Evan Carmichael explains how to use Twitter to land a job after an interview. Post about a specific project the company cares about and tag them, then get your network to retweet it so they notice you. He shares how a Twitter dispute with a hamburger restaurant led to the rival's marketing director reaching out.
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How Twitter can help you get a job. So I got a question from one of my Twitter followers, Stephanie, who wrote in to say, Evan, can you do a video explaining how I can use Twitter to help me land a job after the job interview has been done? And this is a great question, kind of a unique question. I don't really get asked too much about jobs because I focus on entrepreneurial stuff, but I'm always happy to giving my best shot. So I'm gonna imagine now that I'm an employee trying to get a job at a company. Ugh. Anyway, I'm just joking, I'm just joking. It's a great question. So how do we do it? First of all, understand that with most jobs, employees, potential employees, do a terrible job of showing their passion for the job that they're trying to get into. And they, they just do the bare minimum. Most of the people who I've had interview for positions that I've had, they don't even read the job description properly. They don't know anything about my company. They show zero effort, zero initiative, and so they're obviously not going to get to the next step. The point here is that a lot of people, a lot of the candidates, people you're going up against, are not showing any initiative. So just showing a little bit of initiative already puts you ahead of most of the other people. How to use that initiative to get the job and how can you use Twitter to help you? What I would do is I would use Twitter to show, one, that not only you understand the company that you're trying to get into, but two, that you believe the same things they believe in and you help promote one of their campaigns. By you asking this question, I'm assuming that your new job has something to do with Twitter or social media marketing somehow. You know, if it doesn't, then they may not care about what you do on Twitter, but if you do, then you have a shot. I would try to look at one thing that they're doing really well and make this something important. Like, what does this company do that you love? One project that they're working on that really speaks to your heart, that gets you excited and say, yeah, I love this company, I really want to go work for them. And then create a tweet that highlights that project and copies them in on it, use their handle. And your goal with this tweet is not just sucking up and showing, you know, that you're highlighting them in one of their projects. I mean, that helps. That's already more than probably any other candidate you're going up against is going to do. Already more. But what I'd love for you to do is then try to promote that. What I want you to do is get that tweet to be retweeted by as many people as you can. So you have to leave enough room for people to have retweet and your full name in and that company's full name in as well as your tweet. I know it's hard, but this is your challenge. What I want to have happen is for that company to look on Twitter and see their name and your name being mentioned by a lot of people and highlighting a project that they care about and you care about. If you can do that, and it may just be you telling all your friends, hey, can you please retweet this, right? Like, you may not have a huge following yourself, That's okay. It could be telling everybody you know, old high school friends, whatever it is, please, I'm trying to get a job with this company, just retweet this message. If you can get lots of people retweeting this, they have to pay attention to you. And they say, Stephanie is standing out against everybody else, and she's taking so much initiative to help us. Here's an example of how this has worked for me. I've never applied for a job, especially with Twitter. But recently I got into a fight with a local company. It was a hamburger restaurant. They only accepted cash at their building. And I hate paying just cash because I can't track it and I have to carry coins. I just hate paying cash. So I tweeted like, "You guys gotta get, you know, take debit, take credit. It's worth the 2% fee or whatever it is." Anyway, the owner was upset. He called me out on Twitter. He told all his followers to start hating on me. He was being a huge little man. And as a result, I spent the whole night fighting and responding to all of his followers on Twitter. One of them called in Hero Burger, which is another local hamburger store, and saying, "Well, our place is way better than Hero Burger. Don't go eat at Hero Burger." "Evan, why don't you go eat at Hero Burger because you don't like our hamburgers?" Fine. And that created this whole thread that copied me and Hero Burger and the company that I was fighting with. And lots of people started responding and copied Herberger in on it. Later on in that night, Herberger responded and said, "Hey guys, why can't we all get along?" And then they sent me a private message, and it was their director of marketing who wanted to talk with me to see if there's anything that we could do together. He wanted to learn more about what I was up to and wanted to see if there's a way to work together on a project. And that all happened because of Twitter. Now I could have probably gotten a job with Hero Burger if I wanted to in some kind of marketing capacity or social media, but because they kept getting called out on Twitter with their handle name and my handle name by a lot of people, it forced them to pay attention. It forced them to respond and take action. So that's what I wanna have happen for you. I want this company to see their name, Stephanie's name, and the message being mentioned by a lot of people So that they are forced to respond, to take notice, to say, "This girl Stephanie, what was she applying for again? Who is she? How do we get her on our team?" That's what I would do. Believe. For those of you watching, you like the video, give it a thumbs up below. Let me know what you think. Leave a comment underneath. You have a question for me, leave it below. If you ever use Twitter to help you land a job, or I guess a sales capacity somehow, leave it below. I wanna hear your story. And subscribe to the channel if you wanna see more videos. Thank you so much, and I'll see you soon.
