Christopher runs Bubble Wear Clothing, printing graffiti-style designs with positive messages on T-shirts for teens. Evan Carmichael tells him to stop worrying about the stigma and focus only on what his core audience wants. Trying to appeal to everyone dilutes your brand.
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Hi, I'm Evan Carmichael, and today I'm going to answer a question from one of my readers, Christopher. Christopher is a teenage entrepreneur. He started a company called Bubble Wear Clothing, and it's clothing that has graffiti on the front with a positive message, and he's trying to target the 13 to 25-year-old demographic. And Christopher's question is, should he be creating t-shirts with graffiti on the front because there is a stigma around graffiti? So, my answer to you, Christopher, and to every other entrepreneur is don't worry about the people who you're gonna offend. You wanna go after your target market. So it's not gonna appeal to everybody, but you wanna make sure that it appeals to the people who you're actually trying to target. So, for people who are 13 to 25 who like graffiti, your t-shirts have a positive message, those guys are gonna buy from you. And don't worry about trying to please everybody. Usually when you try to make everybody happy, nobody's happy and you don't end up making any sales. So make sure that people who are in your target demographic really love what you're doing and don't worry about everybody else. I hope that helps. I'd love to hear your thoughts and feedback if you want to leave a comment below the video, and please give it a thumbs up, and we'll see you on the next video.
