Game-Changing Tips for Aspiring Entrepreneurs Over 60!

Hey everybody, welcome to another League of Legends— do we need a name for this? I think I called it like Entrepreneur AMA. Entrepreneur AMA.

Yeah, that's usually what you call it.

Yeah, another Entrepreneur League of Legends AMA. Hmm, we'll see. We'll see how well that sits. Anyway, joined by my regular co-host Rishi Cupp TV. Rishi, welcome aboard.

Thanks, Evan. Hey everybody, Believe Nation in the house.

What's in the cup today?

Well, Evan, I have a cup of health. I'm so grateful. I was incredibly sick all weekend. It was not fun. And so would you believe I haven't had coffee since our last chat on Friday?

Wow. What, what, what were you sick with?

Who knows? I literally don't know what happened. I don't know if it was food poisoning. I didn't— I was not in contact with anyone who was like sick, but yeah, I kind of had a stomach virus of some kind.

All right, well, good to know you're back.

So glad to be back.

Yeah, so, so friend of the channel J-Rise is, uh, duo queuing with me here from his place. So we'll see if we can get some team synergies happening here with me and J-Rize. So we're signing up. He's Fresh Fuse and I'm Believe Team. We'll see if we can get our Heimer Teemo combo. We'll see what he's gonna do, but I'm excited.

Yeah, Friday was good.

Yeah, yeah. I'm gonna ask him here. Heimer Teemo? Let's see what he says. Good. Well, let's get into some questions. What do we got? Who are we helping?

Okay, excited. First question comes from Albert, and Albert is 60 years old and he is in construction. He was working as a construction project manager in Africa, and now he wants to be independent and start his own business in Kenya. And so he basically wants to know where to start. He wants to find an investment. And he right now only knows how to build and kind of guide workers. So, it sounds like he doesn't have much experience as an entrepreneur and wants your advice. All right. So, this is kind of a common question. I think a lot of entrepreneurs start out thinking that they've got to get an investor right away. Right in the beginning. And actually, if you've been watching and following along here on League of Legends, you know that that's not what is the best way to go in terms of when you're in the very beginning stages of your business. Going to look for an investor is— it's too early for lots of different reasons. But I think the most important thing to know is that when you're in the beginning, you just start and you bootstrap and you find ways that you can start finding clients right away. I mean, you're not limited by anything at this point. From what I know, you've already got the experience in building and leading teams. So I don't know what the particulars are around Kenya and building, but I would, I would start looking for people that you can work or start building for right away. And you know, you can start bringing in cash flow that way and start investing that back into your business without asking for the help of someone else. That's what I got.

Yeah, I like it. And it's true. And it'll be a consistent theme on this channel. It's bootstrapping, trying to find a way to do it yourself. Because again, when you're raising capital, you're going to give up too much of your business at the start because it's too risky, and you spend your time building, you know, trying to go out and raise capital instead of actually creating the business, where the better play is to just start, start building momentum, start trying to get clients. If you already have a lot of experience in your industry, right, you know, Albert, 60 years old, I don't know how long you've been in construction, You probably already have some contacts you can get in touch with and see how you can collaborate on projects together. I'd be looking at how can I use my network to build my first project, right? You can either go super small and just do, you know, home renovations and whatever your current skills are, and that's just a matter of hustling and talking to potential clients and building your business up slowly. Or if there's a bigger project you want to go for, chances are you already have the network to be able to pull that together. You know, whatever, you know, I don't know if he's a general contractor, or he's the painter, or he's the, you know, builder, carpenter, or what. But, you know, chances are he already knows the people who can help him get to where he needs to go on different projects. Hey, we got a game. So it's just a matter of connecting with them and let them know what you want to do, right? You have the good fortune of having years of experience in the industry, Where a lot of people who are calling in or writing in, you know, they've been doing one thing but they want to do something totally different. You know, like, hey, I'm a builder but I really want to be a musician. How do I do that? Well, you're starting from the ground. Where you already have a ton of experience where you don't need to start from the ground. You already know what you're doing. You can charge a higher rate. I'm gonna ban Master Yi here. J-Rise is mid. Nice. I'm jungle. It's looking good so far.

Nice.

I'm excited by this. Yeah, so either of those paths. One, like, do the home reno, small projects, even if it's corporate clients, just small things that you know that you can do yourself without having to bring on a team. Or if there's a bigger project that you need to bring people in on, you probably already have a network of people that you can, you can do that with. And so I'd be starting to look for both types of projects and see where you can plant some roots and start doing this for yourself. This is exciting. Oh! They banned Teemo! No!

Are you kidding me?

It's okay.

I'm gonna go—

I'll play Quinn. Alright.

Was this because you didn't ban someone else? That happened last time.

No, I was on the other team. They don't even know. Somebody on the other team doesn't want to play against a Teemo. That's fine. It's sad, but it's fine.

It's always sad.

It's a sad start to Wednesday morning, but we're good. We're good.

All right, next question.

Oh, just a quick shout out to Zeno. Zeno, thanks for tuning in on the stream. Much love, bro.

Much love, Zeno. Yeah, so the next question comes from, um, Adis. Aditya. Aditya. And Aditya says, sir, I am 22-year-old— I'm a 22-year-old mechanical engineer graduate from India.

Okay, hold on, I need to pause, I need to pause, I need to pause because somebody just took Quinn. Now I don't even know what I'm gonna play in the jungle. Um, what am I gonna play? That really sucks. I'm gonna go and play Evelyn. Evelyn. I'm gonna try and play Evelyn. I have not played this champion for—

oh dear—

years. I'm gonna tell people, haven't played Eve for years, and hopefully some people dodge. Oh man. Oh, J-Rise is saying you want Hymer. Hmm, J-Rise is showing cooperation. Hmm, can you Eve? Oh well, you— he's offering this.

I know you worked with Hymer.

Yeah, I could take his Heimer if he wants to take Eve. Let's see, this is a cooperation game.

Shout out to Jay, always serving.

Can he do it? Is he going to do it? No, he's— I don't know if he saw my message. Yeah, I don't know if he saw my message. He's got to lock in. Wow, no, he didn't get in time. Okay, so I'm playing Eve in the jungle. This is gonna be interesting. Okay, good. I like it. Literally years, which is—

oh my God.

Oh, he just saw my message. I can leave, but I can't— yeah, I got this too late. Yeah, I can't Victor. He chose Victor at all. Okay, good. Well, I like it. What do you do when life throws you lemonade? Lemons? Lemons, you make lemonade and you sell the recipe. Yes, so here we go.

We believe you, Evan.

Yep, we'll believe. Believe in the Eve.

All right, okay. All right, so the next, uh, question— oh wait, I did start this question. So Adithya is from India, 22 years old, mechanical engineer, wants to start a business in— wants to start a service-based business and doesn't know whether—

You cut out for a second. Wants to start a what kind of business?

A service-based business.

Service-based. Okay, got it.

Okay, and so basically wants to know what's the best way to approach this. Should he ask potential clients kind of what they need, or should he explain his area of expertise? He wonders, should he have a website at this stage? So, it just sounds kind of like he wants some advice for that beginning stages of starting a service-based business. And this is interesting because I know Evan, you are all about You know, well, I'm not going to— I'll let you answer for yourself. But I know that there's a Martha Stewart quote that I happened upon, and the quote actually talks about how she says, "Find people who will pay you to solve their problems and build your business around them." So there's kind of that approach where you discover what are the needs of the people potential customers, clients, and build your business around them. And obviously that worked for her. If that was her way, then that definitely worked for her. But the other way too is to kind of scratch your own itch. What do you want in the world? What problem do you want to solve for you and build your business around that? So I thought that was an interesting other approach, because I think usually when we are on Believe, when we are on these streams, Evan, we are talking about more along the lines of what is the need that you yourself want to solve for yourself, and then go out and do that.

Right.

And no, I don't think a website is necessary. That was kind of the other part too, part of the question. I don't think a website is necessary at the beginning. What do you think, Evan?

Yeah, as you were talking, I'm trying to read up on what her— what my champion's abilities are.

You're researching as you're about to—

This is going to be interesting. So I mean, the answer is both. The answer is you want to do something that you love and the customers want. So it's a combination. I'd start by thinking about what are the things, like, what are the problems that you've solved for yourself that you might be able to solve for other people, right? If there was a big frustration that you had in your life that you were able to get over and solve, chances are, again, other people would find value in that and would potentially pay you for. Let me see what I'm doing here. This is interesting. Yeah, so it's that mix. It's not just one, right? Because if you— look at the two scenarios of is it one or the other. If you just start off and say, well, I want to just do something that that I love and I'm not gonna talk to customers about it and I'm not gonna get their feedback or opinion, then chances are you're gonna do the, you know, you're gonna be way off base. You're gonna do, you're gonna be talking to too many of the wrong people too much. Where if all you did was talk to customers and didn't have an interest in what, you know, their actual needs were and you're just trying to, sorry, what you actually care about, you only care about what they want, then you're gonna be stuck in a business that you don't actually care about just because a customer said that you should go there. And so the real answer is doing both. And at the start, if you don't really have a lot of experience, you don't really know what you're doing yet, then I would go in and talk about basically just asking for help, like asking for feedback. Say, hey, I'm thinking of starting this kind of business, I'd love to get your feedback, I'd love to know what you think about it. And they can tell you what their needs are and if they think it's a fit or not and why. Super helpful, super interesting. Where if you go in with just a sales pitch and you know, you don't really know what you're doing yet, you don't really have any customers yet, you don't really know how to solve their problems yet, then that's gonna be a big problem. So both, and yes, I agree on the website and I agree with like, do I need a fill in the blank? Like, do I need an office? Do I need an employee? Do I need— I'm about to die. No, I made it out. Okay. Do I need anything? All you need at the start is your hustle. That's it. That's all you need at the start. So you don't need a website and you don't need an office car, you know, a company car. You don't need a you know, an office. Just start, and as you build up— why is it not giving me a jungle item? Hold on, I got to figure out what my item is gonna be. It's interesting, they don't give you— oh, recommended. Here we go. Okay, good. Now I got it. So the way that League— I didn't pick the— alright, whatever. They have these recommended builds that you can pick. That like, okay, they, they, you buy items and that makes you stronger, but each item is tailored to different characters. Uh, so I don't know what to build. I don't know what I'm supposed to buy on Eve. So I was just on the page, okay, tell me what to buy. You know, they have these recommended builds. So that's what I'm trying to do.

Uh, hilarious.

Yeah.

Good times.

It's good times. Um, yeah. So you don't need a website. You don't need a team. You don't need, you know, you don't need anything. You need yourself. You need your hustle. You need to start booking appointments, start creating some meetings. Meetings, that's what you need to do.

And probably be, you know, passionate about it. I mean, even Martha Stewart, if she did it a lot around what her customers needed, from what I understand, I mean, she had a very strong passion in all of the things and projects that she was working on. So, you know, I think for sure don't build a business around something that you don't want to wake up every day and do.

Yeah, absolutely.

Okay, so next question comes from Gerard.

Oh, I got the first blood! That's what's up!

I actually have a feeling you're gonna win this game. I don't know why, this is my gut feeling.

I like that, I hope so. Jryze got attacked and I was there. Alright, good, good, good, good. This is exciting.

Okay.

I, you know, for you guys watching, hopefully this is entertaining because this is a little more chaos than usual. I'm playing a champion that I don't really know how to play, so I gotta— I'm paying a little more attention to it and I'm excited, so I can't autopilot as much as I do usually, so. Anyway, yes, Gerard? Was it Gerard?

Yeah, Gerard, I think, or Gerard. Gerard. Gerard.

Gerard.

Gerard. So I can feel the excitement on this one, Evan, because he says he actually has found his two words. And he believes his two words are passion and desire. And he says, he just kind of goes on to explain why he feels like without desire, he can't get things done, and then passion helps him continue to get things done. So he's really excited to get into action mode and is just kind of wanting to share with you that he's got his two words. But I kind of wanted to turn it into a question, like, what do you think about having two words? For those of you who may not know what I mean by that, Evan's book, is it pre-launch?

What up?

Your One Word, whoop whoop. And so it's just, you know, it's basically, I'm looking forward to the book to come out and just talk about, I know I've personally used one word to help me find even more of a focus and be more on purpose and stand for something in my business. And so I, I would wonder if two words is a good way to go, but I also know, Evan, you say don't let anybody else kind of help you decide your one word because only you know what your one word is. But two words might be harder. What do you think about having two words, passion and desire, or a way to work with that?

Yeah, so Let me— this is a great question and I want to be able to provide a quality answer.

For real.

I'm too distracted, so I appreciate it. I encourage people to get it down to one. And for those of you who aren't as familiar, I guess, in the whole one-word concept, I believe there's one word that helps define you as a human being that you then can add your own mark on it. So as an example, you know, believe, you might think believe is just self-confidence and believing in yourself, where that is definitely true. But for me, believe is also about believing in what you're doing, having the passion for it, and also believing that it's going to work out. So having the conviction for it. So it's passion plus confidence plus conviction. Top's about to get ganked there, uh, which are all really relevant, um, to me and where, where I'm at. And that helps me with the build the lens of which I, you know, build my business through. Um, and so if you have two, I would say that I would try to find out which one is more important than the other Or maybe neither of them are actually your one word and you'd be better off figuring out which one is more meta. So there's probably something else.

Oh, I got another kill! Amazing!

This is next level. The only two kills in the game so far are mine. That's pretty crazy. Oh my, it's pretty crazy. I'm not, I'm not gonna hang up the Teemo boots anytime soon, but it's— this is actually pretty interesting. Um, yeah, so I mean, passion and desire are pretty closely linked. Um, what I would try to do is, can one fit under the other? So can, can passion fit under desire for you, or can desire fit under passion for you? Uh, or is there something even more, that incorporates both of those together that you can use. That's what I would be really looking at because that's where you're going to get a lot more clarity than trying to do, trying to do two at the same time. Now two is way better than most. Like you look at most companies and they have, you know, a list of 12 core values that then if you, you know, talk to the, even the CEO, he has Or she has no idea what they actually are, which is a problem. Uh-oh, Jayrise is in trouble. Jayrise is in trouble. Let me show myself. There you go. They ran away. Scared them off. Woo! Yeah, so one of those two things. Either fits underneath, one fits underneath the other. Or, um, or there's another word they haven't even thought of that incorporates both of them together.

Um, yeah.

And yeah, 2 is better than 5 or 10, but it's not as good as 1. Um, and, and it helps, it helps you be able to make decisions, but also helps, um, it helps people able to help you with where you want to go and what you want to do. And so the more simple it is, the easier it is to, to get to where you need to go. So I love those two, but this— I think there's a little bit more work to do.

Yeah, I agree. And for anyone out there, because I know some people might think of it as, oh, I'm being restricted to one, And I really wanted to say I like what you were saying, Evan, about the fact that for you, you know, some people think believe is just self-confidence, but it actually has— it's multifaceted. It has a lot of different nuances of what believe means to you, and you can call on that at any point. And so I think the key is just finding a word that can kind of encompass it all. I was thinking this morning how My word is cup. Oh nice, we got a shout out to good meets nice.

Good, I got another kill, so it's exciting.

Yeah, good meets nice in the chat. And I was thinking today, so my one word is cup, and for me, you know, that we've talked about how that means really discovering what's in your cup who you are, embracing all of who you are, every part of you, and bringing that into whatever it is that you want to do. But I was thinking today about how in the topic of being resourceful, sometimes people feel like, well, like we were just addressing the other question, do I need a website, do I need this, do I need that before I can start? And it's like, no, what's in your cup? What do you have? What can you do with what you have? Being resourceful with what you have. And I mean, that's not the main meaning of, of my one word, but I feel like my one word, it always fits with my values and what it is that I believe in. And I like how even though it's one word, it's not restrictive at all. There's, there's so many layers that you can find within it. So yeah, you get that free lot.

Yeah, you get to add You get to make it what you want. That's the point. You get to decide what that means, what that one word means to you, because this now becomes the focus for your life. Like, this is how— this is the lens through which you see the world. And so super important that it's something that's meaningful and valuable to you. So It's gotta make you come alive. And I know a lot of people struggle at the beginning, and I mean, I struggled too, with believe. Some people are super self-aware and it comes immediately, and other people, it takes them a long time. And I remember Rishi going through with you, you had a couple of options, like, oh, is this it, or is this it? And it takes a while until you, for some people, you know, again, others, they know it right away, and I was like, I'm jealous of those people. Because that's not me. But it really helps you be able to live a life on purpose and then also be able to guide people and inspire others in a way that a lot of times you're not able to do. So I'm a big fan. I am a big, big fan. Can I get a kill? Yes! Double kill! Double, double, double, double, double! Oh, J-Rice stole my kill! J-Rice, you stole my kill!

Dang, what's up with that?

Nah, it's all good, it's all good, it's all good. It's okay, we were making— just making sure we got that kill. It's good. I'm doing really well, you know, I'm playing— I'm getting more impact than I usually get in a game, so it's pretty actually—

Evan, we got Good Meets Nice in the chat says, is Evan playing Eve because LS recommends her.

Uh, I don't know who LS is, but no. I usually play Teemo jungle, and that was banned, so then I went to Quinn, which is my backup, and then the enemy team picked Quinn. And nobody picks or bans Quinn or Teemo, so it's usually not a problem getting what I want. So then I had to go do something else, and I played Eve like 2 years ago. This is my first game since.

So yeah.

Can we get another— oh, we got a flash. We got a flash. OK. Good. So yes. And who's LS? Let's hear some— I want to know what LS is.

OK. I'm asking now.

Yeah. Well, if he's watching, hopefully he'll respond on that one. What is LS?

Oh, right. Okay, you ready for the next? Are you still dominating the game right now?

Well, here's the other thing, like Eve, this champion is a very, uh, uh, uh, like you gotta attack a lot. It's all you're doing is attacking, attacking, attacking. Where the other ones I, I, are a little more laid back. So, uh, it's harder to keep focused on what I'm doing. But yes, I am ready. I am ready. Let's see, what do we got? What's the next one? Hit me up.

All right, uh, next one comes from Michael. Michael is 56 and he feels like he's missed out and time has passed him by. Is it too late for a person? You know, he's really asking you, is it too late? I'm 56. And, uh, that's question 1. I'll get to question 2 after that. But I do wholeheartedly believe, Michael, that I know it— I mean, I'm— I can relate to the feeling of, is it too late? And I think a lot of people feel like that a lot. They— most of us go to school for one thing, and then we pursue a career in another thing, and then maybe a few years into that career, we decide we don't like it and then we're going to try something else. And it's more common than I think people realize how much people are constantly having to reinvent themselves. And actually, that really, that really good interview— I always forget his name— Evan, the Choose Yourself book that you did with James Altucher. Okay, so he was saying, he was giving, I think, some stats. That might be a really good video for you to watch, Michael, but it was just fascinating to hear how common it actually is now for most people to start over. And it's, it's like, I think there's someone telling us that that's not normal because it's, it's more normal than I think we realize. And so you end up feeling like you're alone in that feeling. And it sounds like more people are in that boat than not. So you're not the first 56-year-old to feel that way and you won't be the last. And there's some amazing businesses that I know have been started by people who are— I read a great article in Entrepreneur magazine, I think, or online on Entrepreneur about all these businesses that were started for people over 40, and it's fascinating to see what people have done in quote-unquote midlife. Is that what you call it? Am I right about that? I hope I'm not saying that right.

Well, you're a millennial, so—

Okay, I am, and I claim that with nothing but Pride. So I will just end with the, the book that I always recommend is by Julia Cameron called It's Never Too Late to Begin Again. And it's, it's a really— I think it would be a great resource for you to start and go for it. Whatever it is that you really feel like you want to do, age is just truly just a limiting factor if that's what you believe it is, because it doesn't have to limit you.

So at the start of that, when you're reading the question, I was in a major fight and got a double kill, which I'm excited about. But basically the question was he wants to start over, but he's too afraid. He's not sure if he's gonna be successful and he's in his 50s. Is that it? Yep. Yeah. Okay. Yeah, 100% agree. We look at the last guy, Albert was 60 and is saying, hey, I want to start a business, right? My two favorite kind of go-tos there are, I look at Ray Kroc who did McDonald's in his 60s.

I love that.

And he was a guy who, I think it was the '50s or '60s, but he was a guy who had you know, had all this, had these physical ailments, you know, was older, was getting to the point of where, you know, maybe he should be retiring. Uh, you know, he had, I don't know if it's like kidney failure or heart disease or something like that. Like all of these things, all of these things that society would say. Uh, oh, Darius is AFK. One of our team members left the game. Ah, it's too bad because we're really winning. We're doing well. Wow, that's really a shame. Anyway, that's really a shame. It's very sad. Uh, we may not win this. Darius, it's not exciting. Uh, so yeah, anyway, you have— you've got— you've got somebody who, you know, everybody would say it's over, you know, like just, just retire. And he's like, no, I want to— I want to keep going. I want to build you know, McDonald's. They went out and did something so amazing. Now, whether you like the company or not is a different story, but he did that when he was older. And Colonel Sanders, the same guy from KFC, same story. He was even older and he started doing it when, you know, he's really getting up there in age. And it's really just a mindset, you know, it's really just you feeling like you don't want to stop learning, that you want to keep going, that this is your passion and you're gonna own it. And so whenever you feel like you're done learning and you can't do anything great anymore, that's when you're gonna get into real trouble. Oh, my ultimate's down. Very sad. I thought we could have gotten the kill there. And that's not just, you know, if we can expand that, it's just another limiting belief, right? We've talked about this a lot on the show. It's, I am too old, or I am too young, or I didn't go to university, or my parents aren't successful, or whatever, right? You can always make your life better. You can always do something. You can always do something to make your life better. You can always bet on yourself. You can always do something new. You can always learn. You can always— like, as long as you take accountability and responsibility and not blame something else or someone else. It's not your age's fault that you are not doing this. It's your fault. And, and like, that's, that, that might be painful, to acknowledge, but once you do, it's great because it gives you tremendous leverage to be able to go out and now do something that previously you may not have done before. So, you know, you don't need anybody's permission. You don't need me or Rishi to say, "Yeah, it's okay that you're 50 and you should go and start a business." You just need to give yourself the permission and start chasing it. And I'm excited. And there's lots of people, and it's only becoming easier to start a business as an older entrepreneur. It's only becoming easier. So start believing in yourself. Once you do that, the world will open itself up.

Cool. Very nice. We've got a question from Good Meets Nice in the chat, and I think Good Meets Nice wants to inquire about ways of meeting you, but I don't think Good Meets Nice is in Toronto. It looks like Bulgaria. Do you have any plans to tour Bulgaria, Evan?

Bulgaria? I don't know. You know, it's interesting. So as the book sales are coming in, we're asking everybody where they're from, and it might lead to a book tour happening, me going off to visit different places, which I'm excited about. I don't know how many people we've had from Bulgaria though come in, so I don't know. I might— so two things. One, like for the book, I might do some travel and go out and meet some of you guys. But two, also, you know, when I'm doing events, when I'm speaking, I always let people know who are on my newsletter where I'm going. And so if you're in Bulgaria and I'm coming to Bulgaria, I will send an email to all my people from the newsletter who are in Bulgaria to say, "Hey, I'm coming. Do you want to meet up?" And that's some of the most fun that I have when I'm traveling is meeting up with subscribers and fans. And so get on the newsletter list and picking up a copy of the book. Those are your— those are the best bets.

Great. Hope that was helpful. That you could meet tonight. Um, he says he's the guy with the green towel on his head from Facebook.

All right, green towel, Facebook.

I don't know if that rings a bell for you, but I died.

Very sad. Very sad. All right, well, thank you. Okay, looking forward to meeting.

Nice, nice. Okay, next question is coming from— oh, Michael has an additional question. I think we kind of might have already addressed it. He wanted to know your word believe and how, how did that become your mantra and has it really helped you in your personal life and your success in business? And I think the answer for all of that would be yes, right?

Yeah. So how I came about it was I was kind of frustrated in my business. You know, I was having some success, but I felt like I wasn't doing— I felt like I could do better. You know, I felt like I had more ability, and I felt like I could just— I could do a better job. Living life more on purpose and doing a business that like really had meaning. Can I get the Soraka? Oh, good kill. Yeah, and so like what I found was, you know, the work that I was doing was just okay, and— oh, Jason wants the blue. All right, Jason, you can take my blue. The work I was doing was just okay, and And, but it wasn't really, it wasn't as fulfilling as I thought it should be. I felt like I could give more, and I think it's something that we can all kind of relate to, is you have greater potential than what you're realizing. And I didn't know how to uncover it. Then I went to watch I went to watch the Jobs movie, which was about Steve Jobs, and it just again made me want to play a bigger game. I met with J-Rise and we talked about— I thought I needed a new slogan. I thought that was a problem, like I need a new slogan to explain what I'm all about, just from like a marketing point of view. And I came with like Entrepreneurs Deserve Help, which felt a little better but wasn't quite what I wanted, what I needed. And then I just sat down and said, I'm just gonna make a list of all the things that I'm about, and hopefully something comes from it. And it wasn't the idea of getting down to one word at the start. I thought one word was too audacious, was too big a goal, was too too crazy. So I just wrote down a list of different things that I liked, that I felt represented me best. And one of the words on there was "believe." But it didn't immediately resonate with me. Yeah, kill! So it didn't immediately resonate, and mostly because I thought it was too big. Like, you know, other people have used it before. This is too big a word. Like, who am I to be saying that, you know, I own believe? But the more I looked at it, the more I liked it, the more it resonated with me. And my next step was, okay, well, believe is great, but believe in itself is not great. I need to add something to it, like believe in yourself, or believe you can do it, or believe, you know, something else. And that none of those just felt right. And I decided, you know what, I'm going to do this crazy thing and just rebuild my business around Believe. And just like in anything else, I love starting something small and then seeing where it goes, seeing where I can take it. And so the first thing I did was just send out a newsletter about Believe. I sent out a weekly newsletter normally, so I sent one out about Believe. And that resonated with a lot of people. First off was my sister who was on my list and she said, "I actually enjoy reading your newsletter now." Wow. Okay, great. Thank you. It's like it's a shot to the stomach but also a shot to the arm. So, you know, after that I said, okay, well that's working, that's great, why don't I— oh, I'm gonna get another kill, yep, good, Eve is on a tear. So that worked, and so I thought, okay, you know what, I'm gonna make a video, I'm gonna make a video about Believe. And then that video quickly became the most popular video on my channel. The most popular video I had on my channel had 100,000 views and was was like a year old, and this one shot to 100,000 views in a month. And so obviously I'm doing something right. Where did she go? Where did she go, Akali? There she is. Can we get her? Yeah, we're gonna get her. We're gonna get a kill. Nice, another kill. And so Through all of these small tests, I found that this is, this is working. People are responding well to it. I'm feeling much better about it. And now I'm going to do this crazy thing and rebrand my business around one word. And I didn't have the confidence necessarily to do it because at the start, um, nobody had done this. This is a crazy thing, right? Like to build a business around one word is not something that anybody does, or, you know, people talk about. There wasn't the guidebook on how to do it, and so that's why I wrote the book. I didn't want to write that book, you know. I wanted to just— I just wanted to follow a plan, but nobody had written the plan, so I had to go and create the plan. Oh, under attack! I died. Very sad.

Oh dear.

That's okay, I'm still doing well. I got 9 kills, 3 deaths, and 10 assists. So— oh, 11 assists now. So this is good.

Yeah, you got a lot of feedback in the chat about you can use Abyssal as a— if you're interested in Eve, I guess that's one of Eve's more efficient—

Okay.

I don't know if it's a—

Who's telling me to build Abyssal?

Good meets nice.

Okay, good meets nice. My last item is gonna be a Bissell just for you. Okay, good. Thank you for the tip. Awesome. So yeah, it was a process. Everything was slow for me in terms of trying to find out who I am, trying to just think of it from a marketing point of view and not really a full-on, like, I didn't think it was, I didn't think this would impact my life. Like, this helps in everything. This helps in my relationship with my wife and my son and, you know, what I do in my leisure time as much as it does in my business. And I wasn't, quite often when there's a problem, we, there's something way deeper but we're not addressing it and we're just looking at kind of the surface of like, my problem is my tagline. I'm not happy with my tagline. Like, that's not really the problem. That's not really the problem at all. The problem is, you know, like, I'm not happy with the work that I'm doing in my life and I need to be better. Um, oh, it looks like we're going in for a final fight. J Rise died. No, J Rise.

Oh man.

Yeah, it's It's tight, it's tight, it's a tight group. I got a kill though, I got a kill, I got a kill. Can I get a double? Can we get a double? Double kill! Alright, flying. I know I'm taking a long time to answer this question because we keep getting like fights going on here. And I don't really know what to do in the fights. But it's working. Whatever I'm not knowing what to do is working. So it's exciting.

All right.

Yeah. So yeah, again, just like summing up, I guess a lot of people, for a lot of people it's a long process. It's a difficult process of figuring out what your one word is and then how to apply it to your business. You know, for me, writing the book, is the guideline, is the blueprint that, you know, I wish I had. And I'm really grateful that I had the opportunity to write. And in meeting the entrepreneurs who've gone out and built around it, I met with a whole bunch of different entrepreneurs who also created businesses and lives around their one word, and they didn't have a plan either, and they were just kind of figuring things out. And so the book helps guide you through everything that you need to do. So it's exciting.

Exciting. Ready for the next one?

Let's do it.

Next question comes from Alpha Talk, and he says, I'm really excited to start booking him. I want to get booked for public speaking or training gigs. And he's asking for any pointers or advice.

All right.

So, um, it would definitely be great to know, Alpha, what, what would you like to be speaking about? We had a caller, I think, a couple weeks ago, and she has a desire to help women find their inner strength. And so you know, we kind of talked about different places that she could go to start looking for work along those lines as a speaker. And so I would imagine that there's plenty of places locally in your area that would help you just get started on a small scale. I think, you know, you just start doing it and getting experience doing it. But I think my feedback would be, you know, to speak on something that you really feel not only are you passionate about, but you really feel will help other people and bring value to other people. And I think having that combination of your passion for what you're speaking about along with feeling like you really want to help people, so much so that you would be as excited to speak for 3 people or 1 person, that speaking for that 1 person would make you come to life as much as if it was a crowd of 10,000. Because I think at the heart of it is that you really truly just want to be there to bring value, help people, And I think that's what makes a good speaker. I'm sure there is lots of training and all kinds of things I'm sure you can look into to improve getting better at speaking, and there is nothing wrong with that. But I think you want to start with something that you would just be as excited about sharing with one person as you would a big large crowd. I love it.

Got a kill. I was surprised there was no YouTube advice in there, Rishi.

Oh man, you're right.

Well, part 2 of Rishi's answer coming up.

Okay, do you want me to go there or you want to do Oh, okay, well, start a YouTube channel. I think YouTube is a great place. That is something that we gave that other— the other question a couple weeks ago is, you know, you can start right now getting experience speaking to people, bringing value right on YouTube, and it's just a— it's a I'm not going to say it's a safe way because I think even being on YouTube can feel a little scary at first. You're like, you know, sharing yourself with a global audience. But it is a nice way to kind of get better at those types of skills and kind of find your focus. And so I definitely think starting a YouTube channel is a great way to start.

We are about to win the game! Ho! GG! Alright, good, we won. Oh, and by the way, GoodMeetsNice, I bought my Abyssal. Thank you for the suggestion. Let me see the final stats here and we'll answer this question about speaking. And final stats! What did I get? I got something. I've been granted a chest. All right, good job, GG. I went 13 kills, 3 deaths, and 16 assists. That's crazy. Wow, kind of, uh, yeah, I kind of went off. That was good, good. I got— 2 of us got S's, so I tied for being the best on my team. Good.

Well, I can't—

at least I can break out, you know, I could. And, and you know what, I, I credit it to— it's So in the game you can have skins, which is like you can dress up your champion in a different outfit. And in my outfit, I bought the skin of a tango dancer, so I'm giving the credit to the Tango Dancer Evelyn. I felt like it worked out well. Speaking, yeah, so two things. One, you need to get better. You need to practice consistently, like anything else. You want to be a guitar player, you want to be a mason, whatever it is, you need you need to practice. And so you need to create your own opportunities even if you don't have any in front of you yet, right? Like, people are not bashing on your door saying, can you speak at our thing? But you need to create your own opportunities. So the YouTube channel is a great way to do it. I'd be looking at making a video, uh, as much as possible. Like, try to get a daily video out there so you can hone your craft and get really good at it. I get a lot of my— I get most of my business opportunities through my YouTube channel. Now I get all my speaking gigs through my YouTube channel, and people just watch the videos and then they want to have me go and speak at their events. I'll usually turn down more events than I take because I don't want to be away. I don't like to travel as much, but you can get a ton of opportunities, but you got to be good enough, right? Like, there's a lot of people trying to get into speaking, and you got to find your message, and you have to practice it and get really good at it. So The upside of doing a daily video is you get better practice in how to be a good speaker, right? Whether it's a 5-minute message or half an hour message or an hour-long message, whatever it is, you got to practice so you get really good and you get the awareness. Two, I'd be looking at how can you start speaking in front of crowds, even if it's for free. Like, the first things I did were totally free. I didn't want to be a public speaker. It wasn't my goal. I just wanted to help. I wanted to give back. I wanted to share my knowledge. Um, and so I started the thing at the YMCA where I was speaking there. Um, and eventually got to the point where we couldn't fit in the YMCA anymore because too many people were coming out. So we did it at a local bookstore and started getting tons of people coming out to that. Uh, and one, it helped build momentum for me, but also two, made me better. Like, as I practiced more, I got better as a speaker. And the third thing I would do is I would start modeling success. Start looking at people that you look up to and see what they do, what their advice is. Today's Wednesday, so it's my video recording day. So after this, after we're done, I'm gonna be shooting videos for the week. And so Wednesday morning, I always start the day by doing a run, listening to some Les Brown content. So Les is one of the speakers that I most look up to and respect. And he has a speaking training course, so I listen to that on Wednesday mornings because I want to absorb some more of Les and bring that into my life a little bit more to help me be still an even better speaker. So those 3 things: start your channel, practice daily content to get you better, to try to get a weekly event set somewhere where you're out practicing speaking in front of a crowd. And 3, model success from people who you look up to that you can learn from on a consistent basis. If you do that and you're consistent with it, you put in the work, you'll get opportunities to sell out buildings, you know, but you gotta get there. So put in the work with those 3 things. That's what I got. That's what I got. Well, another, another victory. This is great. Look, I want to show something. This is— so here I have 254 wins and 250 losses on my account. So I'm a scratch player, you know, like I'm— I have a just over 50% win rate, but when we do these calls, it seems to be like 90% win rate. So You know, this is good, right? Like, you know, lesson for business and life here. You know, I didn't get my Plan A, I didn't get my Plan B, and I didn't really have a Plan C, but I still went in and said, hey, you know what, let's have some fun with it and see what happens. And, you know, I got the best score in the game and we won. So even if we lost, it would have been fun to just challenge and try. So the next time you get a challenge yourself, even if you don't have a Plan A or Plan B, you know, it might be worth just saying yes and see what happens. That's it.

Very, very cool.

I love it. Well, thank you, Rishi, for the fun. Any final words for the audience?

I will just say thank you for tuning in. Continue to believe, or whatever your one word is.

Wow, you're taking my— okay, that's good. And I'll just say, and we'll see you soon. That's it. I'll do the gesture. There you go. As you say that, I'll do the gesture. I'll see you soon. That's it. Well, thanks for the fun, guys, and we'll see you soon.