FAILURE TO SUCCESS! 12 Lessons Learned

Failure on the path to success. A lot of times we look at successful people, we look at people who we look up to, who we want to be like, and we look at their story and what do we see? All we see is how easy it was for them. We look at their big wins, we look at what made them successful, we say, "I want to be like that." But what you don't see is how hard it was for them, how many failures they had along their way. And why that's so important is because every successful person failed along the way to becoming successful. They failed, they failed, they failed multiple times before they hit it big. And the ones who made it were the ones who stuck through, who adapted, who changed. That's what helped make them successful. And this is so important because for too many people, most people are stuck in that zone of failure. You might be stuck here trying things and not seeing any momentum. Not seeing any money coming in. Not seeing anything happen. Nobody believes in what you're doing. You're all alone. And you say, "When's it my turn? When do I get to be like that person? It was so easy for them. Why am I struggling so much?" It wasn't easy for them! They had just as hard a time as you're having right now. The only difference is they stuck with it. One of my favorite stories is of Baskin-Robbins, started by two brothers-in-law, one named Baskin, one named Robbins. They had a vision for a world that had different ice cream flavors. They wanted to start an ice cream shop that didn't just sell chocolate and vanilla and sometimes strawberry. They wanted unique flavors. This was their big idea. This is what they're going to hit it big with. And yet not all their flavors took off. They had lots of failures launching this thing. They came up with ketchup ice cream that didn't work. They had bagels and lox ice cream that didn't work. They had Great Britain, Great Britain ice cream that didn't work. They launched one ice cream called Gummy Gummy Gumdrops where they put gumdrops into vanilla ice cream and froze it. And the gumdrops in their frozen state became so hard that they were worried it would break people's teeth off. They had to pull it from the stores. They could have looked at those failures and said, "You know what? This, this isn't worth it. This isn't going to work." But they found another way to stand. They kept going. They changed their products around and they built an empire. They built the most successful ice cream franchise company in the world. Too many people are stuck with their ketchup ice cream and they don't change. You're stuck in your failure zone because you're selling ketchup ice cream and you're not adapting. If you want to have success, if you want to be like Baskin-Robbins, If you want to achieve your dreams, you want to get out there and be something, then you have to realize that you're going to fail along the way. And the difference between the ones who make it and the ones who don't, the people who get their dreams come true and the ones who don't, who sit there and keep wondering, "Why me? Why is this not happening?" is the difference is because you kept going, you kept trying, you kept changing, you kept adapting. The idea that you start with is never the idea that hits it big. You look at companies like BMW, they started in airplanes. Why do you think their logo is a propeller? They started selling airplanes, but what helped them hit it big is cars. The idea that you start with is almost never the idea that helps make you big. You gotta adapt and change. And if you're stuck in that failure zone, it's just a matter of time. If you keep going at it, you keep hustling, you keep pouring yourself into it, you keep being willing to try new things, eventually you're gonna hit it. That's the difference between somebody who makes it and somebody who doesn't believe. For those of you watching, let me know what you think. Leave a comment below, tell me your story, tell me your favorite famous entrepreneur, tell me how you're struggling. I want to hear your story below. You like this video? Give it a thumbs up. Click on my face, subscribe to the channel, see more videos like this. Thank you so much. I'll see you soon.