of guys that I don't know how much Sabermetrics, they're really into, they're more about reporting the news. But the guys, how about the guys at, is it Fangraphs? Fangraphs. Like people who are heavy into stats and numbers, right? Those guys are going to be, they're going to love this idea. Like they may even be in their own fantasy pools and saying, come on, you get points for a win, this is a sport. Supermetric we should be looking at, WHIP or something else, right?

Yeah, like these statistics play way more into how the game— how a game plays out, and you can figure out way more from looking at these statistics as opposed to just simple statistics like RBI as opposed to WHIP or any more of the advanced sabermetric stats.

Okay, so reaching out to the guys, reaching out to the top players in that field, I think is a definite win for you. And start now to start building relationships. The other thing I would look at is start creating content around why the current system doesn't work. And you can maybe expose some flaws. You can look at, you know, who, who the top people are on the baseball fantasy leagues right now according to the traditional metrics, and say these guys shouldn't be number 1, 2, and 3, right? Like, you know, whoever it is, like Miguel Cabrera shouldn't be number 1, it should be Mike Trout because of these reasons. And that kind of content is something people will share. Maybe you can get it on The Bleacher Report or any of the, you know, blogger, main blog sites for baseball, and it will start generating some buzz. And link back to your website. There's, maybe there's like a call to action to sign up for your newsletter, that kind of stuff. Just start building some buzz so you're not just waiting until you launch. You have a whole kind of built-up anticipation.

Yeah, you have to just keep the stream going. I get a little hesitant, so I'm thinking that what you're saying, like, I should definitely just break right into it and just start building relationships and see what I can do.

Yeah, start going. Good luck. Hey, and let me know too, Josh, when it's out.

Yeah, will do, Evan. Thank you so much.

Cool, thanks for calling in. Hey, another great show. I love talking to you guys. I want to thank my producers, Daniela And Fernanda, you guys are awesome as usual. I am back in 2 weeks. Continue to believe in your business, and I will see you soon.