FAST Way to BOOST Your TripAdvisor Game | Website Critique

Hey, it's Evan. I'm doing another one of my Fiverr gigs where I'm reviewing somebody's website, and this one is TripadvisorGenius.com. So here's the website, here's what it looks like. I love this home graphic here, uh, we manage, manage and defend your TripAdvisor reputation and profile. So it's a clear value proposition that makes sense. The layout could be a lot better, uh, it doesn't look super professional. You can get somebody on ODesk to help you out, uh, 99designs.com. There's a lot of people you can get to help you out just to make this look a little more professional. It looks like we're using some kind of, uh, template here, which is great. I don't know what this is here at the top, this Google BF whatever thing here at the top. That looks a little weird. You're using a professional template, but then all your graphics are not great, but you have a clear value proposition. This could be so much better. So let's look into it a little bit more and see what we can do. Digging down here. So very cluttered, lots of things happening. You're talking about managing, mending, defending a TripAdvisor reputation profile. Great. I love that. Then here we're talking about what is TripAdvisor and, you know, all their great stats about how big they are. The people who are going to hire you are the ones who already know about TripAdvisor and the ones who have a problem. They have a pain and they need help. You're going to help them. You're not going to get the guys who have no idea what TripAdvisor is and convince them that they need to have a good TripAdvisor profile and pay you hundreds of dollars every month to make it happen, right? So I would take all of this out. I would focus in on the people who already have TripAdvisor pages and want to make it better. They have a problem, right? They have negative reviews, they're not getting ranked, whatever their challenge is. Take all of this stuff out, all of this here. This all needs to go. Then I want to know about, again, the pain. Lead here with the pain. So what is the pain? Why do people hire you? What's the main challenge that they have and they hire you for? That's got to be front and center. I get the value prop, now make me feel pain and then solve it for me. That's what's missing here. I don't really know what you do. So okay, you help me manage, mend, and defend. That's great. And then None of this really talks about exactly what you do to help me. So that's what I'm worried about. That's what you need to make clear. Put it front and center. I love this shield logo here. This is great. Uh, the concept is great. The, the actual picture here is not great. Again, I'd invest in having somebody at 99designs or oDesk help you actually make a really professional logo. But this concept is great because you have the shield that represents something, its strength, its defense, and that's really what you do. So this banner here is amazing but could be so much better. The messaging is there, the concept is here, but the execution is really poor. So that's what you need to fix up. And that's the hard part. Making it look good is a lot easier than coming up with the messaging itself. So definitely work on fixing that up. I'd like to see some testimonials here. I don't really see any testimonials here, people who you've helped. It'd be great to see that somewhere. Again, have some social proof to say, hey, you're not just some brand new startup, you've had success, you've helped companies overcome their problems on TripAdvisor. I don't know if people would be willing to share, you know, their name. Ideally, they share their name, they share their company if they've actually been wronged, right? You're not starting some kind of scammer service. They've been wronged and you help them overcome that. That's something they should be happy to share. They get some exposure. You have a quote here. There's a mythical law of nature. 3 things we crave most in life. I don't know how this relates to what you're selling at all. So this is just confusing to me. Okay, let's dig deeper on another page. Uh, what we do. So this is what I wanna know. What do you do? So this is starting to get better. So brief list of some of the beneficial services we offer to our valued clients. Again, the layout could be better. The pictures could be a little better instead of using these little stock Cartoon pictures. This is getting a lot better. This should be more on the homepage. Not all of this, but a little bit more. Take all of that junk at the top about what is TripAdvisor and start to replace it with the pain points and then what it is that you do. This is a lot better, and it's great that you're complying with their use of the terms of service. You're not doing fake reviews, you're not doing spam. This is great. I'm liking this page a lot more. Again, I try to have some testimonials, put that here. This isn't helpful for me. TripAdvisor's latest survey results. I'm coming to you because I have a TripAdvisor problem. I know TripAdvisor is great. I want to get more results from it and I want you to hire— I want to hire you to help me get there. So all these stats I take out and replace it with testimonials of people that you've actually helped out. And if you haven't helped anybody out yet, then start helping them out and say, I'll help you for free if you give a testimonial, because That's what you need here to build some social proof. Let's go to packages. So I'm interested, I want to buy. Wow, this page is a mess. This, this page, I look at it and I'm confused. There's colors everywhere. I don't know where to focus. This page is all over the place. I would expect, so there'd be some kind of setup fee, some kind of monthly fee that makes sense. Business size. It's just the way it's displayed. Is not great. You really need to work with a designer to make this stuff pop a lot more because you're going to lose people. Somebody hits this page, they have to be really, really interested in what you're selling to, to weed through all this stuff because it's really hard on the eye. Business size. So these are, I guess, hotels, small hotel, medium hotel. I mean, there's lots of other companies on, on TripAdvisor too. Here we get to some restaurant, attraction, tours, other services. So that should be front and center. Right? You should say, what kind of business do you run here? And let them click and then show them packages. Because if I come here and I just look at this and I say, well, I'm a tour company, I'm not a hotel, I may bounce, not knowing that buried deep on this page, there's more information that can help me. So this is great and that you have your setup fee and look like you're, you're charging people up to $900 a month, right? Like nobody's going to sign up for $900 a month service without really knowing what you do and seeing some testimonials. About how great you are. So you got to really work on that messaging there. And let's look at one more FAQs. So Q&A coming soon. Again, you know, you want to, you want to fill up your website. You don't want sections of your site that say under construction. We've got a spelling mistake here. Pull a raise, chirp back, or email your questions. Okay, so we gotta, we gotta fix up our branding. Spellcheck your site before you put it live. Nobody's gonna spend $900 a month with you and you have typos all over your site. So fix that up. I mean, I don't know what stage— I don't know if you're actually selling this yet. It's great to have a guarantee. Your logo here again needs to work. You have the watermark of the place that you got it from. So you need— if you're gonna stick to this shield, go buy the photo. Like, it's $5 or $10, whatever it is. Buy the photo, make it look nice. And you create a strong brand message for when people come to your site, they feel like these guys know what they're talking about. If I, if I just hit this page and I see spelling mistakes, incomplete content, and a logo that has a stock watermark on it, I'm gonna leave. This doesn't tell me I'm gonna spend $900 with these guys every month. I like the concept. I think there's a huge pain that a lot of entrepreneurs face who've been given a negative TripAdvisor score. I go to TripAdvisor and I look at the businesses there when I'm traveling. And so if you can actually help these guys, that's a huge service. But what you're presenting here needs to be done in a much more attractive way, in a way that makes me believe that what you can do is actually going to work. Because now I have my doubts. I have strong doubts. It looks a little amateurish. And it doesn't take a lot of work to make this look really good, to make it pop, and to make people want to dump $900 a month with you and see if that's going to work. So those are my quick thoughts. Uh, good luck. And for everybody who's watching, you know, it's great to have a great message, but you have to— your, your— the way you reflect it has to come across right. It's got to look good or you're not going to get people spending big dollars with you. If you're trying to charge a premium price, your website has to look like a premium offer. For those of you watching, if you like the video, please give it a thumbs up below and I'll do more similar videos. And if you have a thought about this website or you have a question for your own business, please leave in the comment section below. I always read those. I love seeing them come in. Thank you guys. I'll see you on the next episode.