Evan Carmichael grew his YouTube channel by committing fully to the platform and treating it like a core business. He scaled from one video daily to multiple videos, hired a New York agency to improve his on-camera presence, and built his brand around the word "believe." He argues that consistent practice raises quality, and genuine enjoyment of creation matters more than treating YouTube as just a marketing tactic.
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Now, at what point did you get exponential growth?
When I started to focus more on it, uh, just putting in more work. One, like, one, deciding I'm gonna do it, because there's all these things like, oh, I wish I could do this, and like you dabble in it, and you know, like anything else, not just on YouTube, like I'm gonna learn piano or I'm gonna learn photography, I'm gonna learn whatever, like you dabble here and there And you don't really get good until you decide, like, I am going to really focus my energy on this. And so, one, I got clear on what my brand was all about. That's when I moved to believe, which is my one word, and when I built my business around. So I started making videos that kind of encompass that theme, so it wasn't all over the place. Two, I started working with an agency in New York that trained me on how to be better on camera. You know, I was putting in the hustle, I was willing to put in the, the time to do it, but I didn't have the skills in terms of being in front of the camera, telling the story well, you know, lots that I had to work on. And then just increasing my output, so like doing a video every single day on the channel, and then 2 a day, and then 3 a day. Um, people ask, do you need to have quality or quantity to be successful? And it's really both. You know, like you need to have quality. If you just put up stuff, it's not gonna work. You need to have quality. But for a lot of the talent, if you're dealing with business coaches or experts or thought leaders, they need to do the quantity to get the quality. Like you need to, for me, I had to practice. I'd do it again, do it again. It was never, you know, like you're an expert at what you do in the videography and the editing. But you have to have talent to work with on the other side of the camera too, or you don't have a good product. And that comes from practicing over and over and over and over and over again. So I think just making the decision that this is something that I want to commit to and I want to focus on it, I want to make it a core part of my business. Once you have that mindset, then things start to take off. Where if anybody's watching this and thinking, yeah, I might do YouTube and it's one of my 30 marketing strategies, then you're probably not committed enough to really make it something really valuable. You have to understand that it's something that can really explode your business forward. You have to be, you have to do it not just for the marketing part of it, but you enjoy the process. Like, I still enjoy making the videos. Wednesday afternoon I sit down and make videos. I love it. Like, I look forward to Wednesday afternoon, right? You want to do this interview? I love it. Let's do it. It's not like, oh, who's a super interview, you know, like, yeah, and only doing it for the marketing benefit. You have to enjoy the process too. And if you're not the kind of person who wants to give back, who wants to share their opinions, who wants to answer questions, um, share their thought leadership, then it probably won't be the best fit for you.
