Grant Cardone Interviews on Motivation, How Rich People Think & Billionaire Financial Advice!

You're studying the wrong people. People should be studying the most successful companies in the world, not individuals. Don't worry about Dave or Gary or Tony or Grant. What are successful people doing? One of the biggest mistakes I've made in my life was tracking people that were doing better than me. So what? Like, I made so many dumbass decisions because Dave did it, or the millionaire next door. I don't want to be the millionaire next door. I want to know what Jeff Bezos is doing. I want to know what the boys at Google are doing. Why does a guy like Mark Zuckerberg go from college dorm room to one of the richest people on the planet. That's who we should be studying. And don't listen to everybody else because those people have financial freedom to the point to where they can do anything they want. You cannot mess up some of these people's situation. They couldn't screw it up if they wanted to. Hey, it's Evan Carmichael, and I watch these videos every day because I need them for motivation. Being around successful entrepreneurs every morning helps me believe that I can do great things too. It's like your morning coffee, but for your goals, kickstarting your day with a blast of positivity. So here is a challenge for you. Try watching one video every morning for the next 30 days, and let's find out together if they help you do great things too. If you're in, leave a hashtag #believe in the comments below so I can celebrate with you. So today, let's get some incredible motivation from the one and only Grant Cardone. Believe. I just want to talk to you about money for a second. Are you paying attention to it? Are you looking at it? Are you counting it? Have you done the math on it? Have you looked at how you've been programmed to have it or not have it? Most people have been programmed not to have it. I remember I used to read this little cartoon, Richie Rich. You probably remember the Richie Rich, a little blonde-headed white kid. He's about this tall. His plumbing had gold. Y'all remember the Richie Rich dude? Okay, I don't know what his dad was. His dad was rich. I don't know what his dad Richie Rich did, but I know this, he had a lot of money and this Richie Rich kid had the mentality of never worried about money. Everywhere he went, he saw gold and he saw prosperity and he saw affluence and he had everything he wanted. And then there was me and we didn't have everything we wanted. Okay. And we were worried about money all the time. I mean, we had air conditioning and heater and food and schooling and bicycles and the stuff that some countries would make me rich. There's third world countries out there, kids have never seen a bicycle, never had heating, never had plumbing, never had a toilet, never had maybe a steak, the things that we take for granted every day. Never had a cold carton of milk. And so in many ways, I was brought up lower middle class, but to some people I was probably rich, richy rich. But I didn't know about those people that didn't have anything when I was growing up. I just knew that my mom was terrified about money every second of every day. And when I went to high school and, and business classes, my first business classes, and then went on in college to spend 5 years in college studying accounting and getting a master's in business— not a master's in business, I didn't get a master's in business, I got a business degree. I was a master at nothing. I remember getting out of college with an accounting degree and could not balance a checkbook. Didn't know the difference between an asset and a liability. Didn't know how to run a profit and loss statement. Didn't know how to control the top 1 inch of a profit and loss statement. And if you'd asked me what was more important, the most important part of a profit and loss statement, I wouldn't have known what to tell you. I knew nothing, but I did know one thing. I wanted to learn about money. And because I was so scared about money because of the way I was brought up, the mentality around my house was because we didn't know how to get new money, we had to save, save the money that we had, save for a rainy day. You know, a penny saved is a penny earned, and money doesn't grow on trees. But I didn't know where it grew. I didn't know how it was manufactured, how it was created. How can I get some? Why would I save it? How do I earn it? How long does it take to multiply? I knew nothing about money. And so for the past 25 years, maybe 30 years now, I've been studying money. How do I get it? How do I keep it? Now what do I do with it? I was 33 years old when a man told me, he said to me, hey Grant, you know how to make money now. You've learned how to make money. You're putting money together. Your business is working. Now you have to learn how to get money to make money. That's the first time I'd ever heard that. How do I get money to make money? And I went out and started reading books on money. I read a book about other people's money. I read books about how banks make money. I read books about how people made money. I read about the Rockefellers and the Morgans and the Vanderbilts and all these people that had created these massive, massive wealths, um, before there was an Instagram or an internet and, and before before you had access to Elon Musk and Bill Gates and Melinda Gates and the Oprahs of the world and people becoming billionaires and the Jay-Zs. And today, like today, we look around you, like people are being made into billionaires. Mark Zuckerberg at 26 years old is a billionaire. Like none of this was available when I was growing up. Now, now the potential, the possibility, for somebody to be extremely wealthy. Money works, folks. Okay. And what you don't know about it will work against you. And what you do know about it can work against you. And I know it worked against me. I didn't have money. I spent the first— once I learned how to make money, I literally did not know what to do with it. So I started collecting data about money and I started learning from the places where I was comfortable, which is your surroundings, your environment. And in my surroundings, you know, I was told, don't waste money. Don't play with money. Save money. Put money in the bank. Get some money, bring it to the bank. Get some money, bring it to the bank. Get some money, bring it to the bank. Go out and work, get some money, bring it to the bank. And that's what I kept doing. I'm like, wait a minute, dude, I'm feeding the bank. And I was reading this book one day and learned that when I give the money to the bank, when I take the money and put it in the bank, They take the money, convert it to digits. I did not know this. And then they pushed it out into the system and lent it 9 and 10 times. I was like, whoa, they don't even keep the money I give them. How many of you looked at your finances this morning? Be honest. How many of you looked at every account you had this morning? Let me see hands. 3 or 4 or 5 people. I look at my finances every day. Every morning I look at my finances. I want to confront management of the household. I am in charge of the money in my household. Every single day for 35 years, I look at my finances. Every single day. How much money is in this account? How much money is in this account? How much money is in this account? How much money is in this account? $1,000, $1,000 US dollars for anybody that knows why I look at my cash accounts every day. No, not actually, but I like that. No, not because I can track it. No, not so I can 10x it. So I can get rid of it. I don't want money. I want my money having babies. Okay, this little dude on this 50 What's his name? Whatever. I need him to make some babies for me. Okay? I need him to populate my other bank accounts. So the reason I look at how much money I have every day is I got to put him to work. This dude needs to get to work even though he's dead. He needs to go to work for me. You understand? Money is trash. Money is garbage. Okay, help me out here. Cash is king. That's what you were told. You know who told you that? The banks told you that. Cash flow is king. Cash flow. Say it again, man. Cash flow is king. For me, calling on car dealers, you know, back in the beginning, As much as I loved calling on car dealers and as much as they helped me, they didn't appreciate me. They didn't appreciate their people. They didn't want to invest money in their people. I was— the fact that I made any money doing what I did with car dealers is actually phenomenal. Right. Because I should have been in advertising. I actually picked the wrong vehicle. I should have been doing what they wanted to do. They want to train their people, but really they want to spend money on advertising. Yeah, no doubt. Which they don't want to do that either, but, but they know they have to, to keep traffic coming to the front door. I picked the wrong vehicle from the get-go. That was one of the biggest mistakes I made in my, in my career, in my business career. Also, to make sure you're actually taking action after watching this video, I've designed a special free worksheet just for this video. The worksheet will highlight our favorite lessons from the video that will inspire you to remember what you learned today and actually apply them. The worksheet will also give you space to write down what your key takeaways are and your specific plan of action to make sure you're getting results. If you want the worksheet designed specifically for this video, absolutely for free, there's a link in the description below. Go click on it and start building the momentum in your life and your business. I'll see you there. Make money, make money, your battle cry. Go collect money. Don't make money, just go collect money. Have a great product, have a great service, overdeliver, collect money, charge for it. This is where me and Gary would, you know, me and Gary had a cage match. I'd just beat the fuck out of him. But Gary, anytime, anywhere. Okay. But, but look, most people out there watching this, you need to monetize. Yeah. You know, this is insanity that, that you're being told don't monetize your, your business. If you have a good business, have a good service, have a good product, sell it. You know, but so many guys are, they're trying these little kid gimmicks. You know, it's fine if my kids flip shoes on eBay. If you're an adult, man, you gotta get beyond flipping sneakers on eBay. You need to build a business. Otherwise, don't call yourself an entrepreneur because that's not what an entrepreneur, an entrepreneur's not flipping shit on eBay. That's not a business. That's you trying to make $2. On a toy that you bought at a garage sale. It's a different gig. Now, if you can figure out how to scale that, but it sounds to me like you're benefiting eBay more than you're benefiting yourself. eBay is the pimp and you're basically the prostitute in that machinery, which is no problem with that, right? But you're servicing the machine rather than building your own machine. I want to build a machine. I want to build a machine that lives longer than I do so that If I get a good partnership with somebody and we cut a deal and they're 90% of the profits in future and I'm 10%, and my kids and my charity get to keep that 10% after I'm dead, man, I'm good to go. I was insecure before the event, thinking the night before, you know, there's no way all these people aren't going to show up. This place is going to be half empty. Oh, biggest fear I have. That's got to be walking on a stage and seeing Cricket. Nobody's in the room. Or, or you start and everybody starts leaving. Oh, you all walk it out. People start walking out. Like, this is two biggest fears I have. So that, that was scary all the way up to the night of the event. Like, I was terrified, you know, and, you know, fearful. Like, they're not going to show up. Then even, even once we did that, we have a room a third the size of last year. I have worried every day since the last event whether this one will work. Really? Yeah. Why? I don't know, man. I know how hard they are. Yeah, it's hard to get people to show up. And I just— even when we're sold out, well, I'll keep pushing and keep selling. Yeah, because I don't trust the numbers. I don't trust that people will show up. That's the 10x rule, though. The 10x rule Says, look, you don't stop when you get there. You keep pushing, and that way the place will be full. People should be studying the most successful companies in the world, not, not individuals. Don't, don't worry about Dave or Gary or Tony or Grant. What are successful people doing? You know, I— one of the biggest mistakes I've made in my life was tracking people that were doing better than me. So what? Like, like, like, like, I made so many dumbass decisions because, uh, Dave did it, or The Millionaire Next Door, that, that book. I don't want to be the millionaire next door. I want to know what Jeff Bezos is doing. I want to know what the boys at Google are doing. Okay, why, why does a guy like Mark Zuckerberg go from college dorm room to one of the richest richest people on the planet. That's who we should be studying. And don't listen to everybody else because those people have financial freedom to the point to where they, they can do anything they want. Like you cannot mess up some of these people's situation. They couldn't screw it up if they wanted to. So, uh, the 10X rule is, is a, it says, hey, look, you want to scale to a point to where you have the life you deserve. It's not about the money you want or the money you need. Scale your business so you can walk away from it and money never stops taking care of you and your family. You don't need to study 27 different warrants. You study one warrant and you're probably going to be good. Most of us, because of Instagram and Facebook and YouTube, we're listening to so many different people. That people do nothing. This is the new crisis of our era. People are doing nothing, not because they're lazy, because they have data that is conflicting. So if you listen to Dave, Dave says buy a house, then you listen to Grant, Grant says that's stupid, you're not going to do anything. And if you're never going to buy any real estate, hey, go ahead and buy one house. Yeah, you're going to regret it later and you're going to be like, I wish I'd have done what Cardone said. But you got to do something. And what you don't want you want to do is listen to God and the devil, because then you get stuck in purgatory and you don't have any fun at all. So if you give someone a call, let's say you've sold a stack of like 200 leads to dial through, right? And you get a salesman who wants to speak to everybody, like he's going to speak to someone who says they have no money, they have no job, and they want to sell them a $10,000 product, and they waste 45 minutes in that call. Would that be smart or not smart? He shouldn't have started that call with one product. Why? Why? Because he works at a company that has one product. That's stupid. Go some other place. So change your job. Okay. Who does that? Amazon doesn't do it. Grocery stores don't do it. Starbucks doesn't do it. No, but nobody, no matter how good that one product is, nobody can build a business or any kind of success on one product. Or let's say a couple of products, 2 or 3 products, right? The average company out there. Yeah. You need more than one product. You need more than one product. Okay. Like if I try to hit everybody with a $10,000 product or even a $1 product. Even a $100 product. If I hit somebody with a $1 product, guy that wants to spend $10,000. So the idea— he doesn't see value in it. Okay, so the idea is go work for a company that has a whole suite of products, gives you much— you could sell something to everybody, right? Basically, right? Yeah. Okay, I like that. Cool. Like, we probably have, I don't know, we probably have 100 different products on our website. I can't build something big and not need people. I have to have people. I become more and more dependent upon great people, loyal people, uh, competent people as I get bigger. So that's what you're really looking for. Opportunity, Will it change my life? When you go work for a company, when you guys make a career change, go work for somebody that has opportunity that can change lives. Don't go where you're good at a job. It doesn't matter if you're good at a job. Go where there's a vehicle that can take you on a journey. You guys leave this environment right now, you're gonna go to some job. You're not gonna get this every day. You're not gonna hear this every day. You're not gonna get the stimulation, the like, ah, what am I doing? And but we all need this every day. I need it every day, man. I got it every day. I got to be like, what's the opportunity, man? I got to wake up every day. What's the opportunity, man? Huh? I got toothpicks up in my eyelids. I'm like, what is it? What's the opportunity, man? Huh? What is the opportunity? What is the opportunity? Where is the opportunity? And dude, I want to be able to have so much opportunity to do so much crazy stuff that I can act like an idiot. Look for somebody to help, man. There's people all over this planet, man, just lost. I told my mom when I was 16 years old, one day, one day I'm going to be successful. One day, one day I'm going to be successful, and one day I'm going to help a lot of people. And I said that to her because I wanted somebody to help me. See, I've always loved helping people. Always. I am most happy when I'm helping someone else. Nothing to do with money. If I can help somebody— not give them something— but if I can actually help somebody to feel better about themselves, to know what to do in a phone call, to know what to do on a sales call, to know how to follow up their girlfriend or their boyfriend or to solve some problem in their life, or how to get some money. Why don't we do this? Why don't we make it $100? Thank you, man. And you keep it. Thank you, boss. Thank you, bro. Yeah! You see that big smile on his face when I did that? Just like, "Pop, help somebody." Facebook, Instagram, Twitter, Snapchat, LinkedIn. I probably posted about this event more than the entire room combined today, in addition to all the other stuff I'm doing. How many old people here? Let me see a hand if you consider yourself an old person. Okay, thank you. Thanks, sir. Appreciate it. You're like, dude, it's just kind of like I didn't do it. I'm 61 years old, man. I'm 61 years old, and, and I'm banging on these mechanisms because they're gifts. They're gifts. They're gifts from the gods. If you have a great service and a great product and you have a great company, raise your hand if you have those 3 things. Dude, you've got to tell the world, okay? Because the cycle, the business cycle, your business survivability, okay, your business success is dependent upon first marketing. Well, I can't do it. I don't have the money. It's because your goal The rules are wrong. You're not going to pay for the marketing and advertising. Who's going to pay for it? The guy that paid for the $15,000 package. What's the ROI? What is the ROI on nothing? Okay? What's your return on investment? I grew up in the ROI school, okay? I have 14 businesses today. Started 4 of them in the last 60 days. Okay, I, I want expansion. What is the ROI? This is the business consultant. I need to see the ROI. Dude, I don't, I don't do ROIs on any of my businesses. I make a decision. Is it a good business decision? Do people need to know who I am? Okay, I have never studied the return I don't need a return on an ad that I did on YouTube or Facebook or Instagram or CNBC. I don't need a return. I need people to know me. Okay? You guys need to switch this thing. You need to switch it. How many of you have cash in the bank? Let me see hands if you have cash in the bank. Good, good. Then you're not committed to your business to the degree that you have cash in the bank. How many of you have equity in your homes? Let me see a hand if you have equity in your house. Raise your damn hands. Y'all proud of it, okay? If to the degree that you have equity in your house, you are not committed to your business, and you will never take Big Pharma down. Dude, you need that money to fight the war. I don't have equity in a house, okay? I have equity in my business, okay? I get cash, I put it in my business. I get more I put it in more business, right? I put it in people knowing me, because if they don't know me, who's going to win the war? Whoever's best known wins. Best product never wins. You want to write this down? Best product never wins. Never has won, never will win. Best known always wins. Today I have about $300 million worth of equity earning About 6% a year on average. $18 million a year before I go to work. And I still work. So houses don't do that, cars don't do that, businesses do that, rental properties do that. You take equity out of a house or a car, you put it into a business that produces cash flow, And you create personal financial freedom for yourself, your household, your family, your friends, and your investors. Okay, this doesn't stop. You can't stop this. The economy tanks, it still keeps coming. This is how financial wealth has been created for hundreds and hundreds and hundreds of years, and it's not going to stop. These, these are tried and true methods. Get the equity out of your car and your house and get it into something that produces cash flow. 4 things I want to give you. Number 1 on building a brand. All right. First of all, number, number 1, because some of you have a problem right here. You don't even like— you don't even want this. First thing you got to do is commit to getting known. You have to get rid of this idea that your mommy and daddy gave you. Fly under the radar. Don't get known. Some of you just don't want to get known. You're literally hiding. Well, I'm gonna open up an Instagram account and I'm gonna put it on private. Dude, if you're gonna have a private Instagram account, don't have an Instagram account. If I see your account's private, I will not follow you. Why would I follow you? I know guys in solar, they go out and make 70 grand in a month. Yeah. And one, you go on vacation. Yeah. That's just a violation of what made you the 70 grand. It's so stupid. Yeah, it's insanity. Yeah. Oh, I deserve it, I work so hard. Dude, you're lucky. And double down, all in. Like, you're, you're lucky. Yeah. Okay, uh, LeBron makes a 3-pointer, he doesn't go do a layup, but he may— he goes and like, he's like, dude, I got these 3-pointers down. Like, what do you do after you make a 3-pointer? You throw another one from the same spot. Yeah, because the basket gets bigger. You don't take off now, dude, you freaking lean into it, right? When I was 25, dude, I was so scared if I sold somebody something. I'm like, oh my God, this is only going to last for another minute or two. Go meet somebody, go talk to somebody. I'd sell a second person. I'm like, oh, I'm on fire now. Like, I can sell anybody. People will walk up, I'd sell 5 or 6 cars in one day. I'm like, I thought I was a damn— like, I had been like Stan Lee had somehow, you know, influenced me into some super freaking character. And I was like, I walked up to a lady one night, it must have been 10:30, 11 8 o'clock at night. I had sold 6 cars that day. I was like, I was in this, the zone, dude. Yeah. And I walked out and I said, how about no money down and nothing a month? And she's like, huh? No money down, no money a month. You never have to pay for it. She's like, for how long? I'm like, man, I got it. You got it. Okay. I was in the zone. Next thing you know, she's buying something from me. Yeah. I was like, because I was in the zone. So what I would tell people out there is like, Look, when you make money, you need a plan with money. Number one, get it. You don't have to make it, earn it. Yeah. Two, keep it. Don't buy shit with it. Yeah. Okay. Don't buy, don't spend money on stuff until you have cash flow that can buy stuff. Like when you guys see me out spending money there, I bought in December, I bought two Rolls-Royces. I bought a Cullinan, $449,000 car. Yeah. And I bought my wife a Wraith. It's $425,000. Okay? Still, at least one of them, signed the lease on one of them for 24 months and wrote a check for cash for the other one. So people are like, how can you do that? Dude, I earned that much. I earned more money that month from free cash flow. I'm not working for it. My real estate paid me enough money to pay for both of those cars right there. I didn't pay for the cars, my cash flow did. So earn it, keep it. Don't buy watches, don't buy fancy shit. Don't buy Lambos, don't rent Lambos, don't go on fancy vacations, don't buy your little trinkets until your cash flow can pay for it, not your time. When do you go all in? You go all in when you write a check. Anybody that thinks they're going to go all in in their head, you're freaking kidding. This thing is not all mental. Understood. You know, I hear this all the time on Instagram, dude, is, is 99% mental. Yeah, we'll write a check for $10 million and find it. To find out how mental it is. You know, 'cause if you haven't, if you've gone from mental to physical, physical is I'm writing a check, I have an obligation, I got a responsibility. Buying a $140 million real estate complex, that is not mental. Gotcha. That has nothing to do with mental. That has something to do with commitment. And my belief is this, there is no commitment without time and money. If time and money are not present, you have not made a commitment yet. And I know Instagram's a beautiful place to live. In your bedroom and get great, great quotes and have people inspire you with their beautiful, phenomenal plagiarisms. But the reality is, look, this is not just an attitude game. It is a physical game, okay? Success is a physical game. It is a contact sport. It requires people to do something. This couple came in here this morning and says, bro, how'd you develop this hardness you got? I said, I don't know. I didn't know that I did develop a hard thing. My dad died when I was 10 though. That's pretty permanent. Like you're 10 years old and you're like, okay, that's a— that's something you cannot negotiate with. Gone is gone. All the things you wanted to say, all the things you wanted to do, all the fishing trips you wanted to have with your pops, you ain't gonna have them, bro. Okay, so you guys out there that are lucky enough to have a dad that's alive, maybe want to do the hard thing this weekend. You know, call him, call him up. Maybe y'all been having this fight for 12 years. Maybe you call him up, man. Maybe you just go ahead and eat it. You know, quit arguing about something dumb that happened a long time ago. Do the hard thing. Hard thing's always the right thing. Whether it's making decisions in a deal to get the best deal. People are like, man, you're so cheap. I'm buying a $168 million piece of property, dude. I ain't cheap, I'm smart. My God, you don't want to pay us anything. I am the only one buying anything here. I'm buying this office building right now. The, the seller's like, goddamn, man, you, you, you're so slippery, dude. I ain't slippery. I'm the only one here trying to buy the damn place from you, right? You call me slippery? Why you calling me slippery? Because you slippery. I'm trying to buy the damn place. Okay, what you slipping on, dog? I ain't slippery, I'm renegotiating right now with some new data. I think I was in Bogotá. I was in Bogotá speaking to a church, and I went into the grocery store and Coca-Cola was there. I don't know why that impressed me so much, but I was like, goddamn, Coca-Cola's in Bogotá, you know? And then I think I was in Cancún on the way, coming on the way back in Mexico. And I was like, oh, Cancun's front and center in the grocery store there. Then I got back to Miami. I was in the movie and I'm like, Coca-Cola. I'm like, fucking everywhere, dude. These, they're everywhere. Why am I not everywhere? You know? So all my answers have come to me because I look, it's not really me hearing somebody say something. I'm looking, I'm watching what people do or companies do. Not listening to what they do. Because there's a big difference between what people say and what people do. Like Warren Buffett, what Warren Buffett tells people on TV every day and what he does, they're almost like completely different. The problem that people need to complain about right now is not the billionaires. They need to understand that the— because what they're saying is there's income inequality, wealth inequality. But the reality is there's education inequality. Okay, the billionaires play by a different set of rules than everybody else. So do I blame the guy playing by a different set of rules or do I blame the game? You know, the old saying about don't hate the player, hate the game. You need to learn how to win at the game. Don't hate anybody. Don't hate the game, don't hate the player, learn the game. And the game of the wealthy, the rules are stacked for wealthy institutions and wealthy families. And people need to like understand what those rules are. Yeah, and those games, those rules, those games— Investing, not spending. I'm not gonna buy a house. I'm gonna buy a company. You know Donald Trump, everybody hates— Create jobs. Huh? Create jobs. Yeah, I'm not gonna have a job. I'm gonna create jobs. Like the difference is Donald Trump, He buys a building in New York. He lives in it. He doesn't buy a house and live in it. He buys a building and lives in it, rents out the whole place. He literally gets paid to live where he is. Right. And then moves into the White House. So same thing with the Queen. Okay. Like, look, look at the play, man. Yeah. I mean, are you going to take the Queen's stuff from her? This is— nobody is. Nobody is. People have been trying to take our stuff for for 70 years. Ain't nobody taking her stuff. So this is not a new thing. This is not a new problem. Like, this is thousands of years old. Play the game of the wealthy. Own things, own businesses, don't spend money. Invest money, don't waste it on cars and bicycles. And like, if you look at the average family in the UK, they will spend ridiculous money on things their kids want. Look, I take care of my kids, but I don't just frivolously buy them junk. Like, okay, it's only $89, I'm gonna get it for 'em. And it's worth nothing the next day. That's where the difference is. And then the wealthy, they invest money to connect with people, okay? Most people go home at night so they can be with their family. The thinking's different. So these guys are going to go to Davos and meet with Bill Gates and Warren Buffett and spend millions making connections, not tens of thousands, millions of dollars, where the average household in the UK is like, I just want to go home tonight, watch TV. And people are getting punished for that. You shouldn't listen to your family. You just, you know, they already had their shot at you. Yeah. Okay, I mean, dude, I didn't listen to you when I was 7. All of a sudden I'm gonna start taking advice from you? Yeah. Like my sister, my sister's like, you're too social. I'm like, dude, please stop it. Like, your whole life's on social media. They can see it all. I'm like, you don't know that. Number one, you don't even know that. Yeah. Right? That's her. She's not talking to me. Even though your family members, "I just want the best thing for you." No, they don't, dude. They don't even want the best thing for themselves, right? If they wanted the best things for themselves, explain their physical condition. Explain why they got 7 different meds in their medicine cabinet. Explain to me why their marriage is suffering. Explain to me why they don't, they haven't read a book or been on a course or done anything to improve their life in the last 10 years. They don't want the best for you. They don't even want the best for themselves. Don't tell me what you want from me. Show me that your life is getting better. That's the only people I listen to. I listen to people that are doing better than I do. And I go places where people are doing significantly better than I am. And the things that I measure is a number of things. Your spiritual condition's important to me. What do you believe? If you got all the money in the world and you are certain that there is no God, nothing else going on in this universe, I am not going to take material advice from you because I believe that the material and the spiritual are just indicators to one another. Yeah. If you're rich or you're a godly man and you're in terrible physical condition, I am not going to listen to you. When I wrote the 10X Rule, I was trying to solve a problem. The problem that I've had in my life, okay, was not my marriage. It's not— okay, I'm not a bad parent. I wasn't helping enough people. See, I've always loved helping people. Always. I am most happy when I'm helping someone else. Nothing to do with money. If I can help somebody— not give them something— but if I can actually help somebody to feel better about themselves, to know what to do in a phone call, to know what to do on a sales call, to know how to follow up their their girlfriend or their boyfriend, or to solve some problem in their life, or how to get some money. If I can help somebody know how to do that, I know I contributed to their life. You should be up here. You should be dropping out of the ceiling. You should be helping more people. 10x gave me my life back. If you're not 10xing, I promise you will experience depression. You will feel empty. Okay, I wanted my life back. Are you committed? No, no, no. Are you committed? Will you let me help you? Welcome to your 10x Growth Conference. You need to filter down to who you listen to. I don't listen to a lot of people. Yeah, I mean, I hear them, you know, but, you know, he don't know what he's talking about. Totally, dude. Dude, if you're not saying that, most of them has no clue. He has no clue. I'm not criticizing him, by the way. I'm not criticizing. Mike Tyson yesterday telling me something. I said, "That's bullshit, Mike." Yeah. Okay. I mean, who tells the champ, "That's bullshit." I said, "Dude, you don't know what you're talking about right now." He said, "Enlighten me, man. Tell me, man." I said, "All this surrender bullshit, dude, it's all bullshit. The guy that told you you need to surrender, the therapist that told you that bullshit, was the confused one. Yeah. Okay. So I just, I've learned who not to listen to. Anytime you depend on one flow, you will resent the flow. No matter how good the flow is. The flow could pay you $10 million a month. You will resent the flow. Cause you're going to feel dependent on that. And nobody wants to feel dependent. And so it's really important that people learn how to, how do I actually surf two waves? Yeah, that makes a lot of sense. And I like how you said with the, you know, when you start to lose the passion or the profit, because I think a lot of people, you know, especially in the auto industry, the profits will still be coming in, but they hate their job, right? They hate the 70 hours, they've lost the passion, but they're still collecting a check. So I love that you hit on both of those things. That hate what they're doing. Yeah, I know plenty of them myself. No, it's not like, I know car dealers that are not in the game anymore. That's why they're not in the dealership. Yeah, they've lost their fire. Yeah. Yeah, man. And then I had a car dealer call me 2 weeks ago and said, "Dude, where, how much gas you got in your tank?" And I said, "What do you mean?" He's like, "I just don't, I can't find my passion." Right. So you've been doing the same thing so long, bro. Like it's not, you know, you got it, you know, Kobe retired. Right. Comes a time where you're like, hey, next game. Yeah, time to move. You gotta elevate the game, you gotta elevate the questions, you gotta elevate the industry, you gotta go transition into something else. If you can do automotive, you can do anything. I really believe that. I come in today, I walk, you know, we fly into London, we get here 11:15. I don't know what I'm gonna do next. There's 5,000 people out there. Somebody sends me a text, okay, this is what your day looks like. Okay, now I start running and hustling from one thing to the next thing. In between, what I'm gonna do is I'm gonna jam, I'm gonna jam stuff in between events so that I leave this, I'm gonna be here 8 or 9 hours, I'm going to leave this and it's going to feel like I was here 8 days. And so I'm going to jam as much in so I don't get in trouble because the more active I am, I'm creating time basically. I'm not trying to manage time. I'm not trying to manage my day. I'm trying to create my day. So I look at everything as like I'm creating something. I'm creating, always in creation because that keeps me from being effect. So I'm either going to be pushing this thing or it's going to be pushing on me. And look, I don't fly the plane. I can only push as much as my skills allow me to. So I can tell the guys from the back, hey guys, give us a good straight landing right down the middle. Okay, get us a little faster, get us a little higher. But I'm just bullshitting from the back because I can't fly the plane. I'm in the back. I'm in the back of the plane. You guys are doing great up there, right? Okay. So keep it straight when you land, right? Don't wreck this thing. Don't damage it. Right. I'm just bullshitting from the back. Yeah. You guys autopilot. That's all y'all do up there. Right. So, you know, I make this joke about pilots. I'm like, anybody can fly a plane. Not anybody. Not just anyone can buy a plane. Yeah. Right. But it's a kind of tongue-in-cheek thing because I can't fly a plane. Plane. So it doesn't matter how much I want to, I can't. So I can't micromanage that. But what I can do when I'm on the plane, like last night, we got on at 10 o'clock, got to the airport at 9:45, walked on the plane, beds are made, 2 kids, a nanny, Elena, all have our little separate beds. Bam, we knock out. We wake up at 11:15 this morning here. So I'm fresh, ready to go. And then somebody sends me a little thing and says, this is what you're doing today. First, you gotta rob more. I said, oh, goddamn, not that guy, that dude. Okay, so then we'll bang, bang, bang, bang. And then we're gonna leave out here about 9 o'clock tonight, go to Dubai and do that all over again. So that's how every day works, okay? Except for today when I woke up here, somewhere this morning, somebody when they wake up is gonna send me, the first thing that happens to me every morning is I get a cash account. Yeah. Every single day. Yeah. So I say, okay, again, nobody's stealing from me. Okay, those numbers are getting bigger. Okay, that one went down. Okay, I know this money's going here. I need money, man. I'm playing chess. Those are my pieces. And if I didn't have money, it would be, okay, what's my time? It's either money or time. Which one am I running? I look at some of my contemporaries, you know, some of the top speakers in the world, And predecessors, you know, some of the guys that went before me, they didn't have companies. And they didn't have anybody else with a light, with a star. And one of the things I wanted to do was I didn't want to be the only star in my universe. If you notice, and maybe you don't, but my wife does, she's like, I've never seen anybody share the limelight as much as you do. Yeah. She comes from Hollywood, so she knows it's very hard to get the light off the main star. Sure. Dude, I like, I want it on other people. I was doing a gig in Oakland and the guy running the gig who's been around the top, like A-listers in the world, he told one of my people, he told Ryan Seacole, somebody asked Ryan to sign an autograph and Bill went up to Ryan and says, "Don't do that when Grant's here." 'Cause Grant needs to be the star. And I told Bill, I said, "Bro, I want everybody to be the star." I want everybody around me to be a star, okay? The more stars I got around me, the brighter my universe gets. [Speaker] Absolutely. [Speaker] And so— [Speaker] That's strong. [Speaker] And I'm not worried about anybody outshining me. Well, let's all shine. [Speaker] Right. [Speaker] So, You know, I got Jared, Sherry, Steve, Dave Robards, Mike Bonnet, Ryan Secco. Like, I want more. Nobody's got more haters than that. But it stops a lot of people. It doesn't stop you. Yeah, because, because, because I, you know, it's a different— for me, like, I understand that if you get— if you're going to get success you're gonna get the haters. That's the price. Or one of the costs. It's one of the price. Yeah. Okay. So, because it goes back to what I said earlier, all haters, first of all, we should not admire haters the way we do. We even call 'em haters. They're not haters. They're quitters. They're quitters. All haters are quitters. Like this should be the title of your thing. All hate is a quit. All haters. All haters. Including me. Anytime I hate on something, okay, I quit on that thing. Like, I hate drugs. I quit drugs. I hate drugs. I hate people that use drugs. I don't trust people that use drugs. Like, no drug is safe for me. And I know, I believe that no drug is safe for other people. Now, some people are gonna be like, no, no, I'm using cannabis recreationally. It's cool, man. And I use psychedelics and I do this. Good, dude. I hate drugs. I want to make it clear. I hate drugs. And I hate drugs for you and I hate drugs for him. I hate drugs for everybody. So I could be wrong, but right now I'm gonna hate drugs. Why? Because I quit drugs. Now, if you're hating on Grant Cardone and I hadn't done anything to you, I'm over here minding my own business or building my own business, you know, minding, micromanaging my own business so it grows. So, so if I'm doing that, okay, and you're hating on me, why are you hating on me? Now he uses social media too much. These are every example I go over. It's cuz you don't use it enough. He works too much cuz you don't use, you, you don't work enough. Uh, he doesn't spend enough time with his kids. You don't even have kids. Like I got people hating on me cuz I got my kids on my plane. Oh, you're gonna ruin your kids. If I'm gonna ruin my kids, I'm gonna ruin 'em private. So what are you quitting on? So it's very, very important for me, like when I hate on somebody, I need to understand, did I quit on something or am I legitimately hating on this person for a reason? 'Cause I'm trying to make a statement publicly. And there are people I publicly hate on. And why do you do that? Because I wanna make it clear that they should not be doing business with this person. They should not be admiring this person. They should not— like, as an opinion leader, I think I have some responsibility to tell people, you don't want to follow that. If you're going to follow him, don't follow me. Yeah. You can't follow both of us and think that you're going to get any place, which is a huge problem today with social media. Some people think I'm just a social media guy. Okay. You know, some people think, uh, know me from the G&E Show. Some people know me as a sales guy. Some people know me as probably a huckster. And then, you know, but once you get in— some people see me as a really hard person. Most of the interviews I've done here, everybody's been very interested in my spirituality. So a lot of people are starting to call me the money guy now. You know, you talk about money all the time. So it's fine with me, dude. It's, it's what door, you know. This, this place has got 11 rooms in it. They're all very different. So it's like, what door are you going to come in? And maybe you might come in that door but not like it. Is there another room that Grant fits? Because I want to be more than one thing, you know. I think everybody wants to be more than just— I imagine Bruce Lee wanted to be more than just, you know, the karate guy. Absolutely. So hopefully I, you know, hopefully I figure out who I really am. And I think everybody has the ability to be a lot of different things. Not just one thing. I was with the sheikh, the minister of tolerance there. I was sitting next to him. He had me at a meeting. I'm sitting to his right in this big, beautiful round room. And there's all mostly men in the room, 3 women. And this meeting, people come in and just meet him every afternoon, 3 o'clock in the afternoon. Hello, how you doing? They pay respects. He's got me on his right. He's got the minister, the prime minister of Thailand on his left. Mr. 10X and Mr. Thailand. And he reaches over, touches me on the knee, and he's like, would you like to fly to Dubai? We were in Abu Dhabi. He's like, would you like to fly to Dubai with me on my helicopter? I said, yes sir, I would. Now I don't know if that includes Elena or not, so I'm hitting these fixed ideas. I'm like, I wonder if that means my wife is invited. So, so the point of this story is like No matter where you're at in life, if you're still learning and you're still putting yourself in uncomfortable or new environments, you're going to be a little— I don't know what the cultures are. You know, when I was with the policemen and they were investigating me in Dubai, I crossed my legs like this. The guy walked in and says, please, please sit proper. I'm like, yeah, okay, man. What's the deal here? I ran into that there in the Middle East, dude. To see the bottom of a soul is so disrespectful. Really? But this is also disrespectful. This is considered to be aggressive. My leg was shaking when you started. This is like— because I'm not showing the— I knew about the soul thing, don't show the soul, but this is considered aggressive by the police. Gotcha. And, and so I'm like, yeah, man, but, but you see, all these things are like— I think, I think people think, oh my God, Grant's got it made, you know, he's successful now, everywhere you he goes, he's— he can talk to 35,000 people. I'm still uncomfortable in situations. I still have fixed limited beliefs and, and, and things that trap me, right? So, you know, we're doing— we're doing— and do you prefer to put yourself in those situations? Yeah, I have to. I have to agree. I have to agree to put myself in those so that I feel like I'm, I'm expanding, though, like, like I'm living life. Like, you can't be a beast beast or a savage if you're not in the jungle. You know, you can't— I know guys that think they're beasts and they're on their sofa. Bro, you're on your sofa, you're watching Beast on TV, you're not a beast. So you got it— to be a true savage, like a real living, uh, in a respectful, honorable way, I say that, and I say that like I respect people that are savages. And to get things done that they're like, hey man, gimme the ball again. Right? You gotta be— The cleaner is, was it Tim Grover would say? Well, the cleaner. The cleaner. Yeah. Yeah. You gotta be in the game to be a cleaner. You can't be on a couch. You can't be behind a book. You gotta be in environments that are not comfortable. Not, oh, you're on stage for the 67th time doing the same presentation. That's not a cleaner. That's a guy on, on auto. You're just doing the same thing you did over and over again. Looks like I'm showing off all the time. Here's what you don't know. You don't see all the hard work, the years, the years. Don't quit, okay? If I had quit, I wouldn't have the wife, wouldn't have the kids, wouldn't have the bird, wouldn't have the cars, wouldn't have the real estate, wouldn't have my mental, my, my physical and my mental health. I wouldn't I wouldn't have the success. Nobody would know me. Nobody would know me. So you see where I'm at today, but you don't see all the days that I got up when I didn't want to get up. All the days when I went to work and made a call when I didn't want to make a call. All the days that I called somebody back that had rejected me over and over and over again. All the book publishers that wouldn't publish my books. All the TV people that said, no, man, you're too noisy. All that, all the things that are happening to you right now, the sick days, the illnesses, the family that's pulling against you, the friends that counted you out, the problems you've had in your past, whatever it is, look, you can use it as an excuse or you can use it as fuel. This used to be a goal of mine to make $1 million a year. That was my goal when I was 35 years old. One day I said to myself, One day, I said, self, little G-dog, little G-dog, one day, young man. I wrote this over and over and over again. I talked to myself in the mirror. I'd sit on the toilet and say, one day, one day, I'm gonna make a million dollars. One day, one day. And people used to tell me, that's crazy, dude. Like, why do you think so big? This is when people were telling me not to. They're like, why do you need to do all that? Just be happy. Just be a good person, okay? Be happy that you live in America. Be happy that you have meals and be happy you got good health and all the things that the people around you that quit on money, that quit on financial freedom, that quit on possibility, that quit on their potential, all the things those people will tell you to try to convince you to quit. When in reality, what they're really trying to do is make sense of why they quit. I would tell my 25-year-old self, dude, do whatever you have to do to make sure you don't ruin your name. You have to be the most dependable person anybody knows, starting with yourself. You have to be the person you depend on, okay? So if smoking weed on the weekends or drinking or having hangovers or hanging out with those people, like, makes you feel less about yourself, less— you have less trust for yourself, you've got to knock those things off. When this is done, maybe make a list No, no, make a list. Don't maybe. Make a list of things that you need to knock off that destroy your own personal sense of trust in yourself. This is a big thing that I did when I was 25. I started doing whatever I told somebody I would do, I was going to do. If I told you I was going to punch you in the mouth, I'd punch you in the mouth right then. Okay, if I told you I was going to be there at 4 o'clock, I'd be there early. If I told you I was going to stay late, I would stay late. Whatever it was, I started building trust back within myself because the reality is nobody was going to trust me. I had destroyed so much trust and respect with others and told them over and over again, oh, it's going to be different this time. So old 25-year-old Grant, rebuild the trust you have in yourself and keep doing that until other people start saying, hey, you changed, you're different now. And that, that started happening literally within about 3 3 to 6 months of me starting to make that commitment to say, hey, I'm going to start rebuilding my own personal trust in myself. My personal self-esteem came up. I wasn't using drugs anymore. I wasn't using alcohol anymore. I wasn't going out on the weekends. I was working when my friends were playing. So I'm just gonna look it up just so I don't— of entrepreneur. Yeah. Okay. You know what? You ever looked it up? I kind of know intuitively. Someone who starts businesses and, you know, person who organizes and operates a business or businesses taking on— listen, but this is the important The second part, this is good for your young viewer, taking on greater than normal financial risk in order to do so. By definition, the second half of that, most people are not entrepreneurs because they never take on any risk. Like, they're holding on to their money. They got cash in the banks, they got equity in their houses, they're saving money, saving for retirement. If you're doing any of that versus putting the balls against the wall, right, you're like, what are you doing, dude? You're more committed. People are more committed to the equity in their home than they are to the equity of their brand or business. So I made this mistake for years. In your own life? Yeah. You must operate, okay, you must operate like your life depends on it. Okay, life-threatening, life-threatened. I operate best when I am under a threat. Time threat, financial threat, threat to lose something. There's gotta be a life threat. Loss for you to stay on your game. This is why I tell so many people, get your money out of the bank and get it back into the marketplace. Do not have cash sitting in the bank. Cash in the bank is exactly what your mom and daddy told you it was. It, it is an emergency, a security blanket. Why Johnny has money in, in the wall of his house is because he first had this idea, I'm going to put money there to avoid the IR and the S, and number two, I'm going to have it there just in case I need it, I go get me a little 2 inches or whatever I need of it. Okay, Johnny's got to get that money out of the wall, out of the bank, okay, and back into the system so it pays him. I did not come for money. I came from nothing. Nothing. There was a time when I could not afford this jacket that I have on. So if you're struggling with money today, I understand. I also understand that if you come from nothing, that should not be a reason you stay with nothing. Once you drop the reasons, and the excuses, and the problems, and the economy, and the government, and we just changed over— didn't y'all just change over? Once you drop, "I'm too young, I'm too old." Once you drop the excuses and decide, hey, I want success, I want to be happy. Who wants to be happy? Good, everybody wants to be happy. Who wants to be healthy? Excellent. Who wants a lot of friends? Excellent. Don't spend money on dumb stuff. 25 years old, keep this in mind, for 35 years I didn't spend one penny on alcohol, not one penny penny on drugs. Literally what I was saving about— I wasn't, I wasn't doing dumb stuff on the weekends. I wasn't wrecking cars and getting in trouble. I wasn't having to hire lawyers. I didn't waste any money for 25 years on dumb stuff. You know, when you don't drink, you don't gamble. People that drink gamble. They take risks they would never ever take, right? They don't show up when they needed to. The next day And when they do show up, they show up with a hangover. None of that happened to me for 25 years. Forget making money, forget adding skills, forget getting talented. The fact that I was no longer destroying myself, my self-worth, my respect, I wasn't making mistakes, wasn't getting in car wrecks, wasn't having to hire lawyers, wouldn't, wouldn't have them be thrown in jail. None of that was happening for 25 years. If you can just stay out of trouble, be a wild man. But stay out of trouble. If you could just do that, I guarantee you that'll be successful. Okay, and keep in mind, I wasn't wasting money. That means I'm not wasting money on drugs and alcohol and bad decisions and bad people and the VIP bottles and trips last minute. Oh, let's go to Vegas this weekend. We can't afford it, but let's do it. To be— life is to be lived. You only have one life. That's what my friends were saying to me. They were sucking me down the vortex of destruction. So imagine if you spent the next 5 or 10 years not wasting money on— this is the hard part now, this is number 4— watches, cars, trips, and bullshit. I wasn't spending money on any of that stuff. My friends were going on trips to Greece for 3 days. I said, dude, I haven't earned that trip yet, okay? I'm not going to Greece for 3 days because I haven't earned the right to go to Greece for 3 days. Now I just finished, I'm on my 4th week. Rome, Bucharest. I'm just telling you the upside. If you pay the price today and don't do the bullshit, Little Grant. I'm not talking to you, I'm talking to Little Grant. Okay? If you don't do the dumb shit right now, I went to Rome, Bucharest, Dubai. Let's see if I missed one. Singapore, Malaysia, Thailand, the Maldives, and now Mykonos. Okay, one day I'm gonna go spend a month or two on that yacht right there. I guarantee you I'm gonna spend a month or two on that yacht. It's all gonna be paid out of passive income. Passive income, cash flow. Okay, I made a decision at 25 not to spend any money out of earned money. See, this is what the super successful do. They go all in. In. Okay, so 25 years old, I made a decision. Until I have extra money, so much extra money that I don't have to worry about living, I don't have to worry about food, I don't have to worry about bills, I don't have to worry about emergencies, I'm not going to invest any of that money. And when I do invest it, it's going to go into something that will produce more cash flow for me. For 25 years, this is what people don't know about. You guys hear me ranting, having fun, throwing my stuff on the internet. What you don't know, what you didn't see, was the 25 years of me just stacking cash, waiting to find the right vehicle to invest that money in. See, this is the problem I had as a young salesman, dude. I, I was like, okay, I'm gonna make $80 grand a year. It isn't worth it. Like, like, like, if I make $80 grand a year as a salesman, I'm making $7,000 a month, and I live in Miami, You're not going to do, it changes nothing. The opportunity has to change your life significantly enough that you're willing to read, study, dive in, right? You add a zero to that right there, you add a zero to that 80, now I'm willing to learn. Every human being is like this, by the way. Every human being on this planet, maybe I'm wrong, tell me if I'm wrong, comment please. I add a zero to that, you're gonna do stuff that you wouldn't have done just a moment ago, okay? If I can show you how to go from $80,000 to $800,000, all of a sudden your creativity, you're like, I think I just met Van Gogh. Goddamn, I got some Madonna coming out of my butt, okay? Whoa, whoa, whoa, I got music in my head. Ding, ding, ding, ding. You like, because why, man? Because maybe the glass underneath my feet don't hurt so bad, right? Because why? Because the goal's big enough. Most people do not have goals that will change their lives. Therefore, they cannot lean into the opportunity hard enough. For those of you who own businesses, you need to create rings in your business, okay? So that Natalie can see, hey man, I can go outside this, these, I can go outside these rings and there's more opportunity out here for financial freedom. Or she stays right here and she doesn't resent me, she resents her because I keep throwing them out here. I'm like, hey, there's a $20,000 product you can sell right here. There's a $5,000 product you can get benefit from here. Oh, by the way, there's a million dollars out here if you want to. I made a commitment when I was 25 years old and broke, okay? I came up with a new plan. First thing I did was this, okay? I made a plan so I could retire rich. Actually, with me, you could just drop the retire thing because once you start making money, you're like, I don't want to retire, I just want to make money, man. Okay, no, but most people don't like money because they never have enough, man, to have any fun with it, right? Or, or they make a little bit of money and they blow it, and then the next thing you know, they're out of work and they're like, oh, I hate money because the last time I had money, I blew it all. I went to strip joints. I bought a Ferrari. I wrecked it. I got in trouble. Next— you see what I'm saying? Michael Tyson probably doesn't really like money because every time he got any, he screwed it up. But, but for those of you— you need a get rich plan. You need to get rich plan. You don't need to get by plan right now. You got the get by plan. I want to get rich plan. So you need to understand what that takes. And the first thing it takes on the get rich plan is is income. You gotta increase your income. If you make, if you make, if you got a job making 36 grand a year, you gotta wake up and say, you will never, ever, ever, ever have anything if you keep that job at 36 grand a year. By the way, the job is not the problem. It's the 36 that is the problem, okay? So you gotta figure out, dude, how do I get from 36 to 360? Oh my God, that's going to be hard. Not really. If you take a look, first of all, look at your commitment. Okay, man, I'm a waitress. Okay, good. There's other waitresses that, that are making $360 grand a year. You have to first make the decision. I know this sounds esoteric. Nothing happens without the decision to get rich and understand the plan you have doesn't work. Okay, because the plan your mom and dad had was never a decision to get rich. It was to get by, right? That's why they said diversify. That's why they said buy a house. Remember the house? That was one of the plans. A house does not make you rich. It's impossible. It ties you down. There's no income associated with it. Okay, so every decision's got to be this: I got to get this number up to that. That's why I don't buy a house, because me me buying a house doesn't get me $360,000 a year. You get it? Or $3 million a year, right? What gets me that is income. There's a way to make a cold market warm, right? You need a team. You guys, all of you, need a team. You're going to start with Prime America. The, you know, the entry's cheap. It doesn't cost a lot to get involved, but you need a team. And, and what happens is you can only knock on so many, so many doors. You can only make so many phone costs. So this is a mistake that I made when I was, uh, 25 years old. I, I wanted to keep all the money for myself when there was no money, right? I, I was making— everybody needs to understand, Grant has not always been this guy flying in a jet, okay? I was making $60,000 a year and trying to figure out how to make another 10, okay? Okay, now I'll make 70. Nothing changed. Your life doesn't change. You got 10 grand left over. What do you do with it? Typically people spend it. That didn't change anything. So I wouldn't hire anybody. I didn't have an assistant. I didn't have anybody doing the stuff I didn't know how to do. Nobody was loading up the CRM. Nobody was calling my customers. I was one little sales guy. I looked around me and there was a bunch of other sales guys and none of them had assistants. So I kept doing what these, ignorant people were doing. And then I looked at businesses. What do businesses do? Oh, they got assistants, they got help, they got support, they got phone lines, they got a business, they got an office, right? So I'm like, I got to get a company. I didn't need to go start my own business. I needed an assistant, okay? I needed somebody else making calls. I needed somebody to collab. You need to think, you need to start thinking, how can could you make 10 times more contacts into that cold market? Some of you asking every day, like every day I get this question, dude, why do you keep pushing so hard? Why? Because I'm passionate about charity. I want to give back. I want to help. I wanted to help my mom when I was 16 and I couldn't. I'm finally in a position to help out. The reason I have worked so hard for 30 years was so I could have money. This is This is the way I looked at everything. Hey, hey Grant, get your money right. Get your money right. Take that extra money. The reason I worked hard, extra hours, you were working a 40-hour week and I was working a 100-hour week. The reason I worked the extra 60 hours was so I had extra money. All extra money, all extra money went into real estate. Y'all didn't know I was doing this. Nobody knew I was doing this. I was working for car dealers and Ashley Furniture and big retailers and big companies. I would travel on Thanksgiving to Canada to get a check for $30,000 for speaking, miss my family on Thanksgiving Day, leave my family on Thanksgiving Day, man. I missed so many Thanksgivings. Every Thanksgiving for 20 years, I went to Canada. You know why? Because they don't celebrate Thanksgiving. And I could get money on that day. And everybody's like, you're missing Thanksgiving. I missed the Super Bowls. I missed the World Series so that I could get extra money and drive drop it into this thing, and this money would then create passive income for me. Passive income that I could then give to charity. Okay, I have either given or raised $200 million for charity. You can't do that without money. It's impossible. Everybody needs to think bigger, go bigger. Natalie, she's over there. Would you make a couple hundred grand last year? What a damn shame. Okay, she needs to start thinking about how would I go from $150 grand a year. She's probably so happy with herself right now. This is the most money I've ever made in my life. People around her saying, oh my God, you're doing so good, Natalie, this is great. Okay, Kayla goes back to Wisconsin. Oh my God, you work for that maniac, that barbaric Grant Cardone. That guy must be tough to work for. But she's getting paid good money and they're all, oh my God, you're doing so good, Kayla. Kayla needs to think about how can she 10x. How do you do that, right? How do you go from being a personal assistant making $150 whatever, $100,000 a year, let's say. I don't know what Kayla makes, okay? It's below my pay grade. I don't need to know that. How does she start thinking about how do I turn this into a million dollars? Regardless of whether she's 20 or her position or wherever, how can she multiply time? How can she multiply money? How can she multiply opportunity? Go big or go bigger. Get rid of this go home option, okay? I don't know who gave you guys this option. That's not an option. I can't go home. I have to go bigger. And by the way, I'm not interested in home. I'm interested in prosperity and paradise. I'd like to never go home. Success comes with this, okay? It does not— the higher you go up the tree, the more people are going to be like, look at him, he's going to fall. They want you to fall. They want to take you down, okay? They want to hurt you. But most importantly, they're trying to get attention for their own brand or name, and they have to nothing to create for themselves. If they can't create anything, what they do is they hate. Okay, it's like hate is the opposite of create. You can't create and hate at the same time. They did this to Jesus, they did it to Gandhi, they did it to Oprah, they did it to Obama, they did it to Trump. Okay, if you're gonna blow, if you're gonna get big, if you're gonna service the world, help the world, become a charitable source, if you're going to disrupt disrupt anything. Look what they do to Elon Musk, the entire automotive industry. And Biden wouldn't invite him to an automotive conference where they're discussing electric cars. How's that even possible? Every great person that's ever walked on planet Earth, male or female, young or old, has been hated on, has been clickbaited, dragged, criticized, ridiculed, dismissed, called a fraud, a blah, blah, blah. So this is what haters do, okay? Haters can't create, so they hate. So number one, you got to understand that this is part of success. It comes with everything else that success comes with. It comes with the money, the toys, the winning, the victories, the happiness, the celebrations. What also comes with success is this: the criticizer and the hater. Okay, it's like building a house. You build a house, you're going to end up with termites. You have a baby, you're going to end up with poop. Everything comes with a liability, okay? So don't, don't take it personal that people hate on you. Take it as a compliment. I know it's hard, but number one, understand it's coming. Number two, do not respond directly to these people. There's no reason to use their name. There's no reason to support them. There's no reason to honor them, respond to them. It doesn't matter, dude. They're not doing anything. They will— I know that 10 years from now they won't be where they— they won't be anywhere. They will not have done anything. They will be off using or dragging somebody else's name, and I'm going to create my empire. So go out and create your success. Do the things you got to do. Stay focused on prospering. We sent out $40 million this year in Cardone Capital distribution. $40 million. Everybody that drags my name combined times 10 and times 10 lifetimes will not generate for themselves that much money, much less give it back to their investors. That's in one year I've done that. I'm sorry, that's in 7 months that I've done that. We've done a billion, $1.2 billion of sales over the internet. You, you can put every clickbaiter together in the same room and give them 1,000 lifetimes, they won't produce that much because you cannot produce and create when you hate. It's not possible. You just cannot be— you can't come up with solutions. You can't make the world a better place while you're hating on any one object. Okay, so when I literally put my attention on negativity on one object, how can I create something good over here? It's not possible. So don't be distracted by the distracted. The third thing, okay, you have to double down on your prosperity and your success. You got to keep expanding. What they hope to do is to contract you. Don't contract. Extrovert. Keep extroverting. Keep creating on the things you're doing. Let, let those— let that, that detraction become an inspiration important for your creation, for your continued creation. I remember hearing Elon Musk say something about— somebody asked him, what do you say about your— the people that say you can't do this? And he looked at the interviewer and says, we did this. And that is really, really important. Go out and change the world. Go out and service your customers. Service the world that you want to serve. Do the things you want to do. Use the hate as an inspiration to actually validate your creation and to do what you're inspired to do. Don't let it stop you. Don't let it distract you. Don't let it introvert you. Keep creating on it. It's part of the game. It's part of the game. It's like anything else, okay? With every asset, every creation of every asset comes some liability. There are termites, They're freaking rats. They will never create anything for themselves and their family that's valuable, much less share it with their customers. They're merchants of chaos, like the media, Fox and CNN, these people that are spreading fake news all around. This is the only thing they can produce, is on the backs of successful people. So go out and be successful. Understand the haters are coming too. Use Use it. Don't do— don't recommend them. Recognize them. Talk about them. Talk about what you're doing. Double down on it. 10x on it. Use it to inspire you to create more success for yourself and your family. Move on. And then last thing is handle your family and friends on it, okay? I had a friend once sent me something he saw somebody wrote back in 2020. Oh my God, I read this. So I'm like, bro, what's wrong with you? What kind of friend would believe information from some scumbag you don't even know? That's not a friend, okay? And I put his ethics in order. I said, stop it. Don't even ask me about it. Don't challenge me about it. Don't question me about it. How dare you? You're my friend. A friend will support their friends. And not listen to the garbage. They will actually overlook the defects of the individual and look at the good they're doing, support them in the good they're doing, trust that they're gonna continue to do good. That's what friends do. So don't worry about the haters, worry about the friends that listen to the bulls— from the haters. God bless, be great, 10x. Hey, I always tell you guys, when you're picking real estate out, make sure Do you never compromise location? Okay, look at this. This location right here, some of you been jabbing on me because, oh, Grant Cardone doesn't take his own advice. He went and bought a house in Malibu. He says not to buy a house. Number one, this is not a house. This is a piece of art located in one one of the most popular places in the country and certainly in the state of California. This is beautiful Carbon Beach. It is 150 feet of frontage on one of the most desirable beaches in Malibu. And I'm saying this as humbly as I can, like, oh my gosh, look, if you ever get a chance in your life— I'm not just bragging here, I'm just trying to show you, don't compromise compromise location ever. The moment you compromise location, you can fix a lot of things. I can fix the paint, I can fix the interior. This interior of this house is very, very dated. Um, some people will like the cedar shake, the cottage look. Uh, some people will like that color, not like the color. The doors and windows are dated, they probably need to be changed. Pool at some point needs to be updated. It's 15 years old. Some people will be all right, some people will be like, I don't like it, it's just a lap pool. But it's 75 feet, 75 feet of a lap pool on Carbon Beach with neighbors that are just on every major list. And it's just one super, super, super desirable little spot in the universe. So when when you're picking real estate, doesn't matter how big it is. This house happens to be 10,000 square feet interiors, 3-car garage, 2 stories, sits up on caissons that go 60 feet deep into the sand and into the granite to provide it with its base. It's got a 75-foot lap pool. On the Pacific Ocean. It is just gorgeous, gorgeous. Can't build it again. If I had to build this again, it would take probably 5 years if you could get it approved. Probably would not get 10,000 square feet approved again. Would not get the pool approved. And just a fantastic, fantastic location. So for all of you that are out there hearing me say, "Oh, Grant Cardone doesn't take his own advice," you're right, man. I mean, I'm telling you, I would not. If I was on the come-up, just trying to get my game on, just getting started, I wouldn't go buy a house that doesn't provide my best friend, cash flow. If it doesn't have cash flow, what am I— I got to fund it. This house actually could provide me with cash flow, but if it didn't, the location's so ridiculous. If I do the right things with the interior and the colors and the cedar shake, uh, the doors and windows, if I update this pool a little bit, do the right things with the stone, furnish on the interior in a way that it should be, there's a real good chance I'll make money on this house. Now you know what I paid because it's been posted all all over the internet what I paid for the house when Real Deal posted it in the Wall Street Journal. Some of you like, oh my God, he overpaid for this house! How could this guy pay that much money for this house? What do you think I'm going to sell this house for in the future? 150 feet. There's 3 other homes on Carbon Beach that have 150 feet on the ocean. None of it, by the way, is elevated. None of it. Most of it is down sand. You got Larry Ellison down the street, Michael Milken. I mean, these are, these are super, super, super wealthy families. Larry Ellison has one home. His son has building a brand new home that they say will sell for $150 million if he ever sells it. Uh, Michael Milken's home they say is worth $100.5 million. When you are picking your home, it could be an $80,000 home, $800,000 $8 million home, stretch. If you're gonna do it, stretch and get the best possible location you can. I made this mistake my first 3 homes. I made the mistake believing I'm gonna buy for less in a great neighborhood. I knew, I knew to buy in a great neighborhood, but I was scared to pay the extra money to be in that little pocket of that neighborhood. Where the location was literally irreplaceable. So if you're buying a house this year, you're buying an apartment, or you're buying an office building, or you're buying, uh, retail or storage— maybe storage less, okay— make sure you get that kind of location that's irreplaceable. When you start looking, when you go from doing a $3 million deal where I started, uh, I did my first deal was $1.9 million, to looking at billion-dollar deals. You're going to take the same trajectory, I promise you. I'm blessing you guys right now. This is what you're going to do. You're going to start with little deals. If you listen to me, you'll skip those, but you can start there if you wanted to. You want to eat Cheerios, you can, okay? Or you could just like, hey, let me go get the good stuff right now. I'm gonna, I'm gonna eat off the top of the shelf right now. You just got to have imagination, right? And not be limited to like, I don't have the money, I don't have the connections, I, I'm not in the I'm not in the environment. I don't know these people. Good. Well, you're gonna get to know these people. If I know 'em, you can know 'em. And, and so, so when we have this trapped equity, I'm like, I'm trying to do these big deals and I'm like, I don't have the money to do 'em. So I want you to write this down. What do you have? Not what you don't have. What do you have? Right? The question needs to go from, from, you know, not I can't do it to how can I do it. Not what I don't have, what do I have? And/or who has it? So we basically made a list. Who's got this money? Okay, without me selling my properties, because I do not want to sell my properties. Because if I sell my properties, I'm just going back to zero. I could sell the whole portfolio right now. I'm just gonna go back to zero and have to start over again. I don't wanna start from zero. I wanna just add to what I have, right? So we made a list. We started talking to guys in the brokerage business. You gotta get a mortgage broker. This guy, Purvesh, is a mortgage broker. How many have we been through, Ryan? How many names do you have? Purvesh? 8 or 9. Yeah, we got— In the last 2 years. Dude, never rely on one bank or one lender. You want more lenders than you got kids and wives and husbands. This is polygamy. Okay, so we just start making a list of lenders. We started out with a— I started with a regional bank. I started with a local bank, San Diego National Bank in San Diego. They're out of business. They collapsed in 2010. They were taken down by the federal government. They were replaced by another group. The federal government gave a group in Minneapolis $500 million to buy the bank out. It's basically a takeover, a hostile takeover by the federal government seizing property. A guy, the, the guy that owned the bank had $300 million he could put in the bank to fund the bank in 2010, and the federal government said, nope, we're going to give $500 million to a guy in Minneapolis to buy you out. And it was federal money, tax dollars. Your money was funded to another guy the club. They took this other guy out. I owed, I owed $50 million to the bank in San Diego. When the new bank came in, the new bank said, you need to pay your loans off. I'm gonna pay my loans off. Yeah, you're in violation. You, you have technical default. Uh, technical default? I've never missed a payment in my life. Oh yeah, but the asset values because of 2008 have collapsed. So, and your net worth has changed. And the world has changed. I'm like, yeah. And by the way, because you pay us is why we're here. We know you can pay. We know you have money. And I had a bunch of money sitting in a bank account and they wanted to grab that money. That's what they wanted. Okay. The guys that didn't have money, they never called them. And I learned in 2010, I'm like, hey, don't have a bunch of money sitting around. You got money sitting around, they're going to come get that money. When the world goes to hell, they go after people that have money, not people that don't have money. You want debt. You want lots of it. So when I had $50 million in debt, what I learned in 2010 was I don't have enough debt. I said, the next time this shit happens, I'm gonna have $2 billion. I'm gonna sink a ship. Okay? They're gonna have to pay attention to me. Because if you're not big enough, they're not going to pay attention. Too big to what? Exactly. You guys need to get too big to fail. Don't hate on the system, man. Don't hate the game. Don't hate the player. Learn the game and be a player. How many times in my life I've woken up like not sure. I think it started happening for me, uh, Years ago, like, like probably around 12 or 13, I didn't know what to do every day. What's, what's today gonna bring? Maybe it's after watching so much TV and eating so much sugar, you know, I think our diets definitely have a lot to do with all that. But look, I want to give you something today about how to get out of the funk, the funky honk dunk. When I, by the time I was 25, this thing went on from 12 to 25. At 25, 25 years old, I was in so much depression every day. I was using drugs, alcohol. I was self-medicating constantly, making bad decisions. I lived in a $275, uh, I mean, I just remember how much it was. It was $275 a month, and every other month I couldn't make the bill, the payment. I was late. Today I live in this joint right here. I live up on the 33rd floor of this place. And completely different life today than I had then. 25, I went to a treatment center for 28 days for drug addiction. I was using drugs every day. Hated it. Let me tell you something worse than drugs is how you feel about yourself. I hated myself every time I did a drug. Every time I smoked weed, every time I did a any drug, the moment I put the pill in my mouth, the weed to my mouth, something in my nose, I hated myself. I never felt good about using drugs. And so by the time I was 25, I had been using drugs for 10 years, but my problems started before that. My problems didn't start with drugs. It started with my inability to manage this light-grade chronic depression. This, for lack of better words, this idea that I wasn't good enough. This idea that I didn't love myself. You know, that, you know, my mom gave My mom quit on me. My mom told me, hey, don't come around here anymore. My twin brother pretty much was done with me. My sisters both knew that I was in trouble and were like, oh my God, you know, we're gonna get a call on him today. The people I worked with, the principal at the high school I went to, said I couldn't, couldn't win doll catcher in my 11th and 12th grade. Told told my mom that. My student, my PE teacher said I would amount to nothing. I wrecked my car on my driver's ed test. I failed my driver's license test. I was fired from my first 6 jobs, wouldn't leave the 6th one. Dude, I'm telling you, I was a loser. Loser. Okay, I'm telling you, loser. And I didn't have to ask other people. Nobody had to tell me I was a loser. I knew I was a loser. So look, if you've ever been there— I know there's people watching this right now, maybe you don't even know who I am, you're like, who's this dude talking about himself? You know, I've come from that, where I was bankrupt spiritually, financially, physically. I weighed 134 pounds. That's 40 pounds less than I weigh today. I was broken every way possible. I didn't have any money. I was in in debt, but worst, the worst thing, the worst of the worst of the worst was how I felt about myself. I got out of that treatment center and the counselor told me on the way out of the treatment center, if you read my last book, Be Obsessed or Be Averaged, it was the first book that I really shared anything about my life. Of all 7 of my books, that one gives you a kind of a look inside my life. More than anything. And maybe what I'll do is in this, maybe what I'll do is I'll have my guys give you a chapter of that book free. And it's not what I came here to give you. I do want to give you something, but maybe my guys can put a couple of different links in here for you. So I got out of that treatment center and the counselor said to me, I think his name was Phillip, I don't remember the guy's name, I hated his guts then. I still don't think much of him. He said to me, guy was really confused. He was more confused than I was. He said, now that I look back, he said to me, he said to me, he said, hey, if you leave here, if you leave here and you don't give up, you know, because when you're there, you spill your guts, tell them everything. And I told him I wanted to be rich and famous and help people and write books and, you know, be known all over the world. He says if you don't give all those ideas up— I think he called it grandiosity— if you don't give up all these grandiose ideas of changing the world, being rich, being famous, if you don't change all those ideas, you'll never, ever, ever make it. You'll never stay— what do you call it— you'll never stay dry and sober. Hey, to all of you out there that are having a hard time right now, if you bet you're getting beat up, maybe you're broke, you don't have any money, girlfriend or boyfriend left you, had a loss in your family, lost your job, I got a little message for you. Okay, here's the deal. Number one, it can get worse. Okay. It can get a lot worse than it is. I know, I've not always lived up here where the view's good. I'm telling you, keep feeling sorry for yourself, it's going to get worse and worse and worse. Now, with the prevalence of experts on the internet, including Instagram, YouTube, Facebook, Snapchat, Twitter, and the plethora of people that literally can make quotes and memes, knock off Abe Lincoln's quotes and take credit for them. There's no shortage of people out there saying it's going to be easy for you to be successful. Look, it's not going to be easy, okay? The advice you're getting out there is so wide open. There's so many people telling so many people garbage, like it's gonna be easy, you're gonna be able to travel all over the world, all you have to do is become an instant celebrity or a star on any channel, or all you have to do is start posting pictures of you in cars, or you on trips, or you working out, or look, it's just, it's endless. And it's driving me nuts that some of you out there that are getting your brains like handed to you and you're sitting there, you're like, whoa, it's me, what is wrong, why can't I make it, all these people are making it. Number one, you don't even know if they're making it. You don't really know if they're making it. You don't know what their life's like or if they're happy or if they're really successful, if the money's real, if the cars are real, if the trips are real, you don't know any of that. So number one, Don't feel sorry for yourself. Nothing's going to change because you feel sorry for yourself. I lost my first 5 jobs. I was broke at 25. The more educated I got, the more broke I seemed to be. My mom and my twin brother said, look, leave us alone. Get your freaking stuff together and then maybe, you know, earn your way back into our graces. I was the black sheep of my family. I didn't even like myself, and me blaming others, me feeling sorry for myself, didn't change things. And most importantly, and maybe a benefit to me, was there was nobody on the internet at that time saying, I became an internet star and that's how I made my millions of dollars. That just wasn't available. Only thing available back then was you got to work, okay? You got to work. You got to go out into the marketplace. You got to pick up a phone. You got to start where you are. You have to take that sucky, crummy job that you have and do whatever it takes to start putting money together. You don't need to go back to college. You don't need to go get another degree. Some of you got so many degrees you could be a freaking thermometer. Like, you got to change the game, okay? You got to get tools and skills, simple tools and skills, so you can start monetizing whatever your skill is. So number one, you got to knock off the excuse-making. It can get a lot worse, I promise you. It can get terrible. I thought it was bad at 23. It got worse. Okay, it got worse. So I want to help you, but you got to drop the quick get-rich-quick thing. It's going to be easy. I'm going to become a star. I'm just going to start knocking off other people's quotes. I'm going to put up pictures of cars and trips and think that that makes me successful. It's not, okay? You can't steal somebody's profile and think that's going to make you successful. Got to work. You have to monetize, okay? If your daddy didn't leave you with a business, you have to go out and do something today, today, that adds value to the marketplace and gets you money, okay? Money. Nobody's telling you go get money. Sell a product. Okay, now you could sell a product out of your closet, but you're not gonna be able to duplicate that again tomorrow. So I strongly suggest that you get products that you can sell a second time, a third time, a fourth time, a fifth time. You got people out there just dropping F-bombs telling you don't do anything you don't want to do, don't do the stuff you're no good at. Well, you're not good at anything right now, so you got to do something right now. Everybody has to start Starts somewhere. Starts with you taking responsibility for you and saying, hey, I got to go out and get one little skill at a time. I got to man up, woman up. I got to bone up, and I got to go into the marketplace and add value. Sell a product, sell a service, do something for the money, work for somebody else, become the most valuable person in your space. That's what it takes, folks. There's no shortcuts, okay? Today I'm living up here. I live on the 33rd floor of a beautiful condo. 200 panes of glass in this place. You got glass all over the place. Okay. I don't even know what we spend to clean the windows. It's ridiculous. When I grew up, I had one little window, one little window that looked at a brick wall. Okay. And that's when I was a kid. As I grew up and got more of an education, my window got smaller and smaller and smaller. And I was acting like I was a, I was acting like I was, like I had my shit together. Okay. So look, you got to get a good job. How do you get a good job? You get the job you're at and you get good at it. I don't care what job it is. I lost 5 jobs. All 5 of them, they should have, they probably shouldn't have hired me, and they did. They gave me a shot, and I lost them. I deserved to lose all 5 of them. They shouldn't have kept me there as long as I was. If you got drug problems, alcohol problems, you're gonna have to get rid of them, okay? You're gonna have to confront the beast. If you got a bunch of freaking loser friends around, you got to get rid of them. You want the great life? You want the real deal life? It's not about posting it online. It's about living it. It's about doing it. It's about paying the price. All the successful ones paid the price. Look, if you're waking up today and you're not feeling it, I'm not talking about workouts either. Whatever it is, going to work, making a call, cleaning up something that you had to clean up, handling some problem that you have, and you're waking up feeling a little depressed, kind of down, uh, you know what I'm talking about? Just don't quite feel it. Everybody expects me to be up all the time, thinks I'm supposed to, you know, be Mr. 10x, Mr. 100% every day. That is never the case. Never. So look, if you run into this channel for the first time, subscribe to it. I'm going to share 3 things that I do to get me through this. Then make sure you comment or like. I'm building this channel out. I spent the last 10 years building it out with content material of things that I'm discovering in my life and in my business in hopes that it will help people. And I don't have all the right answers. I just want you to know, like, 40% of the time I'm wrong, maybe a little more than that actually. Even I just got to be right on the big things, you know. And one thing that, that has helped me, whether it was writing a book and finishing it or starting my speaking career when I did it 30 years old, I was going door to door to businesses around America for 3 million miles. Go to a city. I was living in Houston at the time. In Bel Air, Texas, and I'd fly to Salt Lake City and I'd call on business owners. I'd set an event 2 weeks in advance, commit to the hotel, fly to Salt Lake City, knew no one, no one knew me. I had no name, no books, uh, there was no social media, and I never felt like doing it. I was Scared to death. Had no clue what I was doing. Didn't know who I was calling on. Don't even know how much I believed in what I was doing. Like, I did believe in it, but it was like, you know, I didn't have any statistics or facts or success stories. And regardless of how I felt, just like this morning, Regardless how much doubt there was or uncertainty, fear, no matter who you're watching or who you're following, whether it's a political person, a rapper, movie star, teacher, coach, parents, I don't care how much confidence they put out, how much athlete, how much confidence or certainty that they push out, push out like, like project. They wake up, there's days they wake up and they don't feel it. They don't feel it. They don't, they don't want to do it. They're uncertain. They're feeling some low-grade depression, whatever you want to call it. Look, I woke up like that this morning. I went, got up. Family's not here this weekend. Uh, Elena's got the kids. She's teaching them how to shoot guns this weekend, and I'm here by myself. So I'm waking up this morning like, I don't want to work out. I missed yesterday. I'm not feeling it. So what do you do? What do you guys do when you don't feel it? So this is what I do. I just get a little closer. This is what I do. I get a little closer, just like I did when I was 30 years old, starting my speaking career. Never thought I'd be one of the top— considered one of the top 2 or 3 speakers in the world when I was 30 years old. I wanted that, but I didn't know how I was going to get to that. And what I did when I was having to fly to these cities— Salt Lake City, Winnipeg, Saskatoon, Toronto, Vancouver, Chicago, New York. Like, I've never even been to these places. I was literally flying to cities for the first time in my entire career. Didn't know the language, didn't know the culture, didn't know how they— those little changes that happened between Toronto and New York, New York and Chicago, Chicago and Dallas, and Dallas and Salt Lake, Salt Lake and LA. Those are all very, very different markets and different people and different I was terrified. Okay, I'm doing this today to tell you I was terrified. I was so scared most of the time that it felt like not fear, it felt like depression. Like I wanted to take the, the sheets, just pull them over my head. So what I did to conquer that, to handle that, I literally would just get a little closer. I'd get myself a little closer to the action like this. This morning I just got close to the gym. I actually went and walked by the pool. I have a pool in the same spot that we have a gym on the second floor here. And I walked out there and as I passed the gym, 'cause they're still doing the social distancing bullshit, there was nobody in here. I'm like, okay, there's nobody in here. It's a sign. I'm gonna go in there and work out. Okay, so number one, just try getting a little closer to the action. Hope that helps you. Just get a little closer. You don't have to commit to doing it completely. Just get closer to it. I came down here dressed. I put that on before I left, so I was ready. So I got a little closer. Second thing, do— if it calls you, do it anyway. You know, I coined this phrase years ago. Do it anyway. A buddy of mine, about the same time I was starting my business, I was having a lot of problems in my life. I was probably— it was before I started my business. I was still in Houston, Texas. I was going through tremendous, tremendous amounts of uncertainty, doubt about myself. I was in a transition, a career transition, and just lost a job, starting my deal. And I went one year, one year without working. I've never ever I've never shared this before. One year, and I did not— I mean, I had a little bit of money saved and I was going through it. I didn't— I didn't literally— I looked like I was working every day, but in truth I was not working. My twin brother actually knew that and finally confronted me, and that's what got me off my ass. But this guy told me, he's like, look, you wake up in the morning and no matter what you're feeling, no matter how much you hurt, If your eyes are bleeding, do it anyway. So when we wrote the 10X Rule, I mean, all books that I write, all the books that I write, I write for me. I'm not writing for you, okay? Somebody else gets something out of it, good. I write the book, sit down. It's a way for me to like read, like, hey, what am I— what do I have to do to go to the next place? I'm not trying to sell a book to make money. There's no money in selling a book. You get 15 cents. To sell a book. Stupid, right? So Elena's finishing a book right now. Now she realizes how dumb it is because it's hard. So when we wrote the 10X Rule, our advertising budget was almost nothing, almost zero. We'll spend $12+ million this year in advertising. When I wrote the 10X Rule, the company was doing about $600 grand a year. This year we'll do $150 million. So would you spend $12 million? Thank you. Would you spend $12 million to make $150 million a year? Okay, the first, the first $3 or $4 million is not going to get you the explosion. It's probably not going to happen in year 1. Okay, you start spending that kind of money, you do need employees. You need people answering the telephone. You need people on websites. You need people building landing pages. You need graphics. Okay, anybody thinking different right now? Anybody right now thinking, hey dude, I gotta bring it, I gotta, I gotta swell up here? Some of you spend more time in the gym than you do on your financial statement. And sometimes some of you spend too much time at the movie. What are you doing? I want to spend time on my financial statement. What part of that financial statement do I want to spend time on? Top line. Okay, how many treasury people here? Finance people, treasury accountants, CFOs, raise your hand if you are. Congratulations for being here. Okay, let me see your hand again if you're CFO, treasury, finance. Okay, good. How many of you do not have a finance person with you here today? Dude, you need to get those people here. They're holding your company back. They're brakes. They sit on brakes. We shouldn't spend that money. Is Susan here today, Sherry? Okay, good. Susan's the finance— I'm glad she's not here. She'll hear this from my people. Okay, so Susan is a financial person and she works in my real estate division. And, and once a week we have a meeting. And yesterday she was in my office and she's like, if we do this and this and this, we're not going to be able to do this. And I said, dude, dude, look, look, I didn't ask you for that. You're the finance person. Listen, you're not the entrepreneur here. You let me figure out how to pick it and how to make it work. You just report the numbers, tell me if there's any outness, keep everything clean, keep it ethical. You ain't the business person here. Finance is not business. Right? Say, who gave you your business advice? Where are you getting it from? I don't get it from somebody that's conservative. You understand? I'm not going to get it from somebody that's in conservation mode. Conservation is a tone level. It is a tone. It was like, I want to protect things. You have kids, you don't have kids, and then you have kids. Does it change you? You immediately go into conservation. Okay? A woman, a woman, she's a freak. She's a total freak. Everybody knows she's a freak. She has a kid, she pulls it back in. She's like, "Oh, shit. Can't be a freak anymore, man." Elaine, I'm talking about my wife. Total freak. Has a kid, turns into a Republican. Starts dressing nice. No, no, she starts conserving. She's trying to protect. You understand? Somebody doesn't have any money, you give them a couple million bucks, they're going to go into conservation mode or they're going to go broke. You have to go into conservation mode first. But if you stay in conservation mode— if you're taking notes, you want to write this down— if you stay in conservation mode, you will lose it all. So I've got about $700,000 just sitting in the bank. Yeah. And it's been sitting there for about 2 years now. Anyway, we've got there just kind of as a safety net. We've got about $1.5 million in debt, and then we bring in about $500,000 a month. And so my question is, should I, should I keep that $700,000 there as a safety net, or should I be looking somewhere to invest it, or should I just invest it right back into the company? Okay. Well, pay off that debt. Well, I mean, like, okay, number one, the first thing I would tell you to always do is keep investing in your company. I would not, I would not hold this money on reserve. Okay, money is to be used. Okay, I got, I got, I got a bunch of money sitting in my pocket right now. It is of no use to me, zero use to me sitting in my pocket. It's like, is it a cushion? I mean, what's going to happen? Like, the only way that money helps me is if I fall on my face and like it cushions my dick, you know? It's stupid, man. But you see, we're all brought up, save the money, save the money, save the money. Save the money, reserve, save for a rainy day. Something bad's going to happen. What I would do with this, dude, is some portion of this— but I would expect, because your business is doing well, you're already invested in your money, in your business, right? Yes. So at some point, if your business is working, bro, what I want to do is I want to get this money over here. I would not pay this debt off. This wouldn't even bother me, by the way. Okay. I don't even think about debt. Somebody said the other day, Cardone said he doesn't like to use debt. Not— you need to, you need to pay attention to what I'm teaching you. I want to use good debt. Debt that I can use to make me money is good debt. Okay. Debt on a home isn't that good. Okay. So I don't know what your debt is for, but I know this. Yeah, go ahead. Uh, the debt's just, uh, operating costs. You know, we've got a Buildings, trucks. Yeah, good, good, good, dude. So it's making you money. That's part of your business. Now, this is what I would do with this money though, okay? I want this money— how much do you earn a year? Uh, me personally or as a business? You personally? Uh, about $80,000. So I'm gonna take that $700,000. By the way, I would take every penny of it, and I want to put it in some— I want to put it into an investment Okay, I want to put it in an investment that cannot be lost. So that excludes the entire Wall Street. Okay, okay. I want to put in an investment— by the way, there are investments that cannot— that will not be lost. I can show them to you. Okay, and I want that to earn me $70 grand, $50,000 to $70,000 in year 1, passive income. I don't want you working for that money. What was the— so it was fish was the first thing you sold well? Yeah, but, but, but, you know, yeah, I had drug problems. Really? What did you really sell? A car? What was it like? I sold automobiles. When you really, like, snap in, it's obvious a way that you sell, right? Is there a strategy? No, it's just hard. It's like, it's mostly hard work, you think, or there's a strategy? A lot of stuff you teach is strategy. Yeah, that's right. Yeah, there's, there's no strategy that works without somebody to talk to, right? So what's— but what's the ultimate? What's this? Digging? Ultimate, ultimate. Like, like, I've been teaching strategy for 20 years, but again, like, if people would just spend time on the funnel on the traffic, on the opportunity, on the marketing side of the equation. It is the holy grail. Like, look around, man. You don't go to Amazon and have anybody sell anything to you. It's the funnel. It's the traffic. So I made that mistake of thinking I'm going to be great at what I say to them. I'm going to close the deal. I got to keep my funnel closed. A, a full. I got to keep that funnel full so I have something to close. Okay, so how about, how about let's assume that you have that side figured out, you're a master of the funnel, right? Yeah, then you don't need— then, then you won't even ask this question. You need to sell. You won't need— you won't— but you have a sales force, right? Yeah, yeah. And there are things they need to say, but at the end of the day, if he's talking to 10 people a day and another guy's talking to 200 people a day, the guy that talks to 200 is going to win the game. And if there's one skill you want to learn, is how to, how to move through 200 without it causing you It's like the ballplayers. You see these guys playing ball, they don't get upset because they lose a game. Like, it doesn't bother them. They're in it for the long run. They're, you know, and this is what the sales guy or sales manager doesn't know. You gotta get people ready for the long game. I just had a coaching call with some friends of mine. They come in every month and they're working on their business. They're gonna bust $1 million this month. When I met them, they were literally, the company was not making money. They're gonna make a million dollars. They asked me a question today that I wanna talk about. They're like, dude, how are you? Everybody we talk to talks about being nice to their people, taking care of their people, doing this for their people. Why is it the answer you have is different? I said, what do you mean? Well, it seems like you're hard on people. I said, no, man, I'm not being hard on people. I'm just trying to take care of my environment. I'm not trying to, I don't practice being a D-I-K. I'm trying to take care of my environment. My decisions are about my environment, right? So little Grant, little Grant's this little phone right here. This is little Grant. He got issues. He needs to clean up his issues. Grant's gotta get hard on Grant, okay? You guys out there, y'all so soft on your people, it's 'cause you're soft on yourself. Right? That's why you end up with no money. You end up with people betraying you. You end up with people taking advantage of you. Even your kids don't appreciate you. You got to be hard on yourself. I'm hard on everybody around me, but mostly I'm hard on me. The theme that runs in my life is just disappointment throughout the whole thing, particularly the first— from 10 years old to 25, and then 25 to 50, you know, yeah, I was doing better because I, I had a drug problem at 16. Oh, you did? Yeah. Was that the disappointment, or was it like— No, no, no, no, the drugs were just— the drugs were a byproduct, you know. It was— the disappointment was, uh, you know, the school thing. School was disappointing. No uncles, no dad, right? No, I didn't know direction, just boredom. That's why what you do with these races, the races at least keep somebody occupied for some moment of time that gives them a goal big enough and a challenge. Sure. I didn't have any challenges. So you didn't have anybody like setting some goals up in front of you? No, no, no. When my dad died, I kept waiting for one of the uncles to step up and they didn't. Got it. And that pissed me off because I'm like, dude, somebody's got to step up and give me a little guidance here. But you, but you had older, um, brothers? My older brother died when I was 20. Right. So 10 years after my dad died, got it. So there was no men, got it, just a bunch of women. And Mom, Mom wasn't like setting big goals for you? No, no, my mom, my mom, my mom grew up in breadlines. So, right, you know, I'd go to my mom. I remember I did a deal when I was 30, bought my first piece of real estate, and, um, Mom, I bought this piece of real estate, it was $3 million or $1.9 million, and she's like Well, that's great, but you know, I just— I love you just the way you are, right? And I hung up the phone. She said that to me a thousand times. And I hung up the phone and said, yeah, but I don't love me the way I am. And then my counselor buddy Dale says, you need to love yourself the way you are. I said, ain't never gonna happen, dude, right? I said, that's the big lie. I don't want to love me the way I am. I want to become the guy I should be. Yesterday I had to make a phone call to a guy. Hey bro, you're not getting the deal. Let me tell you what the deal is. It's a $115 million loan, okay? And there's two groups doing the deal. They're gonna hate seeing this when they see it. One group is at 0.40, one group is 0.250. This is my friend right here. My friend's too much money, man. And this guy, this other guy over here got me more proceeds. He gave me more assurances. I had to tell my friend, sorry, bruh. Sorry, I gotta go with my boy down here. Oh man, Grant, we've been friends, we've been friends, you like me, I like you, we've been to dinner, you know my family. Sorry, bro. I don't know what to tell you, dude. It would not be fair to my family, to my children, to my investments, to my money, to my hard work, to this deal, to my investors, it would not be fair fair, by the way, if there were no investors, it would not be fair to me to pay more money to do business with you because you're my friend. Sorry, I don't know what to tell you. This is where you guys all get confused. He's my friend. If he's my friend, then I should not have to pay for that relationship. By the way, if he's my friend, He will be my friend after I make this hard decision. And I remember hearing a story my twin brother told me years ago about this dude. I think his name was Vincent. Wealthy, wealthy dude in London. Everywhere he went, he went on a chopper. What a way to ride, huh? Okay, I knew I was not in a place to ever do that, but I always thought every once in a while I'd be like, dude, what would it take? You know what I did? I quit on the dream before I even had the dream. I'm like, I'll never have that. Quit on the dream before I had the dream. I've done this my whole life. Don't make this mistake. Come here. It's really comfortable, huh? It's really comfortable. Okay, goodbye. Okay, don't quit on the dream before you have the dream. Okay, I won't. And, and when I heard that Vincent was flying around on a helicopter all the time, I quit on my dream before I even had it. I just assumed I could never do that, I'll never have that. And then one day Today I went back and started looking at, dude, what do I have to do to go back and make my dreams a reality? And even if they don't become a reality, at least have the dream. I was in a deal, I was in a deal and I sold the deal. I made $4 million on the deal. I already know. And I made the mistake of judging based on the profit rather than the opportunity. Okay. The guy that bought the deal from me ended up selling it for 13 million more. So you would've made 17 million. I'd have made 17 million rather than 4 million. Okay. So now why do I tell you that? Because I did not know when I was a young salesman at 25, 26, 27 years old, any more than Jared knew. Yeah. When he started working here or when he had a job at that corporate company where they cut your bonus. Yeah. They jacked you. He did not know then he would be negotiating $100 million contracts at a company. I did not know when I was selling automobiles at 25, 26 years old that I was preparing for $100 million deals when I would be 55 years old. Yeah, like, you guys don't— like, you got to be more positive about where your show ends up, right? You got to train today like I'm gonna be in a big deal tomorrow, right? Because it's gonna happen if you just stay focused on it. So for those of you— Jared made a good point about the sales thing. You don't think you're a salesperson because you're, you're running a dental business. Yeah, your top line is your revenue line. That's called sales. Do you got a problem, Gus? If you, if you get a lot— so much distraction, right? Okay, so let me know. All right, if you, if you buy a car and you pay too much, like, like you could negotiate poorly and you could pay too much money in interest, you could pay too much money for the car, that could cost you 5 to 10 grand. You could buy a house and and negotiate a bad loan. You could buy at the wrong time. You could negotiate a bad deal. That could cost, dude, in 2008, people lost hundreds of thousands of dollars. And people made millions and hundreds of millions watching the opportunity. So you can't see opportunities you're not ready for, okay? You cannot catch a wave you're not prepared to surf. It is impossible. Everybody's gonna lose something, dude. I've lost dogs. I lost my older brother. You're not, if the reason you're gonna become a drug addict is 'cause you lost your daddy, I was like, "Man, everybody should be a drug addict." Everybody should be a drug addict. That never connected. I'm like, "Wait a minute, oh, you were abandoned by your father or he abandoned you." I'm like, "He died. Heart blew up in his chest." Yeah. Okay? So I'm like, "What is the problem here?" The reason I got on drugs, bro, was 'cause I was bored. You were bored. I would've taken anything. You could've offered me homosexuality. Yeah, let's roll. I'm in. You could've offered me a marathon. Yeah, I'll run a marathon. You could have offered me anything that would've been interesting, right? I would've taken it. I was looking for leadership, man. I was looking for activity. I was looking for aggression. What can I do? It's interesting, McGregor, he talks about, he's like, look, I don't win because of my skills. I win because I'm obsessed. And so I took out of that treatment center, Um, they introduced me to other drugs, by the way. They wanted me to take these other, uh, Adderall or phenobarbital or something. Did you take those, or— you're— no, I brought them home with me and threw them away and said, you know what my new drug is going to become? Success. Remember this: 64% of businesses in America break even or lose money. Okay, check this out: 22 out of 28 million small businesses in America have no employees. Zero employees. What kind of business is that, man? I am the master and the slave. I am the prisoner, the warden, the jailhouse, the system. Dude, you're stuck. That's not a business. You cannot do the solopreneur thing even though you see some guy on Instagram rolling out with a Lambo, okay? It's bullshit. That's not a business. A business is people in a company. Anybody know any major successful person that didn't have a bunch of employees? Anybody here know any great company that had one employee, one flow of income, that didn't use debt? Okay, Caterpillar, debt. Coca-Cola, debt. Ford Motor Company, debt. They had to use debt. You got to use debt to expand. You can't stay small and expect the world to know you. It's impossible. How many of your parents told you this? Don't get too much attention. Fly under the radar. Don't toot your own horn. Be seen and not heard. Dude, you don't get attention today, you have absolutely zero chance of being successful. Money follows attention. Let me tell you the thing that I'm most proud of this month. Every month, these are checks, okay? About 300 checks. I think I got a bunch more coming here. That I just finished signing. These go out every month. What, John? Okay, this is not payroll. We got 100 people here to get payroll. This, this is not payroll checks. These are people that I pay every month because they invested money with me in my real estate. Cash flow, baby. Cash is not king. Cash flow is king. And it's the strong people that make the hard decisions that end up with the Cash flow. You softies end up spending all your money. The softies have the cash flow bleed out of the organization and it goes back into the marketplace. My cash flow ends up in the hands of my friends, my family, my momsies, my dadsies, my uncles, my aunts, my cuz, my friends, my buds, my Johns, Jared, the people that like, hey Grant, I like what you're doing, dude. So let's just start with the aggression thing, okay? So like when I tell you guys like, hey, you know, like I am aggressive and I— and aggressive works for me. The reality is everyone's aggressive. Yeah, like from the very first moment. Like if you watch sperms— sperm cell— is it a cell? I think sperm's a cell, right? So when it's finding an egg, dude, you're talking about massive aggression. Yeah, you're talking about obsessive Tremendous. Like, if that was the original beginning of the individual, which I don't think it is, we're talking about a trajectory more violent, with more purpose, more driven. That means all of us have that, you know? And like, if you ever just go Google, well, you know, the activity of a sperm, right? Pretty violent. Yeah, right now it's a crazy stat because like you're like, like the chance of you being born are like 1 in a billion or something like that. Yeah, there's a lot of them, a lot of them competing for that, for that connection, right? So, um, and then even when you make it, you might not make it. So when people say, man, you're too aggressive, you're not aggressive enough, right? You're the only people that have problem with aggressive. Again, I would talk about Mike Tyson, just 'cause it's so fresh in my mind. I said, Mike, he's like, man, man, but granted, you know, the aggression thing and the ego and the accomplishments. And he's like, it's too much. And I'm like, no dude, it was fine. Mike, when you were winning, you were doing better in all areas of life. The only people, you didn't have a problem, Mike. The people around you had a problem with it. They were trying to filter you down. And I said, you know, I said, when you, I'll bet that other areas of your life were actually affected because of your winning. Not when you were losing, when you were winning. He said, you know, actually his grades, he was a terrible student. He says, when I won my first fight, my grades got better. I said, that's right, bro, because you're winning, and winning is important. Even in our society today, we say don't be aggressive, don't be noisy, don't promote yourself too much, don't win too much, don't succeed too much, don't get too much money, you know. And this is probably why school didn't gel with you, dude, because you, you have this you were able to keep awake this mission that you're going to be somebody special because you know you should be. Find a job you love. How many of you heard that before? You got to find a job you love, man. Okay. How many heard that before? You got to find something you love. The only way to be successful is find something you love. You need to find a job that's going to make you some money. Okay. It's money, man. You live on an economic planet. This isn't a planet about Army, Navy. This isn't a planet about white or black, short or tall, male or female. This is an economic planet. If you got enough money, nobody cares what you look like, how you talk, or what your language is. This is what they didn't teach you in school. This is the only reason I went to school. I wanted money. 64% of all businesses in America break even or lose money. Listen to what I'm telling you right now. 64% of every business Businesses in America, there's 28 million of them, break even or lose money. And it doesn't matter if the economy is good or bad. They break even or lose money. Here's the freaking phenomenal thing, okay? Break even shouldn't be a category. Who would make break even a category? Breaking even is losing. If I told you that you're going to put a bunch of resources, a bunch of time, you're going to work your ass off every day. You're not going to see your wife and your kids most of the time. You're going to be terrified every second of every day to break even. What would you say? They'll get that. Somebody will get that. I'm not going to get it. April, you're going to get that, right? See, that's the other thing. Like right now, like, like you got to juggle this. Like you got to juggle. You can't— if I get up now and go answer that phone, it's only because I don't have somebody here to help me. When I roll, I gotta have a team. Normally I got 2 other people with me. I got 2 kids in the other room, their friend who happens to be here. So we joined up, um, and their mother's a producer in Hollywood and they happen to be here at the same time. In fact, the guy that Andrew Banks that's on Shark Tank in Australia, he was here. We had dinner yesterday, just happened to run into each other. But you gotta have a team. Nobody was telling me when I was starting a business, bro, you need a team. You're gonna need a team, man. You wanna be super freaking super successful? Spider-Man. Probably Spider-Man doesn't have a team, does he? I think he does his own costume, but it's fucking stupid. Like, how could you be Spider-Man and do your own costume? Right? I mean, to be Superman, I mean, Batman's got a team, right? Superman, he's got a team. Doesn't he have a team? I don't think he does. Maybe he's got a mama, but that's for the comic books, man. You need a team. Well, that's an interesting thing, right? Because I like studied you and I've seen like, you know, you've got Alan, you've got— Yeah, I got Alan on my team. Yeah, you've got— Alan on Instagram. You got the young guy, the president. Jared. Yeah, yeah, yeah. So I'm curious. I got Ron Secco. Ron Secco. He was a pilot. Now he's running a $1.2 billion real estate portfolio. Portfolio. I got Sherri Hamilton. I got personal assistants. I got 150— we got 150 employees in Miami, another 250 in the real estate. That could be 500 easily in the real estate. You know, there's probably 500 employees between the two businesses right now. And I'm sitting here thinking, why don't I have 50,000 employees? Okay. I look out, I look out here in these windows, Central Equity. Okay. I guarantee you that that's not a one-man show, right there. You don't get your name on a building being one person. No one thing, no one thing will blow a good relationship. There's not one thing I can tell my wife. My wife says, hey, you're getting fat. Okay, what is that? How's that going to hurt me? Y'all got to get hard, man. Y'all got to practice being hard. Y'all got to practice telling people the truth. Y'all got to practice being hard on yourselves. You got to practice maybe not taking every weekend off. Okay, I had a bunch of people leave my office the other night at 6 o'clock. Dave Robards is walking out of here, all these guys walking out at 6:03. Natasha's leaving at 6:03. I'm like, oh y'all, you guys are all rich now, huh? Why do you think you gotta leave? Why do you guys think you've earned the right to leave at 6 o'clock, right? Why do you guys think you've earned the right to charge overtime for everything that you do overtime? Well, I need to get my overtime. No, you don't. You need to add value is what you need to do. You need to get hard on yourself. Before you diversify, go bang on another door. You need to become the freaking door banging motherfucker of the universe. So I want to talk about that, right? Can I use that word here? 100%. You need to become like, you need to go bang on a door. Yeah, you need to go bang on a door. They tell you to get out of the neighborhood and you go figure out how to bang on it again and not get arrested. Like if you can figure that gig out, I guarantee you, you will be the most successful most successful person your genetic code has ever generated. Yeah. Anyone in your family, everybody I know says, man, learn how to cold call. I, I have the career I have today because I'm, because I learned how to cold call. I respect $100. So if you give me $100, you know, I respect that as a lot of money. Gotcha. Now that being said, it's not gonna be a lot for very long. And if you got 2 kids that need to eat today, depends on what your needs are, right? I got a wife and 2 kids, so I mean, $100 probably ain't gonna last the whole day. But $100 for a minute, that's a lot of money. Now, if I could figure out how to get more money coming in, it's only a lot of money if you got more money coming in. Understood. Because I can probably exhaust almost any amount of money. This is the problem with the NFL, the NBA, the MLB, the rappers. When they move on. They got a pile of money. But what they don't have is more money coming in. Gotcha. And, and so now, you know, a million dollars is a lot of money if you got $1,000 every day coming in because you can't get through it. I always tell Elaine, I said, dude, as long as we make a dollar more because of my net worth, if I make a dollar, just $1 every day, I mean, $1 today is a lot of money because it means I never go backwards. There was a time when nobody knew my name, right? Nobody knew my name. I didn't— I hadn't written a book. I didn't have 21 bestselling programs. I wasn't doing audiences. My first gig, my first gig, I talked to 7 people for 8 hours. How long? Like, like, oh, how long did that go on for? 3 years? Oh, oh, how long did people not know me? Yeah. Oh, nobody knew me really until the last 3 years. So I want you guys to hear that. How many years of doing that? 20, I've been doing this, I've been doing the pitch thing since '30. I'm 61, so 31 years. Nobody's known me until the last 2 or 3 years, maybe. And would you— And then Mike Tyson, man, where you been, man? Why doesn't everybody know you, man? Why doesn't everybody know you? Steve Harvey. Dude, everybody should know who you are. You should have a TV show. That was my fault, man. I was thinking too small. I was running down a little channel. But too many of you guys, you're trying to run down too many channels in the beginning. Or trying to cross all— You gotta get good at one thing first. You can't, you're not gonna be great at two things if you're not great at one thing. It's impossible. You can't surf two waves at the same time, man. Get good at one wave. Get good at a left, okay? And so you've gotta get good at one thing. It doesn't matter if you like it either. You don't need to like it to get great at it. Like everybody's like, oh, I gotta follow my passion, particularly here in LA. I'm an artist. Okay, oh, I'm meant to do this. You're meant to do a lot of stuff, okay? Ask Steven Spielberg. He was not meant to do one thing. He's meant to do a lot of things. We all are. And so it's not some freak phenomenon that a guy can write write fiction and nonfiction and do movies, okay? And also be a massive investor in companies. It's not true. It's some guy, oh, how can a guy write this and that and do all this and put together these volumes and help people and start to, you know, because he can and you can too. Everybody can, but you gotta get good at one thing. You gotta groove into one thing. Make sure you're certain about one thing before you move on to the second thing, because you're just going to be like, I'm still in doubt about the first thing, but I'm going to try to get great at this thing. And you know you didn't finish this thing. The first company, the first real job I had was my 6th job. I was fired from my first 5, fired from my 6th job 6 times, but wouldn't leave the last one. I just would not leave. So literally, like, I wreck stuff. I, I have a, a terrible driving record, and I was in the car and I'd wreck their cars and they'd fire me. And I'd say, okay, okay, okay. And I had a bunch of other problems as well, but— and then before I would leave, I would go sell something and then they would keep me on. Selling something was always forgiveness. As you're starting to take 10X Global, you're trying to go to all these countries, you're trying to do all of these things. Like, why are you doing that? Yeah, I want to meet people, man. I want to meet everybody. I wanna meet 7 billion people. Yeah. I wanna meet people in Nigeria and I wanna meet people in Singapore and I wanna meet people in Africa. And I think these are my friends. I just don't know 'em yet. Mm-hmm. You know, I want, I wanna make, I wanna put these little anchor points all over the planet so, so that I have friends, my family, my, my kids have friends all over the world. I, having money's one thing, but if you don't have anybody to, to, to have fun with, you know, to have conversations with. To mix it up with, then you're just gonna be an old lonely person. Yeah. See, this is crazy. Like, for me to, see, as much as I use Instagram and Facebook and YouTube and Snapchat and all that stuff, what a lot of people don't see, you guys out there, is like, I still use this. Walk over, say hi to somebody. Say hi to somebody. Walk out, be seen. You still have to work the physical universe. You can't just work a virtual universe. So I can get 100,000 views on a post, but meeting one person face to face and putting him in my car to drive him to an event, to his next appointment, can be more valuable than 118,000 people seeing a post on Instagram of me and Mike Tyson. Listen. Yeah. That one deal could be worth hundreds of millions. Wow. That one drive this morning could be worth hundreds of millions of dollars. When somebody's dependent on one income, mm-hmm. First of all, you're gonna hate that. You're gonna hate that one flow because you need that one flow. I talk about this in Sell or Be Sold. If you only have one customer, you're gonna end up resenting that one customer because you're having to kiss the ring all the time. Yeah. And, and, and you're gonna resent that at some point. You're gonna be like, I'm tired of kissing the ring. And, when you have one flow of income, you start to resent it. Okay? The more flows of income a person has, the more they can actually work and not be resentful. Gotcha. So Jared, Jared, for instance, he's got one flow coming. His wife works, he's got a second flow. He's got real estate paying him. He's in almost every deal I've ever done. I think he is in every deal I've done. He's got like 9 checks coming in from that. He doesn't resent this. He's, he's doing everything he can to support this. To make sure this keeps working, right? Because he's not dependent. And if he died tomorrow at 35 years old, it's happened before, his kid Jake would keep getting checks from the real estate. We would quit paying him right here. I mean, if I brought him in right now, I said, "Dude, you die this weekend, I ain't paying you money. You're done." So there's nothing. There's no life insurance. There's no, I'm paying you a severance fee because you died this weekend, but the real estate will just keep paying him forever. So that gives him security. And most people, 76% of Americans, don't have that. They go to work, they collect a check, they send it to Cheerios or to Starbucks or to a vacation Marriott hotel, depreciating asset, or whatever, to the, to the Nissan Motor Company, and the money's gone again. And no wonder they're pissed off. No wonder people got depression. You know, I can't even go out, dude. I go out, I gotta drink myself to death just because I can't, you know, they're going to Vegas and they're coming back with $4,000 or $5,000 worth of debt for their one vacation. If they had the income from other investments rather than a house that they had to feed again next month, that, that, that would change their financial situation. People knew me in a particular industry. They didn't know me in every industry. So the first thing that I took on was I need to get people to know me in every industry. While I continue to knock on doors and pay my bills. So if you don't pay your bills, you're not gonna— if you don't pay your bills, like, you're gonna die. And there's people around me that needed to eat. So I had to keep knocking on doors, spin that plate, not get stuck in it too much, and then figure out how do I market and brand? How do I build a name? Nobody knew me 10 years ago. You did not know my name. People watching didn't know my name. My name. Like, people that are coming on the scene now, they're like, oh my God, that guy, he's got 20, you know, 14 million people following him, blah, blah, blah. But, you know, I started with 1 follower just like everybody else, and I was the follower. My second follower was my wife because I created an account for her on YouTube and said, you're going to follow me. So same thing on Instagram, Twitter, Facebook. Like, I've grinded for every one of those followers and delivered content to them so that I could scale out, you know, to to hopefully, rather than be independent upon one United States of America, hey, how do I get people in Australia to know me? How do I get them to want me to come here? How do I get people in London to want to know me? Canada, South America. Oh, I gotta be in Spanish if I'm going to South America. You know, you can't trade in US dollars in Mexico. You need to be in pesos. Come over here, they want to do the AUD. I'm like, I don't want any of that stuff. Just kidding, I'll take it all. Okay, so, um, so, you know, you can't keep— you got to keep growing. Like, Facebook is growing. You— they're growing all, all the possibilities of things they can do with people. So if you want to be a great business, you, you can't— you can't get to a place where you're satisfied. And I had done that. I'd gotten satisfied in my business externally, financially, but internally I wasn't. And it took the economy just getting slashed that, that, that finally like, okay, I got to change and, and build a real business here. Do not try the competition thing. It's overrated and it doesn't work, and I'm going to prove it to you right here in a second. Okay, this is a private— what's called an FBO. Everybody that flies in here owns their own aircraft. You don't want to try to be the biggest jet, okay? You don't want to try to be the most money. You don't want to try to be the, like, the best of the best. There'll always be somebody faster and stronger and richer, okay? Don't play the game, oh, I gotta be number one. What does that even mean, man? I gotta be the biggest. What does that even mean? I gotta have the biggest car, the biggest watch, the hottest chick. What does that mean? It's a game you cannot win at, okay? You will get your brains handed to you. I'm gonna show you what I mean right here in a second. That plane right there, that's a little Learjet right there. I think it's a little Lear or Phenom. I don't have all my jets right, right? I don't know, that's— you can buy that plane for about $800 grand. Right next to it Little bigger. Look what's rolling up right here, little Challenger. We got a little Gulfstream IV right there. That sleeps 13. Don't try to play the game, I'm the biggest. That's stupid. It's a stupid game, okay? It's a loser's game, man. I'm gonna show you some equipment out here 'Cause anybody, like here's the little Phenom 100. That plane's about $5 million. Great plane. Faster, fast, so fast. Seats 7 people. Okay. Maybe $4 or $5 million. Great plane. Great starter plane. Look at this. See that right out there? That's a 20-passenger jet right there. Okay. Notice what's right next to it, John. Okay, that's a 727 that a hotel owned. If you try to play that game, the competition game, I'm the strongest, I'm the best, you lose that game. You got to find what you need in life, what's enough for you. You guys got to define that. I can't define it for you. Most people are coming up short on that game, but there's a lot of other people that are making the mistake when they get in the game and they start playing, they got to keep reaching, not because they need it, but because their ego is like, oh, I got to be the biggest dick. And you know what? You are a dick. You're going to turn into a dick like that. A hotel owns that. That plane's probably $200 million back there. The point is, don't play I got to be the strongest, because sooner or later you won't be. Find out what you need. Look, look, look, look, the ass on that plane over there. Hey, look at my little plane. Look at my little plane. See, you're like, man, Grant, man, man, your little plane. Now flash over to this one. See, if I'm doing the comparison thing, the competition thing, it's a loser's game. We were talking before the cameras went on, and something you said was really interesting, and that is, um, you're a micromanager. Yeah. And that's That's not the popular speak at the moment. So why do you love micromanaging? I don't love it. Why do you have to do it? I don't love it. It's just survival. Like, it's like, like, like if you have a heart attack, do you want to be micromanaged? Yeah, probably. I'm like, dude, put it, put everything on me. Put, you put things on me, on top of me, in me. You do whatever you got to do. Make sure every freaking vital I got going is working. So, you know, I operate my business like, It's an organism that needs its vitals checked, you know, and it needs some prodding to operate. Why by you all the time? Why not someone else? Well, because I tend to be the one most interested. You know, I'm the one most interested and I have an eye for things that other people, for whatever reason, don't see. So rather than me getting furious, serious about them not doing it or not seeing it or quitting, okay, just turn it over to them. I mean, what does that mean? Turn it over to them? Who? Turn it over to who, dude? The idiots? The crazies? I worked at a company, okay? Turn it over to Grant. I'm 26 years old. I'm worried about one thing, paying I'm not worried about the company, man. How you gonna turn that over to me? I'm not ready to have something turned over to me. You've met enough managers and CEOs and vice presidents. Jared, Jared's a good guy. Jared's been with me 10 years. I ain't turning it over to him. 10 years. He just got a new baby. So what does he have now? He's got a company, he's got me, he's got his wife. Now he's got Jake. He didn't see some stuff. Because his mind's filled with, okay, I gotta take care of my wife this month. I can't wait to see Jake this afternoon when I get home. It's 3:30 in the afternoon. We set up a landing page. It's not right. He didn't see it. He told Bob, do the landing page and never looked at it again. See, I tell Bob, do the landing page. I'm like, Bob, do the landing page. Show me the landing page. I mean, I trust no one. I trust no one. One? Your wife? To do their job. No. No. Show me. How much did you spend at Chanel? Show me. I want to see it, dude. Because if you don't know, because most of the time she's going to be like, if you see her, you ought to try to get this clip. Okay. Say, hey, what is the one thing that drives that guy crazier than anything? When you don't know. Yeah. And if you go back to your staff and just say, hey, what are the stats today, dude? What did we do today? They don't know. So if it's a really important stat, look, I don't micromanage everything. Okay. It's not like I do everything, but the important things, I want to know every detail. Yeah. Okay. And I think that a lot of executives have checked out. They've checked out of the company and they're not paying attention anymore. No, they got it. I'm delegating. So what I do is I get graphs on every important statistic in the organization every day. Okay? Like my cash accounts, I see them every morning. Is that micromanaging? Every cash account I have. Or maybe it's transparency of what's going on in your business. I want to see it, dude. Show me, show me statistics. I want to know. The more important the graph is, the more important the statistic is, the more often I want to see a number, an update on it. So like we're getting ready for our growth conference. Okay? We're what, November, December, January, we're about 90 days out. Somewhere in the next week or so, I'll be like, I wanna report every 15 minutes. Every 15 minutes I wanna report. Now what's that gonna do to Jared and the team? You'll have another baby. Zero, zero. We got zero this 15 minutes. Okay, hey, move that fucking bar. Move it, move it, man. Okay, I wanna get this thing sold out. I do not wanna be worried about this thing later. So I either micromanage now or wait until the thing's in cardiac arrest? I was making some money, like, in my 30s and 40s. I made, you know, I made a lot of money, what other people would call a lot of money. Yeah, but I was not a business, you know what I mean? I was just— what do you mean by that? Well, I was just hustling. Just because you're hustling, everything was a transaction. Yeah, everything, everything was a transaction to get money, pay the taxes, have a little bit of money left over. Everything was I was in a transaction. Yeah. And, um, and this guy's like, well, you know, you're not a business. And I was like, I know, man, I know. Don't tell anybody I know that, okay? Like, I knew it. And because, because to me, a business is I can walk away from it, it'll still operate. I was, I was a guy. I was no different than when I was 30, just pounding doors. And which was good, which was good. And I think a lot of people need to— you don't need to skip that spot either. Because once I put the two together, okay, I can pound the door, I can learn e-commerce, I can be a one-product sale, I could sell to companies. Like today, we'll sell a product to a company for $80 grand on a 3 to 5 year contract, $80 grand a year. And I'll switch immediately and sell an $8 product online, or I'll give something away for free to speaking to 4,000 people today in hopes that I can meet maybe 40 of them that I can have a partnership and a collaboration with in the future. So you said 10 years ago, someone said to you, you don't have a business. What changed? How have you built what you've built now? Is that when the whole 10x philosophy started? Yeah, exactly. 10x woke me up. 10x was not for for the public, 10X was for me. I was trying to figure out why am I, I work hard, I got great products, got a great reputation, great reviews. People like me, they like my content. They like my content actually better than they like me. That might have been an exaggeration, you know what I mean? And, and, uh, but, but even if they didn't like me, they're like, dude, your content's so ridiculous. It's so good. Like whether it's sales, closing, marketing, promotion, and a lot of it, I wasn't even taking my own advice. Like, like I was giving advice and not taking it. So when the economy crashed, which was, I guess, almost 10 years ago in America particularly, it was so devastating that if you had any weakness in a business, like every weakness was show, show, you know, Warren Buffett talks about, hey, what are you wearing when the tide goes out? Well, dude, in 2008, 9, and 10, when the tide went out, every weakness that I had exhibited. Hard work did not leave you less vulnerable in 2010. You could have worked hard and still you'd be upside down in your house. You could lose everything. Your cash accounts are garbage. Stock got wrecked, everything, right? So 2010 was really the whisper, you're not a businessman. That was the big, hey, you're not a businessman. And that's when I made a decision, okay, I'm gonna build a business. I wrote this thing on Instagram the other day. I spent most of my life trying to please the whole damn world, hating myself, trying to please the bank, trying to please my mom, trying to please everybody, schools, the drug dealer. I'm trying to please people freaking that are dead, man. I know they're gonna die. I can tell they're killing themselves every day, and I'm trying to please people that can't even help me. Today I'm like, dude, you know what I want to do? I'm gonna please my damn self, and when I do, I'm gonna please the whole bunch of other people, because I'm a good dude. I'm sending out these checks this month. Then once you make the decision, bro, it is one of the hardest things to do, to shift, because when you start spinning another plate, here's the trick. You cannot leave this plate. This plate demands that you continue to spin it right now. How much time you spend spinning that primary plate, because all I'm trying to do now is serve the customers, serve any existing contracts, You don't wanna abandon this audience that actually helped you, but you can't give them all the attention. When I first started making the swing away from car dealers, like they did not like it. Yeah, I bet. You know, the audience that made you or somewhat made you will not want you to go get made somewhere else. Sure, makes sense. You know, and you can hear rappers and entertainers doing, or comedians, hey, do the old jokes, Richard. You know, I want the old Kanye. Everybody wants the old Grant, you know? Right. Except the new people. Between 6 and 9, I'm gonna set up my first 3 things to do that morning. I'm probably gonna work out. In my case, because I'm a father, I'm gonna spend time with my kids. Then I'm gonna come back, I'm gonna take a shower, I'm gonna get ready, have some breakfast, and be ready for a 9 AM meeting. 9 to noon, between 9 and noon, maybe I have phone calls, maybe I'm working on a project, maybe I'm shooting a video. I'll basically have those notes. Again, every line, every line on this page should be filled up. Noon, I'm gonna take a quick lunch, maybe 10 or 15 minutes, have a bite to eat, or I'm gonna spend a longer lunch, but it'll always be with a client. 3 to 6, 6 to 9, I'm cranking down, I'm turning it off, I'm going to sleep. If you overcommit and underdeliver, if you can't get to everything, that's better than having blank space on this calendar. Now the right side is why I built the 10X Planner as a journal, schedule, planner, daytime, or day runner, call it what you want. Your goals, these 4 or 5 lines right here are gonna be the most important way to start your day, 'cause this is your purpose. This is why you're living your life. This is the reason you're getting up and going into work each day. Underneath this, you're gonna see quote of the day. What is your quote today? This is a very creative 2 lines that's going to cause you to think about what you stand for that day. These are your targets, things you want to accomplish this day, calls you want to make, appointments you want to have, deals you want to close, people you need to see, somebody you got to get in front of. This is your exact target, something measurable. Then what do we have? Successes. So, so important. Don't wait till the end of the week or the end of the month to write down successes. What'd you do today? You went to the dentist and had your teeth cleaned. Boom! That's a success. For me, that's a major success because I hate freaking dentists. And by the way, make sure when you put your successes down here, tweet me every once in a while and I'll make sure I either retweet you or I'll follow you or I'll get you more followers. Last thing, write your goals down again. You wrote them down this morning, you wrote them down at night. I can't tell you how valuable this is, okay? You write your goals down once a year. I'm gonna write mine down 7 700 times a year. Who wins this game? A guy smarter than me, taller than me, better looking than me, better connected than me writes his goals down once or twice a year, and I write mine down 700 times a year. Who wins? It won't be taller. It won't be richer. It won't be better looking. It'll be the guy that writes his goals down twice a day, every day. You've got this incredible team. How, like, what do you look for? Like, how do you find these incredible people? How do you keep them motivated? Yeah, well, I don't find them and they find me. And so what we do is we just, we get the beacon, the, you know, how does Facebook attract talent? You know, they don't need to go find them. It's like meat to a shark, you know? It's like, I'm coming, I smell the blood in the water. So they're going to Facebook, right? How do you attract great talent? This is what people ask me every day. How do you attract great people? Dude, get so freaking beaming hot white light that people are like, I want to work on that project. I went and saw Hobbs and Shaw last night. It did $333 million. It's got Rock and Statham in it. $333 million opening weekend worldwide. A third of a billion dollars, dude. Like, ridiculous. Great movie, by the way. I had a blast watching it. But, you know, how does that much money go to one place? How did that many great people work on that movie? You know, because who's involved? Involved in it, right? So, you know, greatness attracts greatness. And so these people call, hey, I want to work for you. I had a kid today come out, I want to work for you. It's a good deal. I don't hire people. Like, I'm not the hire guy. I'm the guy that's creating new opportunities though, that people want to stay. You know, they want to stay in the theme park and become their own show. So if you notice, I show off my people a lot. I don't like and behind the scenes, I'm like, here, you know, let's have more than the Grant Show. Let's have the Grant, the Frank Kern Show, the Brandon Dawson Show, the Jared Show, the Ryan Secco Show, the Real Estate Show. Let's do a lot of— let's show the G&E Show, Elena and myself. Let's bring other people and partners in. Why, why do I do that? Where am I learning that? Great companies. Great companies grow their brands and scale out and do a lot of different things. Ryan was telling me a story the other day about, you know, when he was a kid, His uncle grabbed him and said, hey, if you come live with me and work with me every weekend, you can have a car by the time you're 16. And I'm like, I wonder why, why is that the dream? The car. A car. I remember because I had the same thing. I'm like, I want a car when I'm 15 years old. Why wasn't I thinking about a car dealership or building a car? Like, why do we think so small? Why, why is everybody got these similar, very similar I'll bet you wanted a car. Yeah, I bet you weren't thinking about a car dealership or building it, but Elon's thinking about building a car, but rocket ships, rocket ships going to Mars. I'm like, why does he think so big and I always thought so small? So I, I don't, I don't know what goes on in Elon's mind, but I would love to not have insecurities and little think. I don't know what the— little things, little, little thing. Little thing. Little thing. Little man think. I don't think that people burn out. I think it's impossible. I'm not a piece of wax. I'm not a candle. So the burnout thing was put on us by people that quit already. You're gonna burn out, dude. You're gonna burn out. Burnout is never about work. Nobody burns out because they work too hard. Oh, you're burning the candle at both ends. I'm a spiritual being. I can create energy. This is an irresponsibility. I've never met a human being that was made of wax. You know? Oh yeah, but I'm burning at both ends. You're a being, you're a being, okay? Like quit saying something's happening to you. This goes back to cause and effect. I create energy. And I love your example of the kids. Okay, that kid can play that game. It's always a game though. Yeah, all day, all night. It's always a game. There's nothing that entertains people more into the game. And so when I was 18 years old, man, I was playing a game called Asteroids. I would play $80 of it a day because it cost a quarter every game, right? I'm just piling, throwing them in, doing anything I can to get quarters so I can dump them into this game. And I was trying to get to the next level. Look at how people play Candy Crush, 700 levels, and they're still looking for the next level over and over. It's games, man. And that energy doesn't run out until you hit boredom. Because you can see a kid play a game too long and then they start getting like kind of smashed in and their attitude gets bad because they've been playing that same game too long. Yeah. So I know that as long as I'm interested, not for me, not passionate. What's the difference for you? Well, for me, I need to be able to win at a game. If there's a chance I I'll be excited about the game. If there's no chance to win, I have no interest. So for me, for me, the idea that I'm gonna follow my passions is a little bit diluted for me. Yeah, I think people are looking for their passion. I would not follow my passion. I would, I would follow the wins. Right, so are you saying there's things that you could really enjoy but you don't think you could win? Is that what you mean? I think if you— yeah, I think that if If there's no victory, the passion is a little bit narcissistic. Like, oh, I'm meant to be an artist. Maybe ain't nobody buying your art. Nobody's buying it. All you do is stack an art. Okay, who is so selfish? I do this for me. Makes me feel good. 7 million people on this planet, man. Like, if you keep all this to yourself, sooner or later, you're just gonna look like a junkyard around you. And at some point, you're gonna see this person cave in in depression. And it's like, where do you get the art out? Like, you know, like, I love watches, right? So do I. Huh? So do I. Yeah. Most of my watches end up on somebody else's arm. Yeah. Like, I have it for a while, I love it for a while, and then I'm like, here, you have it. Yeah. And so for me, it needs to get out and I have a victory in that. I see it on somebody else's arm, it makes me happy. And so if I write a book and the book doesn't get sold, I'm not going to be excited about that book. I need the book in hands of other people. One, people should be invested in the beginning and just in themselves. Every chance you get to go to something that could possibly help you has a If it has a 1% chance of even adding to the value you have in your— spend the money. Don't sit on money. Money's useless. So if you have $5,000 left in your account, I would spend the whole $5,000 on yourself. When you spend money on yourself, you're gonna start getting better at whatever you're doing. If you just keep doing it, if you keep spending it, just because you spend it once and it didn't work, go do it again and then again and then again. Me in. That, that, that has been one thing in my life. Like if you ask me, hey, what's one thing? I always invest in me first. Not the business, not the business, not the real estate. Me, my, my condition. How am I doing? Am I around the right people? Am I listening? Like, I don't care what it is, dinner, lunch, charities. I just go to anything, anything where I think there's other people doing well. Like I just want to hear somebody say something that just inspires me. So how much you reckon you invest in yourself every year right now? Oh, last year I probably spent, you know, a couple hundred grand. I spent more than that. And I would, I'd still spend more than that. So look, it starts with me, right? How good a condition I— I know people out there spend more money on their car than they do themselves. They pay $300, $400, $500 a month on their car and think nothing of it. Won't spend $500 on themselves. It's ridiculous. It's completely backwards. You're paying the man. You're paying for food. You're paying for groceries. You're paying for movies. You're paying for bullshit. You're paying. You went and bought a house. That was the dumbest thing anybody could do. It's the dumbest thing I ever did was buy a house. I bought a house and I didn't improve myself. I was improving the house. I spent more time picking furniture out than I did, hey, how do I fix me? How do I get faster, more confident? 'Cause I bring my confidence or lack of confidence to every table. When you talk about winning, that's not what I think about. All right, tell me. I don't think about the Jets. I mean, I think about my kids, my wife all the time. I look at my kids like, oh my God, man. Right. The fact that this guy lost his kid, like, it's just— I know, I know. So anyway, when I think about winning, dude, I don't think about stuff. I think about crushing people. Okay, I got a huge chip on my shoulder. Nobody's ever asked me about it, but it's massive. I'll tell you how big my chip is. My chip is like that big. Okay? So tell me about it, man. Why is that chip so big? I don't know why. It doesn't matter. It served me so well that I'm, you know, You're just good with it. Yeah, I'm like, let's roll. Well, because there's— Stallone told me this too. I interviewed Stallone in California, up in San Mateo. He's like, Grant, you gotta have an adversary. He's like, you look like one of those guys. He's like, dude, you're aggressive. I said, bro, you're Rambo. Right. Yeah, yeah. So he's like, not really, really, I'm Rocky. So he's like, my dark side's Rambo. Got it. I said, my lightest side is Rambo. Right on. He's like, yeah, you gotta have an adversary. He's like, Arnold, Arnold. He's like, if it wasn't for Arnold Grant, I probably would not be where I'm at. He's like, Arnold was not a friend. Arnold was a total adversary. Got it. Competing for roles, people compared us, you know. So I've had a lot of that in my career. How do I start competing with these banks? So they're like, you know what, we really don't like all this noise you're making. You're a noisy fucking guy and we're kind of getting tired of it now. When you get noisy enough, they're either gonna— when you get noisy enough, they either buy you and suppress you You know, that's what Bill Gates did with Apple years ago. The tablet, the original iPhone was a little called, what was the name of that little beast? Anyway, it had a little pen you wrote on it. They buried that project for years. I'll think of it in a second. I'll think of it when the interview's over. Maybe you guys know what it is, okay? Anyway, it's probably 20 years ago. I actually had a company built around this thing. And Bill Gates came in, gave Apple, Steve Jobs, a loan and said, look, I'll lend you this money. You gotta bury that product. And they did. So that's what you can do. Or they consume you. They buy you and say, hey, we want you to be part of our— I would rather fast than perfect. I would rather, I'd rather, I'll post something that's got grammatical issues. The first book I ever wrote had hundreds of misspelled words, not a few, hundreds. Hundreds of them. And a guy, I remember a guy, first person that told me about them, I didn't see them. I wrote it. It wasn't a ghostwriter. I wrote the book. Bang, bang, bang, bang. So the guy calls me, he says, man, you've got hundreds of misspelled words. I have a spreadsheet. He's trying to be of service to me. He's like, he sends me a spreadsheet, grammar, colons, semicolon. I use semicolons where there should be colons, commas where there should be periods. And he's like, run-on sentences. And he sends me this whole spreadsheet, like 40 pages of corrections. I said, man, thanks for doing that. Yeah, but he's like, I just want to be sure you get it right. I said, bro, it's a best-selling book. It's a best-selling book. And he's like, huh? I said, it's a bestseller, son. It's not the best written. Yeah, it ain't a perfect grammar book. Like, I've never been perfect. I'm sloppy. I'm, I'm, you know, I'm— I push hard, I push fast. But I'd rather— I'd rather, you know, I remember Bill Gates. Bill Gates says, look, if, if Microsoft can't be the best, let's make it look like it's the best. You know, when China was ripping Bill off, he's like, if they're going to rip somebody off, let's make sure they rip off Microsoft. Like the attitude is like, get to the market, get to the market, be in the market, put it in people's hands. We can fix it later. If you look at this little device right here, they came out with an 11. The 11 had so many bugs in it. Every day people were getting, you've been updated. Updated is code for phone was fucked up. And we had to push it out because we want to hit our quarter and we want to keep people excited with new products. So we're willing to, hit people with a new product that's got bugs in it. Now the perfectionist says, no, no, we need to wait. Okay, we got to get it perfect. We got to get it fixed, which means you're going to get slaughtered in the marketplace by a beast that runs faster and dominates the market and overwhelms the customer with new products while you're sitting back in your laboratory saying, hey, we're going to make it perfect. That goes for the artist to the to the businessman, to the musician, to everyone. This is why men have an advantage in social media over women. Because women gotta do the filter, gotta fix their hair, gotta do their makeup. Or bodybuilding world champions. He's gotta go pump first. Yeah, yeah. Ty, Ty, Ty, Ty's back there. Ty Lopez, he's back there. Ty's a friend of mine. He's back there pumping up right now. He's trying to get his pecs swollen. You know, so like you watch my social media, like most of it's not planned. 90% of it's not planned. I have bad hair days. I say the wrong things. I want to push product out. I want to get— I'd rather frequency, frequency and speed over quality. And I'll figure the quality out as I go. What do you think it'll take for you to get over insecurity moving forward? I'm not trying to. You're not trying to? I'm not trying to. I thought you said if you could get rid of it, you'd be able to do bigger things. Unbelievable. But, but it's not, it's not, it's not a target I have, letting go of insecurity. No, I think it's just a human condition. I think it's part of the game. I think it's part of being a human being, any more than I want to get rid of my arms, you know, or my legs, or my arms and my legs. My body, my body is a limitation. Yeah, you know. So, um, how do you manage it better then? Like, for people that are letter saying, you know, I want a 10x, but I always have insecurity and fear that I'm going to fail, or people are going to show up, and yeah, the deal is good, I'm going to go broke. How do you personally get to have a conversation to yourself to the insecurity and fear? Yeah, it's not stop, it's come. You know, for me, for me, fear, fear, the things I'm scared of, I'm like, come on, you know, it's calling me, says, hey, come play over here. It's an indicator. It's a good indicator, not a bad indicator. Lean into it. Lean into it. Come play with me. Okay, so I either have fear because it's really dangerous and stupid, or physically dangerous. Yeah, look, let me get to the edge of this thing. I'm gonna get on the other side of that thing. I'm probably going to be scared. Yeah. Now, why am I going to be scared though? Like, because I don't know what it feels like to fall, you know, this many floors and hit. Yeah, maybe it does. Maybe there's no big deal about. Maybe dying's not even a big deal, right? But I don't have the experience. I don't consciously have the experience. So, you know, I used to be like, I can't buy a $78,000 house. I was terrified the first house I bought. I don't know what I'm doing because you didn't have the experience. I don't have the experience, man. This is the problem. And you're not going to have the experience if you don't move through the fear. And a lot of people do it once and then they don't do it again. You got to like, it's not going away. Yeah, it's just gonna— you're gonna get used to— you're gonna get used to the ski boots. You know, the first time you put them on, man, they're freaking banging your shins. Like, I can't, man. But you just wear into them. Let's just put this in the business. We've got great cash flow reserves. Yeah, yeah, that's awesome. And do we take it out? What for? Have you— how much of those for risk? For risk? For what risk? How long you been in business? 6 years. 6 years, dude. In 6 years, you know, just look back over the last 6 years because this— I did the same thing. I had all this money sitting there for the thing that was going to happen. Okay, if you believe in the law of attraction, you're planning for the thing and it will happen. Like, you're planning for it, it's going to happen, right? Oh man, we're pushing hard on growth too. Yeah, yeah, we're good. But at some point, you know, you can only You spend so much, you're like, okay, I can't spend any more here. Oh, we could spend more. You could? Yeah. Well then, then there's your answer. Spend it, dude. Don't sit on it. You had no reason to have a reserve. Why don't we spend those reserves? 'Cause you're a little bit of doubt. Little bit of doubt is gonna pay off. See, you start, you start, you start believing in the money more than the, right? You start believing in the money more than the possibility. I hate risk, man. Huh? I hate risk. I hate risk too. That's why I buy, that's why I buy the kind of real estate I buy. Like, like every day, the first sheet of paper I get every day is how much cash I have. The reason I'm looking at that is not bragging rights. It's because I want to get rid of it. It's like trash. I want to get rid of this money. I want to get that money to buy something that has babies, right? So I'm every day, I'm looking, I got to get rid of this cash. I had this much cash. I want to push it. Money's being devalued. Worldwide right now? The way I lead is I go do stuff first. And when I talk about doing stuff, I'm talking about I move the bar. The only thing I look at every day is did I move the graph up? I'm just like, I love that, the symbol of Hercules. I think it was Hercules holding the world. Yeah. And I imagine if he, if it was a live character, he'd be pushing it up more all the time. That's what I When I see a graph, I look at— we graph everything. I look at graphs and I'm like, I want to go be Hercules. I want to lift it. And that's all my people see me doing every day. I don't— I'm not an organizer. I'm not a planner. I'm not the meeting guy. I'm the— I'm Hercules. Constantly moving that bar. Moving the bar. Moving the bar. I'm the one making the points. Right. And so I'm like, look, I don't— Steve, I'm gonna make 40 points today. Put 20 on the board, dog. I don't need you to do— because you can't, Steve. You can't make— okay, right? Uh, so me and Ryan, I'm like, Ryan, Ryan, I'm gonna raise— I'm gonna raise $2 million today. I bet you can't even do half of what I did. And what happens is, you know, they see my energy is toward activities that get results. Not, not, not ideas or concepts. People will listen to 3 or 4 or 5 influencers, 4 of which don't make any money. Like they're, they're more interested in likes and comments than they are a bank account. I'm not interested in the influence. Like I've never considered myself an influencer. I've considered myself a businessman. So I want to make money. I want my companies to to make money. I want the department to make money. I want the division to make money to the degree that the company, the division, the household is profitable. The country's profitable. It means we're doing good things. And so when John comes and listens to me and then listens to another guy says, oh, you need to save your money. And I'm like, you need to use every penny you have to grow your brand. If you got to go into debt to grow your brand, do that. If you got to, If you got to borrow money to get connections, do that. And this other guy's saying, don't borrow money. Well, the guy's going to do nothing. Little Dave's going to do, he won't do anything because there's a conflict in his mind. Grant said do it, Dave said don't. Yeah. I won't do anything. So what the problem of maybe too much information, access to much information. Too much information that's conflicting. So he would be better off. So I got to make it clear Dave's wrong. To my public, Dave's wrong, but maybe Dave's right for you. But Dave's wrong for me because I want to expand. Dave's right for you because you want to stay small. Oh, by the way, staying small never works. Hope you're going to have a great day today because I am. I'm going to have a great day. If it's a bad day, I'm going to turn it into a great day because that's what I do. A bad day turn it into a great day. Some of the bad— some of the days that have started off bad for me have been the best days of my life. You just got to hang in there. You got to stay in there. You got to keep pushing and shoving and say, dude, I'm gonna make a bad day a great day. I'm gonna flip this thing. I'm gonna turn it on its head. It's just a day. Just a day. Let me turn this thing. You turn enough bad days into great days, you'll end up with a great life. That's it, man. Nobody— they don't teach that in school. How do you flip? How do you flip? How do you stay in deals? How do you turn bad deals, bad customers, bad relationships— how do you turn bad situations into, into, into moments in your life where you're like, dude, I turned around right there? You know, I was a— I walked out of a treatment center when I was 25. Guy told me I I would never make it. That I was just a drug addict. That I was a junkie for life. That if I ever, like, this dude told me, man, you don't give up every idea of being a star, famous, rich, an author, superstar, businessman, you know, you don't give up all those ideas, you'll never make it. He's like, any expectation Expectations, all these big giant dreams and expectations you have are why you're having problems in your life. I walked out of there, I'm like, that dude, I was in the treatment center. I'm the one who went to the treatment center with the problem. That dude had a bigger problem than I had. How do you personally know, like, when is it time to pivot a little bit? When is it time to shift? I've seen you put layer on layer on layer on layer, but how do you know when to make that move? When do we go to the next layer? Well, for me, it's, you know, it's like you see the end of something coming. You know, everything's got a cycle. Every sooner, you know, Federal Express, I'm watching Federal Express this morning. So it's getting slaughtered. Yeah. Like, the company probably will not exist in the future. This is one of the greatest companies ever put on planet Earth. It's gonna be disrupted by Amazon. Right. So it might come back, I'm sure, I'm sure some, maybe Warren will come in and figure out how to save it. But my point of that is that like, things expire. Bodies expire, products expire. Ideas expire, and they run a cycle where one, either the passion's not there or the profit's not there. And for me, you know, I like to do things that are profitable, right? And, uh, the more profit it makes, the more passionate I get for some reason, right? I can understand that. So because, because that's the only way I know how to win. I can't make a basket. I can't write a movie. Maybe I can, maybe I could write a movie. I could just, I can't make it. You put together some pretty good videos. I think you could probably put together a good movie. Yeah. So, so look, if I do a 10X Growth Conference and 12,000 people come and we lose money on it, that's nothing to be proud about. Sure. I know guys that can do that. We run the only, just to brag a little bit, we run the only profitable event in the world. Wow. Everybody loses money on those deals. I know. Those events they do. I did a deal with Tony Robbins, Sly Stallone, Gary Vaynerchuk. Who else was at that gig? I think Pitbull was there too. 2 days, they lost money on that gig. Jeez. I'm like, gosh, how you lose money on that? Wow. With that lineup? Like, I'm like, you gotta be kidding. 'Cause they couldn't sell their tickets. They couldn't get the appropriate price for their ticket. So when do you decide to transcend? When do you decide to move on to something? Look, when it's no longer passionate, it's no longer profitable, and you can't figure out a solution, right? You like, you've tried and you're looking at, and you know, there may be the industry starting to go away. What's your definition of success then? I don't know. I mean, like, like, you know, just, it's not a thing or a, it's not some kind of race or time or number. You know, it's like, hey, am I— I think for me it's more, am I fulfilling my potential? You know? Will you ever fill your potential? I don't know. I mean, probably not. I'll just keep finding a new thing, right? Yeah. You know, I go to the gym. I mean, a year ago I couldn't pick up, I couldn't do a push-up. Now I can do 100. Wow. So will I be able to do 110 one day? You know, will I even want to? Probably at some point you're like, I don't want to do anymore, right? So until then, I just keep like, you know, playing the game, man. It's a fun game. And I get to, you know, the beautiful thing about pressing is that you don't know if you're going to win or not. And it's easy to quit playing. And that— because you don't lose. But if you keep playing the game, if I keep trying things, I get to keep experiencing the insecurity and the fear, that, that personal thing. It's got nothing to do with the checkbook or what you bought or how you live, but that experience of like, can I figure this out? For some incredible Robert Kiyosaki motivation, check the video right there next to me. I think you'll love it. Continue to believe, and I'll see you there. See, my bankers never once asked me what my grades were. My bankers never asked me what college I went to. Rich Dad says learn to sell. I can hear my poor dad saying, well, salesmen are scum, they're crooks, they'll tell— they're liars and all this stuff. So that was in my head.