From Stuck to Unstoppable | Master Success in 70 Minutes!

You gotta combine your heart and your head together. If you're just doing for you and it's heart, it's what's in your soul and you just wanna create, cool. Like you got a hobby. If you're doing it as a business, it has to bring value to people. That's where the head comes in. Because if you're only doing it for that because your brain tells you to do it, or Inc Magazine says, you know, here are the top 20, you gotta start a podcast for 2023, 2024, whatever, right? If that's the only reason why you're doing it, you're gonna lose because people actually love the thing. And for you it's just a strategy. So if you're gonna start a podcast, you don't like talking and you don't like talking to people, like that's, that's a problem. If you love it, but there's no market for it, it's just a hobby. If there's a giant market for it, but you don't love it, you're gonna lose because you're going up against people who love the thing. So it's in that combination of what do you love doing where there's also an opportunity combining the heart and the head together. That's where you actually start to win. Heart and head. Hey, it's Evan Carmichael and I watch these videos every day because I need them for motivation. Being around successful entrepreneurs every morning helps me believe that I can do great things too. It's like your morning coffee, but for your goals, kickstarting your day with a blast of positivity. So here is a challenge for you. Try watching one video every morning for the next 30 days and let's find out together if they help you do great things too. If you're in, leave a hashtag #believe in the comments below so I can celebrate with you. So today, let's learn from me and my team's take on my top 10 rules of success. Enjoy. Rule number 2 is build self-confidence. Whoever is more confident wins. So when you're trying to build confidence around something and you don't have a lot of confidence in it, you don't want to be around people who are really negative or doing something completely different. Because who's more confident, you and your ability to do this thing, or them in their inability to do anything, right? They're way more confident in their— loser is the wrong word— but in their mediocrity or their being stuck, right? Like, they're more confident in them being stuck than you in growing. And so whoever's more confident wins. They'll They'll pull you down. You won't pull them up, they'll pull you down because they're stronger. It's a stronger wolf, right? So their wolf is strong, your wolf is not strong, your wolf dies. So while your wolf is gaining strength, you need to not be around these other wolves until you get to the point where your wolf is so strong it doesn't matter what these guys are doing. So if you bring me in with your friends who are clubbing and drinking and whatever, If we spend enough time together, I'm gonna pull them up. 'Cause I'm more confident. My wolf is, my positive wolf is stronger than their negative wolf. So they're gonna start to doubt themselves in what they're doing. I don't even have to convince them. If they were just hanging out here, if they came here every day and they started hanging out, they're gonna start to think, maybe I should do, like maybe I should stop just having weed every day. Maybe I should do something with my life. They will naturally start to do it. Because the environment creates it. And I am more confident in the ability for them to grow. Like, I believe more in them and where they could be than they disbelieve in themselves. And so I'll pull them up. But at the beginning, you're not strong enough. Like, you can't do that. And don't worry about it yet. Don't even make that the goal or the ambition. That can be later when you get so strong But then you can bring anybody into your orbit. Rule number 3 is create an impact. Whatever you struggled with the most in life is what you then want to contribute to the world. And happiness, sustained happiness, will come from waking up every day and knowing that the work that you're doing is having a meaningful impact on other people's lives. It's why you do your show. It's why I do my show. It's why I come on other people's shows. If I could spend, you know, 20 minutes with Brandon and then say something that hopefully sparks something for your listeners, that makes me feel like what I'm is important. I think most people wake up, feel like they know they're capable of more, they know they want to contribute. Serving others, helping others hits the same part in your brain as having food and having sex, which are important. So it's hardwired into you. You like helping other people, but there's different levels. So holding the door for somebody is great. It'll make you feel a little bit happy, or buying a coffee for the person behind you in line. But when you can see somebody who is a younger version of you in terms of maybe not not age, but they're going through something that you went through and you know that you can be the spark or be a source of hope or inspiration or belief for them and help them get out of their hole, that will fill you up in a way that holding the door for somebody won't. And so it's important as a human to realize that you're capable of great things and you're capable of having a giant impact on people, either the world, you want to serve the planet, or you want to serve the 25 closest people to you. But if you're not happy, it's because you're not serving. Rule number 4 is be consistent. I think if you stay consistent on those 3 things, the, the thought leadership videos, the document the process, and then the, the coaching. Yeah. And just making sure that it's always coming out. Yeah. And so getting a little bit ahead on the schedule so that even if you haven't done a coaching video in a while, you still have a backlog to be able to release. If I don't see a coaching video for a while, then I don't know that you're a coach. Yeah. And if I only see you doing interviews, then I think you're an interviewer, right? And the interview would be a fourth, like, bonus series. If it helps, cool, you do it. If you don't want to do it, doesn't matter. If it leads to business relationships, awesome. But that won't be as consistent as, like, every week has to be, because those are harder to book too. Yeah, you need the right people. Their time may not line up. You might be traveling. For you to film a video walking back to your hotel, you could do it, right? Yeah, to book a guest walking back to your hotel. So any guest stuff is when it happens, and it's also the least important series on the channel. Also, to make sure you're actually taking action after watching this video, I've designed a special free worksheet just for this video. The worksheet will highlight our favorite lessons from the video that will inspire you to remember what you learned today and actually apply them. The worksheet will also give you space to write down what your key takeaways are and your specific plan of action to make sure you're getting results. If you want the worksheet designed specifically for this video, absolutely for free, there's a link in the description below. Go click on it and start building the momentum in your life and your business. I'll see you there. Rule number 5 is share your story. What are some real key takeaways you can think about that, that can help somebody leverage just how they can be perceived as a home service type business. I don't know anything about you, I'm going to price shop. If I think that you are the same as every other plumber, what do I have? The only thing I have left is price. But if I know you and I trust you and I feel like you're going to do a good job, then I'll pay more for you versus somebody else. And so are you giving people the reason to pay you more? So when Jake did my soundproofing, I didn't even know how much it was going to cost. And when he gave me a quote, I said, okay, that's the quote. We didn't negotiate. I didn't take that to other soundproofing guys because I love Jake because of the video. And so when we say clients are really cheap or they're price shopping, some of them might be, and some of them might be only looking for like the lowest cost possible. But a lot of people, the only reason why they're price shopping is because they have no alternative. You haven't given them any information of why they should pick you over somebody else. So this is where our content comes in. So I think the first video everybody should make is your story. Why do you do what you do? And again, it doesn't have to be perfect. You have to be in a studio. You could be in your van, like be in your van, a little bit of sunlight on you, you know, don't film it at midnight or something. I can't see your face, right? And, and whether you speak right into the phone or you use like a headset or something, don't go buying crazy microphones and just tell me why you do what you do and, and just try to make it as heartfelt as possible. Like, imagine you're talking to a client and the client's saying, hey, why did you start this business in plumbing anyway? There's got to be some story, and just tell me that story. Or think of all the different stories that you're telling clients all the time and just make that video. And that's a great video, not just for YouTube but for your website. So when somebody lands on your website and they're trying to figure out, do I hire this guy or this guy, I just want it fixed, You have this video telling me about your story where anybody, everyone else doesn't. Oh, if I make one connection to your story, I'm already picking you and I would pay more for you versus somebody else. Rule number 6 is practice repetition. My book Built to Serve is a result of me coaching tons of people through the process and all the objections and all the roadblocks and all the, but yeah, what if are all addressed because I've guided people through it enough. I have the pattern recognition. You've coached and mentored enough people that now you have the pattern recognition. Permission to know, huh, here's where people are going to fall down. Here are the common questions they're going to ask. So when you're making a YouTube video, you're just talking to a camera most of the time. And so you have to know who the people are behind you watching the video. If you're going to speak on stage, you're not speaking to 1,000 people, 2,000 people, you're speaking to individuals. So if you've never coached and you've never helped people, you don't know what the message is. You can give an inspirational message, but your goal is to actually have the impact. And so I'd be looking for how can I, as quick as possible, get to coaching people, even for free, just to build the muscle, just to build the experience, to get the pattern recognition so that once you start shifting people— So you're looking for people on Instagram, super tactical. Look for people on Instagram who are complaining about their life or a certain area of their life that you have a skillset in. So if it's branding, talk about people saying, "Ah, I can't figure out my branding. I suck at branding," whatever. And then you reach out and say, "Hey, I've got a couple of big ideas for you. Happy to hop on a 25-minute free call to Discuss them. That's what, if you have a skillset and expertise, you should be doing daily outreach to people and getting on calls. Your goal with the call would then be to, one, gain experience, and then two, be so good that they message you back and say, "Hey, can I hire you? Do you do any consulting work or do you coach?" If you're doing free calls and nobody says, "Hey, can I bring you back?" Then you're not good enough yet. And that's okay. How do you get good? More practice, more repetition, more learning. Rule number 7 is become better. If you just show up every day, you just wing it each time, you don't get better. Like, you can keep, you can keep doing reps and stay stuck in blue belt too. That's true. Yeah, because you're not learning and trying to get better. Now, the fact you look at your content and think that it sucks is great. It'll— if you keep looking at, if you keep looking at the content and you think that it sucks, you're going to either quit or you're going to make it better. Yeah. And hopefully, you know, you keep making it better, right? Like Normally the entrepreneurs and stuff that I mentor, um, who build businesses with, like, I'm not your friend. Like, I'm your friend, but I don't want to hear about your little wins. Yeah, it's like, you got this, this is great, cool, awesome. But it's more like, I'm here to— you go celebrate those things with your friends. Yeah, I'm like, we're gonna go change the world, and that's all I want to talk about. Right? So like, congrats, yay, let's cross the sidewalk. But like, we're here to do something much bigger. So like, you get enough of the, you rock. Like when somebody comes in and they feel like they're awesome, that's usually where it's like, okay, dude, you suck. Like you think you have a great podcast? This is like nothing burger, dude. Right? But if they come in and you felt like, ah man, I don't know, my podcast sucks. And I like, then that's where you lift the person back up. I think that's like what great coaches will do when somebody comes in with a huge head, you're like, tear them back down to where they should be to then build them up. And when somebody comes in really low, then you have to lift them because you can't push that person who feels like they hate their life. But yeah, you're coming in here, and which is a weird energy for people to watch because if you're talking about your show and saying that it sucks, people in the audience who are watching, like, what do you— like, this is so mean, you know? But it's actually like the best thing for the person because you don't need more people telling you how awesome you are. You need people to hand it to you and say, dude, what are we, what are we doing here? Rule number 8 is take action. For everybody, maybe it's the final message, who is on the fence or like, this isn't for me, or I don't know, or I didn't go to school for this, or I don't have the face for videos or whatever. Just remember that the standard is so low that it's not that hard to stand out. So you're not competing in the media business. You're not going up against all these big name entrepreneurs and people who are used to being on TV. You're going up against your local market and competition. And to Rob's point about we answer calls, you know, like it's not that hard to stand out. Oh, you're professional. It's not like he's doing these amazing things that are groundbreaking. Your competition is not very sophisticated and they have all the same excuses that you do, and they don't even have the information or of thought about doing something like getting on YouTube and making videos. But because you're subscribed to this show and you listen to this and you got Rob as a mentor, take that idea that we're planting now and do something with it because the standard is so low in your industry that even if it's just you talking to a camera in your, in your van, that might net you a whole bunch of clients. Rule number 9 is stay in your niche. What would be Evan Carmichael's after 10,000 experiments What would be your, you know, 90-day game plan, so to speak, depending on the niche? Right. What a great question. Well, first, I mean, you pick a niche that you actually care about and you love. That's got to be it, because if you do anything in entrepreneurship, you're not absolutely obsessed with it, you're just not going to have success. And I know that that's a message that in all your interviews, people keep saying some kind of variation of that, right? Like, you actually have to love the thing. So I loved how you even started yours of Okay, I don't know what I want to do in my life, so I'm going to go talk to people who are doing it. Expect to pivot. So you did, you know, it's a day in the life. Oh my God, this is way harder to film than I thought. But if I just sit down with them, I can get some great questions out. And what I love about yours is too, you ask questions that you personally care about. Right. It's not just what you think your audience is going to care about, but you almost turn them into coaching sessions for Omar, which is great. You know, it makes it actually more interesting and enjoyable for somebody watching as well. So whatever you're curious about to start to explore that, I think you need to determine, are you the expert or are you, are you on your journey to discover? Right. So at the beginning you weren't the expert. So it's not Omar coming on to say, okay, here's how you have success in entrepreneurship, or here's how you ask great questions. Because he hadn't done any of that yet. So, it's just showcasing the journey and you being curious to ask great questions. But now you've gone through it. Now you could make those videos. Now you could say, hey, here's how you get great guests. Here's how you ask great questions. Here's how you get comfortable in front of the camera. So, evaluating where you at, where you are at. Are you the expert? Are you the beginner? The beginner shows more of the journey to become the expert. The expert is the expert. So it's sharing your knowledge and information. And as you go on that trail of becoming, you start to adjust some of your content. So maybe it's all 100% journey of, but then as you start getting better, you start injecting more teaching. So it's, you know, 20% teaching and 40% teaching and eventually 80%, 100% teaching because you become so good at what you're doing. And rule number 10, the last one before some very special bonus clips, is be an inspiration. It's inspiring to see you doing this. Yeah. It's inspiring to see someone from Norway and a woman from Norway betting on herself to do these things. And so showing the journey and any self-doubt you might have or any concerns you might have or any— this is why I went to Toronto, you know, like most people won't do this kind of thing to come here. And that's so true. Like every time I share that I'm here, people are like, wow, it's so inspiring. And I really like one of the things I want to is to just help people believe that everything is possible, that they can do whatever they want to. That's a good word. Yeah, very well. But your job as a thought leader is to teach people to think like you think. You see things differently, and it's normal for you. You come— yeah, I'm coming to Toronto, like, of course. Yeah, I'm going to go surfing in California before, and he's like, of course. But that's weird, right, for most people In Norway, when they look at that, it's like, what? This is some crazy life that she's living. And it is crazy, but it's not crazy for you. This is just you living. So it's bringing people into how did you develop this mindset to believe that you could even do this, to launch a course, to join masterminds, to fly around the world, to meet people. It's a different way of thinking. It's not doing it to show off and say, look at how fabulous my life is. But it's to take people behind the thought process that you have so that you're teaching them a way to think that they can apply to their life. It doesn't mean that they go join some expensive mastermind in a different country, right? Maybe it does, but it may encourage them to seek help or to take an online conference or something to realize that they don't have to stay stuck. If you think about who your role models or heroes are, and just trying to be around them more, whether it's virtually or in person. I mean, you're here, you know, learning from me, learning from the group, but virtually too. Who are the people who help push you to be the version of Hardy that you're really proud of? You know, like the ultimate version of Hardy. For me, that's why I still make the videos on my channel, like the top 10 videos. I make for me because in the morning I want Oprah in my ear and Elon Musk in my ear and Steve Jobs in my ear. Because no matter how great a day that I had, it's still starting up every day. Like, today is great. Today is like, okay, we got Mastermind, we're going to film. It's easy to get up for today, right? I barely slept last night. I'm just so excited to come in here and be with you guys. But on a normal day, it's like you're waking up and there's nobody telling you what to do and there's no kind of boss over your shoulder. And sometimes it's hard to connect to the big mission. And so having something, you mentioned environment, having something that you feed into yourself that makes you want to step up and play a bigger game. Who are you? Who is Evan Carmichael? Just a human trying to make an impact. Like I think to different people, I'm different things. Oh, cool. You know, it's like at that event with Ed, I was focused on talking about YouTube strategies, you know, to you here, we're talking about built to serve and purpose and introvert, right? The other groups, I'm, you know, I run the largest salsa dancing school in Canada. It's how I met my wife. In that group, I mean, I didn't know my videos or books, but I'm the guy who owns a salsa company, right? To my son, he doesn't care about any of that stuff. You know, he doesn't care about my book and my— I'm a dad. Yeah. So I'm, I'm different things to different people, happy to dance with whatever energy they're throwing out. And, um, I'm just a human who wants to make an impact. We want a consistent thumbnail design. So here I'm looking at another movement maker, uh, Bo Eckstein. He has been crushing it with his show and bringing in deals. Uh, he just landed another deal that was $30,000 or $40,000 as a result of having a guest on his show. So something we teach inside the Movie Makers program is to do a biz dev show. Think about the people that if they knew who you are would lead to revenue for you and then start a show and have them come on. So you build a relationship. So he's been crushing that, generating tons of money doing it. But what I want to talk about with his channel is a consistent thumbnail design. So if you look at his videos, you can see he's consistent. This man is pumping out content. 2 days ago, 3 days ago, 3 days ago, 4 days ago. He also suffers from being too short, right? So the content should be much longer. 2-minute video, 2-minute video, 5-minute video. It's going to be really hard to get these videos ranking. But we've already talked about that. So the key thing for him is consistent thumbnail design. So the thing he has going for him is he is in every thumbnail. A lot of times it's that similar kind of LinkedIn profile picture that you see everywhere. But what you want people to do is instantly know that it's your thumbnail. So what does a bow thumbnail look like? So in his banner, he's using, you know, this blue and he's got this kind of aqua color. And if that's your color and that's your font, make that consistent because it's so much easier for people to see the videos. One of the main ways to grow your channel is through suggested. If you look at the big channels, you look at someone, look at Alex and I was growing, it's through suggested, right? It's not through search. We think of YouTube as the world's second largest search engine, and it is, but most of the growth from the big channels come from suggested inside of education and thought leadership. What that means is when when I load one of your videos and I'm watching this, I want to see your video showing up down the side. And this is where a lot of the views will come. And so every time you're looking at one video, then most people will— even if they start with a search, they don't go back to the search results. They start going down the rabbit hole of what gets recommended to them. And so this is where you want to be showing up. So the challenge with a thumbnail design that's all over the place, even this one, like, this one's done okay for Alex. This is not a great thumbnail for him because you can't see Alex's face. And so if I'm I'm flipping through this quickly, I see Dave Ramsey, I don't necessarily instantly recognize that that's Alex. And so I might pass it over even if I'm subscribed to the channel, even if I love Alex and what he's all about, because the thumbnail design is way off and it's hard to instantly know that that's him compared to, I know that this is Patrick Bet-David, I know that this is Tony Robbins, I know that this is Tom Bilyeu. You know, even Gary, Gary could do a better job. Do I know instantly that that's Gary Vee? No. And if I'm seeing that on the phone, it's gonna be even smaller, so harder to see. So Gary needs to fix his thumbnails. Alex needs to fix his thumbnails. Get more suggested views. It's the same problem that Beau has here. If I watch, you know, if I see this and I look at this and that's Beau and I get this color and font and layout and like, I know that this is what they're all about. Cool. If I see this video and I click on it and then I'm watching it and then I see this one show up down the side, does that, is that Beau? I don't know. It looks like a different guy and he's not in his suit and it's a different font and it's different color scheme. And so I might watch this video and love it, but then I see this one down the side, or I see this one down the side, or I see this one down the side. And because they all look completely different, I may not click on the video. So he was losing people who want to click on his videos, but they don't instantly recognize him. And so that's what we wanna do is we, we wanna create a brand. This is not anything new to YouTube. You wanna have a brand that is identifiable. Why do companies spend so much on logos and fonts and assets? Because It means something because you want people to instantly recognize you. I think at the start, I was very shy, introverted, still am, man, still an introvert. But 11 years later, 6,000 videos later, here we are. And belief is the core. But I think, so I mean, I guess maybe lesson for your audience or a tidbit is, yes, it's belief in yourself and your abilities to close and to help and to serve and to do a good job. But also, I think belief that what you're selling will actually help the client. Yeah. Like, I think that's what really helps move the needle forward is you know that this thing, you know that these people are struggling with an issue and that your product or service can help them, then it becomes your duty, your obligation to persuade, to influence, to help because it's of service to them. It's not just you trying to get the commission. Right? You gotta hit that number for the end of the month, which is important. But then that when it's, when it's selfishly motivated like that, it can be hard to still have that belief all the time. And it's easy for the customer to kind of see through it, where if you're actually thinking of them and their own best interests, and you know that your product or service can help them solve that problem, it makes you way more persuasive and convincing to actually get those numbers for yourself. You probably don't need more learning. You need more courage, more boldness, or ruin to do the thing. Right. And this is where a lot of people will get stuck up is like, oh, I need to learn more. I need to learn more. I need to learn more. I need to learn more. There's so many people like if learning was the only thing that mattered, then, then university professors would all be the richest people in the world. Right. I mean, it's like, and the most successful. And but they're not because learning alone is not enough. It's the doing. And so the most important part of a morning routine is the feeling you get by the end of it. You know, if you're thinking about how we even started, who you want to be, you said, I want to be— you started with, I want to be a great father. Then you said, I want to be a great husband. Then you said, I want to be a role model for my community. Right? So that's actually the order of priorities. If I'm you, I look at if you just went and you work this job that, you know, you don't like and you're trying to figure out a way kind of to transition out of How do you make sure you show up at home to be the best husband and the best father? It's probably not listening to movement-based streaming. Maybe, I don't know. I don't know if we talk much about that. It can help, but it's different thing. Like, do you get the vibe, right? So, so on the way home, maybe it's actually better to listen to something else, a parenting podcast, a medit— I mean, you don't meditate on the way home if you're driving. But something that makes you want to be a better father and a better husband. But you don't even need action steps. Like, you don't need to necessarily listen to a podcast to say, here are the 8 ways to be a better husband. If you just felt like walking in the door, I've put my work behind me for now, and I want to be a great husband. You'll come up with ideas of what to do, and you'll just be a better husband as opposed to having to learn how to be a better husband. How do you determine who to interview or whose top 10 to put together? I have to learn something from it. So everybody that we've profiled, I've, I've learned something from them. And this is where I think a lot of people get messed up, is that you only want to learn from one kind of person. Where I think the real unlocking comes when you're willing to learn from people who maybe you hate 98% of them, but there's one thing that they can still teach you. So, you know, I've got Steve Jobs up on a wall, I've got my parents up on my wall. I don't want to be a father like Steve Jobs was a father, right? He wasn't a very good one, at least one that I don't aspire to be like. I want to be like my father was. But I don't want to be a visionary like my father was, because he's not, and he's not an entrepreneur. I want to be visionary like Steve Jobs was. And so your ultimate goal is not to be the next anybody, it's to pull different things from different people to be the best you, right? Right. So I have Kanye up on my wall back there, and Kanye used to bother me a lot in my younger years. Like, I didn't like the bravado and the ego and the brashness and all that. But there's still a lot of that. There's a lot you can learn from Kanye. And so everybody that I profile on the channel is something that I have personally learned something from, that I've gotten a takeaway. And if I can't, then we don't publish. There's a lot of people that people have said, hey, you should do this person, that person, this person. We have thousands and thousands of requests for people to do. I see them in the comments. Lots. I mean, every day. We get hundreds every day. It's wild. I'm super fortunate. But if we're researching them and I haven't learned something from them, then we don't make the video. I'm one of these crazy guys that, I mean, I always love that kind of stuff. It just kind of wakes you up and you're like, okay, I get a little adrenaline shot. But sometimes it's hard to get people to believe that it really is just what you just said, which is to believe. Yeah, I think people's environment sucks. I put it down to environment, man. I think it starts with self-awareness, like knowing what you want to do. The book is called Your One Word, so knowing what your one word is is really an exercise in self-awareness. Awareness. But once you find it, it's the environment. People may come across your podcast, Michael, and say, man, that, that Michael's amazing, had this great idea. And they go off and they're working for the rest of the day, hustling hard. And then they wake up the next day and that drive and motivation is gone because their environment sucks, because their environment keeps pulling them back down to where they were before. And so you need to— whatever you have that big vision for yourself, whatever it is, like, I want to be the most successful trader in the world, okay, great. You need to start your day every day with resources like read some of Michael's book or listen to the podcast or watch the interview or whatever it is to get you in that mindset that you can go and accomplish that big thing. Because too often the next day you're going to wake up and everything's gone. The book without marketing is not going to generate more business for you. Okay. So I would love to see you start making more money. and then you can afford to hire whoever you need to, to do whatever else you need to. Right. So people tend to default to more like, okay, oh, I need to write a blog or I need to write a book or I need to like just create more. But creating more doesn't mean that you're gonna get more clients and get paid more. So if you're a coach having a book, does it add some credibility? Uh, maybe, you know, like these days it doesn't really matter that much if you have a book or not. If it's with a publisher, maybe. If it's in a bookstore, maybe. But are you still buying books in bookstores? I don't know. It's not what it used to be. The reason I write a book is because you want to birth it into the world. You got a big message. And for my books, this is better in a book than it is in a series of videos. But I didn't need this book to immediately generate business for me. If I was you, I would focus on how do I grow my coaching business? You might have big ambitions and huge things you want to do and maybe start your own publishing company. I don't know. You got lots of things that you want to work on. But what's the fastest path to start making some money inside of your big mission? And if you're self-coaching, the fastest path is coaching. So what's going to help you generate coaching clients? Your two best bets are coaching content. It's like a book isn't coaching content. A book is you being a thought leader again, right? So coaching content, ideally videos where you're showing, right? And any potential partnerships, like who are they— who are people going to when they need a reset? So for example, you mentioned divorce. Cool. Go talk to the top 50 divorce attorneys in Calgary and say, here's what I do. Pay attention to where they're— the person you're trying to target is themselves personally. If you tried to get a hold of me through my main YouTube channel or even through Instagram, it would be, it would be rough because, because I have barriers up because lots of people are trying to access me that way. On my YouTube gaming channel right now, there's, I don't know, 8 people who show up in the chat consistently, right? So like, if you're one of those 8 and you're giving love, I'm going to pay attention to you, right? And I stream for an hour and a half to 2 hours, 4 times a week typically. And if you're there, you have access to me. And so you reverse engineer that. Whoever you're trying to get, where are they spending their most time right now? And you want to be there giving love, giving value. You could, you could be on my LinkedIn all day long posting great comments and feedback. I'm just not seeing it, right? It's because that's not where my attention is right now. So that's, that's step number 1. Step 2 is once you get something— so you got this with me— now you should look at who is following me on Instagram and then doing outreach to them to say, hey, we had Evan Carmichael on, do you want to come on? And, you know, Evan Carmichael means nothing to most of the world, but to people who follow me on Instagram, they know who I am. If they're already following me, they're following me for a reason. On. They may not know who Mark is yet, but, oh, Evan was on? Okay, that's cool. I might— let's— maybe I say yes. And if you're trying to get after somebody bigger, you know, if you wanted to have Grant Cardone on, I would look at everybody that Grant follows on Instagram. And there'll be some big names who will be impossible to get, you know, The Rock and whoever else, but there's gonna be a bunch of smaller names on there too. Who would actually be super easy to get. And if you have something that you like about their story— so now, you know, Grant follows me on Instagram. If you had me and then you had 3 or 4 other people that Grant followed who are smaller, who you may not have heard of before, but they came on your show— and again, it's not just about the biz depth to get the Grant. They have to have a story. They have to have something that, you know, authentically you would want to share with your audience, right? It's not just for the, for the access. But if you got 4 of those people on and then you reached out to Grant to say, hey Grant, we had these 4 people on, do you want to come on next? It's a much higher chance of a yes because, oh, all these people said yes who I follow and I know. He's much more likely to say yes. Being in the industry so long, watching so many, like, if you think about what I do and how many videos I watch of how many successful people, they all have have some core themes to them. And whether it's entrepreneurs or athletes or artists or musicians or whoever, they have similar themes. And, and, you know, turning lemonade or turning lemons into lemonade, you know, turning the negative into a positive is a consistent theme across everybody. And so I think it just, it happened subconsciously just by being in the environment of having those people around me virtually to the point where I was doing that exercise, being forced to sit with negative thoughts. And it, I had changed, but I didn't notice. Like, I don't, there was no moment of coming out of the cocoon and now I'm a butterfly. It just slowly became, here I am as a butterfly. Gotcha. So it was just going through the process. Yeah, it's like, imagine if you were working out your legs every day. You don't, you don't, you don't see a day-to-day big difference, right? There's no one moment like, oh, you did one extra hard set and now you've got these rippling calves ready to go, right? But I think the only difference was I wasn't even consciously training. It was just because it was in my environment. And I think that happens for a lot— I think that happens for most people just in a negative way. You're constantly watching news and Twitter streams and all of this negativity, and all of a sudden, you know, you start to become a negative person because of all the things that happen around you, but it's not that you can pinpoint one thing that that was the moment you became negative or even notice that you're becoming negative. It's just happening. And so that's the power of when you shift your environment and you're controlling what you're consuming into your brain. So I was conscious of what I was consuming. I wasn't conscious about a lot of the transformation that happened as a result. It's only in looking back or doing exercises like that that, um, that I noticed the difference. The hardest step is the first step. You know, like, once you start your first video, it's easier to do another video and another video. But once you start moving, it's easier to just to stay in momentum than to, to go from nothing to that first step. And similar to your story, a lot of people sit on an idea. They take 6 years to take the first step. And then when they take the first step, they just keep going. It's just like, just don't wait 6 years. Next time, take 6 minutes and just start. And so one of the things that I love to try to do is go from idea to action. So when you get an idea, just do some small version of it. Just get started. I had an idea for a podcast when I was driving through. I was on my tour in 2019 and I'm driving through the desert in Texas. And I had this idea to start a podcast with my friend Mark Drager. And why am I thinking about Mark in Texas all of a sudden? I hadn't talked to him for a while. When— why do I want to start a podcast with them? Normally it would be overanalyzing, judging, thinking, I don't have time to do this right now, I'm on tour, I got a million things I have to do, I'll do this when I get back to Toronto in, in another 8 weeks, right? It's like, there's no time to do this right now. But I've taught myself to do the opposite, that idea to action. So I'm driving, my wife Nina is beside me, and said, Nina, we need to get a hold of Mark. You know, let's, like, let's message Mark. And so we, we grab him on a call, and I told him about the idea for the podcast. Like, I'm in. Like, let's do this. As soon as you get back to Toronto, I'm gonna start getting ready for preparations. It's like, Mark, that's 2 months away, man. I'm not doing— by that time, it's like, that's like a decade away, dude. I'm not waiting 2 months to do this. He's like, well, when do you want to start? It's like, what do you mean today? Like, what do you mean today? Like, today we're gonna— I'm gonna drive to get into my Airbnb. I'm gonna hopefully have good internet and we're gonna launch the first show today. It's like, but I don't even know what we're gonna call it. I don't know what we're— I don't know what the first topic's gonna be. I don't know how we're gonna intro this. Like, all those things that start— it's like, well, Mark, I'm gonna be there in 90 minutes. Figure it out. And then I got to the Airbnb, we figured out the internet, and we had our first show. And was it, was it great? No. But the most important thing was you take the first step. You have to remind yourself of the things that make you feel bold, confident, powerful, alive, and then put that into your morning routine. Because it's a daily thing. You might have the greatest day of all time today and feel like you're unstoppable and you're the king of the world and you can do anything. And then you can wake up tomorrow and that feeling's gone. Yeah. It's a daily thing. So whatever the thing is that made you feel bold, powerful, confident, alive, put that into your morning routine. You know, if listening to Jake is the thing, great. Jake's got a bunch of episodes. Go listen to one every morning. Like, start your day with Jake, right? If it's my YouTube videos or if it's somebody else's podcast or reading a book, something, whatever the thing is that gets you feeling amazing. This is one of One of the biggest things that people don't recognize about high achievement, people expect, you know, Tony Robbins or Brendon Burchard or Evan Carmichael, whoever, wake up and go, yes, Thursday, let's go crush today, right? Like that doesn't happen for anybody. Not for me, not for Jake, not for Tony Robbins, not for Michael Jordan, not for anybody, right? The difference is successful people, high achievers, have a set of excellence for themselves. They have a routine that they demand that excellence from themselves on a daily basis. So if you wake up and don't feel motivated, welcome to being a human being. Jordan didn't feel motivated either, but he did things every morning to help him get to that spot. That's the only thing that's missing. Yeah. You have to figure out what is your routine going to be to get you feeling bold, powerful, confident, alive, which is why I like having the office environment 'Cause I don't even have to do anything. I just have to walk in and that gives me an instant hit already. Saying yes to the opportunity, even though it doesn't make any sense and your brain is like fighting you, don't do this, stay with the job, stay at UPS. You know, it's hot, but you're making money. You have to pay rent. Like you can, you have a paycheck, right? Versus I'm gonna go and seize the opportunity to take the risk. So it was a risk. I remember I met with Alex a couple times over, like late night walks outside to talk about it. And I don't want to force anybody into something that's not a fit for them. Talked to his fiancée at the time and like getting her blessing and seeing what— making sure everyone would be happy. And then he decided, okay, I'm going to— I'm going to take the risk and I'll say yes. And that was, I don't know, 7 years ago. I don't know how long ago that was. 9 years ago. Wow. You know, and so now like biggest salsa school in the country, maybe again North America. They have lots of upward growth potential at recruiting. So otherwise now he'd be, who knows, selling some other Interact machine door-to-door somewhere, hating his life. Right? Like taking the risk. Right. So again, but you don't know because when you look at the website or you come through the studios, looks successful. If you came at night, you'll see a whole bunch of students in here dancing, having a good time. You'd assume Alex grew up and was a great dancer and learned this all his life and is like, no, he sucked. He was the worst. I don't know that I've done anything every single day with intention without fail. I mean, to the spirit of the question, the thing I do the most consistently would be injecting optimism into my life, whether it's a video, whether it's a book, whether it's something that I, you know, I'm reading on the airplane or a film that I'm watching, a documentary. Injecting positivity is probably consistently over the past 20 years the most consistent thing that I've done. Now, I'm very disciplined and I have a lot of habits, and most of my habits I'm hitting 85 to 95% of the time. The health routine that we talked about earlier, you know, but if I'm traveling from here to Japan, I'm probably not hitting my sauna for the day. You know, they're like just some things that are not practical or is more detrimental to do it than not to do it. In some cases, like it's better to go and sleep than to go and do that thing, or it's better to serve because this is a big opportunity than to go do that thing. So when it says, you know, do this daily without fail, I think the most consistent thing is just injecting optimism into my life. And I'm okay with hitting 85 to 95% consistency on on my habits. As long as you're proud— for me, as long as I'm proud of the reason why I'm not doing it, right? So even making videos, the only time in the past decade plus that I have not made videos— I made videos when I broke my neck, I made videos when I went on tour, I made videos through everything. The only time I did not make videos is when my dog died. My dog passed away on, on video day, and I was just this family dog for, you know, 13, 14 years. And I just, I was destroyed and I could not make videos. It's you are what you consistently do, not necessarily what you do every single, every single day. People ask me when they see this, the number one question I get asked is, well, how did you keep going? You know, like, how did you keep going when it wasn't working out? It's great to see the 3 million, whatever we're at now, but how did you keep going? And the answer for me was it's always about serving. So, it was never about what I don't have, it was always a focus on who I am serving right now. And we tend to always focus on what we don't have yet, right? Like, why am I not at 1,000 subs, or 10,000 subs, or 100,000 subs, or a million, or like, whatever the next step is for you. Where if you focus on who you are serving right now, one, you're a lot happier. You know, two, the people who you are serving, they'll take you to the people who you're not serving yet. And it also gives you the momentum and the energy and encouragement to keep going. Everybody in this room has watched a video on YouTube and it inspired them, inspired you to make some kind of shift, right? You've all watched some video from somebody on YouTube that then inspired you to make some kind of shift. And that's what I see in this room. You guys have the ability to be that person for somebody else. And default to assuming that if 40 people watched your video, we always think, oh, 40 people, that sucks, right? Assume that for 1 out of those 40 people, this was the life-changing message that they needed to hear. And if you can remember that while you're in the filming process, it changes everything. Because we're so focused on how well we look and how good our microphone and camera and the setup and all of that is, if you focus instead on, I'm gonna make something You're going to do something today that's going to change somebody's life. Maybe not a million people, but one person who's watching this video, they're going to have their life changed because you showed up that day. Especially for your business, referrals are so critical. I mean, I don't have to tell you that, but for people watching too, thinking about who could be good referral partners. If you're taking Canadians and then taking them to Europe, the lawyers who are experts in moving businesses over, the accountants who are experts. In Italy or Greece or wherever you're going to go and send people to. Those are great relationships to start to build now. And then that sets you up because they could help refer clients into you as well. It's like, oh, okay, well, we already have clients who are moving here and we're helping them with the legal. We need somebody to help them figure out their finances. Talk to Serge, he's the guy. So building those relationships is the fastest way to start getting that business off the ground. Now, how do you do that with— we're talking YouTube content or Instagram content. I guess I could call them and say, hey, you want to do YouTube together with— and interview them and say, hey, what do you see about people coming over to whatever, Italy, and what are the things? That's the show. So the show, because of all the compliance and because of the kind of timeline that you're working on, the show is not actually for the consumer. The show is having people on who are your potential referral partners. It's a business development show. Yeah. So lawyers never get asked to do interviews on anything. Yeah. So if you go in and say, hey, do you want to be a potential partner for me and maybe refer business to each other? They're getting hit up all the times with business opportunities, and like, you're just another financial advisor that they're— that they have to kind of swat away and decide if they actually want to do something with you. But if you say, hey, I'd love to interview you for my YouTube channel that's going to talk about how Canadians can either invest if it's the Canadian market or how Canadians can move overseas. This is what my channel is all dedicated towards. Like, really? You got a channel for that? Sure. I'd be happy to come on. And then you spend an hour with them interviewing them. Now you build a relationship and now they're asking, hey, Serge, what do you do? Like, you're the financial guy, huh? We might have some clients for you. So it almost doesn't matter how well that video does. The point is to not reach consumers, but to connect with potential referral partners. So it's business development for you. Fail? Okay, great. Go. So if you buy a stock and it tanks, does that mean you're done? You're never going to invest ever again? Or if the ETF has a bad month, what, you sell and then you're out? I mean, you have to keep going. You got to keep learning. This is a forever game that we're playing here. And successful people do that. And the ones who don't reach it, there's not that much that's different. Like, they're not more talented, they're not more skilled, they're not more— they're definitely not smarter. They believed in themselves when they shouldn't, you know, when they air quote shouldn't. They started and they just kept going, and here they are. And I think that's why the mission becomes important. Like, why are you doing what you're doing? It's got to be something that in the face of constant failure, you're still going to get up and keep going because you love the thing so much. If you felt like today you're going to wake up and you weren't going to serve, like, it doesn't matter if you show up today, you go to work, whatever, where nobody cares, that's the path down to depression, anxiety, suicide, all of that. 'Cause you feel like you don't matter to anybody. But if you felt like today I was gonna do something that would matter to somebody, whether it's the world or one person, you're like, today is gonna mean something to somebody else. That's how you get to purpose and happiness and fulfillment. Don't be limited to people that you can actually have a conversation with. I've learned a ton from what I call aspirational mentors. Steve Jobs is my mentor. Walt Disney is my mentor. EP Giannini is my mentor. You could learn a ton from people who've done a lot more than you. This is where people say, well, like, I live in a small town. There's nobody for me to get mentored by. They all live in New York City or whatever. You could still learn from those people. Listen to these interviews that Michael does. He's had great people on board. Watch their videos, read their books. You can learn a lot from these people even if you never meet them or if they've passed on. If this was 20 years ago, you wanted to be a trader, you might have to go to Wall Street and go find a company and learn. But like, how many episodes have you done, man? Like hundreds of episodes. Yeah, just go back and listen to everything Michael has said and all the guests that he's had on board. You have the access. If you have a computer with internet, you have access to the knowledge. I make the content for me because I want Grant in my ear and Steve Jobs in my ear and all these people who've done amazing things. And when you're around it every day, then all of a sudden, like, this is no big deal compared to what all these other people have done. And so it makes you feel like it's possible and that all of those successful people that are profiled on the channel, their first answer is not just, okay, I guess, I guess we quit. It's like, no, no, we'll find another way, or at least let me try to find another way. And so the more you have that being poured into you from entrepreneurs, from athletes, from musicians, the people who have accomplished, then it just makes you start to shift your perspective and mindset. The people you've had on your show and this show, this podcast, it's always encouraging people. It's always hopeful. It's always giving people optimism and that they don't have to stay where they are right now. They're not happy where they've accomplished a lot to be here. That's why they listen to Josh. But you don't have to stay there. You could be way further. You could be out here. And you're bringing on guests to kind of help make that path happen. And so the more you feed your mind with it, the more you start to become it and think that way. Because chances are the people listening to this show, your audience, they're already the most ambitious people that they know. Like, you're the one pouring into other people. You're the one for your community encouraging other people, saying you should do this, going— like, you're, you're the one from your high school who's already accomplished the most, probably. And that's great, like, continue to pour into other people. But who pours into you? And, and the more successful you become, the fewer there are who can pour into you. That's not to say don't go off and get mentors and join groups and connect with people. It's super important. But, you can get a lot from virtual mentors. You can learn a lot from guys like Grant and Steve Jobs and whoever your heroes are even if you never meet them. It forces you to become a better version of you. Time is scheduling things. Thursday is my public-facing day, so I'm doing all my interviews and podcasts and Hangouts. Some people that works and some people it doesn't. Like if you didn't agree to do a Thursday, this may not have happened because Thursday is your whatever, swimming day or something, I don't know. So that plays well because I have different days for different things. And then stress comes down to doing work that you love. So I love my days, not every moment of every day. You know, like if my microphone breaks or my camera is out of focus or I fall off my trampoline or something, right? Like stuff's gonna happen every day that you don't love. But net, you love it. Where if I was an accountant, I would hate my life and be stressed out constantly because I don't like doing accounting, but I like doing this. So this isn't stressful for me. This is fun for me. But for somebody else, it'd be the most stressful thing of all time. So the things that are causing you deep stress, uh, would highly question whether you should even be doing those things or if there's something better for you that you want to chase down. Whoever's more confident wins. The reason why that conversation goes your way is because you believe in love more than they believe in hate. There you go. As strong as their belief in hate is, or negativity, or whatever this— as strong as their belief is, you just believe in love and hope more. Yes. When you're around people who believe in the thing more, you gravitate towards them. So you will pull them. They will not pull you down. You will pull them up. May not happen right away. It may be a process. It may take a week, a month, a year, 10 years, but you will pull them up. They won't pull you down because whoever is more confident in the thing wins. That's how you're able to pull them up. If you want to race against 3-year-olds, you wouldn't care. Like, who— you don't celebrate that because it's easy. But when you do something that's hard, and just the willingness to try something that's hard That's how you start to build self-belief and self-confidence. So the fact that I went live for 5 minutes with a broken neck and concussion meant more than all the other lives that I did on the whole trip. And I told my agent, like, how you doing? How you feeling? Like, well, I can't even— like, I can't even get dressed by myself, you know? Like, I get out of bed and Nina, my wife, had to help with everything. Help me get out of bed, help me go to the bathroom, help me put my clothes on. And he starts laughing at me. Steve, I'm glad you find out. I don't know how you find this funny. I am in insane pain here. Why are you laughing, dude? He's like, I'm sorry, man. You got to film this. What do you mean I got to film this? I want you to go live and show your morning routine. It's like, Steve, I'm half naked. Nina's carrying me around. And my wife is a little 5-foot-something Chinese woman. I'm 6'2". She's— it's a lot of work. Uh, you got to film that whole thing. And immediately I'm thinking, oh my God, this is, this is not great, right? I mean, I've gained some weight now because I'm not being very active. I'm still suffering from a concussion and not being myself. Um, but whatever, like, okay, let's film it. So the next morning I woke up and I did an Instagram Live of my whole morning routine and Nina helping me get ready and, and all of just to, just to conquer the fear, just to say to myself that I did it. Because that's how you build self-belief. If you're afraid to start a podcast, great, start a podcast just to do it, just to tell yourself that you can do it. You're afraid to ask whoever your hero is— Grant Cardone— message him and say, I'd love to have you on my podcast, right? He may never see it. He may say, "Marty, I hate your face." Like, who knows? Actually, Grant, for all of his bravado and everything, he's actually a pretty good guy. But whatever, you never know. Like, whatever the voice is in our head to tell us we can't do it, cool. The more you listen to that voice, the more you're not going to take the actions that would make yourself proud. So even if the most likely outcome is rejection or failure, you still do it to show yourself that you're capable. Whoever's more confident wins, right? So, you need to feel confident before you ever pick up the phone. And that starts with, you know, morning routine rituals but also the environment that you're in, the clothes that you wear, all of it really matters to your confidence. So, I want to create an environment of belief whenever I walk into my office. So, you know, what Jake's talking about, I've got 5 canvases up on my wall. The first one you can't actually see on this angle, it's a Steve Jobs picture kind of staring me down. Yeah. We got A.P. Giannini, who's my favorite entrepreneur of all time. Then, my parents. This is me and my parents. I'm about 8 years old here, my parents. And then, Howard Schultz and then, Kanye West. Kanye West. Yeah. I'm in Calabasas. That's awesome. And this is, you know, these people are staring me down every time I come into my office. And the great thing about setting up your environment is you only have to do it once. Like, I set this up with intention once and then, I show up every day and I got these people staring me down, giving me belief. Every day. And so, it's a super powerful hack to think what makes you have that confidence, have that self-belief, and then whether it's your computer background, your cell phone background, the art on your walls, how you dress and show up even if you're working from home will make an impact on your mental. And when your mental is strong, that converts super easy to your customers wanting to buy from from you and feeling like you're speaking the truth. The willingness to say yes to the next thing because I'm not trapped by what I said I was going to do in my 3-year plan 3 years ago. But it's got to be big. Like it's got to be towards the mission. I want to solve the world's biggest problem. That doesn't change. I want people to believe in themselves more. That will never change. So the next thing I do, it's like maybe it's not YouTube anymore, right? At some point YouTube's been a great run, but If Clay and I are doing this in 10 years, we're going to be in each other's living rooms or something. We're going to be in our VR headset, a hologram world or whatever. So it's not being so attached. If my X-year goal was to have X number of subscribers on YouTube, I think that's a silly goal because 3 years in, maybe I'm supposed to be jumping off of YouTube and starting a company with Clay, changing the world in VR. Yeah. Ready to hop on the next opportunity, whatever in service of the mission. But that's terrible financial planning. Oh, Bitcoin's here, so let me just put all my money in Bitcoin. You have to know trends, but you have to have a solid plan. If you're looking at this as your life, you need this money for the rest of your life, you're creating the plan for yourself, then you have to have more long-term forecasting. You can do that to a high degree in the finance world. You can't do it in entrepreneurship and life. I think you always need to be your biggest critic. You always need to be your biggest critic and tell yourself that you suck and couple it with also being your biggest fan and telling yourself that you're the best. Where I think a lot of people are often their biggest critic, but not their biggest fan. So in the moments where I feel great, I tell myself that this sucks, this is nothing, I'm just getting started, this is peanuts compared to what I'm capable of. And in the moments where I'm feeling low, I'm like, I'm amazing, look at all these people that I've helped. Right? Right, okay. My baseline is usually very positive and optimistic, and I live in I'm amazing. So then I force myself more onto that I suck, and this is nothing, and I'm capable of way more. I need to force that— negativity feels like the wrong word— but force that pressure on myself that I'm just starting. This is just the start. This is nothing. I can do way more. I need to push harder. But if you're living in a world of negativity and depression, then you need the opposite. You need to remind yourself of how awesome you are. Make it clear what you do. One of the biggest challenges that a lot of entrepreneurs have when they're creating content is like, we know what we do, but does our audience know what we do? So here's another great example. Another movement maker, Jill Collins. She has her channel, Jill Collins Connections. Again, she's making content 4 days ago, 11 days ago, 2 weeks ago, 3 weeks ago. So she's staying in the minimum of once a week. That would be my recommendation for everybody. Once a week means you're in the game. If you're asking how many videos should I make, at least once a week, that gets you in the game. So she is doing that plus a little bit more. So that's great. When I come to the page, so I don't really know what she's about. So Jill Collins, okay. She looks successful. She's got her logo. She looks like she's a somebody and she's comfortable in front of the camera and she's done some photo shoots. Great. But I don't know what Connections Plus means. I'm not sure what this channel's about. Now, I know Jill, obviously, because she's in Movement Makers and I've, I've learned about her business, but I'm coming through the lens of I've never heard of you before. And this is what you want to assume when people are coming to your channel. They have never heard of you before. You are not making videos for your mom. You're making videos for people who have no idea who you are. It's their first time being exposed to your brand. And so we want to show them what we're about. So I don't know what she's about from this banner, from the avatar, from the name. I don't know what she does. If I go back to here, he does investor financing. Now I would put his name somewhere here, right? I don't know. He went maybe too far in the opposite direction. He's like, this guy's name is Bo. It doesn't say that anywhere, right? But it's talking about investor financing. We look at Dan. Dan's telling me about how to do wise money tools. He's a financial expert, a speaker, author, investor, business owner, right? He helps people, uh, discover how to build their wealth exponentially, right? So I get a sense of who Dan is and what he's about. When I come to Jill's page, I don't know what she's about yet. And so what, what that means is you're requiring the user to go do extra work. And so we don't want to have to make them do extra work. We want them to instantly understand what it is that we do. So I broke my neck and everybody said, go home. Okay, it's time to go home. But I couldn't fly because the pressure that the airplane creates, you can't fly with a broken neck. And the doctor said I had a 50% chance of spinal surgery, which was scary thinking about spinal surgery. But I said, I'm going to keep going. I want to keep going. I want to at least try. Like, why is the answer just to stop without even trying? So I said, my, my stop was in Denver and I had to cancel it because I was in the hospital. But I said, okay, tomorrow we can just— we'll refund everybody the money that they paid and just like have them all come over to where we're at and I'll just do it lying down. And the guy at the doctor's like, dude, you have a concussion. He didn't say dude, but he said, you have a concussion. You cannot do this. Like, okay, fine. So we canceled. We just completely canceled and refunded. Everybody understood, obviously. I mean, I'm in the hospital, uh, broken neck concussion. But my favorite part was in Kansas City. That was our next stop. So instead of just going home, let's just try, let me try Kansas City. I don't want to just default to giving up. And so I was wearing this and I didn't know if I'd be able to make it or not. So we already, we refunded everybody who showed up to Kansas City and, and then we messaged him and say, hey, uh, we already booked the hotel room, like the venue. We can't get that money back. Um, I'm coming to Kansas City anyway. So, how about you just come for free and we'll jam and it'll go as long as I can go. So, it wasn't the usual 4 hours, about 4 hours, 3, 4 hours on my sessions. And so, we get there and my wife Nina is not happy. She doesn't want me doing this and she's eyeing me. The deal was I would go if she had control to pull me off because I would never pull myself. I would faint again. I would just go until I passed out. Test that. So the deal was I would go until she said no. Uh, and I ended up going an hour and a half, and I knew that she was paying attention to how dry my lips were getting. So I probably should have quit about 45 minutes in, but I kept licking my lips just to make sure that they were moist so that she wouldn't pull me off. But an hour and a half in, uh, she said, okay, we have to stop this now. Evan's like, I was starting to slur my answers and it wasn't, it wasn't great. But it's like I've never been pulled off of— like, that was— I was at my physical max. That was it. And a lot of times when we hit— when we say no, we're not actually at our max. You could go probably a lot more if you just went through it, if you just told yourself that you can. And so that was probably my worst speech of the whole tour, but it was my favorite because it's like I had actually nothing left. I had to be be pulled off a stage and say goodbye to everybody. And then I had to wear this for the next, whatever that was, 56 days. But I'm proud that I did it. It wasn't my best speech. And every session got a little bit better. I mean, doing a presentation with a concussion is pretty rough. I'd never had a concussion in my life before. But I'm really proud of myself that I did it. Whether you're an introvert or not, achieving your big scary dream will come on the other side of all of these fears. So for me, I was massively afraid to— if you hit me up 10 years ago, I would have been terrified to come and do this show. I still get terrified when I'm going and doing speeches on big stages. For you, even before we started recording, you said you were nervous and scared to do this interview, right? Like all of— and maybe even in messaging me or making that video, you were nervous or scared to do it. All of the great things that you want in a life are on the other side of your fears. And if you tap into the fact that I'm not even doing this for me, I'm doing this to serve, I'm doing this to help, like you're doing this, sure, it helps your show, but it's to reach more people, it's to spread a message, is you want to help other people. Anytime I tap into service, it reduces the fear, it takes away that fear for me, and I remind myself, stop being selfish. Like you're here to try to help people, so go off and try to do that. In terms of working out, the first is 3 hours outside every day. That's been a new addition to my life. It's been an amazing new addition to my life. Uh, I try to work in chunks of 10 AM to noon is focused work. Uh, we're filming this actually here at 10 AM Eastern my time, so this is part of my focus work block. Obviously I'm inside. And then 12 to 3 is outdoor, and I'm in Canada, Toronto, Canada. So, uh, it's— that's the hottest point, you know. We don't get like super crazy hot, so I want to get vitamin D. We don't get as much here in Toronto as other places. So 12 to 3 is outside, and I try to do work. This is a big adjustment for me, is how do I do work when I'm outside? Because I don't just have 3 hours to go on walks every day. So I do all of my phone work, and, and I've especially happy with voice-to-text. So I'll speak a lot of things because typing on the phone is just too slow compared to doing it here in my office. And so I'll do my DMs, I'll do my text messages, I'll do my social media, I'll do calls with people, anything that I can do. I'll do all my emails when I'm walking and it's all just me talking into my phone. And that's been a huge game changer for me. I'm used to standing up, so I'm on a trampoline right now. I mean, I'm, I'm bouncing on my trampoline. That was a big game changer for me earlier on in my career. But getting outside, getting sunshine, getting the activity is, is pretty low impact, right? It's just walking. I'm not coming back with like my heart beating. I'm not sweating like crazy. But it's, it's shocking how just walking every day can have a big impact on how you feel. On your health, etc. So I think most people just aren't getting the bare basics of, of activity. And you don't have to go and prepare to do a triathlon or something like just walk every day. It doesn't even have— doesn't have to be 3 hours. That may be a little extreme, but like 20 minutes of walking every day can change your life. We need to be testing our old videos, updating the thumbnails and titles on our old videos. If you have any kind of catalog of videos in your YouTube account right now, the single greatest opportunity is to be split testing the thumbnails and titles. We're so focused on what's next and we don't do enough testing of what has come. Right now we launch one main video every day on my main channel and we have an internal goal to split test 100 videos every day from our back catalog. 100 new split tests on thumbnails every day. Now I'm crazy, nobody does that, right? I've got 4 people on my team and they're just dedicated to doing that completely, but the single biggest opportunity, if you have any size channel with content on it, the biggest opportunity for Gary Vee, for Sean, for Alex Hormozi, for Vanessa Lau, for Pat Flynn, for Evan Carmichael is to split test your old content. This is an example. When I was doing this, I told YouTube, it's like, dude, this is crazy. Can we do a case study on you? And so they wrote this up as a case study on me for split testing. We took a video here. This video was done in 2016. We split tested it, changed the thumbnail in 2020. Now first off, this video in 2020 would still get me 100 views a day. A 4-year-old video was still getting me views, 100 views a day. Now that's not insane, but you're not getting that on either platform. Platform, right? Nobody cares about your Instagram, your TikTok, your Twitter, your Facebook, your LinkedIn, your anything from a week ago, let alone 4 years ago. So if you're trying to build a brand that lasts, YouTube has to be the game for you. You need to start with the heart. And our brain often will tell— our brain is designed to keep us small, keep us safe, keep us protected. And it doesn't agree with the things your heart wants to do. Like, come to Toronto do this thing with Evan. Yeah, but this is stupid. All of the reasons why. I lost my voice, I should cancel the flight. Yeah, yeah, exactly. I gotta work. Yeah, right? And that all makes logical sense, and like your brain keeps you safe. Where your heart wants to create something brand new. And so you need both, but the big decisions are with the heart, and the starting point is with the heart. That's where creativity is born. And then as you get going, you can use your brain to figure out, do I Do I keep doing this? How do I build? How do I inject the science into it? So top 10 profiles, yeah, I love that all day. Let's get smarter at it. Dance challenges, one and done. Right, right. But it gets back to the story. Like, it didn't start with science. It didn't start with target market. It didn't start with knowing your audience. It didn't start with creating an avatar, right? It started with, I'm going to do a toy review. I don't know. This is just dinosaur here, let me do this toe review, and whatever sparked the seed after that, whether the video did well, you got a couple comments, or it was just fun to do, or like, I could do more of this, then you brought the science in, and that's how you blew up, you know, a channel to having a billion views, right? But it starts with the seed of creativity that you just said yes to and followed. For 10 more rules from me, check the video right there next to me. I think you'll love it. Continue to believe, and I'll see you there. Your pain will help define you, and some people stay stuck in that pain and continue to loop that pain over and over and again, and others realize this is your chance to serve others, that we're all looking for purpose. You want to feel like today is going to matter. We want to wake up and do something