Execute Fast or Get Left Behind | How to Take Action NOW

Neil Patel spent a million dollars building a startup called Surf and launched nothing in twelve months. Competitors like Media Temple beat him to market. He learned three lessons: set short deadlines, hold people accountable, and ship imperfect work fast.
Good morning, Believe Nation. Today's message is execute fast. Over to you, Neil Patel.
You need to execute and you need to execute as fast as possible because the thing at the end of the day is whether you feel you have competitors or not, Sooner or later you're going to have someone. And if you can't move fast enough, someone's going to beat you to the punch. So make sure whatever you're doing, you get something out within a month or two. If it takes you longer than that, you're taking way too long. I created this company called Surf. And it was in Rockwall, Texas, right by Dallas. And I had this brilliant idea. Have any of you guys heard of the Media Temple grid server? YouTube solution? That was my idea a year or two before it came out. And I spent $1 million on it trying to actually do that idea before Media Temple. The funny thing is I didn't have $1 million, so I actually had to borrow $1 million. And I spent it on business partners who moved really slow and really weren't the best at what they did. Within 12 months, we launched nothing. They also had some of the problems in my previous slide, right, like financial— instability and they had a family and kids of I think like 6. So I even bought them a home in Rockwall, Texas that cost $200,000-something. Why did I buy it instead of renting it? I have no clue. I was stupid and young. But nonetheless, I lost over a million bucks on that of borrowed money. Not investor money, but borrowed money that I had to pay back. And it failed miserably because we never launched anything. If you can't launch something, someone like Media Temple is going to beat you to the punch, get a ton of customers, and make a lot of money. So lessons I learned from that, set deadlines. No matter what, you have to set deadlines. People have to be held accountable to them as well, right? You can't just set a deadline, it passes, nothing happens. Someone better be meeting them. If not, you know, something has to change. You also need to make sure they're small. If the deadline, if the like milestones, goals, are too big for those deadlines, they're not going to get met. So make them really small and tangible. That way you can see it really well in advance if they're actually going to be met or not. And last but not least, don't worry about perfection. A lot of people are like, dude, I'm going to create the most perfect version of, you know, whatever it may be. That software has a lot of bugs. Mine is going to be perfect. Perfection is overrated. Nothing's ever perfect. You're going to continue to have to iterate, so forth and so on. It's never going to be perfect. There's always going to be issues. Just get it out there and start trying to make money.
So I watch this video and I think about Wayne Dyer, whose quote was something along the lines of, "A lot of people die with their song still left in them." And I think it's so true. I think everybody has an idea in them. Everybody has a business in them or a song in them or a book in them or something creative in them. Everybody has something in them that they're not releasing. And most people die with that still within them. Most people die with then the regret of wondering what could have happened, right? You could be playing a bigger game right now. You look at your life, you look at the actions that you're taking. You could be playing a bigger game. You could step up and do more and push harder and believe in yourself a little bit more and take that idea that you have and get it out of your head and get it off of the paper and start actually doing something about it. I can't tell you how many entrepreneurs I meet who come up to me and say, you know that idea for whatever it is? You know, I had that idea 2 years ago or 3 years ago or 5 years. That was my idea. I had that idea. And they're upset that somebody else is making millions of dollars while they're still at this job that they hate because they had this genius idea. And they're upset. They feel that they're the ones who deserve to make that money. You don't. You don't deserve that money. You didn't do the work. You didn't bet on yourself. You can't just sit here and complain that somebody else took action. You gotta actually go out and do the work. And so many of those people, they get stuck and that's their story for the rest of their lives. That's their story of how like the world's against them and they have all these great ideas and they're never gonna be the ones that make it rich. That's gonna be your story for the rest of your life. You gotta get out of that. If you don't get the thing that's in your head that you think is such a fantastic idea out into the world, then you have nobody to blame but yourself. It's all on you. And that's the truth. That kinda sucks, that kinda stings, but it's also positive because you can go out and do it. And the way through is to just start. A lot of people have this idea and they think they have to come out here, right? There's an idea, the starting point, they think they gotta come out here and they don't know how to take that jump because they see it as a giant leap. You need the right team, you need the money, you need the connections, you need the blah blah blah, right? You need all of this stuff to get here, and until you get there, you're not gonna do anything. And that's the surest way to failure and to never getting anything off the ground. That's what most people do. To get there, I need all of these things. You set up 1,000 roadblocks in your way, and then what do you do when there's tons of roadblocks? You do zero. 'Cause until it's perfect, you're not gonna take any kind of action. Just like trying to find the perfect time to have a baby doesn't exist. There is no perfect time. There's no perfect time to get your idea going. Now, start, do something. Instead of waiting for $50,000 to start your thing, start now. It's always much more about the resourcefulness that you have than the resources that you have. So look at that big vision that you have, dream big, I love it, you have a big goal, I love it, Now bring it back to today. What can I do in a small way today to take some kind of action on my idea and move it forward? And then tomorrow, ask yourself the same question, the next day the same thing, and those little steps will add up to big steps to help you move it forward. The alternative is you sit here and wait and do nothing and complain, and that thing that you have in here dies with you. So don't let that be you. Execute fast. Do something today, move it forward, and then again, again, again, again, again. So the question today is, I'm curious, what is the story or was the story that you're telling yourself that you feel that you can't start until you get this? What's the this that you need until you can get started on your idea? I'm curious to figure it out. Leave it in the comments below. I'm gonna join in the discussion. Thank you guys so much for watching. Have an amazing day. I believe in you and hope you continue to believe in yourself and whatever your one word is. I'll see you again tomorrow morning for another shot of espresso.
I wake up every morning, espresso keep me going.
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