Find Passion in Your Work: Tom Ford’s Powerful Advice on Building a Business You Love

Good morning, Believe Nation! Today's message is be excited about your work. Over to you, Tom Ford. I wake up every morning with an espresso to keep me going.

I've always believed that if you create something that people want, they buy it. If they buy it, it causes sales. If you have sales, you have money coming in. It's quite simple to me, that. But yes, of course, I'm extremely aware of costs. I'm very cost-conscious. I weigh, you know, is this worth it, is that worth it, should we open this, should we not, let's do the pro forma, does it work, does it not work. The part of selling is, you know, business is a part of designing a brand. You know, it's— yes, it's maybe not the visual part, but you're building something. That's what I love about what I do. I get to design, but I'm also building. I'm making not only a shoe, a beautiful dress, a man's suit, I'm building a company. And that's exciting. It's exciting. You have to be able to motivate people. You have to have a point of view that you communicate to them. And you build a company the way you build a house. And I find that incredibly interesting. So the sales side is key. It's really part of building a brand, building a company, building a solid business. And I find that fascinating and fun.

I think most people aren't excited about their work. I think if you look at people living in corporate America, most people are definitely not excited about their work. Most people are driving to a job that they hate and are living for the evenings and the weekends and are stuck in traffic and just, they're not excited. I think even though a lot of entrepreneurs are not really excited about their work, And that's why so many entrepreneurs fail. Most entrepreneurs, when they're getting started, a lot of them just see some opportunity. I can make a lot of money if I go and do this. And then they try, and they usually lose money. They don't make anything off it, and they go back to that job that they hate too. And the key thing is you need to have the passion, you need to have the love, because one, it's the thing that gets you through. Like, if you don't, if you don't love your business and what you're doing, you're gonna quit. It's just too hard. There's too much crap that gets thrown at you. And for those of you who are watching, who have a business right now, you know what I'm talking about. It's insanely hard. And you have to be doing the thing that you would do even if you weren't getting paid to do it. Like, you love it so much. I would make these videos even if I wasn't getting paid to do it because I love making them. I love doing the research for them. I love seeing your comments on them. It fuels me. Like, it brings me life. It fills my soul. That's what you need to do for your business. And it doesn't just infect you, it doesn't just give you the motivation to keep going, it infects others. It motivates other people, it motivates your team to come on board and maybe at the beginning volunteer time to work with you. It motivates suppliers who want to work with you and give you better deals. It motivates the media, right? It motivates everybody around you to want to help out. And it's about setting higher standards for yourself. When you love what you're doing, you're gonna pour more energy into making it great. Like, you look at it and say, "I know I can make that better." Where if you're just chasing opportunity, you're like, "Eh, okay, I hit that," and life gets boring. And you'll fizzle out and want to go do something else. Stop living in mediocrity. Stop doing the 9-to-5. Stop trying to chase an opportunity. Life is about more than that. Try to find the thing that makes you come alive, and if you don't have it yet, stop settling for something that's okay. Go off and do something that you can be great at, that fills you with joy. That's what you want to be doing for the rest of your life. So the question of the day today is: are you truly, deeply excited about the work that you're doing right now? Going deep. Leave it in the comments below. I will join the discussion. Thank you guys so much for watching. Have an amazing day. Continue to believe, and I'll see you again tomorrow morning for another shot Aventpresso.