How much MONEY can you make on YouTube ?

How much can you make on YouTube? I'm gonna break into the numbers with you today. Hi, I'm Evan Carmichael. I believe in entrepreneurs, and I got a great question today from one of my Twitter followers— love you guys— Muscle Company, who wrote in to say, "Is monetizing YouTube videos necessary or worth it? How do you find usable songs that don't break copyright rules?" So this is a fantastic question and one I think every YouTuber at one point thinks about, or new YouTubers are thinking about because they want to get on YouTube. How much money can I make? Now on average, a YouTuber will make $2.50 for every 1,000 views on their videos. That's after YouTube takes their cut. You are making $2.50 for every 1,000 views on your channel. So if you want to look at any famous YouTuber, go to their channel, see how many views they're getting, and you can estimate that on average they're making whatever number of views they have divided by 1,000 times 2.5. That's how much money they're making. When I first heard that number, I was kind of shocked because my channel earns a lot more more than $2.50 per 1,000. And that may be because my niche is more focused on entrepreneurs and business than on stupid cat tricks or some other fun things that aren't as related to business. I never got into this just trying to make a lot of money off of AdSense, but picking the right niche can help make you a lot more profitable. The next thing you want to watch out for is copyright claims. If any part of your video is using a song or video footage or pictures that somebody else owns, you could potentially get a copyright claim striked against you. What that means is whoever owns the copyright to that footage that you're using has the choice to either block your content in certain countries, block your content worldwide, or let the content stay up, but any money that's made from the video goes to them and not you. So I have some popular videos on my channel that I can't monetize because it's using third-party footage, and any ads that you see on there is giving them money, not me. I also have videos that aren't very popular that have had copyright strikes against them. On my recent trip to Disney World, I spent a few seconds on the video video singing the Frozen song "Let It Go." And then I got this email from YouTube saying that because I used "Let It Go," my video couldn't be monetized. My whole video can't be monetized for me because I'm using a few seconds of somebody else's song. So the way around it is to use the library that YouTube gives you of free songs that you can use, or you can subscribe to websites where you get royalty-free music that you can upload, or you can also partner up with local artists who want to get their tracks out there, and you can give them some exposure for it. The real way to make money though on YouTube is to sell other products and services. It's to build up an audience and a following that you can then sell your products to or that other people would be interested in reaching. So for me, I have my Zuga Guides that I sell to entrepreneurs. I have an online coaching program that I work with entrepreneurs through, and I also work with big brands who are trying to reach entrepreneurs, and I may make videos for them on my channel. Just as an example, when I'm making a video with a brand, my starting price would be $1,500. I would never make that kind of money from AdSense on that video, but because I have a following of people who they're trying to reach, they're willing to pay me to create this video for my channel. It's just like writing a book. When you write a book, you don't make a lot of money with a publisher. You might only make a dollar or less for every book that's sold, but the real money is in the promotion, the exposure, the speaking gigs, the brand deals that you can make as a result of having a published book. So if you want to do the math, you can expect to earn around $2.50 for every 1,000 views on your videos. Remember to watch out for copyright claims and only use content that you're allowed to use, and focus on building an audience that you can then sell other products and services to. Believe. Thank you for watching. I'd love to know how you are making money through your YouTube channel. Leave a comment below and spread some love and spread some knowledge so that other people can learn from you as well. If you like this video, you want to see more, don't forget to subscribe to the channel and to the newsletter. Thank you so much for watching. I'll see you soon.