How can your business be #EXTRAORDINARY?- Lunch & Earn

Do we look okay?

Do we look okay?

How are my eyebrows, Oscar?

How can your business be extraordinary?

We're going to answer that question in today's episode of Lunch and Earn.

So I recently sent out an email to my newsletter list about this extraordinary entrepreneur that I know named Mark Drager who built a million-dollar business by being extraordinary. And I got a question back from one of my readers, love you guys, who wrote in to say, "Thanks a lot for this motivation. I want to be extraordinary in child protection as my specialization. How can I go about it?" So I thought the best way to answer it was to bring on Mr. Extraordinary himself and shed some wisdom. So what do you think?

I think it all depends on whether you identify with the word or not. You know, for me, extraordinary is a really personal thing. That's the word that for years I've identified with. And when we had a conversation, like 4, 3, 4 years ago on the phone, I kind of confessed to you with like almost a little bit, not ashamed, but almost a little bit scared to say it out loud that I really wanted to be an extraordinary father. I wanted to have an extraordinary business. I wanted to be an extraordinary Christian and husband to my wife. And so for me, you know, I was almost afraid to share with Evan Carmichael that I wanted to be extraordinary. If you want to be extraordinary and that's who you are and that's the word you identify with, then the first thing to do is just to start being yourself. It doesn't matter the industry, it doesn't matter your, your role within a company, if you happen to be working for someone else or working on your own. The best thing about working with that word that you identify with is it helps you be a purer version of yourself. The best advice I can give is if you want to be extraordinary, it's something to achieve to, it's something to work towards, it's something you identify with and help you make decisions with more than anything else. So I would just say start living it, start living it, and identify that word and run with it.

What I would add is I would just kind of see the world through that lens of extraordinary and just always ask yourself, is this extraordinary? Right? Like, we can't tell you— I don't know what your business is, about child protection services or whatever it was, it doesn't really matter. It's asking yourself and you being the benchmark for success as to does it meet your criteria, right? Like, is your website extraordinary in your eyes? Is the way you deal with customers extraordinary in your eyes? Is, you know, your routine in the morning extraordinary in your eyes? And by constantly asking yourself that question, it'll gradually become extraordinary if that really is who you are and the one word that resonates most with you.

I would also say trickling down on the operations side, I mean, if you really want an extraordinary business, whatever word you identify with, it comes into the staff you have, the procedures you have, the way you handle clients, as Evan Carmichael said. The type of projects you choose to take on or not, the type of work you choose to do or choose not to do. The greatest thing about picking that word and working towards being extraordinary is it brings everything into focus. It helps you turn away the stuff that might take you off the path and helps you focus on the path you should be working towards.

So thanks for the question. The question that we have for you guys today is: If you have worked through the process of identifying a word you connect with, what is that word?

And do you agree with me? Do you find that it helps bring things into focus? What has this opened up for you?

Leave in the comments below, we'll join the discussion. Thank you so much for watching. Continue to believe, and we'll see you soon.