Facebook Page Marketing - How to get results

Hi, I'm Evan Carmichael, and today I'm going to be reviewing a Facebook page and giving you advice on how to get better results from Facebook for your pages. This comes from Valerie Brown, who's been an active member of my YouTube community and newsletter and Facebook and all over the place. Valerie's been a great supporter, and she asked me to check out her Facebook page, give her some tips, and so I'm happy to do it and in the process help you build your page as well. This is her page, and the first thing I look at when I come here is I see this heart with food, and so I'm thinking, okay, it has something to do with healthy nutrition, and she's actually more about travel. So this message is inconsistent. I'd love to see a picture here of a healthy travel lifestyle that you want to convey. I look at your picture here, Valerie, and this isn't a great picture. Not that you're not great, just I want to see you, right? The whole point of this is I want to be able to connect to you. I want you to be my expert, my trusting source, the person I can connect with. And when you're so far away that I can't see your face, I'm not going to connect with you. You're just another person. So I want to see your smiling picture right up front. As I scroll down, I'm looking at a picture you've got here. Okay, again, this is a little bit better, a little bit close-up, but I lose the sunglasses. You know, if you have sunglasses on, if you're wearing a hat in your pictures, It just creates a barrier between your viewers and yourself. So you want to be able to connect with people to say, Valerie is the expert, I love her, I trust her. They're not going to do that if they can't see your face and see your big smile. The big thing on Facebook, let's talk about Facebook strategy for a second here. A lot of people are having problems getting likes, getting comments, getting shares, getting any results out of Facebook. Facebook is heavily pushing people towards advertising. That's how they make money, but you don't need to spend on advertising if your posts are good enough. The challenge is there are so many new companies coming out with their own Facebook page. There's so much competition out there that it's hard to stand out. You look at your own newsfeed, right, on Facebook. Look at your newsfeed and it's limited, right? You're not going to scroll down your entire newsfeed, and Facebook wants to show your friends stuff as well as the pages that you've liked. And so the newsfeed is limited. The user base is limited, but there's so many new pages coming online that you have to compete with. So it's harder and harder to stand out. And if your posts aren't getting any likes or shares, then they're not going to be shown in people's newsfeeds anymore. So you have to really have good quality stuff. So let's scroll down and see what we got here. So it starts off with a quote, "To my mind, the greatest reward and luxury of travel is to be able to experience everyday things as they are." 'If for the first time to be in a position which almost nothing is so familiar, it is taken for granted,' Bill Bryson. A little bit wordy, makes me pause and think as I'm reading it, which could be good, but Facebook should be quick, fast, easy to digest, but whatever. It's a good enough quote. The problem is then it's with this picture, which I don't fully understand. We've got low-cost real estate, Muslim in Congress. I don't know, how does that relate to this quote? It doesn't, and when you look at this, You look at the picture, which doesn't make sense, more than the quote. So I want to see a picture of Bill Bryson, or even better, a picture of a nice, peaceful, luxury travel place that I want to go to. Next, we've got some YouTube videos. You know, so relaxation for children, I don't understand how that relates to travel. Maybe when you're traveling, you want your kids to relax and feel happy. Regardless, you should always, with every video that you share, you should have your own personal statement. Like, I'm coming to you, you're the expert, Valerie. What do I need to know about this video? Why do you like this video? Why are you sharing it with me, right? Add your two cents. That's what I'm coming here for. Tell me why I need to watch this video. Same thing here. So is the video Think Positive Health Spa Wellness Yoga Music? So, you know, this is something to listen to when you're stressed out before your vacation. I don't know, whatever it is. But again, share your thoughts of why I need to listen to this video. You got a picture here. It's kind of hard to read. And again, with Facebook, I'm not going to squint in and look at the picture. You have to make it super obvious. Each time you post a picture, I want to see a big picture and I want to see the words on top. That's the easiest way to help Help me digest it and then share it. So here you have a picture but no words and it's hard to read. Here you've got another picture, good quote about getting the travel bug, but no words. So again, write the same thing up top. Make it easy for me to share. Another video, again, tell me why I need to watch this. Show me that you're the expert. Now this is interesting, you've posted 3 videos in an hour. You have to understand with Facebook, each post has a shelf life. And by just bombarding people with posts doesn't mean they're going to see it. What happens is if people don't respond— so if I sign up and I'm a fan of your page and I see a post, I'll probably get a post, your first post in my newsfeed. But if I don't do anything with it, if I don't like it, if I don't share, if I don't click on it, then the next time you post, it's not going to show up. And so posting so often means people are going to ignore your stuff and then they'll never see it in their feed again, which is not what you want. So you want to post way less frequently, but improve the quality so that I want to share it and interact with it. You've got some ads here, I guess, for Norwegian. Nobody's going to click or like, share that. So unless you're getting paid for it, I take that kind of stuff out. Linking to Holland America. What do we got? An article here. So here's an article from Travel Pulse, okay? Summer in the Golden Tourism Triangle. Why should I read this? Okay, this looks like you copied and pasted from their website. Give me the Valerie Brown why I should care about this, and then maybe I'll read it, right? Share your expertise. Same thing here, another boat. Okay, so why do I care? Why do I care about this boat? Tell me, right? The whole point here is we're building you up as an expert, as a trusted brand, because Booking vacations are hard and it sucks and takes a lot of time and I want to just be hands-off and give it to you. I come to you to save me time and give me awesome information. It's not surprising that this page isn't getting a lot of interaction, okay? It's hard enough to stand out on Facebook with the new rules, but when your content isn't great, then you're going to have an even bigger time. So summary, you know, change this picture, make it something related to travel that helps me understand what it is that you do. Show me your face, make a close-up, give me a nice smile, don't hide behind sunglasses or anything else. When you're posting pictures, make the picture relate to the text and show me the text above each picture. And when you're sharing videos or anything else, always have your own personal opinion on it because that's what makes me come into it. Have a schedule. So instead of posting, you know, 3 videos this hour and then nothing for a while and then 3 pictures, Do one video a day at, you know, 9 in the morning and one picture in the afternoon at 2 o'clock or whatever it is. Create a schedule that I can get used to that isn't bombarding and overwhelming me. And overall though, if I had to give you one piece of advice for this whole thing to get traction on Facebook and in any social media, it's this. This is the most important part. Be proud of everything that you create. If you are not proud of what you're about to post, like really proud of it, then don't post it. You know, if you love this quote, like, yeah, that's exactly it, I feel proud for posting it, then that's what you're putting up. If you're just looking for a travel quote and you find something interesting, you're like, okay, whatever, post it up, I need a quote for today, don't post that. That's not going to get any results. You should only post the stuff that makes you feel proud. That's where you're going to start seeing results from your social media. Believe. For those of you watching, I'd love to hear what you're doing on Facebook, how you're getting some results. Please leave it in the comments below. If you like this video, give it a thumbs up, click on my face, subscribe to the channel, and see more videos like this. Thank you so much, and I will see you soon.