How can I grow my computer repair business? Ask Evan

Hi, I'm Evan Carmichael. Welcome to an edition of Ask Evan. Today I'm answering a question from one of my newsletter readers, Anisul, who wrote in saying, "I have a computer repair shop. How can I grow it?" So thanks for the question. Great question. A lot of entrepreneurs, one of the biggest challenges is how do I grow my business? You know, you've maybe started it up and you got a few customers, so how do I get it up to that next step? So a couple of ideas for you. The first is partnerships. This is the fastest way to grow your business, is find somebody else who's already selling to your target market, who's not selling the same, who's not a competitor, so not selling the same products or services, but complementary products or services, and partner with them. And so the easiest way to look at it is find the people who are selling the products before they buy from you. So the customers, before they come to you, Who are they buying from? And so if you're a computer repair shop, chances are it's whoever they're buying their computers from, right? Then that might be a good potential source. Look at anybody who they're buying products or services from before they're buying from you, and then try to find a partnership agreement with them. It could be just a commission, it could be saying, okay, I'll give you X% of any deals that come through, it could just be referring business back and forth to say, you know, you'll promote them, they promote you. Find some kind of deal that works, and if they already have an established base of people, then it's, it's one of the fastest ways to grow any business. So I highly recommend looking at trying to form local partnerships. The second way is if you're already doing some business, you already have customers coming in, really try to focus on creating an outstanding customer experience with them. The more customers learn to like you or love you, they trust you, they respect you, they listen to your expert advice and opinions, the more they're gonna come back and tell their friends. And especially with something like computer repair, there's a lot of sketchy people in that business, right? There's, it's one of those things where you don't really know much about the business. A lot of the people who come to you are not experts. They come to you because they need the help. And a lot of them often get taken advantage of by people in your position. I'm not saying you do it, and hopefully you don't. But they get taken advantage of, and so they're afraid to come in and bring their computers in. And so if you can make it so that they're in a trusted environment, they're really comfortable, you explain things in terms that they can understand, and that they feel like they're getting really good service and they're not getting ripped off, they're going to keep coming back to you. Right? It's the ones where they feel like they're getting a bad deal but they don't really know better, so they go once and then they never come back, that's not the customer you want. You know, it's not worth ripping off your customers. You want the guys who feel like they're getting good value for their money, they they understand what the problem is, they see that you can fix it in a really fast way, and so that means they're going to keep coming back. With computers, there's always going to be problems, so you can get repeat business from your clients, but you want to create such a great experience that they tell their friends and bring them in as well. So you want them to say, you know, anytime one of their friends come to them and say, "I'm really having a hard time with my computer," you want them to say, "You got to go see this guy, he's the best," right? So are you creating that experience? Experience yet? Is your business so good that your customers can't wait to go out and talk about you? If you can get repeat business from your customers and get them to bring referrals, that's an awesome way to grow your business because referred customers buy more, spend more time with you, are more loyal, they'll, you know, easier to cross-sell and upsell on things, and they'll refer more friends as well. So really, you know, I'm sure you're doing a good job right now, just find ways to make it excellent, right? To be always on the tip of the tongue of your customers and make them love talking about you. There's always ways to make that better, so improve your customer experience. That's number 2. The 3rd way I look at is try to do some online marketing. I don't know what you're doing right now, but online marketing is one of the most cost-effective ways to grow your business. And so, you know, you have a website, make sure it's found in the local listings. It's how a lot of people will start to find a service like yours. They'll go, you know, I don't know what city you're in, but you know, I'm in Toronto, so if I had a problem with my computer, I might go Toronto computer repair shop. Do you show up? And so, you know, creating an experience online so that you're showing up in search engines. If you're not showing up yet in the organic results, you can try the paid results just to start getting some traction and momentum going there. But, you know, investing a little bit of time, effort, money into your online marketing so that when people are searching for you, you're going to show up. And if you don't know how to do that, then I'd look at partnering up with somebody who is an expert in that or hiring them to help you with your online marketing, your SEO, because that is how a lot of people are gonna find you. And having an SEO campaign and email marketing campaign are two of the most cost-effective ways to be able to grow your business. So hopefully that helped. Again, in summary, partner up with people who already are selling to your target market, create an awesome customer experience so people wanna keep coming back to you and refer their friends to you, and then also invest some time, effort, money into your online marketing so that people can find you online and hopefully you're coming up at the top of the search engines. So that's my advice for you. Hope that helped. If you guys enjoyed this video, please give it a thumbs up below. For those of you who have a question about your business or question about this video, feel free to leave it in the comment section below. I always read those. I love seeing those come in. So thank you and I'll see you in the next episode. [MUSIC] [MUSIC]