Evan Carmichael hired an artist to illustrate "thinking big" for his website, but she couldn't capture the feeling despite multiple revisions. Her technical skills were solid, but her mindset didn't match the project. Don't try to reshape employees into a different worldview. Hire people who already embody the values and outlook you need.
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Stop trying to change people. Stop trying to change people into something that they're not, and instead bring on people who are the people that you need. It's a way better way to build your business. Here's an example. So I, I recently hired an artist, okay? I wanted to create some art around thinking big. I've got this new guide coming out on my website to help entrepreneurs think big and land bigger deals. Stop struggling with the crappy tiny deals and land something big for your business. And I wanted a piece of art to go across the top of my page that spoke to the feeling of thinking big. I was looking to the artist for guidance. You know, like, I don't know how to create this art. That's why I'm coming to you. Here's the feeling I want. Make me something that makes me think big and feel inspired to think big. That's what I'm hiring you for. And I searched for artists, and I went up and down, and I found an artist who I really— I liked her work. I liked what she had created. I liked her approach. I liked the realism. I liked what she had made. And I hired her to create this piece of art. It was okay. It was good. It was realistic. It was the style that I wanted, but she didn't capture the feeling. She didn't make me want to think big through this picture. That was the whole point. It was a beautiful picture, but it didn't have the feeling. And if the art doesn't have feeling, it's useless. I needed it to have the feeling. And so I went back and forth and said, I need this, I need this to have the feeling better. I need this for— I love it. I love the work you did. It's great. It looks beautiful. But I don't get the feeling of thinking bigger from this, and I don't know what to do to add to it, to to make this better. And I spoke with Jason, who's on my team, and I said, Jason, I, you know, I don't know, maybe you can help, maybe you can, maybe you can lend some guidance here, and maybe you want to talk to her, I don't know. And he reminded me of something that I knew but I wasn't applying, and it's very helpful. And he said, we can try to make this work, you know, we can try to talk to her and try to give some instruction 'But you're trying to pull out something from her that isn't there. It's not part of her. That's not what she's all about. She creates other kind of art. You need somebody who understands that feeling of thinking big and can create it for you.' And he was right. He's right, because no matter how much I try to tell her, she doesn't get the feeling that I'm after. And this applies to anybody that you hire. If they can't understand what you're doing, there's some things that can be trained and say, do this, follow these procedures. But other things, it's part of them, it's what they believe in, it's their values, it's how they see the world. You can't change that. You shouldn't try to change that. And as entrepreneurs, we do try to change that because it's so painful and hard to get somebody else. Well, I have somebody here, why can't they do their job? Why can't they be what I want them to be? And some amount of training can help, but if you're talking about changing mindset and changing personality and changing outlook on life, that is super hard to change. And instead of changing somebody into somebody they're not, you should go out and find somebody who's already that, because both people will be happy. The person who, who is not who you need, who you're trying to force and change, they're not happy right now working for you. They're frustrated that they can't get what you want them to do. So let them be free and find somewhere where they can fit in better, and you'll be much happier and less stressed out and see better results if you bring on the right person who sees the world the way you need them to see the world. So I need to go out and do all the hard work again of finding the right artist. So if you guys know an artist who can think big and can capture that in the picture, let me know. But for now, stop trying to change people into people they aren't and focus on finding the people who are exactly who you need for your business. Believe. For those of you watching, like the video, give it a thumbs up. I love them coming in. Thank you so much. Leave a comment too. Let me know what you think. Leave your thoughts below. Your comments inspire me to do more videos for you. I really appreciate them. You have a question, leave it below. I'll make a video response. Thank you so much, and I'll see you soon.
